A recent survey has revealed that although we have the resources to innovate, we are not doing so, and if we do not begin to do so the consequences could be dire, writes WILLIAM MZIMBA, Chief Executive of Accenture SA & Chairman of Accenture Africa.
We are living in an era of abundance – we have all the resources required to solve humanity’s biggest challenges. The activating ingredient is the ability to innovate. However, in South Africa, the results of the Accenture’s 2017 Innovation Index show that we have not yet as a nation embraced innovation. If we don’t turn that around rapidly, the consequences will be dire.
South Africa faces key challenges such as poverty, low levels of education and employment, as well as an urgent need for economic growth. We still have more than seven million people in this country that go to bed without food. We have kids today that are not in the education system. We have adults and youth with no opportunity for employment. The status quo cannot prevail. We know that.
We also know that the rest of the world is not going to solve it for us, nor is the government going to do it for us. We have the resources, power, ability and capability to solve this together. But it is going to require new thinking.
Crowdsourcing solutions to global problems
I recently had the privilege of attending Peter Diamandis’ XPRIZE Visioneers Summit 2017 in Los Angeles – it represents some of the greatest crowdsourcing of innovation the world has ever seen – and a few things struck me:
- We actually don’t have to think about our problems only within the confines of resources we have;
- We have all the technology we need today to even mine comets; and
- Through crowdsourcing we have access to the collective resources on this continent, including financial resources – it’s all we need to begin to solve the greatest challenges that we have.
However, we are collectively challenged: we haven’t yet as a nation understood that the Fourth Industrial Revolution has ushered in technologies that enable us to change the course of direction of humanity on this continent. If we don’t embrace these technologies and move at a speed, we are once again going to become the forgotten continent.
I believe that if we can collectively unleash the power of our collective genius – apply our resources and mind power, and leverage the available technologies – we can solve many of the challenges we face. This is the reason why year on year, since 2015, Accenture has run the Innovation Conference to ignite the ingenuity that we have within us and see how we can unleash innovation to solve the challenges we have on this continent.
Where are we falling short?
In a world of exponential potential and ability to grow and take giant leap steps, the Accenture Innovation Index shows that South Africa has moved ahead only a miniscule two points in its ability to innovate. We all talk about it, we all believe it’s important, we read the literature, we see what’s happening elsewhere in the world … but we fail to execute.
Our research shows that businesses agree that strategy is important, that there is a need for us to collectively and collaboratively go into an ideation process, that it is important for us to use data-driven innovation and open innovation for us to bring together a lot of ideas. But when it comes to prioritising those ideas and putting a budget behind them to get them to the execution space, we fail.
The biggest unicorns today – Airbnb, Alibaba, Google – are showing the way. These digitally-driven platform businesses have grown substantially in a very short time. Yet, as a nation, we still haven’t embraced the platform economy. We haven’t yet seen the need to disrupt our own businesses and to start operating on the basis of the value that can be derived from platform economics. Using open innovation in a collaborative way seeking to build businesses of scale requires us to adopt the key principles of platform dynamics.
Advantage of the platform
Platform businesses reflect a few fundamental characteristics. Key among them is that they adopt a differentiated value proposition, led by personalisation, analytics, big data, and market responsive pricing. I believe that this is the area of innovation for us.
When we think about the things that we need to innovate around, we should have at the centre of our thinking how we could begin to create platforms, because platforms, through their ability to scale, are going to allow us the opportunity to get to the growth trajectory that we need so desperately. They will also provide the ability to embrace ecosystems.
A great proposition, mass personalisation, responsive pricing, effective cyber protection, scaling their ecosystem and allowing the network effect to come together can, from today, help South African enterprises to start to migrate to a platform world. However, we are far from ready.
Ideas are worth nothing unless you are able to execute
Compared to G20 countries, South Africa ranks low in terms of platform readiness on the Innovation Index. This ranking was determined by the country’s digital user size and savviness, the entrepreneurship in our environment, our preparedness in terms of the technologies that will allow us to innovate, how open innovation is embraced in our environment and how the policy makers and regulators are enabling platform dynamics.
