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Now, data that won’t expire

Data that never expires is the promise of Trace, a global multi-platform digital and media company offering premium afro urban music and entertainment.

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Trace Mobile’s pre-paid service offers all subscribers data that never expires, a free music proposition, audiovisual entertainment content and VIP lifestyle rewards. This edgy and hip network is mainly aimed at the 16-35 year-old South African audience. Trace says they will benefit from:

  • Data that never expires. Trace Mobile is the first and only mobile service in South Africa that offers data that never expires to all its customers.
  • FREE access to music and entertainment: 8 live TV music channels, 30 digital radio channels, movies, series, concerts and documentaries.
  • VIP tickets to exclusive events and lifestyle rewards: exciting perks and  Money-Can’t-Buy-Experiences with local and international celebrities

Trace Mobile subscribers will also have access to discount vouchers from partners such as Edgars, Edgars Active, CNA, Red Square, Shesha and free entry to clubs for VVIP experiences.

“We have listened to Trace fans,” said Leo Manne, Senior Vice President, Trace Southern Africa. “They are permanently connected and they want more data, more content and more personalised rewards for their mobile investment.”

Availability and Pricing

Trace Mobile SIM cards can be purchased now for R5.00 at participating retailers, and listed on the website in the dedicated store locator. The Trace Mobile starter pack can also be purchased directly from the Trace Mobile squads (promoters and foot soldiers), that are present and active across the country.

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The future of the book… and of reading

Many fear that the days of the printed book are numbered. In truth, it is not so much the book that is evolving, but the very act of reading, argues ARTHUR GOLDSTUCK.

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Let’s talk about a revolutionary technology. One that has already changed the course of civilisation. It is also a dangerous technology, one that is spreading previously hidden knowledge among people who may misuse and abuse the technology in ways we cannot imagine.

Every one reading this is a link in a chain of this dangerous and subversive technology.

I’m talking, of course, about the printed book.

To understand how the book has changed society, though, we must also understand how the book has changed reading. That, in turn, will help us understand the future of the book.

Because the future of the book is in fact the future of reading.

Let’s go back to a time some may remember as their carefree youth. The year 400. 

(Go back in history with the links below.)

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Wearables enter enterprise

Regardless of whether wearables lack the mobility or security capabilities to fully support the ways in which we now work – organisations remain keen and willing to unlock the potential such devices have, says RONALD RAVEL, Director B2B South Africa, Toshiba South Africa.

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The idea of integrating wearable technology into enterprise IT infrastructure is one which, while being mooted for several years now, has yet to take-off in earnest. The reasons behind previous false dawns vary. However, what is evident is that – regardless of whether wearables to date have lacked the mobility or security capabilities to fully support the ways in which we now work – organisations remain keen and willing to unlock the potential such devices have. According to ABI Research, global wearable device shipments will reach 154 million by 2021 – a significant jump from approximately 34 million in 2016.

This projected increase demonstrates a confidence amongst CIOs which perhaps betrays the lack of success in the market to date, but at the same time reflects a ripening of conditions which could make 2018 the year in which wearables finally take off in the enterprise. A maturing IoT market, advances in the development of Augmented Reality (AR), and the impending arrival of 5G – which is estimated to have a subscription base of half a billion by 2022 – are contributing factors which will drive the capabilities of wearable devices.

Perhaps the most significant catalyst behind wearables is the rise of Edge Computing. As the IoT market continues to thrive, so too must IT managers be able to securely and efficiently address the vast amounts of data generated by it. Edge Computing helps organisations to resolve this challenge, while at the same time enabling new methods of gathering, analysing and redistributing data and derived intelligence. Processing data at the edge reduces strain on the cloud so users can be more selective of the data they send to the network core. Such an approach also makes it easier for cyber-attacks to be identified at an early stage and restricted to a device at the edge. Data can then be scanned and encrypted before it is sent to the core.

As more and more wearable devices and applications are developed with business efficiency and enablement in mind, Edge Computing’s role will become increasingly valuable – helping organisations to achieve $2 trillion in extra benefits over the next five years, according to Equinix and IDC research.

Photo by Kathryn Bacher.

Where will wearables have an impact?

At the same time as these technological developments are aiding the rise of wearables, so too are CIOs across various sectors recognising how they can best use these devices to enhance mobile productivity within their organisation – another factor which is helping to solidify the market. In particular it is industries with a heavy reliance on frontline and field workers – such as logistics, manufacturing, warehousing and healthcare – which are adopting solutions like AR smart glasses. The use case for each is specific to the sector, or even the organisation itself, but this flexibility is often what makes such devices so appealing. While wearables for the more traditional office worker may offer a different but no more efficient way for workers to conduct every day tasks such as checking emails and answering phone calls, for frontline and field workers they are being tailored to meet their unique demands and enhance their ability to perform specific tasks.

Take for example boiler engineers conducting an annual service, who could potentially use AR smart glasses to overlay the schematics of the boiler to enable a hands-free view of service procedures – meaning that when a fault becomes a barrier to repair, the engineer is able to use collaboration software to call for assistance from a remote expert. Elsewhere, in the healthcare sector smart eyewear may support clinicians with hands-free identification of patient records, medical procedures and information on medicines and results.

Such examples demonstrate the immediate and diverse potential of wearables across different verticals. With enterprise IT infrastructure now in the position to embrace such technologies, it is this ability to deliver bespoke functionality to mobile workers which will be the catalyst for continued uptake throughout 2018 and beyond.

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