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SA e-commerce in 2018 signals retailers to innovate

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2017, and Black Friday, in particular, proved online shopping is alive and well, albeit a little ill-prepared, or possibly naive. However, for now, at least, the truth remains that the status of e-commerce sits at around 1 to 2% of total retail.

At the same time, retail sales in South Africa is inching along pitifully, growing marginally by 0.2% in September, compared with the same month last year, although economists had predicted a growth of over 2.5%. Very much a rock and a hard place.

“Black Friday was a great success for SA e-tailers, and for consumers, and we’re delighted by that dawning. But with the economy putting pressure on retail, it’s imperative that local brands innovate around their model and distribution,” explains Grant Webster, the COO of nationwide smart device repair specialist, weFix.

Yuppie Chef, an interesting case in point, is testing an additional channel, making a bold step from online to bricks and mortar in this last quarter opening a store at Cape Town’s Willowbridge Mall in August. That’s thinking out of the box.

Originally praised for its dorm room beginnings, the weFix brand has intensely focused itself on partnerships for the last year and a half, contouring their infrastructure to craft a model that allows for scalability across devices, brands and technology. “Originally working with Apple Devices, we added Samsung and then LG and Huawei to our suite of products that we repair. Having repaired over 750 000 devices in 35 stores nationwide, through 150 technicians, we shifted from a repair shop to a lab with technicians, supported by a robust framework to manage large trade volume for global brands.”

Under the leadership of Simon van der Merwe, weFix’s Chief Business Development Officer, this evolution paved the way to open up to more brands, including Yoco, the small wireless-card machines that seem ubiquitous at stores, restaurants, coffee shops, and small businesses, as well as the servicing of all the newly launched Energizer units, and FNB smart devices nationwide, the first local financial services company to launch its own branded Android-powered smartphones, designed by Chinese phone maker ZTE.

Within the insurance industry, weFix manage claims for the majority of insurance companies, including Discovery, MonitorKZN, and Santam, while breaking new ground with Click2Sure Insurance, who have launched a new uncomplicated digitally-led insurance product at point of sale. weFix was also the recipient of the Top Contents Repair Specialist from Discovery Insure for 2017.

2016 saw the introduction of global drone leader, DJI, both in sales and repairs and gaining weFix repair accreditation – certifying their first authorised DJI repair technicians, making a bold play for the booming drone market. This continued their extension from consumers to B2B to trade business via a new wholesale division which distributes and sells via Takealot, JD Group (Incredible Connection, Hifi Corp), Kaap Agri, Cape Union Mart, and Massmart (Dion Wired and Makro).

“It’s more than just inking an agreement, it’s about collaborating with attentive buyers, meeting their needs and training their team, so that stock is available as best possible and the teams are integrated,” says Webster. “Corporates requiring a tailor-made pickup and drop-off service in a bid to save time, and as a staff perk, can get devices fixed in rapid turnaround times, managed from end-to-end, by relationship managers and offering corporate accounts. For large retailers, we literally repair thousands of devices per year.”

The most exciting part of the weFix journey is that they needed to get the infrastructure right first to hold the capacity for more brands across all stores. That means understanding the brands, training our technicians, buying parts in for the stores, having dedicated workshops in both Cape Town and Johannesburg. weFix are now able to onboard new brands into a robust environment that global brands can depend on. Webster concludes, “It makes absolute sense to outsource your warranty repairs to the leader in the industry. Our track record is the best endorsement we have. It’s just the beginning for us, it’s a new horizon for our business.”

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Load-shedding leads
local searches

South Africans are searching in the dark, according to the latest Google Search trends.

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With more 1 million search queries generated in the space of 76 hours, load-shedding was by far the top trending search on Google South Africa this week.

Valentine’s Day came a distant second.

After news emerged last Sunday of the impending stage 3 load shedding, South Africans had generated more than 1-million load-shedding search queries by the time Tuesday came around:

  • “Loadshedding schedule” – generated more than 100k searches on Sunday
  • “Load shedding schedule” – generated more than 100k searches on Sunday
  • “Eskom load shedding” – generated more than 100k searches on Sunday
  • “Load shedding Cape Town” – generated more than 50k searches on Sunday
  • “Load shedding schedule” – generated more than 400k on Monday
  • “Load shedding Johannesburg” – generated more than 20k searches on Monday
  • Load shedding schedule” generated more than 200k search queries on Tuesday

Leading up to Valentine’s Day, South Africans generated close to 300k search queries related to the romantic festival, including searches for quotes and gift ideas:

