Experts and leaders within the renewable energy industry believe the time to champion renewable energy is now – as South Africa’s energy mix is currently being decided and debated.
There is also an urgency to convert a general awareness and understanding about renewable energy into tangible action.
These were some of the key issues teased out and discussed at the U.S. Embassy Pretoria’s Energy21: Exchange Hub on telling the renewable energy story differently, which wrapped today.
The event, which drew over 60 people working in the renewable energy sector, focused on tactics for telling the renewable energy story differently in South Africa. Participants considered how to best reach, touch, inform and convert new audiences, which is especially relevant following the announcement of South Africa’s updated Integrated Resource Plan 2020-2030 and the resounding success of the Renewable Energy Independent Power Producers Programme (REIPPPP).
“South Africa is at the beginning of a very important renewable energy journey,” said Elizabeth McKay, Minister Counselor for Public Affairs at the U.S. Embassy. “Finding new champions of renewable energy and encouraging more action will require us to shift the renewable energy narrative,” she added.
Driving this message home at Energy21: Exchange Hub – a partnership between the U.S. Embassy South Africa, World Bank’s Connect4Climate and the Council for Scientific and Industrial Research (CSIR) – were communications, climate change and renewables experts, including the World Bank’s Max Edkins, Green Cape’s Aman Baboolal, FirstRand Limited’s Madeleine Ronquest and Intellidex’s Colin Anthony.
“South Africa’s renewables story is truly inspirational. We are transitioning towards a renewable future, which opens up opportunities. By communicating more, we strengthen the possibility of a renewables-focused future. It’s also the most pressing challenge of our time and our generation’s time,” said Edkins, Climate Change and Communications Expert at the World Bank’s Connect4Climate programme.
David Shelby, Director of Public Engagement at the U.S. State Department, said: “In the last five years South Africa has made tremendous headway for renewables – as evidenced by the highly successful REIPPP programme roll-out. This, in turn, has played an important part in building the economy and job creation. Now is the time to start telling this story and to communicate the benefits.”
Energy21: Exchange Hub saw communications experts paired with current and future leaders in the private sector, non-government organizations, and government who work on renewable energy policy and promotion to partake in strategic discussions and training.
Through discussing tactics – ranging from strategies for creating compelling, sticky content, reaching rural communities, designing communications campaigns to data visualization – influential industry minds explored new solutions for achieving greater awareness and public support for the renewable energy movement.
One of the main messages about renewable energy: it is no longer as expensive as people think.
Dr. Tobias Bischof-Niemz, Manager of CSIR’s Energy Centre, said solar and wind energy cost competitiveness studies build a strong economic case and sound positioning for renewables.
This is especially important at a time when the Department of Energy’s updated Integrated Resource Plan will be discussed to determine the country’s energy mix structure. “Building new energy capacity from wind and solar is less costly than coal. Additionally, these also offer CO2 and water reductions,” said Bischof-Niemz.
“While educating the public on renewables must be grounded in science, there is also the need to work together to create public awareness on renewables, to stimulate community interest – in both urban and rural areas – and engage meaningfully.”
This sentiment was echoed by Edkins who believes that success lies in developing strong partnerships to drive a focused message on renewables. Connect4Climate is already testimony of what can be achieved.
Established partnerships with stakeholders, ranging from non-governmental organisations to the United Nations, have helped to harness Connect4Climate’s mandate of combating climate change through actions driven by solutions.
The conversations and outcomes from Energy21: Exchange Hub will continue with the intention of creating a strong and connected network within the renewable energy and communications industry. Participants acknowledged their shared passion for and commitment to telling the renewable energy story differently, leading the way in creating narratives that touches the hearts and minds of all South Africans.
An agreed Action Plan by all Energy21: Exchange Hub participants will continue its momentum throughout 2017.
However, change really begins with each participant and their will to drive home change in their renewables environment. “For us, success is for each person within the renewables industry to go home and implement one idea from Energy21 in their respective environments,” said Shelby.
Welcome to world of 2099
The world of 2099 will be unrecognisable from the world of today, but it can be predicted, says one visionary. ARTHUR GOLDSTUCK met him in Singapore.
