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Robots will force a rethink on jobs

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In PwC’s latest report on the impact of automation, up to 38% of jobs in the US are at risk, with Germany (35%) and the UK (30%) not far behind, forcing us to rethink how secure our jobs really are, writes DANIEL SCHWARTZKOPFF, Co-Founder: DataProphet.

The Fourth Industrial Revolution will dramatically reshape the world of work and force us to rethink our approach to our careers, our lives, and our aspirations. With a global market estimated to reach $70 billion by 2020, machine learning is driving fundamental change in the way every industry operates. Learning algorithms are already pioneering advances in customer service, manufacturing, healthcare, auditing, legal counsel, and insurance underwriting, with more industries to follow.

Old notions of job security have all but disappeared: the thought of working for the same company for 40 years until retirement is laughable. In 1965, corporations remained in the S&P 500 Index for an average of 33 years; by 2012 this had already shrunk to 18 years. With the rapid pace of development bankrupting and displacing large behemoths like Kodak and Blockbuster, no one should be under the illusion that a company is too big to fail.

Rise of the machines

In PwC’s latest report on the impact of automation, up to 38% of jobs in the US are at risk, with Germany (35%) and the UK (30%) not far behind. And it’s not manual labour that is most in peril: accountants, lawyers, call centre agents, machine operators, and insurance underwriters are at or near the top of lists of jobs most likely to become redundant thanks to machines.

In response, it is likely that the governments will start implementing policies to protect an already fragile job market. However, the commercial benefits of automation are vast and far-reaching. In an example recently cited by the World Economic Forum, a Chinese factory in Dongguan City replaced 90% of its workforce with machines, leading to an incredible 250% boost in productivity, with defects reduced by 80%.

Governments need to take a more forward-looking approach and find innovative ways of incentivising and equipping people to educate themselves. Learning the types of skills unlikely to be replaced by machines in the coming years is critical – especially here in Africa.

SA / Africa most vulnerable

South Africa’s latest unemployment figures paint a bleak picture: the official rate is 27.7%, or 6.2 million people who want to work but can’t find employment. A closer look, however, will reveal that the vast majority of the unemployed are without a tertiary education. Among graduates the unemployment rate is a mere 7.3%.

To help stimulate job creation, government and industry have worked hard at establishing a business process outsourcing (BPO) industry as a key job creator and economic driver. One industry body claims the sector already employs more than 30 000 people, and aims to grow this to 80 000 by 2021. Considering most of the outsourced jobs are in call centres and customer service, it is alarming that so much effort is being put into industries that are most at risk of automation.

Across the continent, explosive population growth is expected to bring a further 122 million people into the workforce by 2020. Due to shortcomings in the continent’s education sector, these workers are likely to be overwhelmingly unskilled or semi-skilled. Absorbing 122 million people into formal economic activity will be paramount to the continent’s on-going development and prosperity.

We need an urgent change in how we approach skills development and work.

Rethinking our approach to work

Those wishing to future-proof their careers should stop relying on traditional notions of work. Many of the skills required for the future – such as data science and machine learning – are not yet formally offered at university level, and even where they are the industry changes so quickly that by the time a student exits a four-year degree, much of their knowledge is already outdated. In response, we should all aspire to a lifelong approach to learning.

Developing skills in the STEM (Science, Technology, Engineering and Maths) fields, as well as arts and humanities – where machines will struggle with replicating design, creation, empathy, and problem-solving thought – represents workers’ best defence against automation. Taking up online courses in specific fields that teach you marketable skills, for example, is one cost-effective way of empowering this new wave of jobseekers.

Encouragingly, many modern tech companies no longer look solely at academic transcripts and qualifications as the main benchmark of your employability. Instead, practical tests are given that gauge a candidate’s actual ability to complete work-related tasks and think creatively and laterally.

New skills for new jobs

This shift in skills development and training may pose severe challenges to those job seekers who are unable to pursue self-learning opportunities. Government, schools, and universities should therefore modernise their approach to training and education to ensure our immense talent pool is not left under- or unutilised.

It is certain that some jobs will be disrupted – even eliminated – by automation. Workers will need to develop a new mix of skills to meet the demands of entirely new job functions created in the course of our technological progress. Opposing progress to preserve automatable jobs is futile – it would not be wise to be remembered as the Luddites of the 21st century.

