A recent survey has revealed that although we have the resources to innovate, we are not doing so, and if we do not begin to do so the consequences could be dire, writes WILLIAM MZIMBA, Chief Executive of Accenture SA & Chairman of Accenture Africa.
We are living in an era of abundance – we have all the resources required to solve humanity’s biggest challenges. The activating ingredient is the ability to innovate. However, in South Africa, the results of the Accenture’s 2017 Innovation Index show that we have not yet as a nation embraced innovation. If we don’t turn that around rapidly, the consequences will be dire.
South Africa faces key challenges such as poverty, low levels of education and employment, as well as an urgent need for economic growth. We still have more than seven million people in this country that go to bed without food. We have kids today that are not in the education system. We have adults and youth with no opportunity for employment. The status quo cannot prevail. We know that.
We also know that the rest of the world is not going to solve it for us, nor is the government going to do it for us. We have the resources, power, ability and capability to solve this together. But it is going to require new thinking.
Crowdsourcing solutions to global problems
I recently had the privilege of attending Peter Diamandis’ XPRIZE Visioneers Summit 2017 in Los Angeles – it represents some of the greatest crowdsourcing of innovation the world has ever seen – and a few things struck me:
- We actually don’t have to think about our problems only within the confines of resources we have;
- We have all the technology we need today to even mine comets; and
- Through crowdsourcing we have access to the collective resources on this continent, including financial resources – it’s all we need to begin to solve the greatest challenges that we have.
However, we are collectively challenged: we haven’t yet as a nation understood that the Fourth Industrial Revolution has ushered in technologies that enable us to change the course of direction of humanity on this continent. If we don’t embrace these technologies and move at a speed, we are once again going to become the forgotten continent.
I believe that if we can collectively unleash the power of our collective genius – apply our resources and mind power, and leverage the available technologies – we can solve many of the challenges we face. This is the reason why year on year, since 2015, Accenture has run the Innovation Conference to ignite the ingenuity that we have within us and see how we can unleash innovation to solve the challenges we have on this continent.
Where are we falling short?
In a world of exponential potential and ability to grow and take giant leap steps, the Accenture Innovation Index shows that South Africa has moved ahead only a miniscule two points in its ability to innovate. We all talk about it, we all believe it’s important, we read the literature, we see what’s happening elsewhere in the world … but we fail to execute.
Our research shows that businesses agree that strategy is important, that there is a need for us to collectively and collaboratively go into an ideation process, that it is important for us to use data-driven innovation and open innovation for us to bring together a lot of ideas. But when it comes to prioritising those ideas and putting a budget behind them to get them to the execution space, we fail.
The biggest unicorns today – Airbnb, Alibaba, Google – are showing the way. These digitally-driven platform businesses have grown substantially in a very short time. Yet, as a nation, we still haven’t embraced the platform economy. We haven’t yet seen the need to disrupt our own businesses and to start operating on the basis of the value that can be derived from platform economics. Using open innovation in a collaborative way seeking to build businesses of scale requires us to adopt the key principles of platform dynamics.
Advantage of the platform
Platform businesses reflect a few fundamental characteristics. Key among them is that they adopt a differentiated value proposition, led by personalisation, analytics, big data, and market responsive pricing. I believe that this is the area of innovation for us.
When we think about the things that we need to innovate around, we should have at the centre of our thinking how we could begin to create platforms, because platforms, through their ability to scale, are going to allow us the opportunity to get to the growth trajectory that we need so desperately. They will also provide the ability to embrace ecosystems.
A great proposition, mass personalisation, responsive pricing, effective cyber protection, scaling their ecosystem and allowing the network effect to come together can, from today, help South African enterprises to start to migrate to a platform world. However, we are far from ready.
Ideas are worth nothing unless you are able to execute
Compared to G20 countries, South Africa ranks low in terms of platform readiness on the Innovation Index. This ranking was determined by the country’s digital user size and savviness, the entrepreneurship in our environment, our preparedness in terms of the technologies that will allow us to innovate, how open innovation is embraced in our environment and how the policy makers and regulators are enabling platform dynamics.
We need to take note. Innovation is fundamental within a platform economy but, to this world, ideas are worth nothing unless you are able to execute. We need to build that capability. How?
Accenture’s Innovation Architecture is built to take ideas to execution rapidly. It combines Research; a Venture component where we co-operate and coordinate a lot of initiatives with fintechs, insuretechs and startups; and our Accenture Labs where we prototype – we get ideas out of the starting block into something that people can see, feel and touch so that they can begin to understand how they can incorporate that into their processes. Once we have that, we can help our clients build it at speed, embed it and scale it.
However, we need to think about innovation in more than the conventional way.
Innovation is not just about invention
Steve Jobs did not invent the concept of a phone; he built a large platform for a something that already existed and perfected it. He also got into the music business late, but today his $12 billion iTunes platform is the largest of its kind today. What did he see? He wanted to connect music producers with music consumers. He got into the middle.
This is the opportunity for us – to start to think about what exists out there and how we can repurpose it using our collective genius to come up with a market-defining innovation. Our challenges as a country and as a continent are large; incremental innovation is simply not going to get us there.