  • “Valentines Day” generated more than 100k search queries on Thursday
  • “Happy Valentines Day Images” and “Valentines Day Images” generated more than 10k search queries each on Thursday, with “Happy Valentines Day 2019” generating more than 20k search queries on Wednesday
  • “Valentines Day Specials 2019” generated more than 5k search queries on Thursday
  • “Love quotes” generated more than 5k search queries on Thursday
  • “Valentines Day quotes” generated more than 100k search queries and “Valentine messages” generated more than 50 000 search queries on Wednesday

Search trends information is gleaned from data collated by Google based on what South Africans have been searching for and asking Google. Google processes more than 40 000 search queries every second. This translates to more than a billion searches per day and 1.2 trillion searches per year worldwide. Live Google search trends data is available at https://www.google.co.za/trends/hottrends#pn=p40

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Showmax invites
student films

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Thanks to the growing popularity of video-on-demand services, there’s a new opportunity to help kickstart the careers of local filmmakers.

Numerous Hollywood blockbusters (District 9Tomb Raider 2018, and The Avengers: Age of Ultron to name a few) have featured substantial shoots in Johannesburg and Cape Town. While providing great opportunities for SA’s production talent, aspiring writers and directors don’t get the same benefit.

So where can local creatives showcase their work? Broadcast TV isn’t a natural home for unknown short films, and while self-publishing platforms are readily available hosting options, it’s tough to get noticed and get traffic when competing with videos from across the planet.

But with the emergence of video-on-demand services into the mainstream, there’s now a solution. The African film school AFDA has teamed up with the streaming service Showmax to give local talent a much larger platform than ever before. From 18 February, eighteen of the best recent short films made by AFDA students from their Johannesburg, Cape Town, Durban and Port Elizabeth campuses will be live on Showmax. Drama, documentary, fantasy, and animation are all represented, in pieces running from under eight minutes to almost half-an-hour long. The full list of movies is included below.

Teresa Passchier, CEO of AFDA, said: “AFDA, Africa’s number-one school for the Creative Economy, is proud to kickstart this exciting and meaningful journey with Showmax and AFDA students, ensuring emerging young African filmmakers’ voices are heard and given a platform. It’s ground-breaking to share young, local, culturally relevant content on the same platform as Hollywood blockbusters. I am certain that this unique initiative will serve to boost and develop the African film industry and the careers of many young South African and African students alike.”

Included in the short films coming to Showmax are the award winners Junior and O-PunchaJunior, directed by Bert Dijkstra, picked up the Audience Award in the Made in South Africa Competition at the shnit Worldwide Shortfilmfestival Awards 2017. O-Puncha, directed by Adam Hansen, won two awards at the 5th annual Eldorado Film Festival: Best Student Made Short, and Best Editing – Alexander La Cock.

Another celebrated film is Sicela Amanzi directed by Mlu Godola, which talks to the subject of water shortage. The film’s heroine Zoleka is a mild-mannered young woman forced to go to extreme lengths when a small community’s only source of water unexpectedly collapses. The power of films like this is they shine a light on critical topical issues in new ways.

Speaking about working with the film school, Candice Fangueiro, Head of Content for Showmax, said: “There’s immense depth of filmmaking talent in Africa and it’s a privilege to be able to give that talent a home and a platform. Showmax is becoming part of the fabric of film and TV production in Africa, and importantly we’re doing this as a partner rather than just as a consumer. This is a key competitive advantage of being local and something we aim to continue to work on.”

AFDA is an Academy Award-winning institution, founded in 1994, and the first and only African film school to win an Oscar – for the Best Foreign Student film in 2006, the postgraduate film Elalini, directed by Tristan Holmes.

The full list of AFDA short films coming to Showmax is as follows:

Film titleDirectorGenre
Lullaby from the CryptKeenan Lott & Raven DavidsAnimation
Ko Ga CherenyaneSibonokuhle MyatazaDocumentary
IzilwaneKyllian RouxDrama
MallemeuleJaco Van BoschDrama
Canal StreetBrodie MuirheadDrama
On the FenceWarrick BewsDrama
The Righteous FewLindo LangaDrama
Hlogoma PeakLuke AhrensDrama
Frozen FlameCameron HeathmanAnimation
WolfBrett van DortFantasy
The Walk HomeSisanda DyantyiDrama
BearWesley RoodtDrama
JuniorBert DijkstraDrama
O-PunchaAdam HansenDrama
UmngenoSiphosethu NdungeDrama
DoreenLuvuyo Equiano NyawoseDrama
ForeverLindo LangaMusical
Sicela AmanziMlu GodolaDrama

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