There is a massive push for organisations to migrate their services to the digital world, but says Liesel Kirsten MD of CanPro, this often alienates some users as they are not equipped to use many of the services offered.
Earlier this year, ewn.co.za carried reports showing that parents of school children feel they have failed them because they are not digitally competent, so could not enroll their children in desired schools using the online medium.
When organisations are confronted with the question of the digital divide, they typically downplay the reality that users first need to find an internet connection and then miraculously acquire the skills with which to use the online services or download and use associated applications.
Internationally there is a massive drive for public and private organisations to become more effective and efficient by migrating their services to the digital world. Examples are online application forms, banking, learning and sales, to name just a few. Companies wanting to make the transition or broaden the reach of their offerings in this way have large budget allocations to the development of the required hardware and software to achieve their particular objectives.
The mere provision of technological tools unfortunately does not guarantee successful implementation towards digital migration objectives. Successful implementation requires that their target audience has the necessary know-how to confidently use the hardware and software.
To achieve the full scope of benefit, therefore, companies must devote time and resources to the digital activation of clients and other end-users. Only then can it be considered effective service delivery in the digital world, otherwise what they will find is that they reach even fewer people than with paper-based systems.
Only 5 % self-activate
CanPro is a company that digitally activates hardware and software and has found that a mere 5% of people activate themselves on new technology as a result of their prior learning and experiences. This means that if a company is launching a new app or online services such as those of the Gauteng Department of Education (GDE), that requires parents to register learners or banks requiring online transactions on apps, only 5% of their existing customers will be sufficiently competent to do so without support.
Digital migration plans are incomplete if they do not include budget that allows for training interventions in order to ensure clients have the know how to use new technology. This does not just apply to software but also to data-enabling hardware such as WiFi.
Speaking with the insight gained from activating over 600 000 people in a variety of communities, CanPro says that while self-activation remains at 5% for the first three months that training is available, it increases to 10% within six months as a result of peer training and support.
CanPro supports organisations with digital migration of their business and, alongside this, the activation of their technology. To achieve this, CanPro has developed a cloud-based platform called WorkPro to manage youth enterprises and their staff as digital trainers. The application, which is available on smartphones and tablets, structures their tasks, records their data, tracks their progress, and validates their services, allowing them to invoice for successfully delivered work. It further provides the organisation with a live BI app to view progress throughout the project.
Figure: A Youth Enterprise representative training a resident how to use Ivanplats’ community portal
Organisations can thus contract youth enterprises to deliver on core business outcomes such as digital migration whilst also contributing to national goals such as enterprise, youth, community and skills development. As more and more life-critical services become digitized, opportunity for realistic and fair uptake of those services must be created.
Now download a bank account
Absa has introduced an end-to-end account opening for new customers, through the Absa Banking App, which can be downloaded from the Android and Apple app stores. This follows the launch of the world first ChatBanking on WhatsApp service.
This “download your account” feature enables new customers to Absa, to open a Cheque account, order their card and start transacting on the Absa Banking App, all within minutes, from anywhere and at any time, by downloading it from the App stores.
“Overall, this new capability is not only expected to enhance the customer’s digital experience, but we expect to leverage this in our branches, bringing digital experiences to the branch environment and making it easier for our customers to join and bank with us regardless of where they may be,” says Aupa Monyatsi, Managing Executive for Virtual Channels at Absa Retail & Business Banking.
“With this innovation comes the need to ensure that the security of our customers is at the heart of our digital experience, this is why the digital onboarding experience for this feature includes a high-quality facial matching check with the Department of Home Affairs to verify the customer’s identity, ensuring that we have the most up to date information of our clients. Security is supremely important for us.”
The new version of the Absa Banking App is now available in the Apple and Android App stores, and anyone with a South African ID can become an Absa customer, by following these simple steps:
- Download the Absa App
- Choose the account you would like to open
- Tell us who you are
- To keep you safe, we will verify your cell phone number
- Take a selfie, and we will do facial matching with the Department of Home Affairs to confirm you are who you say you are
- Tell us where you live
- Let us know what you do for a living and your income
- Click Apply.
How we use phones to avoid human contact
A recent study by Kaspersky Lab has found that 75% of people pick up their connected device to avoid conversing with another human being.
Connected devices are becoming essential to keeping people in contact with each other, but for many they are also a much-needed comfort blanket in a variety of social situations when they do not want to interact with others. A recent survey from Kaspersky Lab has confirmed this trend in behaviour after three-quarters of people (75%) admitted they use a device to pretend to be busy when they don’t want to talk to someone else, showing the importance of keeping connected devices protected under all circumstances.
Imagine you’ve arrived at a bar and you’re waiting for your date. The bar is busy, and people are chatting all around you. What do you do now? Strike up a conversation with someone you don’t know? Grab your phone from your pocket or handbag until your date arrives to keep yourself busy? Why talk to humans or even make eye-contact with someone else when you can stare at your connected device instead?
The truth is, our use of devices is making it much easier to avoid small talk or even be polite to those around us, and new Kaspersky Lab research has found that 72% of people use one when they do not know what to do in a social situation. They are also the ‘go-to’ distraction for people even when they aren’t trying to look busy or avoid someone’s eye. 46% of people admit to using a device just to kill time every day and 44% use it as a daily distraction.
In addition to just being a distraction, devices are also a lifeline to those who would rather not talk directly to another person in day-to-day situations, to complete essential tasks. In fact, nearly a third (31%) of people would prefer to carry out tasks such as ordering a taxi or finding directions to where they need to go via a website and an app, because they find it an easier experience than speaking with another person.
Whether they are helping us avoid direct contact or filling a void in our daily lives, our constant reliance on devices has become a cause for panic when they become unusable. A third (34%) of people worry that they will not be able to entertain themselves if they cannot access a connected device. 12% are even concerned that they won’t be able to pretend to be busy if their device is out of action.
Dmitry Aleshin, VP for Product Marketing, Kaspersky Lab said, “The reliance on connected devices is impacting us in more ways than we could have ever expected. There is no doubt that being connected gives us the freedom to make modern life easier, but devices are also vital to help people get through different and difficult social situations. No matter what your ‘connection crutch’ is, it is essential to make sure your device is online and available when you need it most.”
To ensure your device lifeline is always there and in top health – no matter what the reason or situation – Kaspersky Security Cloud keeps your connection safe and secure:
· I want to use my device while waiting for a friend – is it secure to access the bar’s Wi-Fi?
With Kaspersky Security Cloud, devices are protected against network threats, even if the user needs to use insecure public Wi-Fi hotspots. This is done through transferring data via an encrypted channel to ensure personal data safety, so users’ devices are protected on any connection.
· Oh no! I’m bored but my phone’s battery is getting low – what am I going to do?
Users can track their battery level thanks to a countdown of how many minutes are left until their device shuts down in the Kaspersky Security Cloud interface. There is also a wide-range of portable power supplies available to keep device batteries charged while on-the-go.
· I’ve lost my phone! How will I keep myself entertained now?
Should the unthinkable happen and you lose or have your phone stolen, Kaspersky Security Cloud can track and protect your device from data breaches, for complete peace of mind. Remote lock and locate features ensure your device remains secure until you are reunited.