In a positive sign, 94% of executives surveyed in a recent study agreed that when administrative tasks are automated, the demand for jobs that require soft skills – such as creative problem-solving, collaboration, and communication – will grow.

It’s high time we overhaul our education and skills development sector. The alternative – millions of unemployed and unemployable people – is too frightening to contemplate.

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Africa News

Smart grids needed for Africa’s utilities

Power utilities across Africa should rethink their business models and how they manage and monetise their assets to keep pace with the changing energy ecosystem, says COLIN BEANEY, Global Industry Director for Asset-intensive and Energy and Utilities at IFS.

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Africa’s abundant natural resources and urgent need for power mean that it is one of the most exciting and innovative energy markets in a world that is moving rapidly towards clean, renewable energy sources. The continent’s energy industry is taking new approaches to providing unserved and underserved communities with access to power, with an emphasis on smart technologies and greener energy sources.

Power systems are evolving from centralised, top-down systems as interest in off-grid technology grows among African businesses and consumers. And according to PwC, we will see installed power capacity rise from 2012’s 90GW to 380GW in 2040 in sub-Saharan Africa. Power utilities are needing to rethink their business models and how they manage and monetise their assets to keep pace with the changing energy ecosystem.

Energy and utilities providers are transforming from centralised supply companies to more distributed, bi-directional service providers. They can only achieve this through the evolution of “smart grids” where sensors and smart meters will be able to provide the consumer with a more granular level of detail of power usage. This shift from an energy supplier to “lifestyle provider” will require a much more dynamic and optimised approach to maintenance and field service.

African companies must thus embrace digital transformation as an imperative. This transformation begins by embracing enterprise asset management to improve asset utilisation. The subsequent steps are enhancing upstream and downstream supply chain management; resource optimisation; introducing enterprise operational intelligence; embracing new technologies such as the Internet of Things, machine learning, and predictive maintenance; and becoming a smart utility.

Embracing mobility to drive ROI

Getting it right is about putting in place an enterprise backbone that accommodates asset and project management, multinational languages and currencies, new energies and markets, visualisation of the entire value chain, and mobility apps. Mobile technologies that support the field workforce have a vital role to play in driving better ROI from utilities’ investments in enterprise asset management and enterprise resource planning solutions.

Today’s leading enterprise asset management solutions feature powerful functionality for mobile management of the complete workflow of work orders – from logging status changes and updates, from receiving and creating new orders to concluding the job and reporting time, material and expenses. Such solutions are easy to deploy and intuitive for end users to learn and use.

Importantly for organisations operating in parts of the continent with poor telecoms infrastructure, connectivity is not an issue. The solutions work offline and synchronises when network connectivity is available. Users can work on any device—laptops, tablets, and smartphones—commercial or ruggedised.

By ensuring that field technicians have easy access to information and processes, the mobile solution enables technicians and maintenance engineers to easily do the following tasks:

·         Create a new work order on the fly and log new opportunities

·         Access both historical and planned work information when requested

·         Permit customers to sign when the job is completed

·         Capture measurements and inspection notes on route work orders

·         Create new fault reports on routing

·         Facilitate documentation through photo capturing

·         Provide easy access to technical data and preventive actions.

The power of mobility allows the engineer to be the origin of all data capture on a service event. They can easily inquire on asset history, record parts used or parts needed for repair, record labour hours, and expenses as they occur, and any notes of repairs performed. When coupled with workforce management tools, such solutions unlock significant productivity gains for utilities who are trying to get the most from their workforce and assets.

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Brands fall for app vanity

The experience of a mobile screen full of icons, representing independent apps that your need to open to experience them, is making less sense. Instead, businesses should serve customers with an ‘app-like’ experience inside the digital platform they already use, says PIETER DE VILLIERS, Group CEO at Clickatell.

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Many brands remain obsessed with creating mobile apps. This not only defies trends that point to increasing consumer app apathy, but can exclude a sizeable portion  of your customers in emerging economies. Companies need to engage with their users where they are rather than forcing them onto an app, in what can only be described as brand vanity. 