Alibaba offers another brilliant example. It is not just an ecommerce platform, it’s an infrastructure and a data company. This is its strength and future. It focusses on its big data capability, matching buyers and sellers on its platform and so offering ever more services on its platform. From the foundation of an ecommerce capability, it saw a great opportunity to connect people in the most rural of rural places in China with a huge market. It has the power to move goods from one place to the other – through Ali-pay it reduces friction in the value chain, and through its insurance offering that insures goods in transit it creates a trust equation between the goods producer and the buyer.
The insight? Alibaba has leveraged ‘exponentialising’ technologies in a combinatorial way to become – in just a few years – one of the largest enterprises today. We have the power to unleash the potential in this country in a similar way.
Now download a bank account
Absa has introduced an end-to-end account opening for new customers, through the Absa Banking App, which can be downloaded from the Android and Apple app stores. This follows the launch of the world first ChatBanking on WhatsApp service.
This “download your account” feature enables new customers to Absa, to open a Cheque account, order their card and start transacting on the Absa Banking App, all within minutes, from anywhere and at any time, by downloading it from the App stores.
“Overall, this new capability is not only expected to enhance the customer’s digital experience, but we expect to leverage this in our branches, bringing digital experiences to the branch environment and making it easier for our customers to join and bank with us regardless of where they may be,” says Aupa Monyatsi, Managing Executive for Virtual Channels at Absa Retail & Business Banking.
“With this innovation comes the need to ensure that the security of our customers is at the heart of our digital experience, this is why the digital onboarding experience for this feature includes a high-quality facial matching check with the Department of Home Affairs to verify the customer’s identity, ensuring that we have the most up to date information of our clients. Security is supremely important for us.”
The new version of the Absa Banking App is now available in the Apple and Android App stores, and anyone with a South African ID can become an Absa customer, by following these simple steps:
- Download the Absa App
- Choose the account you would like to open
- Tell us who you are
- To keep you safe, we will verify your cell phone number
- Take a selfie, and we will do facial matching with the Department of Home Affairs to confirm you are who you say you are
- Tell us where you live
- Let us know what you do for a living and your income
- Click Apply.
How we use phones to avoid human contact
A recent study by Kaspersky Lab has found that 75% of people pick up their connected device to avoid conversing with another human being.
Connected devices are becoming essential to keeping people in contact with each other, but for many they are also a much-needed comfort blanket in a variety of social situations when they do not want to interact with others. A recent survey from Kaspersky Lab has confirmed this trend in behaviour after three-quarters of people (75%) admitted they use a device to pretend to be busy when they don’t want to talk to someone else, showing the importance of keeping connected devices protected under all circumstances.
Imagine you’ve arrived at a bar and you’re waiting for your date. The bar is busy, and people are chatting all around you. What do you do now? Strike up a conversation with someone you don’t know? Grab your phone from your pocket or handbag until your date arrives to keep yourself busy? Why talk to humans or even make eye-contact with someone else when you can stare at your connected device instead?
The truth is, our use of devices is making it much easier to avoid small talk or even be polite to those around us, and new Kaspersky Lab research has found that 72% of people use one when they do not know what to do in a social situation. They are also the ‘go-to’ distraction for people even when they aren’t trying to look busy or avoid someone’s eye. 46% of people admit to using a device just to kill time every day and 44% use it as a daily distraction.
In addition to just being a distraction, devices are also a lifeline to those who would rather not talk directly to another person in day-to-day situations, to complete essential tasks. In fact, nearly a third (31%) of people would prefer to carry out tasks such as ordering a taxi or finding directions to where they need to go via a website and an app, because they find it an easier experience than speaking with another person.
Whether they are helping us avoid direct contact or filling a void in our daily lives, our constant reliance on devices has become a cause for panic when they become unusable. A third (34%) of people worry that they will not be able to entertain themselves if they cannot access a connected device. 12% are even concerned that they won’t be able to pretend to be busy if their device is out of action.
Dmitry Aleshin, VP for Product Marketing, Kaspersky Lab said, “The reliance on connected devices is impacting us in more ways than we could have ever expected. There is no doubt that being connected gives us the freedom to make modern life easier, but devices are also vital to help people get through different and difficult social situations. No matter what your ‘connection crutch’ is, it is essential to make sure your device is online and available when you need it most.”
To ensure your device lifeline is always there and in top health – no matter what the reason or situation – Kaspersky Security Cloud keeps your connection safe and secure:
· I want to use my device while waiting for a friend – is it secure to access the bar’s Wi-Fi?
With Kaspersky Security Cloud, devices are protected against network threats, even if the user needs to use insecure public Wi-Fi hotspots. This is done through transferring data via an encrypted channel to ensure personal data safety, so users’ devices are protected on any connection.
· Oh no! I’m bored but my phone’s battery is getting low – what am I going to do?
Users can track their battery level thanks to a countdown of how many minutes are left until their device shuts down in the Kaspersky Security Cloud interface. There is also a wide-range of portable power supplies available to keep device batteries charged while on-the-go.
· I’ve lost my phone! How will I keep myself entertained now?
Should the unthinkable happen and you lose or have your phone stolen, Kaspersky Security Cloud can track and protect your device from data breaches, for complete peace of mind. Remote lock and locate features ensure your device remains secure until you are reunited.