We need to take note. Innovation is fundamental within a platform economy but, to this world, ideas are worth nothing unless you are able to execute. We need to build that capability. How?
Accenture’s Innovation Architecture is built to take ideas to execution rapidly. It combines Research; a Venture component where we co-operate and coordinate a lot of initiatives with fintechs, insuretechs and startups; and our Accenture Labs where we prototype – we get ideas out of the starting block into something that people can see, feel and touch so that they can begin to understand how they can incorporate that into their processes. Once we have that, we can help our clients build it at speed, embed it and scale it.
However, we need to think about innovation in more than the conventional way.
Innovation is not just about invention
Steve Jobs did not invent the concept of a phone; he built a large platform for a something that already existed and perfected it. He also got into the music business late, but today his $12 billion iTunes platform is the largest of its kind today. What did he see? He wanted to connect music producers with music consumers. He got into the middle.
This is the opportunity for us – to start to think about what exists out there and how we can repurpose it using our collective genius to come up with a market-defining innovation. Our challenges as a country and as a continent are large; incremental innovation is simply not going to get us there.
Alibaba offers another brilliant example. It is not just an ecommerce platform, it’s an infrastructure and a data company. This is its strength and future. It focusses on its big data capability, matching buyers and sellers on its platform and so offering ever more services on its platform. From the foundation of an ecommerce capability, it saw a great opportunity to connect people in the most rural of rural places in China with a huge market. It has the power to move goods from one place to the other – through Ali-pay it reduces friction in the value chain, and through its insurance offering that insures goods in transit it creates a trust equation between the goods producer and the buyer.
The insight? Alibaba has leveraged ‘exponentialising’ technologies in a combinatorial way to become – in just a few years – one of the largest enterprises today. We have the power to unleash the potential in this country in a similar way.
Earth 2050: memory chips for kids, telepathy for adults
An astonishing set of predictions for the next 30 years includes a major challenge to the privacy of our thoughts.
Buy 2050, most kids may be fitted with the latest memory boosting implants, and adults will have replaced mobile devices with direct connectivity through brain implants, powered by thought.
These are some of the more dramatic forecasts in Earth 2050, an award-winning, interactive multimedia project that accumulates predictions about social and technological developments for the upcoming 30 years. The aim is to identify global challenges for humanity and possible ways of solving these challenges. The website was launched in 2017 to mark Kaspersky Lab’s 20th birthday. It comprises a rich variety of predictions and future scenarios, covering a wide range of topics.
Recently a number of new contributions have been added to the site. Among them Lord Martin Rees, the UK’s Astronomer Royal, Professor at Cambridge University and former President of the Royal Society; investor and entrepreneur Steven Hoffman, Peter Tatchell, human rights campaigner, along withDmitry Galov, security researcher and Alexey Malanov, malware analyst at Kaspersky Lab.
The new visions for 2050 consider, among other things:
- The replacement of mobile devices with direct connectivity through brain implants, powered by thought – able to upload skills and knowledge in return – and the impact of this on individual consciousness and privacy of thought.
- The ability to transform all life at the genetic level through gene editing.
- The potential impact of mistakes made by advanced machine-learning systems/AI.
- The demise of current political systems and the rise of ‘citizen governments’, where ordinary people are co-opted to approve legislation.
- The end of the techno-industrial age as the world runs out of fossil fuels, leading to economic and environmental devastation.
- The end of industrial-scale meat production, as most people become vegan and meat is cultured from biopsies taken from living, outdoor reared livestock.
The hypothetical prediction for 2050 from Dmitry Galov, security researcher at Kaspersky Lab is as follows: “By 2050, our knowledge of how the brain works, and our ability to enhance or repair it is so advanced that being able to remember everything and learn new things at an outrageous speed has become commonplace. Most kids are fitted with the latest memory boosting implants to support their learning and this makes education easier than it has ever been.
“Brain damage as a result of head injury is easily repaired; memory loss is no longer a medical condition, and people suffering from mental illnesses, such as depression, are quickly cured. The technologies that underpin this have existed in some form since the late 2010s. Memory implants are in fact a natural progression from the connected deep brain stimulation implants of 2018.
