In the week that Samsung unveils the next generation of its market-leading Note phablet, another of its smart devices is turning heads. ARTHUR GOLDSTUCK gets up close and personal with the ultimate limited edition phone, the Galaxy S7 edge Injustice Edition.
The Samsung Galaxy S7 edge was always going to be 2016’s last word in smartphone style. A year before, the S6 edge had been the most dramatic departure from standard smartphone formats in years.
The S7 maintained the curved edges, while adding to the screen size, RAM and battery size. Going from a 5.1” to 5.5” display was almost less significant than going from 3GB to 4GB RAM and from a 2600 mAh to 3600 mAh battery. But it mattered in a world in which looks can kill market share. The S7 lorded it over the main competitor, the iPhone 6s Plus, with the latter’s 5.5” display in a flat and – dare we say it of Apple – “traditional” screen format.
As Apple prepares to rejoin the battle with an iPhone 7, set for release next month, Samsung has just raised the stakes. The release in South Africa last week of the Galaxy S7 edge Injustice Edition is not only a dramatic style statement, but also evidence that a smartphone truly can be a thing of beauty.
The unboxing experience is a rare example of a device’s industrial design being aligned with package design and the thematic concept behind the device. The square black box unravels like a mystery unfolding (see http://www.samsung.com/global/galaxy/events/injustice to see what emerges), revealing the main attraction: a deep black version of the S7 edge with gold inlays, a gold Batman logo carved into the back of the phone, and an adapted version of the phone’s interface with icons in deep gold on black backgrounds, a Batman-themed wallpaper set with several iconic images for different interfaces, and a cool Batman-inspired dialling interface.
The box includes a black Injustice edition of the Gear VR headset, along with Injustice game credits and Oculus VR content vouchers. This delightful package ostensibly celebrates the third anniversary of the Injustice: Gods Among Us mobile game, but is really a tribute to the Batman legend. In this sense, it is the Batman fan’s dream phone, but it is also arguably the most beautiful phone ever to go into general production.
“A lot of work has gone into this product and it has been carefully crafted and designed in terms of its size, colour and texture,” says Craige Fleischer, Director of Integrated Mobility at Samsung Electronics South Africa. “Ultimately, we hope more people will come to appreciate the Samsung and Galaxy brand through our fresh approach to a well-known product and via this special edition’s emotional appeal.”
One of the most striking aspects of the phone, its rich black body, turns out to have been carefully thought through not only as a design element, but also as a metaphor.
“Samsung aimed to find a unique black hue for the Injustice Edition,” according to an explanation provided by the manufacturer. “Black encompasses the whole body, including the metal frame, unlike the standard Black Onyx version of the S7 edge. This matt-finish black represents Batman’s suit. Gold, on the other hand, was applied on the logo, edge of the home button and rear camera to make these stand out. A number of image samples were examined for the Batman logo on the back, with consideration given to size and dimension.”
Even the special edition’s Gear VR and phone case that comes in the box were part of this metaphor:
“The phone case is a reinterpretation of Batman’s suit and an effort was made to visualise this in a metaphorical sense, rather than make it too obvious. We chose a material that is both comfortable to grip and durable, but that also maximises the matt texture. The case needed to combine great aesthetics and optimum protection.”
While the overall package and design makes a powerful impact, it is the finer touches that count. For example, the Apps icon, behind which users can find their non-Samsung apps, is a stylised version of the Batman mask, in gold against a grey background.
The one jarring experience comes when non-Samsung apps are brought onto the main screens: their colours clash violently with the gold, grey and black colour scheme that helps give the phone such style. There is a solution, however: when apps are grouped together into folders on the home screens, the folders themselves adopt the gold-and-black look, and don’t look out of place.
Normally, the practical and pragmatic approach would be to ditch the style imperative, and simply stick WhatsApp, Gmail and the like on the home screen in all their colour-clashing glory.
This is one phone, however, where most owners will sacrifice one-click convenience, and relegate their key apps to a folder or a secondary screen. Eventually, the aesthetic impact will diminish, but it is unlikely this handset will ever be treated like just another phone.
* Only 100 sets of the Galaxy S7 edge Injustice Edition package have been brought into South Africa, at a recommended retail price of R22 999 per unit.
Naspers feeds into Latin America’s tech funding
Movile will get $400m funding from the SA-based technology investment giant for iFood expansion.
Movile is to receive US$500-million in funding for iFood in the largest tech funding in Latin America to date. Naspers and Innova Capital have committed to invest $400m of new capital into Movile to use for further investment in iFood, the leading online food delivery platform in Latin America, of which Movile is a majority shareholder.
Movile and Just Eat have already invested $100m in iFood during 2018. iFood’s extraordinary growth and the vast market opportunity in Brazil and more broadly in Latin America has driven the increased investment commitment.
iFood’s monthly orders in Brazil have fed more than 9 million customers in the past twelve months, 16 times the nearest online competitor, in terms of daily active users. This means its partner restaurants are serving the biggest population of consumers ordering food in Latin America. iFood has 50 000 restaurant partners and uses 120 000 couriers.
