Many games comes and go, but a few, most often the classic ones stand out in gamer’s minds for years to come and keep them coming back for more. TIMOTHY KROON of Entelect looks at these retrogames and the aspects that make them so addictive ahead of the annual Entelect R100K Challenge.|Many games comes and go, but a few, most often the classic ones stand out in gamer’s minds for years to come and keep them coming back for more. TIMOTHY KROON of Intellect looks at these retrogames and the aspects that make them so addictive ahead of the annual Entelect R100K Challenge.
Many of us remember spending hours at a time playing retro, one-dimensional video games on arcade machines and home consoles as children. Today, these classic games are no longer exclusively for children, and – in spite of the incredible advances in technology and software, rendering the make-up of these gaming platforms outdated – they have in fact become a global and local cultural phenomenon, seeing scores of children and adults alike taking up the pastime of what is now known as ‘retrogaming’.
What is it about these games that have seen their sustained popularity over the decades, in spite of the newer, faster and more sophisticated games being released in their thousands every year?
“There is something quite intangible about the cult-hit phenomenon surrounding many of these games, which sees them still revered and enjoyed by gaming enthusiasts and novice players today,” says Timothy Kroon, General Manger of Resourcing at Entelect.
Retrogaming, also referred to as classic gaming or old-school gaming, describes the playing and collecting of vintage PC, console, and arcade games.
“As most of the systems which these games were intended to run on are now obsolete, players either source the rare original hardware, or play them on newer devices through an emulation process,” explains Kroon.
According to Kroon, most retro-games which have become re-popularised were created during the 1980s and 1990s.
“Videogames were introduced to the consumer in the 1950s, but the 1970s are considered the golden age of videogames, seeing the release of still popular titles such as Nintendo’s Super Mario Brothers, Sonic, Galazian and Frogger. In more recent times, these games regained their notoriety among consumers, driven by an appreciation for the simplicity and individualised challenge of many of these games, as well as a sense of nostalgia.
“This is particularly true for gaming enthusiasts as well as many members of the development and coding community, which forms part of why the annual Entelect R100K Challenge is traditionally based on a cult classic gaming platform.”
The increasingly popular R100K Challenge is an annual artificial intelligence (AI) coding competition aimed at novice to expert gamers and developers, in association with NAG and official product sponsor, Sony Mobile. Launched in 2012, the Challenge has been themed annually around a different retro-game, seeing previous years pay homage to Pac Man Battle City and Tron Legacy, while this year’s competition is based on the popular retro-game, Space Invaders.
“The personality types of our entrants, whether entering the novice or expert gamers and developer categories, show a great affiliation and appreciation for classic games, and we believe this is a key driver in the outstanding interest and enthusiasm the R100K Challenge has received since its inception,” he notes. Kroon goes on to say that these classic games have the added benefit of a simpler and more basic construction than the highly designed and complex games developed today. “This allows for easier modification and element development during the Challenge.”
The popularity of retrogaming shows no signs of slowing down, and the cultural phenomenon is permeating mainstream popular culture through various means such as social media, the press, and films such as the recently released retro-themed movie, Pixels.
“As the retrogaming culture grows and spreads throughout new audiences and generations, the increasing rarity of original hardware also makes accessories more sought after by dedicated fans. With new technologies being developed on which these games can be played, a wide variety of classic game re-makes being released, creative retrogaming projects being driven through platforms such a Kickstarter, as well as the adoptions of classic game references in large events and corporate initiatives such as the Entelect R100K Challenge, the ability of these games to influence both modern culture and business continues to grow and present new opportunities,” says Kroon.
Huawei goes ultra-premium
Porsche Design and Huawei have launched the Porsche Design Huawei Mate RS in South Africa exclusive to MTN and retailing for R 26 459.
The Porsche Design Huawei Mate RS boasts features like the world’s first dual fingerprint design, including an in-screen fingerprint sensor, the world’s first Artificial Intelligence (AI) processor and Leica triple camera with 40MP image capture.
