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PC not ready to die

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ABI research has revealed that 163 million notebooks were shipped last year – debunking the myth that the personal computer is meeting its demise.

Market intelligence company ABI Research has found that 163 million notebook PCs were shipped globally during 2015. The majority of shipments were laptops, which constituted nearly 80% of the category. The data suggests that despite a floating myth speculating that it will only be a matter of time before personal computers meet their demise, the market is still going strong and shows no sign of slowing down in the immediate future.

“Industry experts greatly exaggerated the death of the PC,” says Jeff Orr, Research Director at ABI Research. “The platform is continuing to evolve its designs to provide flexibility for productivity purposes, while also adapting its shape to support tablet-like, touch applications. Chromebooks and ultraportable PCs will continue to drive the most growth within the notebook PC market.”

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Though ultraportable PCs hit the shelves at premium prices, consumer interest for the 2-in-1 systems is increasing due to the supreme versatility that the models provide. As such, ABI Research predicts that new, low-cost models will emerge from a broader range of system OEMs in 2016 and forecasts ultraportable PCs will constitute more than 24% of total notebook PC unit volume in 2021.

Meanwhile, ABI Research anticipates Chromebooks to continue to dominate the education market in 2016, as school initiatives drive toward 1:1 student deployments with a technology device. And though the majority of Chromebooks historically shipped in the U.S., the education trend is beginning to see growth in other regions, notably Western Europe. ABI Research predicts that Chromebooks will represent nearly 7% of all notebook PC shipments in 2021.

From an operating system standpoint, however, there remains room for further notebook PC development. “Intel architecture powers the majority of notebook PCs, and its introduction of the Core M SoC processor greatly enhanced the number of potential systems manufacturers that can participate in the 2-in-1 market,” concludes Orr. “With ARM processors dominating mobile devices, many in the industry wonder if an ARM-based PC will eventually surface. With no Windows 10 desktop support for ARM processor architecture, only a handful of Chromebooks are using ARM-based processors in their designs. As such, we do not expect ARM-based PCs to emerge during the forecast period.”

In all, data suggests regional growth from the notebook PC category will stem from Latin America, the Middle East, and Africa over the next five years as computing penetration in both the workplace and consumer markets expands.

These findings are part of ABI Research’s Tablets and Pervasive Computing Service, which includes research reports, market data, insights, and competitive assessments.

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Now download a bank account

Absa has introduced an end-to-end account opening for new customers, through the Absa Banking App, which can be downloaded from the Android and Apple app stores. This follows the launch of the world first ChatBanking on WhatsApp service.

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This “download your account” feature enables new customers to Absa, to open a Cheque account, order their card and start transacting on the Absa Banking App, all within minutes, from anywhere and at any time, by downloading it from the App stores.

“Overall, this new capability is not only expected to enhance the customer’s digital experience, but we expect to leverage this in our branches, bringing digital experiences to the branch environment and making it easier for our customers to join and bank with us regardless of where they may be,” says Aupa Monyatsi, Managing Executive for Virtual Channels at Absa Retail & Business Banking.

“With this innovation comes the need to ensure that the security of our customers is at the heart of our digital experience, this is why the digital onboarding experience for this feature includes a high-quality facial matching check with the Department of Home Affairs to verify the customer’s identity, ensuring that we have the most up to date information of our clients. Security is supremely important for us.”

The new version of the Absa Banking App is now available in the Apple and Android App stores, and anyone with a South African ID can become an Absa customer, by following these simple steps:

  1. Download the Absa App
  2. Choose the account you would like to open
  3. Tell us who you are
  4. To keep you safe, we will verify your cell phone number
  5. Take a selfie, and we will do facial matching with the Department of Home Affairs to confirm you are who you say you are
  6. Tell us where you live
  7. Let us know what you do for a living and your income
  8. Click Apply.

 

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How we use phones to avoid human contact

A recent study by Kaspersky Lab has found that 75% of people pick up their connected device to avoid conversing with another human being.

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Connected devices are becoming essential to keeping people in contact with each other, but for many they are also a much-needed comfort blanket in a variety of social situations when they do not want to interact with others. A recent survey from Kaspersky Lab has confirmed this trend in behaviour after three-quarters of people (75%) admitted they use a device to pretend to be busy when they don’t want to talk to someone else, showing the importance of keeping connected devices protected under all circumstances. 

Imagine you’ve arrived at a bar and you’re waiting for your date. The bar is busy, and people are chatting all around you. What do you do now? Strike up a conversation with someone you don’t know? Grab your phone from your pocket or handbag until your date arrives to keep yourself busy? Why talk to humans or even make eye-contact with someone else when you can stare at your connected device instead?

The truth is, our use of devices is making it much easier to avoid small talk or even be polite to those around us, and new Kaspersky Lab research has found that 72% of people use one when they do not know what to do in a social situation. They are also the ‘go-to’ distraction for people even when they aren’t trying to look busy or avoid someone’s eye. 46% of people admit to using a device just to kill time every day and 44% use it as a daily distraction.

In addition to just being a distraction, devices are also a lifeline to those who would rather not talk directly to another person in day-to-day situations, to complete essential tasks. In fact, nearly a third (31%) of people would prefer to carry out tasks such as ordering a taxi or finding directions to where they need to go via a website and an app, because they find it an easier experience than speaking with another person.

Whether they are helping us avoid direct contact or filling a void in our daily lives, our constant reliance on devices has become a cause for panic when they become unusable. A third (34%) of people worry that they will not be able to entertain themselves if they cannot access a connected device. 12% are even concerned that they won’t be able to pretend to be busy if their device is out of action.

Dmitry Aleshin, VP for Product Marketing, Kaspersky Lab said, “The reliance on connected devices is impacting us in more ways than we could have ever expected. There is no doubt that being connected gives us the freedom to make modern life easier, but devices are also vital to help people get through different and difficult social situations. No matter what your ‘connection crutch’ is, it is essential to make sure your device is online and available when you need it most.”

To ensure your device lifeline is always there and in top health – no matter what the reason or situation – Kaspersky Security Cloud keeps your connection safe and secure:

·         I want to use my device while waiting for a friend – is it secure to access the bar’s Wi-Fi?

With Kaspersky Security Cloud, devices are protected against network threats, even if the user needs to use insecure public Wi-Fi hotspots. This is done through transferring data via an encrypted channel to ensure personal data safety, so users’ devices are protected on any connection.

·         Oh no! I’m bored but my phone’s battery is getting low – what am I going to do?

Users can track their battery level thanks to a countdown of how many minutes are left until their device shuts down in the Kaspersky Security Cloud interface. There is also a wide-range of portable power supplies available to keep device batteries charged while on-the-go.

·         I’ve lost my phone! How will I keep myself entertained now?

Should the unthinkable happen and you lose or have your phone stolen, Kaspersky Security Cloud can track and protect your device from data breaches, for complete peace of mind. Remote lock and locate features ensure your device remains secure until you are reunited.

 

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