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Picture this: phones as good as cameras

The new generation of cellphones comes with so many lenses, they can pretend to be as good as regular cameras. Which is right for you? ARTHUR GOLDSTUCK gives a guide to the best camera phones available right now.

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Does anyone remember when Nokia boasted the best smartphone camera in the world? That was a mere six years ago, when the Nokia 1020 left anyone from Apple to Samsung in the dust with a 41megapixel lens and the biggest light sensor ever seen on a phone. But now both Nokia and Sharp, which pioneered the phone camera with the J-Phone at the beginning of the century, are forgotten as leaders in the field.

(For a brief history of the phone camera, see: https://en.wikipedia.org/wiki/Camera_phone)

Even so, the legacy of the 1020 was hard to shake off, until other smartphone makers showed in the last couple of years that hardware advances and software genius readily compensated for megapixels.

This is both good news and bad news; on the one hand, you don’t need megapixels for mega pictures; on the other, there is no specific number that tells you which phone has the better camera. However, a combination of numbers does help. Megapixels do matter, although not by themselves. Aperture, measured in f, matters even more, as it tells you how much light the lens allows in – the smaller the number, the more light. Sensor size counts, as it dictates how much light is captured. The bigger the size, the more light it captures.

Finally, and this would have been an absurd suggestion just six years ago, the number of lenses counts. When dual-lens cameras were first introduced in 2011 both the HTC Evo and LG Optimus, they were designed to take 3D photos – which no one really wanted. Consumers were demanding something seemingly simpler: better photos. Today that is exactly what multi-lens cameras do, with each lens contributing a different aspect to the quality of the combined image. HTC was the first with a dual-lens camera in the One M8 four years ago, but its two average lenses didn’t necessarily add up to one great photo. LG was next with two-lens phones in the G5 and G6, with the second allowing users to switch to wide-angle format.

It was only when Huawei partnered with Leica for dual lenses on the P9 and P9 Plus that the ability to combine images from two cameras came into its own, and now all smartphone makers are on the same path.

None of this guarantees perfect or even great photos, as the marketing hype promises. But more about that later. It is notable that only two of the 10 phones listed here have a single lens on the back, suggesting that it is dual-lens arrays – or more – that have finally laid to rest the ghost of the 1020.

Click on the link below to discover the top 10 camera phones:

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New iPhone pricing for SA

The iStore has announced that the latest iPhones, the Xs and Xs Max, can now be pre-ordered at www.myistore.co.za , and will be available in stores starting 28 September 2018.

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iPhone Xs and iPhone Xs Max feature 5.8-inch and 6.5-inch Super Retina displays that offer remarkable brightness and true blacks while showing 60 percent greater dynamic range in HDR photos. iPhone Xs and iPhone Xs Max have an improved dual camera system that offers breakthrough photo and video features, A12 Bionic chip with next-generation Neural Engine, faster Face ID, wider stereo sound, longer battery life, splash and water resistance,

Pre-orders will be open for cash purchases and on iStore’s revised payment plan in partnership with FNB Credit Card, allowing customers to pay off their iPhone at a reduced interest rate. However, the contract period is 37 months rather than the usual 24 months.
*FNB Credit Card Payment Plan, price per month over 37 months, a 40% trade-in value after 24 months

How to pre-order – Pre-ordering online for either cash or the FNB payment plan gives customers the benefit of reserving their purchase without having to queue and the added convenience of having purchases delivered directly to their door. Pre-orders of iPhone Xs and Xs Max are completed online by visiting www.myistore.co.za.
FREE iCare Plus – Exclusive to iStore, all customers can get its 2-year extended warranty, which includes one Apple Certified screen repair, that normally sells for R1 999, for FREE. To qualify, customers should secure a voucher online now at www.myistore.co.za , and subsequently redeem it when they upgrade their contract or purchase any new iPhone at iStore (iPhone 8 and newer) between now and 31 December 2018. Offer is limited, secure your voucher now.

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Accenture opens Fjord design centre in Johannesburg

Accenture has launched its first design and innovation studio on African soil, Fjord Johannesburg.

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The company says the move significantly expands its design capabilities and demonstrates its commitment to unlocking Africa’s innovation potential through the creation of experiences that redefine industries in our constantly evolving digital era.

The new studio, opening in November, will be located at Accenture’s new 3875m² offices in Waterfall. It will be led by Marcel Rossouw, design director and studio lead for Fjord Johannesburg.

Said Rossouw, “Brands are constantly asking, ’how does one take a business need or problem, build that out into a definition of a service experience, and then bring it to market?’ It’s about re-engineering existing service experiences, identifying customer needs, prototyping rapidly, iterating often and proving or disproving assumptions. But it’s also about getting feedback from customers. The combination of these factors helps companies advance towards the ultimate service experience.”

Fjord is the design and innovation consultancy of Accenture Interactive. The Johannesburg location marks its 28th design studio globally, solidifying its position as the world’s leading design powerhouse.

Working in the same location as Accenture Interactive will allow Fjord to fuse its core design strategy DNA with the digital agency’s expertise in marketing, content and commerce to create and deliver the best customer experiences for the world’s leading brands. Accenture Interactive Africa‘s blend of intelligent design and creative use of technology has already been used by some of South Africa’s largest and most prominent brands, including Alexander Forbes, Discovery, MultiChoice and Nedbank. The digital agency has also earned industry accolades for its innovative and compelling business results, most notably two gold awards in the Service Design category at the 2017 and 2018 Loeries awards.

“Great design tells great stories,” says Wayne Hull, managing director of Accenture Digital and Accenture Interactive lead in Africa. “It unifies a brand, drives innovation and makes the brand or service distinctive and hyper-relevant in both the digital and physical worlds. This is critical to achieving results. Having Fjord Johannesburg as part of Accenture Interactive, and collaborating with all of Accenture Africa, will provide unique experiences and forward-thinking capabilities for our clients.”

“Businesses in South Africa are becoming more design-aware and are looking to take greater advantage of design skills to compete with the rest of the world,” said Thomas Müller, head of Europe, Africa and Latin America at Fjord. “We’re excited to open our first design studio on the continent and to be part of an emerging market that is ripe for design and innovation, and open for business. Developing markets like South Africa are challenging assumptions and norms about what digital services and products are meant to be, and we’ll strive to put design at the heart of the innovation being produced there.”

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