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Retailers missing out on big technology benefits

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Everyone hates long queues, they are frustrating and a complete waste of time. However BRONWYN WATT at Paycorp believes that a simple POS system will make things much easier and keep customers happy.

Visit any shopping centre while the sales are on and you’re very likely to find it heaving with bargain-hunters. But a while later you’ll find they’re not so keen.

Why? Because South African retailers are inclined to treat their customers like sheep. You don’t realise you’re doing it but every time you make your customers stand in queues, that’s how they feel.

The psychology of queuing is not pretty. Most people are too polite to express their frustration but making them wait in a queue – especially when they’re trying to give you their money – is demoralising. And when people are demoralised they become restless and surly. Far from delighting your customers, you become their tormentor.

A queue, especially a long, slow one, makes people feel as if they have been forced to submit to a system that is inefficient. And, be honest, isn’t that exactly what’s happening? You have probably felt these feelings yourself when forced to queue.

The world has changed dramatically and, along with it, service expectations. Most of us inhabit an online world for a fair portion of the day. In this world, everything happens fast. Online you can find, order and pay for a product in mere minutes and it will be delivered directly to you tomorrow.

Products are the easy part of the business. They are simply consumed. Service is another matter entirely because it is experienced in real time, with time being the key word. No wonder customers begrudge the time they are forced to stand in queues.

So if service is your best friend and queue your worst enemy, what can you do to get more of the former and less of the latter? The very same modern technology that makes customers so impatient also provides the solution to their need for speed: mobile point-of-sale (mPOS).

mPOS systems are not just for artisans who trade at markets and mobile service providers like plumbers and electricians. There’s no reason not to use an mPOS in-store… and a great many good reasons to do so, not the least of which is that it’s a simple and elegant solution to those nasty queues that your customers hate so much.

5 key elements to look for in an mPOS system:

  • Up-to-date security: to ensure that every transaction is safe and secure, payment information should not only be encrypted but also transferred via point-to-point encryption to a PCI Level 1 certified gateway.
  • Integration with your existing system: you shouldn’t need to buy a whole new payments system to use mPOS: you should be able to quickly and easily introduce it within your current system.
  • Bank agnostic: it should work with every bank that has a local presence.
  • Easy to use: there’s nothing complicated about mPOS. It’s a quick, easy solution.
  • Fully communication-enabled in conjunction with a smartphone or tablet: you should be able to use your mPOS system everywhere, at any time. If you really want to gain major customer service points and put your competitors in the shade, how about letting customers pay for the products they want as they walk out of the changing room! Seriously, how impressed would you be if that happened to you in-store? Talk about delighting your customers!

* Bronwyn Watt, Group Marketing Manager at Paycorp

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Naspers feeds into Latin America’s tech funding

Movile will get $400m funding from the SA-based technology investment giant for iFood expansion.

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Movile is to receive US$500-million in funding for iFood in the largest tech funding in Latin America to date. Naspers and Innova Capital have committed to invest $400m of new capital into Movile to use for further investment in iFood, the leading online food delivery platform in Latin America, of which Movile is a majority shareholder.  

Movile and Just Eat have already invested $100m in iFood during 2018. iFood’s extraordinary growth and the vast market opportunity in Brazil and more broadly in Latin America has driven the increased investment commitment. 

iFood’s monthly orders in Brazil have fed more than 9 million customers in the past twelve months, 16 times the nearest online competitor, in terms of daily active users. This means its partner restaurants are serving the biggest population of consumers ordering food in Latin America. iFood has 50 000 restaurant partners and uses 120 000 couriers. 

The increased investment commitment from Naspers, Innova and Movile is expected to accelerate growth, speed up product development and innovation, and fuel geographical expansion for iFood across the region. The company’s vision is to gain deeper knowledge of consumers through artificial intelligence technology, to personalise the food delivery experience – and at a reduced price, because of improved logistics. 

“Movile is very fortunate to have long-term investors who have supported us for the past decade to help achieve our goal of transforming the lives of more than one billion people and thus we are able to continually back iFood to ensure it remains the market leader,” said Fabricio Bloisi, Movile CEO. 

“Our entire ecosystem of companies is focused on allocating resources and energy towards our one billion people goal. iFood is leading the way, fueling unprecedented growth through its innovative technology platform, providing consumers, couriers and restaurants with the best experience in food ordering and delivery.”  