“But every technology has another side – a dark side. In 2050, the medical, social and economic impact of memory boosting implants are significant, but they are also vulnerable to exploitation and cyber-abuse. New threats that have appeared in the last decade include the mass manipulation of groups through implanted or erased memories of political events or conflicts, and even the creation of ‘human botnets’.
“These botnets connect people’s brains into a network of agents controlled and operated by cybercriminals, without the knowledge of the victims themselves. Repurposed cyberthreats from previous decades are targeting the memories of world leaders for cyber-espionage, as well as those of celebrities, ordinary people and businesses with the aim of memory theft, deletion of or ‘locking’ of memories (for example, in return for a ransom).
“This landscape is only possible because, in the late 2010s when the technologies began to evolve, the potential future security vulnerabilities were not considered a priority, and the various players: healthcare, security, policy makers and more, didn’t come together to understand and address future risks.”
For more information and the full suite of inspirational and thought-provoking predictions, visit Earth 2050.
SAFTA awards get first streaming video nominees
The 2019 nominations for The South African Film and Television Awards (SAFTAs) were announced late last week, and for the first time in the 13-year history of the awards, a TV series produced for a video-on-demand service was in contention. The result was a surprise boost to streaming service Showmax.
The comedy series Tali’s Wedding Diary, which premiered in December 2017, represented a major step for the then two-year old streaming service. It was the debut Showmax Original, the first time Showmax ventured into producing its own content. The gamble paid off, with the show becoming the most watched of any series on its first day on Showmax, and now Tali’s Wedding Diary has been further recognised with seven SAFTA nominations, making it this year’s most nominated comedy.
“When we first floated the idea of Tali’s Wedding Diary, we joked about winning awards,” says Candice Fangueiro, Showmax’s head of content. “At that point, just getting our first Showmax Original off the ground was already a major challenge and it was more than we could hope for to actually hit it out of the park. I was stunned when I heard the news about the nominations – it’s amazing to be considered in the same company as these other shows and thanks to this we’re already seeing a fresh spike in Tali views.”
Tali’s Wedding Diary was also a first for co-creator and star Julia Anastasopoulos, who until then was best known as YouTube star SuzelleDIY. “I am so thrilled about the SAFTA nominations for Tali’s Wedding Diary,” says Julia, who is up for Best Actress – TV Comedy and Best Achievement in Scriptwriting – TV Comedy, along with her husband Ari Kruger and Daniel Zimbler.
“It was such a big and daunting step to create a full TV comedy series and intro a brand-new character. I really didn’t know how it would be received and am so happy to have received such positive feedback for the show and the Tali Babes character, along with the nominations. It feels so good to be recognised for something we poured our hearts into. None of it would have been possible, of course, without the incredible hard work and vision of my husband Ari and the incredible team, cast and crew that were part of the show. And a huge thank you to Showmax of course for making it all possible. Congratulations and best of luck to the entire team and to all the other nominees.”
Tali’s Wedding Diary is a mockumentary that follows Tali, a self-obsessed Joburg princess who’s moved to Cape Town and is planning her wedding to property-agent fiancé Darren (Anton Taylor). The series was inspired by Julia’s own wedding to Ari, her SuzelleDIY and Tali’s Wedding Diary co-creator, who is also up for Best Achievement In Directing – TV Comedy.
In addition to Julia and Ari’s nominations, Tali’s Wedding Diary is up for Best TV Comedy, Art Direction (Keren Setton), Cinematography (James Adey), and Editing (Richard Starkey). Winners will be announced on 2 March 2019 at Sun City Superbowl.
Following the success of Tali’s Wedding Diary, the second Showmax Original, The Girl From St Agnes, was released earlier this month. A third Showmax Original, Trippin With Skhumba, is slated for release at the end of February.
“With three Showmax Originals now under our belt and more on the way, we’d like to think this is the start of many more SAFTA nominations for shows from a streaming service,” concludes Candice.
South African content currently on Showmax has 110 nominations and includes the most nominated movie (Five Fingers With Marseilles), telenovela (The River), drama (Lockdown) and soap (Isibaya), with more SAFTA nominees scheduled for the coming months.