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SA business out of touch with tech challenges

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New research has revealed that many local CIOs believe that they are not at all prepared for the technological shifts taking place in the economy, with the result that their current business plans will have lost their relevance within only three years.

Most South African CIOs and business leaders believe they are not at all prepared for the technological shifts taking place in the economy, with the result that their current business plans will have lost their relevance within only three years. In addition, many internal departments – notably marketing and even IT departments themselves – seem to be resisting the move from products to data-based services, according to research done by EMC, world leader in cloud-based and converged data infrastructure.

Jonas Bogoshi, Country Manager for EMC Southern Africa, said EMC wanted to explore the business challenges and opportunities facing IT in South Africa today.

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“The research unveiled widely different and often incompatible views, underpinned by a lack of common ground and a common language. It shows that the greatest IT challenge South African businesses face today is the need to manage and extract value from ever greater volumes of data. “However, in the future the challenge will be the demands of real-time business on IT,” Bogoshi said.

The research targeted 2 700 business and IT professionals in equal numbers in Europe, the Middle East and Africa, from the C-suite to frontline managers. Most (40%) have 250-499 employees and 68% are in the IT and tech space. This approach illuminated the same technology-related issues from different perspectives: Large and small; junior and senior; technology and business.

Strong concern about the future

Discussing the South African results of the research, Bogoshi says most businesses are increasingly concerned about their ability to manage and extract value not from their current products, as much as from the data generated in the process of selling those products.  In particular, there is a strong upward curve in executives’ view that the impact of business unpredictability and associated demands for rapid scaling are their current greatest IT challenge.

“Most (73%) of respondents agree that, no matter your business, if you are online you are a tech company. But there seems to be a lot of insecurity in the sector, as almost 80% believes their current business models will be out of date in three years’ time. “The reality is that their future competitors will be agile organisations that do not even exist yet.”  More than 80% of respondents find it hard to predict how business will evolve in the current fluid, rapidly evolving landscape. “The key point of concern is that the growth in the tech sector and the changing business environment will put excessive pressure on IT operations, damaging quality, customer satisfaction and brand reputation. The standard response to this fear that growth may accelerate IT complexity faster than companies can adapt, is to outsource.

“In short, executives feel out of their depth as they are working against invisible competitors.”

The way IT departments are run is part of the problem

A point of concern for Bogoshi is that 48% of respondents see IT departments themselves as limiting innovation. Part of the reason may be that 66% of businesses still isolate IT departments, possibly because IT is seen as a behind-the-scenes function that has little to do with customer service. “To make matters worse, two-thirds of IT team members feel isolated within their teams. “So you have isolated people, working within isolated teams, resisting the seismic shifts happening in the economy – quite possible because they are not allowed to see the bigger picture within the company they work for.” Disconcertingly, 93% of executives still believe that their IT department meets the company’s needs.

What if we get it wrong? – Executives feel inept

Most businesses surveyed reflected a mixed response to the perceived tech challenges. Only 42% have initiated processes to help IT departments work more closely with other parts of the business and to become more customer-focused. Also, 57% have started, or are planning to start training employees to implement converged or hyper-converged infrastructure. But when asked whether they personally feel they have the skills to understand what technology could do for their businesses, only 46% of executives agreed. A slightly larger percentage (49%) said they did not, but realised that they ought to.

In their journey towards becoming a digital, customer-focused business, 83% of respondents are not moving forward due to fear of damage to brand reputation, credibility and revenue if they get it wrong. Also, 61% of businesses do not feel ready for the data, operational and technological of offering a service and not just products – although 84% believe that scaleable and flexible IT will reduce risk by laying foundation for growth and innovation.

Business needs technology in order to develop more value-added services and products and get them to market quicker, to meet rapidly-evolving customer demands for a seamless, connected experience. They need to do all this while cutting costs, reducing risk and complexity and improving efficiency.

“Respondents agree that you have to offer customers an experience to stay competitive, but realise that this cannot be met by their existing IT infrastructure, data processing capability and employee skills base.”

“Indeed, most decision-makers are afraid of getting it wrong when it comes to moving to a tech and data-focused approach to business,” says Bogoshi.

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Load-shedding leads
local searches

South Africans are searching in the dark, according to the latest Google Search trends.

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With more 1 million search queries generated in the space of 76 hours, load-shedding was by far the top trending search on Google South Africa this week.

Valentine’s Day came a distant second.

