A flood of 360 degree cameras has arrived to feed the content machines of Facebook and Youtube, among other. ARTHUR GOLDSTUCK highlights some of the best options.
It’s not quite virtual reality, but 360 degree photos are the closest we can get to immersive content without wearing goggles or downloading apps. We see them reflected in all settings: exotic destinations, extreme sports and live music, and even family dinners.
The reason that these seemingly high-tech images are becoming so commonplace is simple: 360 degree cameras are becoming more common by the month. And the reason for that is even simpler: the world’s two biggest content platforms, Facebook and YouTube, now support the format.
Most 360 degree cameras work on the principle of a round device with front and rear wide-angle lenses, producing dual 180 degree images which are stitched together by the increasingly mundane magic of automated software.
The first of these devices were so expensive, they were out of reach of most consumers. Ironically, that was good for the category, as it meant that most of the early images were shot by professionals and therefore of high quality. There is nothing like perception of perfection to get a technology off the ground.
Before long, as happens in any expanding gadget category, prices began coming down fast, and the format exploded. Today numerous consumer electronics brands have added 360 degree cameras to their ranges, resulting in a wide range of styles, shapes and claims for market leadership.
This is all rather useful for consumers, who can choose devices that suit their pockets, both cost- and format-wise.
Here we focus on three devices that cover a wide price range as well as a range of user requirements. Two of them, the Samsung Gear 360 and LG 360 Cam, were both launched at Mobile World Congress in Barcelona a year ago, and remain popular choices. The third? That’s a story all on its own:
LyfieEye Spherical 360
The LyfieEye Spherical 360 camera was launched as a fundraising campaign on the Kickstarter crowdfunding platform in October last year with a target of $25 000 to build the device. It raised more than $53 000, and the finished product was showcased at the Consumer Electronics Show in Las Vegas in January this year.
Its standout differentiator may well be its price – a competitive $129 – but more important is the fact that it is small enough to plug into a smartphone. Unusually nowadays, it was launched first for Android devices, reflecting the dominance of the Google mobile operating system across the world, including in South Africa.
Testing it for a few weeks has made it clear that its sheer convenience, portability and direct integration with a smartphone gives this device an edge over almost all other competitors. The highly compact package includes a 7-inch extension called a LyfieLink, which allows it to be positioned a small distance from the smartphone for greater versatility. A USB 2.0-to-Type-C Converter means it can be fitted to the latest devices that use USB-C ports.
It offers both still and video recording, with immediate playback. The playback modes include flat and spherical 360 degrees, as well as virtual reality. Videos can be trimmed during playback. It allows pinch-zooming to zoom in and out of a video, which are recorded at 30 frames per second in 1920 x 1080 high-definition.
Via the smartphone’s own connectivity and apps, the images can be uploaded instantly to Facebook 360 and YouTube 360, or shared via instant messaging apps like WhatsApp. It is also compatible with all virtual reality headsets.
“Preview, record, and share the entire moment,” ran the Kickstarter marketing, and it lives up to this promise. It is available for online purchase from anywhere in the world for $129 at www.lyfie.com.
LG 360 Cam
LG made a big splash at last year’s Mobile World Congress with the roll-out of its virtual reality ecosystem, including an LG 360 VR headset that is one of the lightest in its class. The big excitement, though, was sparked by the 360 Cam, which can create content both for the VR headset and for the Facebook and YouTube 360 platforms.
The device is compact, elegant and appealing, suggesting an intense focus on cutting edge industrial design. It captures images and videos onto a Micro SD card, hekped along by dual 13 megapixel lenses and 2560 x 1280 or 2K video recording.
At that resolution, it is one of the best value for money 360 degree cameras available, but both the app and the resultant quality clearly need work. One hour battery life is not bad for a device that can easily be recharged with a portable battery back, but that can become a problem out in the field.
It retails in South Africa for R3500 upward, meaning it won’t fit all budgets, but is great as a bundled device with smartphone contracts.
In the next few weeks, LG is expected to up the ante on its VR family, so look out for both new models and enhancements to this one.
Samsung Gear 360
The market leader in South Africa despite a steep price, the Samsung Gear 360 is the evidence that appetite for the format is unquenchable. At a retail price of R6999, it is a high-end purchase, aimed at the same market that has made the high end Samsung S6 and S7 phone ranges among the most popular flagship handsets in this country. In fact, it is only compatible with these phones, along with the Note 5.
The shape of the device, a spherical ball on a tripod, gives it the appearance of a robot, but also speaks to the versatility of the dual fish-eye lenses. The lenses have 15 MP sensors, and support 30 MP stills. They record video at 30 frames per second in 3840 x 1920 – or 4K – resolution, making it the Rolls Royce of 360 video shooting.
The user can also choose to use a single lens to shoot in 180 degrees. The best of both worlds, one could say.
As selfie cameras rise, so must selfie etiquette
Selfies were once a sign of narcissism or self-obsession. Now they are the new normal, writes ARTHUR GOLDSTUCK.
You can blame Oxford Dictionaries for making the “selfie” respectable. After all, being named Word of the Year, as it was in 2013, does tend to soften some of the self-consciousness in this most self-conscious of actions.