Larry Illg, CEO of Naspers Ventures, said: “iFood has established itself as a technology leader in Latin America and its success stacks up with some of the most innovative food companies that are leading regions in North America, Europe and Asia.  We have been impressed by their execution in Brazil and remain committed to backing the company on its path to transform the entire food chain to better serve consumers.” 

Online food delivery is experiencing massive expansion globally. According to latest reported results, Grubhub grew daily average orders 39% year-on-year, reaching over 416 000 orders per day. In Latin America, iFood has reached 390 000 orders per day just in Brazil in the last week of October, compared with 183 000 in October 2017, representing 109% growth.

iFood CEO Carlos Moyses said: “We want our consumers to have an amazing delivery experience from the moment they order their food to the moment it arrives. Our partners – the restaurants and delivery fleet – make that happen by living our purpose of improving people’s lives using our services.

“iFood exists for our customers and, with an increased investment commitment of this size, we will be able to build out our state of the art technology platform, and increase our courier and restaurant partners to even better serve our current and future customers in Latin America.”

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Hide your sheep, Spyro is reigniting

Spyro, the iconic purple dragon that entertained living rooms worldwide in the late ‘90s, is making a return with the release of Spyro Reignited Trilogy.

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Spyro Reignited Trilogy introduces players to a fully remastered game collection with a re-imagined cast of characters, animations, environments, new lighting and recreated cinematics—all inHD.  Now fans can explore more than 100 lush environments filled with new detail, that brings the Dragon Realms and Avalar to life . The trilogy is available for PlayStation 4, PlayStation 4 Pro and the family of Xbox One devices from Microsoft, including the Xbox One X.

South African distributors Megarom provided the followjng information:

In Spyro Reignited Trilogy, lead developer Toys For Bob is giving fans an all scaled-up version of the original three Spyro games that started it all, Spyro the Dragon, Spyro 2: Ripto’s Rage! and Spyro: Year of the Dragon, but with a modern-day feel that makes it fresh and fun for today’s player. Adding to the fun, voice actor Tom Kenny is returning to the franchise as the voice of Spyro in all three remastered games. Longtime fans will be treated to Toys For Bob’s reimagined version of the classic soundtracks, in addition to an all-new title-screen theme from original soundtrack composer Stewart Copeland.

Additionally, the new game brings an in-game audio feature that allows players to switch between the original and the newly remastered soundtracks, for those who want a more classic gameplay experience. Players can simply fly in to the “options menu” at any time during gameplay, unleash their preferred nostalgic or scaled-up groove, and glide right back into the Spyro action without losing saved data.

“It’s been a real pleasure to bring back one of most iconic video game characters of all time through the Spyro Reignited Trilogy,” said Paul Yan, Co-Studio Head at Toys For Bob. “We’ve poured everything we’ve got into making sure every detail was done right to deliver a great Spyro experience for fans. We hope players will have as much fun revisiting the Spyro world and characters as we did remastering them.”

In the road up to the official release of Spyro Reignited Trilogy, Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, created a first-of-its-kind, life-sized, fire-breathing and talking Spyro Dragon drone. The drone took off from “Stone Hill” castle near New York City, spreading his wings across the U.S. to explore the cities and iconic landscapes that resemble levels and themes from the original Spyro games. As part of the tour, the Spyro drone chased sheep, fired up some BBQ and delivered an early copy of Spyro Reignited Trilogy to fellow O.G. and entertainment icon, Snoop Dogg. Highlights from the Spyro drone’s delivery to Snoop Dogg can be found here.

“Fans have been asking Activision to bring Spyro back for some time now. The response to Spyro Reignited Trilogy has been great thus far, and we’re absolutely thrilled that we’re able to continue to reimagine and reinvigorate some of the most iconic videogames and characters of all time with our remastered experiences,” said Steve Young, Chief Revenue Officer at Activision. “With this year being the 20th anniversary of Spyro, there’s no better time to pay homage to everyone’s favorite purple dragon.”

The Spyro community is invited to geek out and elevate their fandom even further through the elite global partnerships from the Activision Blizzard Consumer Products Group (ABCPG). Collaborations with Funko, Traly Pins, Exquisite Gaming, KidRobot, USAopoly, Trends International, Rubber Road, and Changes have created new avenues for fans to share their love for the return of Spyro, the original roast master. Spyro consumer products across apparel, collectibles, figurines and more are now available at retailers worldwide. Fans can also take advantage of the GameStop exclusive Spyro TOTAKU Collection.

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