After news emerged last Sunday of the impending stage 3 load shedding, South Africans had generated more than 1-million load-shedding search queries by the time Tuesday came around:

  • “Loadshedding schedule” – generated more than 100k searches on Sunday
  • “Load shedding schedule” – generated more than 100k searches on Sunday
  • “Eskom load shedding” – generated more than 100k searches on Sunday
  • “Load shedding Cape Town” – generated more than 50k searches on Sunday
  • “Load shedding schedule” – generated more than 400k on Monday
  • “Load shedding Johannesburg” – generated more than 20k searches on Monday
  • Load shedding schedule” generated more than 200k search queries on Tuesday

Leading up to Valentine’s Day, South Africans generated close to 300k search queries related to the romantic festival, including searches for quotes and gift ideas:

  • “Valentines Day” generated more than 100k search queries on Thursday
  • “Happy Valentines Day Images” and “Valentines Day Images” generated more than 10k search queries each on Thursday, with “Happy Valentines Day 2019” generating more than 20k search queries on Wednesday
  • “Valentines Day Specials 2019” generated more than 5k search queries on Thursday
  • “Love quotes” generated more than 5k search queries on Thursday
  • “Valentines Day quotes” generated more than 100k search queries and “Valentine messages” generated more than 50 000 search queries on Wednesday

Search trends information is gleaned from data collated by Google based on what South Africans have been searching for and asking Google. Google processes more than 40 000 search queries every second. This translates to more than a billion searches per day and 1.2 trillion searches per year worldwide. Live Google search trends data is available at https://www.google.co.za/trends/hottrends#pn=p40

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Showmax invites
student films

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Thanks to the growing popularity of video-on-demand services, there’s a new opportunity to help kickstart the careers of local filmmakers.

Numerous Hollywood blockbusters (District 9Tomb Raider 2018, and The Avengers: Age of Ultron to name a few) have featured substantial shoots in Johannesburg and Cape Town. While providing great opportunities for SA’s production talent, aspiring writers and directors don’t get the same benefit.

So where can local creatives showcase their work? Broadcast TV isn’t a natural home for unknown short films, and while self-publishing platforms are readily available hosting options, it’s tough to get noticed and get traffic when competing with videos from across the planet.

But with the emergence of video-on-demand services into the mainstream, there’s now a solution. The African film school AFDA has teamed up with the streaming service Showmax to give local talent a much larger platform than ever before. From 18 February, eighteen of the best recent short films made by AFDA students from their Johannesburg, Cape Town, Durban and Port Elizabeth campuses will be live on Showmax. Drama, documentary, fantasy, and animation are all represented, in pieces running from under eight minutes to almost half-an-hour long. The full list of movies is included below.

Teresa Passchier, CEO of AFDA, said: “AFDA, Africa’s number-one school for the Creative Economy, is proud to kickstart this exciting and meaningful journey with Showmax and AFDA students, ensuring emerging young African filmmakers’ voices are heard and given a platform. It’s ground-breaking to share young, local, culturally relevant content on the same platform as Hollywood blockbusters. I am certain that this unique initiative will serve to boost and develop the African film industry and the careers of many young South African and African students alike.”

Included in the short films coming to Showmax are the award winners Junior and O-PunchaJunior, directed by Bert Dijkstra, picked up the Audience Award in the Made in South Africa Competition at the shnit Worldwide Shortfilmfestival Awards 2017. O-Puncha, directed by Adam Hansen, won two awards at the 5th annual Eldorado Film Festival: Best Student Made Short, and Best Editing – Alexander La Cock.

Another celebrated film is Sicela Amanzi directed by Mlu Godola, which talks to the subject of water shortage. The film’s heroine Zoleka is a mild-mannered young woman forced to go to extreme lengths when a small community’s only source of water unexpectedly collapses. The power of films like this is they shine a light on critical topical issues in new ways.

Speaking about working with the film school, Candice Fangueiro, Head of Content for Showmax, said: “There’s immense depth of filmmaking talent in Africa and it’s a privilege to be able to give that talent a home and a platform. Showmax is becoming part of the fabric of film and TV production in Africa, and importantly we’re doing this as a partner rather than just as a consumer. This is a key competitive advantage of being local and something we aim to continue to work on.”

AFDA is an Academy Award-winning institution, founded in 1994, and the first and only African film school to win an Oscar – for the Best Foreign Student film in 2006, the postgraduate film Elalini, directed by Tristan Holmes.

The full list of AFDA short films coming to Showmax is as follows:

Film titleDirectorGenre
Lullaby from the CryptKeenan Lott & Raven DavidsAnimation
Ko Ga CherenyaneSibonokuhle MyatazaDocumentary
IzilwaneKyllian RouxDrama
MallemeuleJaco Van BoschDrama
Canal StreetBrodie MuirheadDrama
On the FenceWarrick BewsDrama
The Righteous FewLindo LangaDrama
Hlogoma PeakLuke AhrensDrama
Frozen FlameCameron HeathmanAnimation
WolfBrett van DortFantasy
The Walk HomeSisanda DyantyiDrama
BearWesley RoodtDrama
JuniorBert DijkstraDrama
O-PunchaAdam HansenDrama
UmngenoSiphosethu NdungeDrama
DoreenLuvuyo Equiano NyawoseDrama
ForeverLindo LangaMusical
Sicela AmanziMlu GodolaDrama

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