The top searches on Google in South Africa shows deepening interest in local news and places, writes BRYAN TURNER.
South Africans are searching more locally now than in previous years, according to Google’s Year In Search analysis, which offers a snapshot of the most popular searches of the year.
It shows that, for 2017, the first seven of the Top 10 Trending Searched Personalities in this country were South African, and six out of the Top 10 Trending Search Terms were directly related to South Africa.
“This is really telling of the society, not just that more people are coming online, but also that South Africans are genuinely interested in South Africa and the surrounds,” says Mich Atagana, head of communications and public affairs for South Africa at Google.
Dumi Masilela, an actor from the South African TV show Rhythm City, topped the list of searches after he was killed in an attempted hijacking in August this year. Atagana stressed that Google searches might be becoming more relevant due to more South Africans becoming connected and searching for answers to questions arising from daily situations.
“This year I thought it was very telling of South African society to see a question like ‘What is junk status?’.”
Google’s Year In Search launch event was designed as a museum of searches this year, with various sections split up into visual and interactive categories, auch as portraits of trending personalities, and recipe cards for trending recipes. In the recipe section, the number 1 Trending Searched Recipe was Oxtail, but holds a Top Trending result only in South Africa.
This year Google introduced Top Trending ‘Near Me’, which reveals how people search for places of interest closest to them, using location services within a phone or browser. Only three positions were held by restaurants or food outlets: KFC, Steers and Sushi. The topic winner here was healthcare services, which held four positions in the top 10: Pharmacy, Dentist, Gynaecologist and Doctor.
Atagana said that it was interesting to see that serious questions were brought up in the trending question section, with “What role can the private sector play in poverty alleviation?” sitting at 4th place. However, this may have related to it being a school assignment in the Western Cape. Burning topics like Hurricane Dineo and Bitcoin topped the list of questions.
There were some surprises about some personalities not making the top 10 list, such as Donald Trump and the Gupta Family.
“One of my biggest surprises was that there are no Gupta mentions on any of the lists.” said Atagana. “Trump didn’t make our people list either, when we thought he would.”
In the 2016 Year In Search results, Donald Trump ranked 4th in overall trending searches and the Gutpa family ranked 3rd in trending South African politicians and prominent figures.
Top Trending Search Terms in South Africa
1) Pharmacy near me
2) Dentist near me
3) KFC near me
4) Jobs hiring near me
5) Hardware store near me
6) Gynecologist near me
7) Printing shops near me
8) Steers near me
9) Sushi near me
10) Doctors near me
1) Dumi Masilela
2) Joe Mafela
3) Joost van der Westhuizen
4) Zodwa Wabantu
5) Mandla Hlatshwayo
6) Lundi Tyamara
7) Simphiwe Ngema
8) Grace Mugabe
9) Hugh Hefner
10) Chester Bennington
1) What is dineo?
2) What is bitcoin?
3) Who won the money fight?
4) What role can the private sector play in poverty alleviation?
5) How to lose belly fat?
6) How old is Simphiwe Ngema?
7) What is happening in Zimbabwe?
8) How to make slime?
9) What is junk status?
10) How to manage xenophobia?
1) Oxtail recipes
2) Sweet potato recipes
3) Beef stew recipes
4) Vegan recipes
5) Creamed spinach recipes
6) Halal recipes
7) Prawn recipes
8) Spaghetti recipes
9) Cauliflower recipes
10) Bread recipes
1) Dumi Masilela
3) Cyclone Dineo
4) Joe Mafela
5) Karabo Mokoena
6) Joost van der Westhuizen
7) Black Friday
8) Mayweather vs McGregor Fight
9) Fast and Furious 8
10) Hurricane Irma
1) 13 Reasons Why
2) Game of Thrones
5) Big Brother Naija
6) American Gods
7) Idols SA
8) Sex in the City
9) Big Little Lies
Welcome to world of 2099
The world of 2099 will be unrecognisable from the world of today, but it can be predicted, says one visionary. ARTHUR GOLDSTUCK met him in Singapore.