The increased investment commitment from Naspers, Innova and Movile is expected to accelerate growth, speed up product development and innovation, and fuel geographical expansion for iFood across the region. The company’s vision is to gain deeper knowledge of consumers through artificial intelligence technology, to personalise the food delivery experience – and at a reduced price, because of improved logistics.
“Movile is very fortunate to have long-term investors who have supported us for the past decade to help achieve our goal of transforming the lives of more than one billion people and thus we are able to continually back iFood to ensure it remains the market leader,” said Fabricio Bloisi, Movile CEO.
“Our entire ecosystem of companies is focused on allocating resources and energy towards our one billion people goal. iFood is leading the way, fueling unprecedented growth through its innovative technology platform, providing consumers, couriers and restaurants with the best experience in food ordering and delivery.”
Larry Illg, CEO of Naspers Ventures, said: “iFood has established itself as a technology leader in Latin America and its success stacks up with some of the most innovative food companies that are leading regions in North America, Europe and Asia. We have been impressed by their execution in Brazil and remain committed to backing the company on its path to transform the entire food chain to better serve consumers.”
Online food delivery is experiencing massive expansion globally. According to latest reported results, Grubhub grew daily average orders 39% year-on-year, reaching over 416 000 orders per day. In Latin America, iFood has reached 390 000 orders per day just in Brazil in the last week of October, compared with 183 000 in October 2017, representing 109% growth.
iFood CEO Carlos Moyses said: “We want our consumers to have an amazing delivery experience from the moment they order their food to the moment it arrives. Our partners – the restaurants and delivery fleet – make that happen by living our purpose of improving people’s lives using our services.
“iFood exists for our customers and, with an increased investment commitment of this size, we will be able to build out our state of the art technology platform, and increase our courier and restaurant partners to even better serve our current and future customers in Latin America.”
Hide your sheep, Spyro is reigniting
Spyro, the iconic purple dragon that entertained living rooms worldwide in the late ‘90s, is making a return with the release of Spyro Reignited Trilogy.
Spyro Reignited Trilogy introduces players to a fully remastered game collection with a re-imagined cast of characters, animations, environments, new lighting and recreated cinematics—all inHD. Now fans can explore more than 100 lush environments filled with new detail, that brings the Dragon Realms and Avalar to life . The trilogy is available for PlayStation 4, PlayStation 4 Pro and the family of Xbox One devices from Microsoft, including the Xbox One X.
South African distributors Megarom provided the followjng information:
In Spyro Reignited Trilogy, lead developer Toys For Bob is giving fans an all scaled-up version of the original three Spyro games that started it all, Spyro the Dragon, Spyro 2: Ripto’s Rage! and Spyro: Year of the Dragon, but with a modern-day feel that makes it fresh and fun for today’s player. Adding to the fun, voice actor Tom Kenny is returning to the franchise as the voice of Spyro in all three remastered games. Longtime fans will be treated to Toys For Bob’s reimagined version of the classic soundtracks, in addition to an all-new title-screen theme from original soundtrack composer Stewart Copeland.
Additionally, the new game brings an in-game audio feature that allows players to switch between the original and the newly remastered soundtracks, for those who want a more classic gameplay experience. Players can simply fly in to the “options menu” at any time during gameplay, unleash their preferred nostalgic or scaled-up groove, and glide right back into the Spyro action without losing saved data.
“It’s been a real pleasure to bring back one of most iconic video game characters of all time through the Spyro Reignited Trilogy,” said Paul Yan, Co-Studio Head at Toys For Bob. “We’ve poured everything we’ve got into making sure every detail was done right to deliver a great Spyro experience for fans. We hope players will have as much fun revisiting the Spyro world and characters as we did remastering them.”
In the road up to the official release of Spyro Reignited Trilogy, Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, created a first-of-its-kind, life-sized, fire-breathing and talking Spyro Dragon drone. The drone took off from “Stone Hill” castle near New York City, spreading his wings across the U.S. to explore the cities and iconic landscapes that resemble levels and themes from the original Spyro games. As part of the tour, the Spyro drone chased sheep, fired up some BBQ and delivered an early copy of Spyro Reignited Trilogy to fellow O.G. and entertainment icon, Snoop Dogg. Highlights from the Spyro drone’s delivery to Snoop Dogg can be found here.
“Fans have been asking Activision to bring Spyro back for some time now. The response to Spyro Reignited Trilogy has been great thus far, and we’re absolutely thrilled that we’re able to continue to reimagine and reinvigorate some of the most iconic videogames and characters of all time with our remastered experiences,” said Steve Young, Chief Revenue Officer at Activision. “With this year being the 20th anniversary of Spyro, there’s no better time to pay homage to everyone’s favorite purple dragon.”
The Spyro community is invited to geek out and elevate their fandom even further through the elite global partnerships from the Activision Blizzard Consumer Products Group (ABCPG). Collaborations with Funko, Traly Pins, Exquisite Gaming, KidRobot, USAopoly, Trends International, Rubber Road, and Changes have created new avenues for fans to share their love for the return of Spyro, the original roast master. Spyro consumer products across apparel, collectibles, figurines and more are now available at retailers worldwide. Fans can also take advantage of the GameStop exclusive Spyro TOTAKU Collection.