Given the explosion of the M2M sector, prepaid SIMs should be viewed as a critical business tool for the modern age, not just an end-user solution, writes HEIN KOEN, co-founder of Flickswitch.
Data traffic is expected to see an almost ten-fold increase by 2019, due to the growing range of new services and applications. However, while the GSMA Sub-Saharan Africa Mobile Economy 2015 report projects that machine-to-machine connections (M2M) in the region will reach 30 million by 2020, difficult economic conditions mean that enterprises using this technology remain under pressure to reduce their mobile data expenditure.
With the need to tighten budgets and a push to be more efficient, enterprises are re-examining their mobile data expenditure, prepaid offers a perfect alternative.
The age of enterprise prepaid is here
Gone are the days when traditional corporate accounts are the go-to product. With the continuous expansion of data requirements in a digital world, decision-makers are considering all avenues. Prepaid SIMs should form an integral part of this discussion.
Prepaid is often viewed as something only consumers in developing markets use, and while this might have been true a few years ago, the reality is quite different. It presents businesses of all sizes across industry sectors with a feasible data management solution.
We have been doubling the number of prepaid SIMs we manage in the market year on year, across sectors including retail, asset tracking, agriculture, insurance, and media. Prepaid solutions cut out potential bill-shock as users (and devices) can only use the amount of data that gets loaded. With lower risk and ultimate budget control, prepaid solutions have in many cases become the platform of choice.
Furthermore, it is more than just an end-user solution. Given the explosion of the M2M sector, prepaid provides even further impetus for change.
The 2015 Vodafone M2M Barometer Report reveals that 35 percent of South African companies surveyed have implemented M2M projects, with 26 percent planning to do so within the next 12 months.
Additionally, those companies who have adopted M2M technologies have already experienced a significant return on investment.
Those businesses who have embraced M2M are also seeing the benefits that prepaid provides them in the space. While it helps alleviate the burden of deploying SIMs to field workers and M2M-enabled devices, it needs to be managed effectively and there are management tools available that enable companies to better manage the prepaid SIMs they have in circulation.
Controlling everything from per-SIM data limits, to easily allowing those SIMs in use to be topped up if need be, the age of enterprise prepaid is here. By working with tools and partners who can help them manage their SIMs, enterprises are now in a position to be able to adjust to organisational requirements quicker than in the past.
Prepaid SIMs should therefore be viewed as a critical business tool for the modern age. Its low risk and cost effectiveness, linked to the ability to manage, make it a great business differentiator.
As selfie cameras rise, so must selfie etiquette
Selfies were once a sign of narcissism or self-obsession. Now they are the new normal, writes ARTHUR GOLDSTUCK.
You can blame Oxford Dictionaries for making the “selfie” respectable. After all, being named Word of the Year, as it was in 2013, does tend to soften some of the self-consciousness in this most self-conscious of actions.
Once seen as a symbol of narcissism and self-obsession, it is now the new normal, to the extent that most smartphones are sold on the basis of the front camera. Or, as that feature is now almost universally named by manufacturers, the “selfie camera”.
I was one of the hold-outs, having a near-allergy to the selfie. I still resist, but succumb more often than I would like. The reason for continued resistance is that it remains a big leap from the word becoming respectable to the action itself shedding its narcissistic image.
For most, it’s already happened, and for that you can blame Ellen DeGeneres. She choreographed the most famous group selfie yet at the 2014 Oscars, when she roped a bunch of actors into a group selfie, using the then-new Samsung Galaxy S5 smartphone. Her tweet of the photo became what was then the most retweeted posting ever on Twitter, and was estimated to have been worth a million dollars in marketing value to Samsung.
Ironically, it was Samsung’s up-and-coming challenger, Huawei, that came up with a new word for this type of selfie: the “groufie”. Thanks to an 8 Megapixel front camera on the new Huawei Ascend P7 camera that year which took the highest quality selfies – and groufies – possible on a smartphone at the time.
