Technology has changed all aspects of our lives, including the way we transact. In our digital economy, money is not the only currency consumers place value in as they also see trust, time and treasure as important drivers, writes Intel’s TREVOR COETZEE.
In the conventional economy, money is the only currency. But we are increasingly inhabiting a world comprised of the cloud, mobility, the Internet of Things and an infinite number of goods and services that are exchanged online.
In this so-called Second Economy, money isn’t the only currency. In this technological and social realm, trust, time and treasure are the new currencies – and one of them is worth a lot more to cybercriminals than money.
The Second Economy is built on the psychological currency of trust. When we transact online, we trust that the company we’re dealing with will protect our information.
But trust is under relentless attack and is the prime casualty of cyber conflict. Hacktivists aren’t after money. Rather, they want to embarrass their targets and reduce their brand value by sowing mistrust. Each attack serves to erode the trust of customers in a company’s ability to withstand future breaches and protect their interests. And when trust is lost, it can do as much damage as lost funds, if not more.
A cyber defence focused primarily on protecting financial assets is therefore insufficient. The problem, however, is that public concern about personal data loss is falling despite a rise in data thefts. Also, breach victims are not typically penalised, even when their own negligence contributes, which suggests that breach costs should be evaluated in the Second Economy.
In the Second Economy, time matters more than money.
On the one hand, cybercriminals, or black hats, have time on their side. They design their attacks at leisure, crafting carefully thought out and executed strategies that can sometimes go undetected within a network for months, even years.
They also use time to their advantage in ransomware attacks by attaching deadlines to ransom pay-outs for the safe return of data. Under such immense time pressures, victims are more likely to respond impulsively and pay the ransom.
On the other hand, victims, or white hats, are in a constant race against time and are always reacting under pressure. When a breach occurs, time is the ultimate weapon – detecting and remediating threats as quickly as possible becomes the goal in a race where every second counts and time most certainly is money.
The time it takes an organisation to respond to breaches depends on the tools, policies and political structures that are in place before the notion of a threat is even recognised.
But the status quo in most organisations is that separate divisions have separate security policies, which slows down their response times. An IT strategy that allows for new technology to be rapidly onboarded will ensure that new software releases will not hinder productivity and that software updates are not time-consuming.
In the Second Economy, money – or profit – is not the only treasure that black hats are after. When it comes to sowing mistrust, cybercriminals could be motivated by principle – as it often seen in attacks by ‘hacktivist’ group, Anonymous – while nation-states identify targets to expand their province.
Whatever their treasure, black hats have clear incentives motivating their next move, and with each attack, the trust economy is ultimately corroded. These fast-moving, fast-adapting black hats govern the terms of cyber conflict and control the pace of innovation and the nature and timing of assaults. Organisations play a perpetual game of catch-up, yet they consistently ignore or rationalise the risk.
This must change.
Gaining the upper hand
Individual users cannot shirk responsibility for helping safeguard the Second Economy and, at the strategic level, today’s siloed, reactive, barely collaborative defence posture must yield to a new white hat paradigm that is adaptive, aggressive, proactive, newly generous on information-sharing and unpredictable.
If we are to secure the now indispensable, Interned-based Second Economy, we have to reject conventional defence paradigms in favour of radical new thinking. Where we have relied on old playbooks, we must be newly unpredictable; where we have hoarded information, we must become collaborative; where we have undervalued cyber defence, we must prioritise it.
A good start is at the organisational IT level through adopting technology platforms that accept new security software quickly and result in a better-aligned ecosystem. We need to develop a whole spectrum of response plays and not simply plan for an unlikely worst-case scenario.
No single solution can eradicate all threats. We need a superior platform that allows for swift on-boarding of new technologies, over an architecture backed by common tools and workflows, along with automation and orchestration capabilities – one that doesn’t multiply operational complexity for already overburdened staff. An integrated platform also offers the benefit of tapping into aggregate innovative capabilities of hundreds of potential players, all connected over the same infrastructure. This gives white hats a fighting chance at making time their ally.
Cyber security professionals with a more simplified back office infrastructure, as provided by fewer vendors in their environment, report experiencing fewer threats, better detection times and more confidence in their security posture than those with a more fragmented, multi-vendor approach.
There also needs to be organisational change. CEOs must advocate for more strategic, proactive defence while end-users must develop better security consciousness.
Finally, we need bold information sharing. By hoarding information, we make the Second Economy more vulnerable. Better defence depends on better sharing impulses. Bold, perhaps altruistic information sharing gestures by cyber defence organisations can change the culture.
Our economy is no longer a physical one but one of connected networks and systems where cybercriminals have put us on the defensive. We now live in a world where more than money is at stake and where we’re fighting against time and working to justify trust.
If we’re going to win the race, we need to abandon old security playbooks to become more unpredictable and collaborative and make cyber defence a priority.
* Trevor Coetzee, regional director, South Africa and sub-Saharan Africa, Intel Security
As selfie cameras rise, so must selfie etiquette
Selfies were once a sign of narcissism or self-obsession. Now they are the new normal, writes ARTHUR GOLDSTUCK.
You can blame Oxford Dictionaries for making the “selfie” respectable. After all, being named Word of the Year, as it was in 2013, does tend to soften some of the self-consciousness in this most self-conscious of actions.