“After the overwhelming success of the Porsche Design Huawei Mate 10 Pro in South Africa, we now bring you our latest offering, a perfect blend of innovation in a smartphone and luxury design,” said Likun Zhao, Vice President of Huawei Consumer Business Group Southern Africa. “From three-point security feature including facial recognition, rear fingerprint scanner and the new innovative in-screen fingerprint to the Leica triple camera system. it culminates in an unprecedented experience for our customers.”
The device incorporates Porsche Design’s signature design language and Huawei’s breakthrough technology. The phone has a 6” 2K curved OLED screen and symmetrical look, minimalist feel and 8-edged 3D curved glass body.
High performance is symbolised by the naming of the smartphone: the term “RS” in the world of Porsche motorsport stands for outstanding racing performance.
Huawei provided the following information on The Porsche Design Huawei Mate RS benefits and features :
· The world’s first dual fingerprint scanner for enhanced convenience, allowing users to wake and unlock the device simply, thanks to an in-screen fingerprint sensor. Hover to wake the device, touch to unlock it
· The winning combination of Leica triple camera with 40MP RGB sensor technology and exceptional photography powered by Master AI. This combination puts effortless, eye-catching photography at the fingertips of those looking to immortalise their favourite moments. Combined with 5 x hybrid zoom, and the world’s first AI image stabilisation on a smartphone camera ensures photography lovers can capture the best shots with exceptional clarity in almost any situation
· The Porsche Design Huawei Mate RS is the first Huawei handset to allow quick wireless charging, making it even easier to keep the phone topped up and ready to go and, thanks to its long lasting battery, users will easily be powered through the busiest of days
· An ‘intelligent’ smartphone, the powerful AI processor automatically tailors the performance of the phone according to how it is used – constantly learning, understanding and anticipating needs, it is the perfect personal assistant for the pocket
· 256GB of internal storage means those constantly on the go and constantly on their phone can be worry free
· Dual SLS (super linear system) speakers with DOLBY ATMOS enable users to have a superior experience, with the best immersive surround sound and entertainment on the go
· Splash, water and dust resistant, which means there is no need to worry about damaging the device in the rain or accidentally dropping it in water
Jan Becker, CEO Porsche Design Group, said: “Both Porsche Design and Huawei seek to imagine and develop products that stand for precision and perfection, intelligent functionality and highly sophisticated design. Our aim was to create an outstanding device that goes one step further. We believe we have reached this goal by taking our partnership to the next level.”
Porsche Design and Huawei have worked in tandem to develop a smartphone that fuses together the two brands’ DNA, wealth of experience in design and technology, industry-leading expertise and exceptional performance. Through the use of colour in the device’s body, software themes and accessories, the new handset is accentuated with Porsche Design’s distinguished aesthetic and purist, minimalist feel.
The Porsche Design Huawei Mate RS will be available to purchase exclusively from MTN at R 26 459.
Cross-channel chat launched
Clickatell has launched a cross-channel live chat service, Touch Go, that transforms omni-channel customer care.
It enables live chat across a company’s website as well as social platforms (Twitter and Facebook) and mobile apps, bringing customer care and engagement into a single business platform.
“Today’s consumers expect to engage with your brand on the digital channel of their choosing,” says Deon van Heerden, Clickatell Engage CEO and Group CFO. “They want to message your business and instantly have queries resolved, find the information and services they are looking for, without the need for a voice call. Clickatell’s Touch Go makes that happen with the right level of capabilities for businesses of all sizes.”
Businesses can start using Touch Go immediately, with a free Starter option. Touch Go requires no credit card for sign-up and is fully featured with a simple setup process. It offers customisable branding, a unified chat desk business application as well as reports and analytics.
As the business scales up its digital customer care, it can opt-in for the Touch Enterprise offering. Touch Enterprise is designed for scaling up customer care efforts through advanced capabilities including AI driven virtual agents, sentiment analysis, automated workflows, enterprise integrations and in-channel mini-applications.
“Customer care has become a defining factor for sustained business success ” says Nirmal Nair, Clickatell Engage EVP Product & Marketing. “In an ever-increasing mobile native world, customers often choose to interact digitally, but they also expect to be able to reach a human immediately, should they need. Monitoring multiple channels and providing immediate action becomes challenging with siloed deployments. Touch’s unified solution allows businesses of all sizes to provide the customer delight in a simple modular approach.”