It didn’t end there, and selfies and groufies have morphed into variations like selfscapes (selfie in a landscape), skyfies (selfies from the air, using remote controlled devices) and jerkies (selfies to make an idiot out of yourself). I invented all of those on the fly, so it’s easy to imagine a new word emerging for every type of selfie.
Continue reading about selfie improvements through the years.
Mickey’s 90th for SA
Disney Africa announced the local launch of the Mickey the True Original campaign, joining the global festivities honouring 9 decades of Mickey Mouse, his heritage, personality and status as a pop-culture icon.
As 18 November 2018 marks 90 years since his first appearance in Steamboat Willie in November 1928, a series of world-wide celebrations will be taking place this year and South Africa is no different.
The campaign will come to life with engaging content and events that embrace Mickey’s impact on the past, present and future. The local festivities kick off in earnest this month, leading up to Mickey’s 90th anniversary on 18 November 2018 and beyond:
- An exclusive local design project where ten highly talented South African artists will apply their own inspiration and artistic interpretation on 6-foot Mickey Mouse statues.
- Once revealed to the public, the statues will form part of the Mickey the True Original South African Exhibition, inspired by Mickey’s status as a ‘true original’ and his global impact on popular culture. The exhibition will travel to 3 cities and delight fans and families alike as they journey with Mickey over the years. Featuring 4 sections highlighting Mickey’s innovation, his evolution, influence on fashion and also pop culture, the exhibition is in collaboration with Samsung and Edgars, and will visit:
o Sandton City, Centre Court: 28 September – 14 October
o Gateway Theatre of Shopping, Expo Explore Court: 19 October – 11 November
o Canal Walk Shopping Centre. Centre Court: 16 November – 26 November
- Samsung continues their collaboration with Disney as they honour Mickey’s 90th anniversary nationally at all Samsung and Edgars Stores. Entitled Unlocking the Imagination, fans are encouraged to visit these stores, take a selfie with a giant Mickey plush toy using their Samsung Galaxy Note9 and stand a chance to win not only a giant Mickey plush, but also an international family trip. Visit www.Samsung.com for more information
- Mickey’s 90th Spectacular, a two-hour prime-time special, will be screened on M-Net 101 later this year. The elegant affair will feature star-studded musical performances, moving tributes and never-before-seen short films. Superstars from music, film and television will join the birthday fun for the internationally beloved character.
- In addition, look out for special programming on Mickey’s birthday (18 November) across Disney Channel (DStv, Channel 303), Disney XD (DStv, Channel 304) and Disney Junior (DStv, Channel 309).
- In retailers, Edgars will be stocking a complete collection of trendy fashion, accessories and footwear for the whole family, inspired entirely by Mickey Mouse.
- Mickey will be the central theme of an in-store campaign nationwide this November and December, with brand new products, apparel, toys, as well as titles from Disney Publishing Worldwide, including books, arts & crafts and comics
- Discovery Vitality and Disney are celebrating healthy, happy families this festive season by offering helpful and exciting tips and tricks on how to eat nutritious, yet delicious, foods, all inspired by Mickey. There’s also a trip to Disneyland Paris up for grabs. Log on to www.discovery.co.za/vitality for information.
- And much more – check the press for updates
“Binding generations together more than any other animated character, Mickey Mouse is the “True Original” who reminds people of all ages of the benefits of laughter, optimism and hope,” says Christine Service, Senior Vice President and Country Manager of The Walt Disney Company Africa. “With his universal appeal and ability to emotionally connect with generations all over the world, no other character quite occupies a similar space in the hearts and minds of a global fan base and we are thrilled to be sharing these local festivities.”
Mickey’s birthday is celebrated in honour of the release of his first theatrical film, Steamboat Willie, on 18th November 1928, at the Colony Theatre in New York City. Since then, he has starred in more than 100 cartoons and can currently be seen on Disney Channel (DStv, Channel 303) in the Mickey Mouse cartoon series and on Disney Junior (DStv, Channel 309) in Mickey and the Roadster Racers.
South African fans are encouraged to share their Mickey Mouse moments on social media using the hashtag#Mickey90Africa.