In 2017 there were around 2.2 million apps available in the iOS app store and over 3 million on Google Play. And, while the number of apps being downloaded continues to rise, analysis shows that consumers are only using 30 apps per month and accessing just 9 on a day-to-day basis. 

While these numbers still seem attractively high, in reality the majority of the apps we use are for messaging (like Facebook Messenger, WhatsApp, and WeChat) and our social networking, gaming, leisure, dating or utility activities. 

Despite the facts, the application strategy as the holy grail for digital transformation is still being pushed even within large progressive brands. What’s more, some advertising agencies and digital consultants are still pushing apps as the best means for companies to connect with their customers. This has resulted in some organisations stubbornly doubling down on app strategies which are simply not showing return on investment (ROI). 

It’s not immediately clear to us whether the fascination with apps is a roll-over from long overdue projects or whether brand owners equate a mobile-first strategy with a mobile app. Mobile-first in 2018 means customer first, and therefore embracing chat commerce in order to deliver services with convenience and simplicity in mind. 

Why apps won’t win the internet

The problem with apps goes beyond user fatigue. In the first instance, many apps are poorly designed, assuming technical sophistication which may not match reality for the average customer. Poor user interfaces and attempts to provide complex engagement can result in even the best ideas missing their targets due to lack of engagement. 

Secondly, we all know that economic realities drive consumer behaviour. In Africa, new mobile phone users typically opt for feature phones over smartphones. With a longer battery life and a much more accessible price point, feature phones still allow for a basic internet connection, chat platforms like WhatsApp, and call and message functionality. In these regions, the cost of an app – even if it’s free – goes far beyond installing it. Constant updates require reliable and cheap access to the internet. For the average phone owner in an emerging market, this can be a serious challenge. 

Thirdly, and most importantly, apps must be relevant to their intended market. Frequency of usage is a key measure of relevance. 

Apps which are used on a daily basis, like health and fitness trackers, enjoy constant engagement. New features which are added are eagerly awaited by users who are happy to update their apps. 

However, users may well question the relevance of the app if they are required to conduct updates on a monthly or even weekly basis when they are only making use of the app once or twice a year. 

On average, I download one app per quarter. Some I use more frequently than others, but all of these apps need to be regularly updated to maintain security, update features, and fix bugs. Many apps are pushing out updates much more frequently. I noticed over the past year that I could go from having all apps updated, to 32 apps requiring an update in five days.

When it comes to a customer-first digital strategy, companies should be asking themselves if an app is really the best way to reach their target audience. 

In fact, at the end of 2016, Gartner predicted that by 2019, 20 percent of brands would ditch their mobile app. What’s more, in its 2018 predictions, the company forecast that by 2021, more than 50 percent of corporations would spend more per annum on bots and chatbots than on mobile app development. 

So, we need to ask, what is the alternative for CIOs, CDOs, CMOs, and digital leaders who are looking for ways to reach, retain and grow their customer base? 

The logical app alternative 

The old battle advice goes: fight your enemy where they are not. Military strategists agreed that having your enemy come to you and fight you on your own terms was preferable. In a world where customers have access to thousands of offerings and millions of deals online, we need to flip that idea to Meet Your Customers Where They Are. 

Any marketeer will tell you just a how difficult it is to drive app downloads. Development, cross platform testing and user interface aside, the marketing campaign required to get customers to download the app can swallow entire annual budgets and still come up short. 

Looking at the facts, it makes infinitely more sense to work within the digital platforms already being used by your target audience. 

Clickatell is already enabling chat commerce for some of the leading global brands with its Touch solution. This allows organisations to serve their customers with an ‘app-like’ experience inside the chat or browser platform of their customer’s choice (Twitter, Facebook Messenger, etc.) 

Brands can now send an actionable Touch link such as ‘find the nearest ATM’ or ‘reset my password’ within a chat stream that will open an intuitive touch card without the user having to download an app to perform the action. Services can also be linked to the in-app experience for brands not looking to abandon their app efforts. 

Working with our clients, many of whom are global innovators and thought leaders, we’ve found that having the courage to design with an ‘end user first’ approach and dealing with the back-end complexity behind the scenes results in cost efficient customer delight and ROI. 

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