Ford has announced the creation of a Robotics and Artificial Intelligence Research team to help shape the future of transportation.
“The impact of robotics and artificial intelligence on the way we get around – even in just the next five to 10 years – will be enormous,” says Ken Washington, vice president of Research and Advanced Engineering and Chief Technical Officer of Ford Motor Company.
Washington says that this move aligns multiple disciplines under one team for a more concerted effort to come to understand the potential for robotics and artificial intelligence. This includes a greater focus on evaluating new sensor technologies, machine-learning methods, technical requirements for entry into global markets, and the development of personal mobility devices, drones and other aerial robotics that can enhance travel.
The new team also serves to advance projects Ford is already working on – such as autonomous vehicles.
In February 2017, Ford announced a plan to invest $1 billion during the next five years in a new artificial intelligence software company, Argo AI, which leads development of Ford’s virtual driver system – the computer platform, sensors, and algorithms – for Ford’s first-generation self-driving vehicle program. The new Robotics and Artificial Intelligence Research team will work concurrently with Argo AI and will be able to put greater emphasis on other developing uses of sensor technology and artificial intelligence, and how those developments can be used in autonomous vehicles.
“Our robotics and artificial intelligence researchers will continue to collaborate with the Argo AI team so we can someday put this promising emerging technology to work in future generations of self-driving vehicles,” says Washington.
The research team is already using the existing Ford virtual driver system for continued research without disrupting Argo AI’s ongoing production work. The team is able to use Ford’s research fleet to experiment with emerging sensing technology and try out new ways of leveraging deep learning techniques.
“This means you’ll likely see at least two separate fleets of self-driving vehicles on the road – one led by the Ford team, conducting advanced research, and another by Argo AI, developing and testing our virtual driver system for production,” explains Washington.
Research and Opportunities
The potential for autonomous vehicle technology to transform society means there’s heavy emphasis on its development, but automation and artificial intelligence can be applied in other ways as well. Ford is already using robotics in manufacturing and logistics, and the new research team will evaluate further advancements in robotics to assist in ergonomically difficult tasks.
Artificial intelligence also plays a big role as part of Ford’s Global Data and Analytic team’s support for sales, marketing and finance, so the team will look to spread the technology to drive smarter decision-making and more personalised experiences.
“Our new research team will continue the relationships we’ve built with startup companies through partnerships, investments and acquisitions,” says Washington. “The startup community is demonstrating tremendous opportunities for us with advanced sensors, deep learning, applied robotics and more, so it’s important for us to continue to foster these relationships.”
Finally, the research team will also lead projects with US universities working on robotics and artificial intelligence, including the University of Michigan, Stanford University, M.I.T., Virginia Tech, Purdue University, Texas A&M, Georgia Institute of Technology and others that Ford is currently developing relationships with. Washington says that the team is especially excited about Ford’s upcoming presence on the University of Michigan campus with the new Ford Motor Company Robotics Building.
“Ford is poised to drive into the future by expanding automation of mobility products and services,” says Washington. “This decision is driving energy with everyone on our team, as it clearly indicates the direction of Ford Motor Company. Because we understand the science of robotics and artificial intelligence, we can establish a team tasked with not just watching the future, but helping to create it.”
Why sports cars make us feel good
Forget romance, fine dining or an epic boxset binge – new preliminary research reveals that driving a sports car on a daily basis is among the best ways to boost your sense of wellbeing and emotional fulfilment.
The study measured “buzz moments” – peak thrills that play a vital role in our overall wellness – as volunteers cheered on their favourite football team, watched a gripping Game of Thrones episode, enjoyed a passionate kiss with a loved one or took an intense salsa dancing class. Only the occasional highs of riding a roller coaster ranked higher than the daily buzz of a commute in a sports car.
Working with neuroscientists and designers, Ford brought the research to life with the unique Ford Performance Buzz Car: a customised Ford Focus RS incorporating wearable and artificial intelligence technology to animate the driver’s emotions in real time across the car’s exterior.
Watch the video here https://youtu.be/AFpt6jziFsU
“A roller coaster may be good for a quick thrill, but it’s not great for getting you to work every day,” said Dr Harry Witchel, Discipline Leader in Physiology. “This study shows how driving a performance car does much more than get you from A to B – it could be a valuable part of your daily wellbeing routine.”
Study participants who sat behind the wheel of a Ford Focus RS, Focus ST or Mustang experienced an average of 2.1 high-intensity buzz moments during a typical commute; this compared with an average of 3 buzz moments while riding on a roller coaster, 1.7 while on a shopping trip, 1.5 each while watching a Game of Thrones episode or a football match, and none at all while salsa dancing, fine dining or sharing a passionate kiss.
For the research, Ford took one Focus RS and worked with Designworks to create the Buzz Car:
From concept, design and installation to software development and programming, the Buzz Car took 1,400 man-hours to create. Each “buzz moment” experienced by the driver – analysed using a real-time “emotional AI” system developed by leading empathic technology firm Sensum – produces a dazzling animation across almost 200,000 LED lights integrated into the car. The Buzz Car also features:
- High-performance Zotac VR GO gaming PC
- 110 x 500-lumen daylight-bright light strips
- 82 display panels with 188,416 individually addressable LEDs
Driver state research
Researchers at the Ford Research and Innovation Center in Aachen, Germany are already looking into how vehicles can better understand and respond to drivers’ emotions. As part of the EUfunded ADAS&ME project, Ford experts are investigating how in-car systems may one day be aware of our emotions – as well as levels of stress, distraction and fatigue – providing prompts and warnings, and could even take control of the car in emergency situations.
“We think driving should be an enjoyable, emotional experience,” said Dr Marcel Mathissen, research scientist at Ford of Europe. “The driver-state research Ford and its partners are undertaking is helping to lead us towards safer roads and – importantly – healthier driving.”
|Activity||Buzz Moments *|
|Game of Thrones||1.5|
* Average number of high-intensity buzz moments per participant
Car that sees round corners
Jaguar Land Rover is leading a £4.7 million (approximately R79 million) project to develop self-driving cars that can ‘see’ at blind junctions and through obstacles.
Britain’s biggest carmaker is leading a project called AutopleX to combine connected, automated and live mapping tech so more information is provided earlier to the self-driving car. This enables automated cars to communicate with all road users and obstacles where there is no direct view, effectively helping them see, so they can safely merge lanes and negotiate complex roundabouts autonomously.
Chris Holmes, Connected and Autonomous Vehicle Research Manager at Jaguar Land Rover said: “This project is crucial in order to bring self-driving cars to our customers in the near future. Together with our AutopleX partners, we will merge our connected and autonomous research to empower our self-driving vehicles to operate safely in the most challenging, real-world traffic situations. This project will ensure we deliver the most sophisticated and capable automated driving technology.”
Jaguar Land Rover is developing fully- and semi-automated vehicle technologies, offering customers a choice of an engaged or automated drive, while maintaining an enjoyable and safe driving experience. The company’s vision is to make the self-driving car viable in the widest range of real-life, on- and off-road driving environments and weather.
AutopleX will develop the technology through simulation and public road testing both on motorways and in urban environments in the West Midlands. Highways England, INRIX, Ricardo, Siemens, Transport for West Midlands and WMG at the University of Warwick join the AutopleX consortium, which was announced as part of Innovate UK’s third round of Connected and Autonomous Vehicle Funding in March 2018.