Futuristic structures tower over the landscape. Giant, alien-looking trees light up with dazzling colours amid the hundreds of plant species that grow up their trunks. Cosmetic stores sell their wares via public touch-screens, with products delivered instantly in drawers below the screens.
This is not a vision of the future. It is a sample of Singapore today. But it is also an inkling of the world we may all experience in the future.
Singapore was the venue, last week, of the World Cities Summit, where engineers, politicians, investors and visionaries rubbed shoulders as they talked about the strategies and policies that would enhance urban living in the future.
As part of the Summit, global payment technologies leader Mastercard hosted a small media briefing by one of Singapore’s leading thinkers about the future, Dr Damian Tan, managing director of Vickers Venture Partners. The company’s slogan “We invest in the extraordinary,” offers a small clue to Tan’s perspective.
“We look as far forward as 2099 because, as a venture capital firm, we invest in the long term,” he tells a group of journalists from Africa and the Middle East. “Companies explode in growth because there is value in the future. If there is no growth, they won’t explode.”
The big question that the Smart Cities Summit and Mastercard are trying to help answer is, what will cities look like in the year 2099? Tan can’t give an exact answer, but he offers a framework that helps one approach the question.
“If you want to look at 81 years into the future, and understand the change that will come, you need to double that amount and look into the past. That takes us to 1856. The difference between then and now is the difference you can expect between now and 2099.”
Click here or on the page link below to read on: Page 2: Soldiers and Health in 2099.
- Arthur Goldstuck is founder of World Wide Worx and editor-in-chief of Gadget.co.za. Follow him on Twitter on @art2gee and on YouTube
Street art goes electric
Kaspersky Lab and British street artist D*Face have unveiled the first-ever “art helmet” design at the Formula E finale for electric cars in New York.
The ‘Save The World’ helmets will be raced by DS Virgin Racing’s drivers, Sam Bird and Alex Lynn, as they traverse the New York street circuit during the final races of the Formula E season.
The announcement signals the first art helmet by a Formula E team, continuing the heritage of art in motorsport and the cybersecurity brand’s commitment to contemporary art, creativity and innovation. D*Face took inspiration from Kaspersky Lab’s tagline, “A Company To Save The World”, and hopes that his colourful work will inspire people to take positive action.
D*Face will announce his first-ever art car design with a custom-made livery for the DS Virgin Racing Team. Its design will be released at the “Art Goes Green” event after Saturday’s race. The helmets and art car are the latest installations in the “Save the World” collection, following a major permanent public mural that was installed in Brooklyn, New York, in May.
D*Face, whose real name is Dean Stockton, said: “It is exciting to work with Kaspersky Lab on this project and create art with a real message of hope for a better future. After all, this is our world and we need to look after it. It will take every one of us to make a real lasting, impactful change. I love the mentality of the DS Virgin Racing Team and that of Formula E by showcasing sport in a way that doesn’t harm the environment, but is still just as exhilarating and fun.
“It is time for us all to stand together and make a change… be that stopping data steals, climate change, plastic waste or using damaging fuels. I want everyone to make a pledge to do one thing that will help make a change.”
As a sponsor of DS Virgin Racing Team, Kaspersky Lab is responsible for protecting the team’s devices against cyber threats. The company sees the technical environment in the global sport of Formula E as the next frontier in furthering its research and development of new technologies to keep vehicles secure in the digital world.
Sylvain Filippi, Managing Director at DS Virgin Racing, said: “The whole team fully supports this great initiative and our thanks got to Kaspersky and D*Face for their collaboration. It’s an honour to have such an innovative artist bring his talents to bear in our team ahead of the season-finale; the car, drivers’ crash helmets and mural all look amazing.”
Aldo Fucelli Pessot del Bo, Head of Global Partnerships and Sponsorships at Kaspersky Lab added: “There is a need for innovation on a global scale, both in contemporary art and in the fast-growing sport of Formula E. Now, for the first time ever, Kaspersky Lab is proudly bringing together the two sectors in an effort to Save the World and unleash creativity, encourage freedom of expression and further innovation.”