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Robots in the right hands can be customer ally

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At the recent World Economic Forum there was much discussion about robots taking people’s jobs. However, this may not be the case as it will afford companies to up-skill their employees and place them in positions that cannot be handled by machines.

At the most recent World Economic Forum in Davos, Switzerland, there was much talk about the power of automation and robotics, with business leaders and politicians excitedly discussing the incredible potential reimagining whole industries based on the use of artificial intelligence.

Some of the headlines which follow automation and artificial intelligence through the media do not always share the same excitement. There are understandable concerns that for every job done by a robot there will be a loss of jobs for real people; but it need not be the case. These technologies do not have to replace people. Of course those decisions will be up to individual employers but there would be a false economy in replacing people rather than redeploying them to other parts of the business, or helping them acquire new skills so they can add increased value.

Recent research from management consultants McKinsey & Company suggests just five per cent of occupations are at risk of being entirely automated because as automation transforms processes, people will find job opportunities to compliment the work machines do. More anecdotally, some businesses have countered suggestions they are replacing people with claims they are actually recruiting more people than ever as a result of the increased opportunities created by a business that is more efficient and productive.

While it is true that some applications of robotics, in industries such as manufacturing are doing jobs once performed by people, there is also a growing need for skilled technical staff that are able to manage, program and monitor robots and machine processes. There are career paths opening up all the time for people who can manage the process of automation and can help companies derive greater value and deliver improved services as a result.

This is true also in areas such as customer service. So-called ‘chatbots’, where a customer will have a conversation with a robot, by phone or text, are increasingly the frontline of customer service, handling specific queries, providing information and pointing customers in the right direction for further assistance. These chatbots can reduce customer waiting times and perform an important role in quickly handling routine questions. But they will not replace people altogether, even at the front line of customer service and certainly not at the backend.

There will still be people on the phone, on email and online for customers who do not get the resolution they were seeking or whose query cannot be easily automated. People will be required to deliver a tailored, individual level of service and will have the time and support needed to do so, because automation will be taking care of the high-volume, easily resolved enquiries.

Automation in the right hands is not about making people redundant, but rather letting them focus on delivering quality of service, while automation handles quantity. It should improve both customer experience and the experience of the people delivering it.

People will also still be required to manage the processes of customer service and ensure the technical management of chatbots is up-to-date on the latest offers, initiatives and policies. These roles will be more senior, opening up opportunities for career progression not always seen on the front line of customer service.

Whatever people’s reservations, the automation of customer service is coming and it is coming fast. Oracle research has revealed 80 per cent of businesses expect to be serving customers to some extent using chatbots by 2020.

However, the truly transformative power of automation is perhaps not in automating tasks which once might have been done by people, but rather automating tasks which simply could never be done by people, such as the complex analysis of huge volumes of data in fractions of seconds.

This will enable a further revolution within customer service.

Automating the simultaneous analysis of customer data, sales data, marketing campaign data and supply chain data will enable customer services teams to offer a far more personalised, premium experience to customers, tailoring special offers and recommendations just for them.

Sectors such as retail and banking are already exploring the potential of this revolution in customer service and momentum around its adoption is gathering all the time.

We should all be in no doubt that from now on, when we are engaging with a company, whether we are speaking with a human being who is offering a great service, or communicating with a company via their website, that is an interaction which will be increasingly be enabled and improved somewhere along the line by automation.

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Bring your network with you

At last week’s Critical Communications World, Motorola unveiled the LXN 500 LTE Ultra Portable Network Infrastructure. It allows rescue personal to set up dedicated LTE networks for communication in an emergency, writes SEAN BACHER.

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In the event of an emergency, communications are absolutely critical, but the availability of public phone networks are limited due to weather conditions or congestion.

Motorola realised that this caused a problem when trying to get rescue personnel to those in need and so developed its LXN 500 LTE Ultra Portable Network Infrastructure. The product is the smallest and lightest full powered broadband network to date and allows the first person on the scene to set up an LTE network in a matter of minutes, allowing other rescue team members to communicate with each other.