Once seen as a symbol of narcissism and self-obsession, it is now the new normal, to the extent that most smartphones are sold on the basis of the front camera. Or, as that feature is now almost universally named by manufacturers, the “selfie camera”.
I was one of the hold-outs, having a near-allergy to the selfie. I still resist, but succumb more often than I would like. The reason for continued resistance is that it remains a big leap from the word becoming respectable to the action itself shedding its narcissistic image.
For most, it’s already happened, and for that you can blame Ellen DeGeneres. She choreographed the most famous group selfie yet at the 2014 Oscars, when she roped a bunch of actors into a group selfie, using the then-new Samsung Galaxy S5 smartphone. Her tweet of the photo became what was then the most retweeted posting ever on Twitter, and was estimated to have been worth a million dollars in marketing value to Samsung.
Ironically, it was Samsung’s up-and-coming challenger, Huawei, that came up with a new word for this type of selfie: the “groufie”. Thanks to an 8 Megapixel front camera on the new Huawei Ascend P7 camera that year which took the highest quality selfies – and groufies – possible on a smartphone at the time.
It didn’t end there, and selfies and groufies have morphed into variations like selfscapes (selfie in a landscape), skyfies (selfies from the air, using remote controlled devices) and jerkies (selfies to make an idiot out of yourself). I invented all of those on the fly, so it’s easy to imagine a new word emerging for every type of selfie.
Continue reading about selfie improvements through the years.
Mickey’s 90th for SA
Disney Africa announced the local launch of the Mickey the True Original campaign, joining the global festivities honouring 9 decades of Mickey Mouse, his heritage, personality and status as a pop-culture icon.
As 18 November 2018 marks 90 years since his first appearance in Steamboat Willie in November 1928, a series of world-wide celebrations will be taking place this year and South Africa is no different.
The campaign will come to life with engaging content and events that embrace Mickey’s impact on the past, present and future. The local festivities kick off in earnest this month, leading up to Mickey’s 90th anniversary on 18 November 2018 and beyond:
- An exclusive local design project where ten highly talented South African artists will apply their own inspiration and artistic interpretation on 6-foot Mickey Mouse statues.
- Once revealed to the public, the statues will form part of the Mickey the True Original South African Exhibition, inspired by Mickey’s status as a ‘true original’ and his global impact on popular culture. The exhibition will travel to 3 cities and delight fans and families alike as they journey with Mickey over the years. Featuring 4 sections highlighting Mickey’s innovation, his evolution, influence on fashion and also pop culture, the exhibition is in collaboration with Samsung and Edgars, and will visit:
o Sandton City, Centre Court: 28 September – 14 October
o Gateway Theatre of Shopping, Expo Explore Court: 19 October – 11 November
o Canal Walk Shopping Centre. Centre Court: 16 November – 26 November
- Samsung continues their collaboration with Disney as they honour Mickey’s 90th anniversary nationally at all Samsung and Edgars Stores. Entitled Unlocking the Imagination, fans are encouraged to visit these stores, take a selfie with a giant Mickey plush toy using their Samsung Galaxy Note9 and stand a chance to win not only a giant Mickey plush, but also an international family trip. Visit www.Samsung.com for more information
- Mickey’s 90th Spectacular, a two-hour prime-time special, will be screened on M-Net 101 later this year. The elegant affair will feature star-studded musical performances, moving tributes and never-before-seen short films. Superstars from music, film and television will join the birthday fun for the internationally beloved character.
- In addition, look out for special programming on Mickey’s birthday (18 November) across Disney Channel (DStv, Channel 303), Disney XD (DStv, Channel 304) and Disney Junior (DStv, Channel 309).
- In retailers, Edgars will be stocking a complete collection of trendy fashion, accessories and footwear for the whole family, inspired entirely by Mickey Mouse.
- Mickey will be the central theme of an in-store campaign nationwide this November and December, with brand new products, apparel, toys, as well as titles from Disney Publishing Worldwide, including books, arts & crafts and comics
- Discovery Vitality and Disney are celebrating healthy, happy families this festive season by offering helpful and exciting tips and tricks on how to eat nutritious, yet delicious, foods, all inspired by Mickey. There’s also a trip to Disneyland Paris up for grabs. Log on to www.discovery.co.za/vitality for information.
- And much more – check the press for updates
“Binding generations together more than any other animated character, Mickey Mouse is the “True Original” who reminds people of all ages of the benefits of laughter, optimism and hope,” says Christine Service, Senior Vice President and Country Manager of The Walt Disney Company Africa. “With his universal appeal and ability to emotionally connect with generations all over the world, no other character quite occupies a similar space in the hearts and minds of a global fan base and we are thrilled to be sharing these local festivities.”
Mickey’s birthday is celebrated in honour of the release of his first theatrical film, Steamboat Willie, on 18th November 1928, at the Colony Theatre in New York City. Since then, he has starred in more than 100 cartoons and can currently be seen on Disney Channel (DStv, Channel 303) in the Mickey Mouse cartoon series and on Disney Junior (DStv, Channel 309) in Mickey and the Roadster Racers.
South African fans are encouraged to share their Mickey Mouse moments on social media using the hashtag#Mickey90Africa.