Futuristic structures tower over the landscape. Giant, alien-looking trees light up with dazzling colours amid the hundreds of plant species that grow up their trunks. Cosmetic stores sell their wares via public touch-screens, with products delivered instantly in drawers below the screens.
This is not a vision of the future. It is a sample of Singapore today. But it is also an inkling of the world we may all experience in the future.
Singapore was the venue, last week, of the World Cities Summit, where engineers, politicians, investors and visionaries rubbed shoulders as they talked about the strategies and policies that would enhance urban living in the future.
As part of the Summit, global payment technologies leader Mastercard hosted a small media briefing by one of Singapore’s leading thinkers about the future, Dr Damian Tan, managing director of Vickers Venture Partners. The company’s slogan “We invest in the extraordinary,” offers a small clue to Tan’s perspective.
“We look as far forward as 2099 because, as a venture capital firm, we invest in the long term,” he tells a group of journalists from Africa and the Middle East. “Companies explode in growth because there is value in the future. If there is no growth, they won’t explode.”
The big question that the Smart Cities Summit and Mastercard are trying to help answer is, what will cities look like in the year 2099? Tan can’t give an exact answer, but he offers a framework that helps one approach the question.
“If you want to look at 81 years into the future, and understand the change that will come, you need to double that amount and look into the past. That takes us to 1856. The difference between then and now is the difference you can expect between now and 2099.”
Click here or on the page link below to read on: Page 2: Soldiers and Health in 2099.
- Arthur Goldstuck is founder of World Wide Worx and editor-in-chief of Gadget.co.za. Follow him on Twitter on @art2gee and on YouTube
Street art goes electric
Kaspersky Lab and British street artist D*Face have unveiled the first-ever “art helmet” design at the Formula E finale for electric cars in New York.
The ‘Save The World’ helmets will be raced by DS Virgin Racing’s drivers, Sam Bird and Alex Lynn, as they traverse the New York street circuit during the final races of the Formula E season.
The announcement signals the first art helmet by a Formula E team, continuing the heritage of art in motorsport and the cybersecurity brand’s commitment to contemporary art, creativity and innovation. D*Face took inspiration from Kaspersky Lab’s tagline, “A Company To Save The World”, and hopes that his colourful work will inspire people to take positive action.
D*Face will announce his first-ever art car design with a custom-made livery for the DS Virgin Racing Team. Its design will be released at the “Art Goes Green” event after Saturday’s race. The helmets and art car are the latest installations in the “Save the World” collection, following a major permanent public mural that was installed in Brooklyn, New York, in May.
D*Face, whose real name is Dean Stockton, said: “It is exciting to work with Kaspersky Lab on this project and create art with a real message of hope for a better future. After all, this is our world and we need to look after it. It will take every one of us to make a real lasting, impactful change. I love the mentality of the DS Virgin Racing Team and that of Formula E by showcasing sport in a way that doesn’t harm the environment, but is still just as exhilarating and fun.
“It is time for us all to stand together and make a change… be that stopping data steals, climate change, plastic waste or using damaging fuels. I want everyone to make a pledge to do one thing that will help make a change.”
As a sponsor of DS Virgin Racing Team, Kaspersky Lab is responsible for protecting the team’s devices against cyber threats. The company sees the technical environment in the global sport of Formula E as the next frontier in furthering its research and development of new technologies to keep vehicles secure in the digital world.
Sylvain Filippi, Managing Director at DS Virgin Racing, said: “The whole team fully supports this great initiative and our thanks got to Kaspersky and D*Face for their collaboration. It’s an honour to have such an innovative artist bring his talents to bear in our team ahead of the season-finale; the car, drivers’ crash helmets and mural all look amazing.”
Aldo Fucelli Pessot del Bo, Head of Global Partnerships and Sponsorships at Kaspersky Lab added: “There is a need for innovation on a global scale, both in contemporary art and in the fast-growing sport of Formula E. Now, for the first time ever, Kaspersky Lab is proudly bringing together the two sectors in an effort to Save the World and unleash creativity, encourage freedom of expression and further innovation.”