“The LXN 500 weighs six kilograms and comes in a backpack with two batteries. It offers a range of 1km and allows up to 100 connections at the same time. However, in many situations the disaster area may span more than 1km which is why they can be connected to each other in a mesh formation,” says Tunde Williams, Head of Field and Solutions Marketing EMEA, Motorola Solutions.

The LXN 500 solution offers communication through two-way radios, and includes mapping, messaging, push-to-talk, video and imaging features onboard, thus eliminating the need for any additional hardware.

Data collected on the device can then be sent through to a central control room where an operator can deploy additional rescue personnel where needed. Once video is streamed into the control room, realtime analytics and augmented reality can be applied to it to help predict where future problem points may arise. Video images and other multimedia can also be made available for rescuers on the ground.

“Although the LXN 500 was designed for the seamless communications between on ground rescue teams and their respective control rooms, it has made its way into the police force and in places where there is little or no cellular signal such as oil rigs,” says Williams.

He gave a hostage scenario: “In the event of a hostage situation, it is important for the police to relay information in realtime to ensure no one is hurt. However the perpetrators often use their mobile phones to try and foil any rescue attempts. Should the police have the correct partnerships in place they are able to disable cellular towers in the vicinity, preventing any in or outgoing calls on a public network and allowing the police get their job done quickly and more effectively.”

By disabling any public networks in the area, police are also able to eliminate any cellular detonated bombs from going off but still stay in touch with each other he says.

The LXN 500 offers a wide range of mission critical cases and is sure to transform communications and improve safety for first responders and the people they are trying to protect.

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Kaspersky moves to Switzerland

As part of its Global Transparency Initiative, Kaspersky Lab is adapting its infrastructure to move a number of core processes from Russia to Switzerland.

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This includes customer data storage and processing for most regions, as well as software assembly, including threat detection updates. To ensure full transparency and integrity, Kaspersky Lab is arranging for this activity to be supervised by an independent third party, also based in Switzerland.

Global transparency and collaboration for an ultra-connected world

The Global Transparency Initiative, announced in October 2017, reflects Kaspersky Lab’s ongoing commitment to assuring the integrity and trustworthiness of its products. The new measures are the next steps in the development of the initiative, but they also reflect the company’s commitment to working with others to address the growing challenges of industry fragmentation and a breakdown of trust. Trust is essential in cybersecurity, and Kaspersky Lab understands that trust is not a given; it must be repeatedly earned through transparency and accountability.

The new measures comprise the move of data storage and processing for a number of regions, the relocation of software assembly and the opening of the first Transparency Center.

Relocation of customer data storage and processing

By the end of 2019, Kaspersky Lab will have established a data center in Zurich and in this facility, will store and process all information for users in Europe, North America, Singapore, Australia, Japan and South Korea, with more countries to follow. This information is shared voluntarily by users with the Kaspersky Security Network (KSN) an advanced, cloud-based system that automatically processes cyberthreat-related data.

Relocation of software assembly

Kaspersky Lab will relocate to Zurich its ‘software build conveyer’ — a set of programming tools used to assemble ready to use software out of source code. Before the end of 2018, Kaspersky Lab products and threat detection rule databases (AV databases) will start to be assembled and signed with a digital signature in Switzerland, before being distributed to the endpoints of customers worldwide. The relocation will ensure that all newly assembled software can be verified by an independent organisation and show that software builds and updates received by customers match the source code provided for audit.

Establishment of the first Transparency Center

The source code of Kaspersky Lab products and software updates will be available for review by responsible stakeholders in a dedicated Transparency Center that will also be hosted in Switzerland and is expected to open this year. This approach will further show that generation after generation of Kaspersky Lab products were built and used for one purpose only: protecting the company’s customers from cyberthreats.

Independent supervision and review

Kaspersky Lab is arranging for the data storage and processing, software assembly, and source code to be independently supervised by a third party qualified to conduct technical software reviews. Since transparency and trust are becoming universal requirements across the cybersecurity industry, Kaspersky Lab supports the creation of a new, non-profit organisation to take on this responsibility, not just for the company, but for other partners and members who wish to join.

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