Once seen as a symbol of narcissism and self-obsession, it is now the new normal, to the extent that most smartphones are sold on the basis of the front camera. Or, as that feature is now almost universally named by manufacturers, the “selfie camera”.
I was one of the hold-outs, having a near-allergy to the selfie. I still resist, but succumb more often than I would like. The reason for continued resistance is that it remains a big leap from the word becoming respectable to the action itself shedding its narcissistic image.
For most, it’s already happened, and for that you can blame Ellen DeGeneres. She choreographed the most famous group selfie yet at the 2014 Oscars, when she roped a bunch of actors into a group selfie, using the then-new Samsung Galaxy S5 smartphone. Her tweet of the photo became what was then the most retweeted posting ever on Twitter, and was estimated to have been worth a million dollars in marketing value to Samsung.
Ironically, it was Samsung’s up-and-coming challenger, Huawei, that came up with a new word for this type of selfie: the “groufie”. Thanks to an 8 Megapixel front camera on the new Huawei Ascend P7 camera that year which took the highest quality selfies – and groufies – possible on a smartphone at the time.
It didn’t end there, and selfies and groufies have morphed into variations like selfscapes (selfie in a landscape), skyfies (selfies from the air, using remote controlled devices) and jerkies (selfies to make an idiot out of yourself). I invented all of those on the fly, so it’s easy to imagine a new word emerging for every type of selfie.
Continue reading about selfie improvements through the years.
Mickey’s 90th for SA
Disney Africa announced the local launch of the Mickey the True Original campaign, joining the global festivities honouring 9 decades of Mickey Mouse, his heritage, personality and status as a pop-culture icon.
As 18 November 2018 marks 90 years since his first appearance in Steamboat Willie in November 1928, a series of world-wide celebrations will be taking place this year and South Africa is no different.
The campaign will come to life with engaging content and events that embrace Mickey’s impact on the past, present and future. The local festivities kick off in earnest this month, leading up to Mickey’s 90th anniversary on 18 November 2018 and beyond:
- An exclusive local design project where ten highly talented South African artists will apply their own inspiration and artistic interpretation on 6-foot Mickey Mouse statues.
- Once revealed to the public, the statues will form part of the Mickey the True Original South African Exhibition, inspired by Mickey’s status as a ‘true original’ and his global impact on popular culture. The exhibition will travel to 3 cities and delight fans and families alike as they journey with Mickey over the years. Featuring 4 sections highlighting Mickey’s innovation, his evolution, influence on fashion and also pop culture, the exhibition is in collaboration with Samsung and Edgars, and will visit:
o Sandton City, Centre Court: 28 September – 14 October
o Gateway Theatre of Shopping, Expo Explore Court: 19 October – 11 November
o Canal Walk Shopping Centre. Centre Court: 16 November – 26 November
- Samsung continues their collaboration with Disney as they honour Mickey’s 90th anniversary nationally at all Samsung and Edgars Stores. Entitled Unlocking the Imagination, fans are encouraged to visit these stores, take a selfie with a giant Mickey plush toy using their Samsung Galaxy Note9 and stand a chance to win not only a giant Mickey plush, but also an international family trip. Visit www.Samsung.com for more information
- Mickey’s 90th Spectacular, a two-hour prime-time special, will be screened on M-Net 101 later this year. The elegant affair will feature star-studded musical performances, moving tributes and never-before-seen short films. Superstars from music, film and television will join the birthday fun for the internationally beloved character.
- In addition, look out for special programming on Mickey’s birthday (18 November) across Disney Channel (DStv, Channel 303), Disney XD (DStv, Channel 304) and Disney Junior (DStv, Channel 309).
- In retailers, Edgars will be stocking a complete collection of trendy fashion, accessories and footwear for the whole family, inspired entirely by Mickey Mouse.
- Mickey will be the central theme of an in-store campaign nationwide this November and December, with brand new products, apparel, toys, as well as titles from Disney Publishing Worldwide, including books, arts & crafts and comics
- Discovery Vitality and Disney are celebrating healthy, happy families this festive season by offering helpful and exciting tips and tricks on how to eat nutritious, yet delicious, foods, all inspired by Mickey. There’s also a trip to Disneyland Paris up for grabs. Log on to www.discovery.co.za/vitality for information.
- And much more – check the press for updates
“Binding generations together more than any other animated character, Mickey Mouse is the “True Original” who reminds people of all ages of the benefits of laughter, optimism and hope,” says Christine Service, Senior Vice President and Country Manager of The Walt Disney Company Africa. “With his universal appeal and ability to emotionally connect with generations all over the world, no other character quite occupies a similar space in the hearts and minds of a global fan base and we are thrilled to be sharing these local festivities.”
Mickey’s birthday is celebrated in honour of the release of his first theatrical film, Steamboat Willie, on 18th November 1928, at the Colony Theatre in New York City. Since then, he has starred in more than 100 cartoons and can currently be seen on Disney Channel (DStv, Channel 303) in the Mickey Mouse cartoon series and on Disney Junior (DStv, Channel 309) in Mickey and the Roadster Racers.
South African fans are encouraged to share their Mickey Mouse moments on social media using the hashtag#Mickey90Africa.