With so many devices, systems and services connected via the cloud, data now surrounds us and businesses are getting wise to the insights. However it needs the right people, using the right tools to unlock its full value, writes NIRAL PATEL, MD Oracle SA.
Many of the companies now racing to unlock the value of their data are undoubtedly being spurred on by the meteoric rise of disruptive brands whose business models are based almost entirely on the smart use of data. The brilliant minds behind these disruptive brands identified the power of data to deliver differentiation and improved services and experiences, even in industries once thought to be commoditised.
The amount of data available is going up all the time, driven by everything from smart phones and energy meters to connected cars, kitchen appliances and wearable devices. The rise of cloud computing has not only exponentially increased the amount of data in circulation, it has also given that data a far great currency by making it easier to collect, share, analyse and interpret.
With so many devices, systems and services connected via the cloud, data now surrounds us and businesses are getting wise to the insights and value they can derive from it, if they know what they are looking for and what role they want the data to perform. That is an important point. Data on its own is just the raw material. It needs the right people, using the right tools to unlock its full value.
But used smartly, this wealth of information has changed how organisations operate at a fundamental level. Data is driving breakthroughs, solving problems and inspiring change in business, conservation, entertainment, medicine, politics, science, technology. There is no business or service that cannot gain an edge by understanding more about the data it creates and the data it can acquire.
Take Telefonica. The Spanish telecoms operator has implemented an analytics programme to better understand the usage patterns of its television customers and draws on this insight to offer personalised recommendations for additional content and services. Telefonica has also monetised this in-depth view of customers by opening new revenue streams with content providers and media producers who also want to tailor their own content to the operator’s audience. The returns have been significant and today Telefonica commands 30% of Spain’s lucrative digital media and advertising market.
Businesses have turned to analytics to not only make money, but to protect money, using data to help identify fraud. Augmenting traditional methods of identifying fraud, which could be time consuming and labour intensive, with data-driven detection that draws on internal sources such as pattern recognition within claims data, to external sources such as social media, businesses can quickly and robustly interrogate claims, reducing both fraud and false-positives that could offend honest customers.
But every success story about how data is transforming businesses and experiences is a triumph not only of data, but of the people and machines who turn it into valuable insights. Data is powering innovation at the point where human ingenuity meets modern technology. It is the balance of these three forces that will distinguish the data-driven organizations shaping our world.
Password managers don’t protect you from hackers
Using a password manager to protect yourself online? Research reveals serious weaknesses…
Top password manager products have fundamental flaws that expose the data they are designed to protect, rendering them no more secure than saving passwords in a text file, according to a new study by researchers at Independent Security Evaluators (ISE).
“100 percent of the products that ISE analyzed failed to provide the security to safeguard a user’s passwords as advertised,” says ISE CEO Stephen Bono. “Although password managers provide some utility for storing login/passwords and limit password reuse, these applications are a vulnerable target for the mass collection of this data through malicious hacking campaigns.”
In the new report titled “Under the Hood of Secrets Management,” ISE researchers revealed serious weaknesses with top password managers: 1Password, Dashlane, KeePass and LastPass. ISE examined the underlying functionality of these products on Windows 10 to understand how users’ secrets are stored even when the password manager is locked. More than 60 million individuals 93,000 businesses worldwide rely on password managers. Click here for a copy of the report.
Password managers are marketed as a solution to eliminate the security risks of storing passwords or secrets for applications and browsers in plain text documents. Having previously examined these and other password managers, ISE researchers expected an improved level of security standards preventing malicious credential extraction. Instead ISE found just the opposite.
Click here to read the findings from the report.
MWC: Next generation of inflight connectivity to be unveiled
Next week at Mobile World Congress, the Seamless Air Alliance will reveal progress on its mission towards enabling the next generation of inflight connectivity. This follows a significant start for the Alliance, which has seen membership increase five-fold since the first meeting in June of last year. The Alliance has a new research laboratory setup and continues progress through its three working groups, writing specifications for the technology, requirements, and operations.
These developments represent a huge leap towards the goal of making connectivity as easy and enjoyable in the skies as it is on the ground. Appearing as part of the Airbus stand (Hall 6, stand 6G34), the Seamless Air Alliance will reveal specification topics that have been completed and published to its membership.
“The passenger experience with inflight connectivity remains one of the great technology challenges. From Day One we have been determined to deliver on our mission to bring industries and technologies together to make the inflight internet experience simple to access and a delight to use,” said the Alliance’s Chief Executive Officer, Jack Mandala.
“I have been tremendously encouraged by the enthusiastic and committed response we have seen and the widening areas of expertise we can call upon as more and more companies and organisations continue to join us,” he added.
Announced during MWC 2018, the Seamless Air Alliance has since grown to twenty-three membercompanies with more than one-hundred key personnel from across the membership participating in its three working groups, with numbers continuing to increase.
The Seamless Air Alliance was created by founding members Airbus, Airtel, Delta Air Lines, OneWeb and Sprint, and quickly joined by Air France KLM, Aeromexico, and GOL Linhas Aereas Inteligentes and global technology leaders including Astronics, Collins Aerospace, Comtech, Cyient, iDirect, Inmarsat, Intelsat, Latecoere, Nokia, and Panasonic.
Today, the Alliance is pleased to announce five additional new members: Adaptive Channel, Etihad Airways, GlobalReach Technology, Safran, and SITAONAIR.
“We are extremely pleased to have these companies join and be a part of the companies driving the next generation of connectivity.” said Mr Mandala.
The Seamless Air Alliance will enable travelers boarding any flight, on any airline, anywhere in the world, to use their own devices to automatically connect to the Internet with no complicated login process nor paywall to scramble over.
The Alliance is also announcing the release of a new research study on the economic benefit of standardization on the inflight connectivity market at Mobile World Congress. This report is available for download at https://www.seamlessalliance.com/publications/
The Alliance is moving rapidly towards an expected demonstration of the technology later in 2019 and anticipates massive interest in Barcelona from the whole communications eco-system.