Visual data analytics is a lot like painting a picture. The image might not look like much in the beginning, but after time a picture starts to take shape and you’re left with something that speaks louder than words, writes GREATERMAN NKOMO of SAS.
Visual communication is nothing new. Our ancestors used paintings and carvings to make sense of their environment, and it seems they were on to something – research has found that 90% of information transmitted to the brain is visual, and that visuals are processed 60 000 times faster in the brain than text.
Much like cave dwellers back in the day, today’s businesses are also trying to make sense of the data-driven world they operate in. But there’s a bigger picture involved. If they want to increase their competitiveness, it’s not enough just to understand the environment; the real value lies in the ability to use data to improve decision-making and performance, predict the future and mitigate risk.
Yet businesses still struggle to cope with the exponentially increasing volumes of data generated internally and externally by clients and partners. They are still looking for more efficient ways to store and retrieve data rather than focusing on the value hidden in that data. Traditional architectures are also not designed to deliver the fast analytical processing needed for rapid insights, a problem that is worsened by the fact that data is still stored in silos in many organisations, providing a fragmented view of the business and any potential opportunities or risks.
Fostering a culture of analytics
Businesses can no longer afford to operate this way – and they don’t have to. Modern visual analytics tools provide a complete platform for analytics visualisation, enabling businesses to identify patterns and relationships in data that were not initially evident. Drag-and-drop functionality and automatic visualisation puts business intelligence into the hands of even the most statistic-averse team member, allowing anyone to visually explore data without having to call on the data scientist or IT department.
This creates a decision-making culture within organisations, equipping people with the tools they need to gain insight into complex problems in order to make well-informed, business-changing decisions.
Follow the data breadcrumbs
Just as artists experiment with different techniques and colour combinations to produce different effects, so can people play around with data to uncover the unexpected. There are no hard and fast rules when it comes to visual analytics. Bring whatever data you have – your oils, pastels and acrylic paint, if you will – integrate it with social media and other web data, and see what happens. The data doesn’t have to make sense at first – the beauty of visual analytics software is that everything is automatic – you only need to follow the data’s lead and let it paint its own picture. Automated analytics makes value extraction easy. In-memory processing makes it fast. Businesses can explore billions of rows of data, without the need to subset or sample it, to identify new patterns, explore hidden relationships, test hypotheses in seconds, and share those insights with the right people, at the right time, in a format that they can understand, whether that’s on a desktop or mobile device. These reports enable collaborative, engaging discussions that can drive deeper insights – and better decisions.
Don’t know why you’re losing customers? Analytics can show you where the churn is happening and you may be surprised to know that it has something to do with the service they get from your call centre, for example. How do you know this? By analysing the sentiment of what people are saying about your business on social media and comments on other online platforms, which can be conveniently displayed in a format that the decision makers understand. By digging deeper, you may find that it’s not the call centre staff that are providing the bad service, but perhaps dropped calls and poor quality lines due to ageing infrastructure. The knee-jerk response might have been to retrain your call centre staff rather than replace your equipment; through scenario planning and predictive analytics, you can save thousands in lost time and money.
Ultimately, everyone, in any role, is a decision-maker. Having tools that present data in a way that is visual, easy to understand, fosters collaboration and supports mobility enables savvy businesses to recognise trends and use them as competitive differentiators. Visual data analytics might be messy at first, but with a bit of creativity and exploration, you could be left with a masterpiece that’s worth more than any amount of money could buy.
* Greaterman Nkomo, Account Executive, Visual Analytics, SAS
* Follow Gadget on Twitter on @GadgetZA
Now download a bank account
Absa has introduced an end-to-end account opening for new customers, through the Absa Banking App, which can be downloaded from the Android and Apple app stores. This follows the launch of the world first ChatBanking on WhatsApp service.
This “download your account” feature enables new customers to Absa, to open a Cheque account, order their card and start transacting on the Absa Banking App, all within minutes, from anywhere and at any time, by downloading it from the App stores.
“Overall, this new capability is not only expected to enhance the customer’s digital experience, but we expect to leverage this in our branches, bringing digital experiences to the branch environment and making it easier for our customers to join and bank with us regardless of where they may be,” says Aupa Monyatsi, Managing Executive for Virtual Channels at Absa Retail & Business Banking.
“With this innovation comes the need to ensure that the security of our customers is at the heart of our digital experience, this is why the digital onboarding experience for this feature includes a high-quality facial matching check with the Department of Home Affairs to verify the customer’s identity, ensuring that we have the most up to date information of our clients. Security is supremely important for us.”
The new version of the Absa Banking App is now available in the Apple and Android App stores, and anyone with a South African ID can become an Absa customer, by following these simple steps:
- Download the Absa App
- Choose the account you would like to open
- Tell us who you are
- To keep you safe, we will verify your cell phone number
- Take a selfie, and we will do facial matching with the Department of Home Affairs to confirm you are who you say you are
- Tell us where you live
- Let us know what you do for a living and your income
- Click Apply.
How we use phones to avoid human contact
A recent study by Kaspersky Lab has found that 75% of people pick up their connected device to avoid conversing with another human being.
Connected devices are becoming essential to keeping people in contact with each other, but for many they are also a much-needed comfort blanket in a variety of social situations when they do not want to interact with others. A recent survey from Kaspersky Lab has confirmed this trend in behaviour after three-quarters of people (75%) admitted they use a device to pretend to be busy when they don’t want to talk to someone else, showing the importance of keeping connected devices protected under all circumstances.
Imagine you’ve arrived at a bar and you’re waiting for your date. The bar is busy, and people are chatting all around you. What do you do now? Strike up a conversation with someone you don’t know? Grab your phone from your pocket or handbag until your date arrives to keep yourself busy? Why talk to humans or even make eye-contact with someone else when you can stare at your connected device instead?
The truth is, our use of devices is making it much easier to avoid small talk or even be polite to those around us, and new Kaspersky Lab research has found that 72% of people use one when they do not know what to do in a social situation. They are also the ‘go-to’ distraction for people even when they aren’t trying to look busy or avoid someone’s eye. 46% of people admit to using a device just to kill time every day and 44% use it as a daily distraction.
In addition to just being a distraction, devices are also a lifeline to those who would rather not talk directly to another person in day-to-day situations, to complete essential tasks. In fact, nearly a third (31%) of people would prefer to carry out tasks such as ordering a taxi or finding directions to where they need to go via a website and an app, because they find it an easier experience than speaking with another person.
Whether they are helping us avoid direct contact or filling a void in our daily lives, our constant reliance on devices has become a cause for panic when they become unusable. A third (34%) of people worry that they will not be able to entertain themselves if they cannot access a connected device. 12% are even concerned that they won’t be able to pretend to be busy if their device is out of action.
Dmitry Aleshin, VP for Product Marketing, Kaspersky Lab said, “The reliance on connected devices is impacting us in more ways than we could have ever expected. There is no doubt that being connected gives us the freedom to make modern life easier, but devices are also vital to help people get through different and difficult social situations. No matter what your ‘connection crutch’ is, it is essential to make sure your device is online and available when you need it most.”
To ensure your device lifeline is always there and in top health – no matter what the reason or situation – Kaspersky Security Cloud keeps your connection safe and secure:
· I want to use my device while waiting for a friend – is it secure to access the bar’s Wi-Fi?
With Kaspersky Security Cloud, devices are protected against network threats, even if the user needs to use insecure public Wi-Fi hotspots. This is done through transferring data via an encrypted channel to ensure personal data safety, so users’ devices are protected on any connection.
· Oh no! I’m bored but my phone’s battery is getting low – what am I going to do?
Users can track their battery level thanks to a countdown of how many minutes are left until their device shuts down in the Kaspersky Security Cloud interface. There is also a wide-range of portable power supplies available to keep device batteries charged while on-the-go.
· I’ve lost my phone! How will I keep myself entertained now?
Should the unthinkable happen and you lose or have your phone stolen, Kaspersky Security Cloud can track and protect your device from data breaches, for complete peace of mind. Remote lock and locate features ensure your device remains secure until you are reunited.