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Nokia flagship sails into SA

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HMD Global has announced the Nokia 8 smartphone running Android and using ZEISS optics for its cameras.

Be less Selfie, be more Bothie: The Nokia 8 introduces a world-first in enabling Dual-Sight video to be livestreamed natively and in real-time to social feeds such as Facebook and YouTube. Dual-Sight simultaneously harnesses both the front and rear cameras in a split screen visual for both photos and videos. With just one touch, this world-first livestream capability gives more immersive experiences for those who love to create and share special memories.

Nokia 8 is also the first smartphone to feature Nokia OZO Audio, placing exclusive Hollywood technology in the palm of your hand. OZO spatial 360° audio brings a fully immersive audio experience to your 4K video. Leading-edge 360° audio capture ensures the playback lets you truly relive the moment so your memories never fade.

4.6mm thin at the edge and just 7.3mm slim on average, Nokia 8’s seamless unibody is precision milled from a single block of 6000 series aluminium and its pure design has been refined through a 40-stage process of machining, anodizing and polishing. Select models feature a high-gloss mirror finish that has taken over 20 hours to complete to achieve a flawless look. The phone features the powerful Qualcomm Snapdragon 835 Mobile Platform, and is paired with the pure, secure and up to date Android experience to ensure outstanding performance.

Be less Selfie, be more #Bothie

There are two sides to every story and the Dual-Sight feature of Nokia 8, with support from the Qualcomm Spectra 180 ISP, is designed to help you create and share the full picture. The front and rear-facing cameras on the Nokia 8 have been co-developed with ZEISS optics for an optimum all round experience. Content creators can natively broadcast their unique #Bothie stories to social media through the Dual-Sight functionality located within the camera app. Fans can also enjoy unlimited photo and video uploads to Google Photos.

A new dimension of sound with OZO Audio

Featuring OZO Audio, Nokia 8 combines three microphones with exclusive Nokia acoustic algorithms to capture audio with immersive 360° spatial surround sound. Share your 4K videos with OZO Audio anywhere – binaural codecs enable high fidelity playback even on devices without OZO Audio.

Innovation and precision engineering

Powered by the Snapdragon 835 Mobile Platform, Nokia 8 doesn’t compromise on performance.

The Nokia 8 has been designed from the ground up with the consumer in mind to deliver unique content capture and sharing experiences. This requires it to be as meticulously designed on the inside as it is on the outside. To keep your phone working harder for longer, the design, innovation and engineering teams worked hand-in-hand to deliver. The result is a full-length graphite shielded copper cooling pipe that dissipates the heat generated by the high performing system across the full length and breadth of the handset. The Nokia 8 runs cooler in even the most demanding situations.

Nokia 8 is Qualcomm Quick Charge 3.0 compatible, meaning when your battery is running low you can get back to recording your important moments sooner.

Justin Maier, Vice President of HMD Global: Sub Sahara Africa, said:

“We know that fans are creating and sharing live content more than ever before, with millions of photos and videos shared every minute on social media. People are inspired by the content they consume and are looking for new ways to create their own. It’s these people who have inspired us to craft a flagship smartphone which perfectly balances premium design, an outstanding experience and powerful performance.”

Always pure Android

Nokia smartphones always offer a pure Android experience, with no unnecessary apps slowing down the performance of your device. And with Nokia 8, pure Android combined with our innovative engineering processes unleashes the full potential of the Snapdragon 835 Mobile Platform. With monthly security updates, the Nokia 8 is safe and up-to-date. Your device is secured with biometric fingerprint authentication, delivering enhanced security and making Nokia 8 a versatile companion whatever your needs.

Availability

Nokia 8 will be available in two colours: Tempered Blue and Steel and will be available through Vodacom on uChoose Flexi 150 at approximately R449 PM x 12months.

Africa News

Smart grids needed for Africa’s utilities

Power utilities across Africa should rethink their business models and how they manage and monetise their assets to keep pace with the changing energy ecosystem, says COLIN BEANEY, Global Industry Director for Asset-intensive and Energy and Utilities at IFS.

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Africa’s abundant natural resources and urgent need for power mean that it is one of the most exciting and innovative energy markets in a world that is moving rapidly towards clean, renewable energy sources. The continent’s energy industry is taking new approaches to providing unserved and underserved communities with access to power, with an emphasis on smart technologies and greener energy sources.

Power systems are evolving from centralised, top-down systems as interest in off-grid technology grows among African businesses and consumers. And according to PwC, we will see installed power capacity rise from 2012’s 90GW to 380GW in 2040 in sub-Saharan Africa. Power utilities are needing to rethink their business models and how they manage and monetise their assets to keep pace with the changing energy ecosystem.

Energy and utilities providers are transforming from centralised supply companies to more distributed, bi-directional service providers. They can only achieve this through the evolution of “smart grids” where sensors and smart meters will be able to provide the consumer with a more granular level of detail of power usage. This shift from an energy supplier to “lifestyle provider” will require a much more dynamic and optimised approach to maintenance and field service.

African companies must thus embrace digital transformation as an imperative. This transformation begins by embracing enterprise asset management to improve asset utilisation. The subsequent steps are enhancing upstream and downstream supply chain management; resource optimisation; introducing enterprise operational intelligence; embracing new technologies such as the Internet of Things, machine learning, and predictive maintenance; and becoming a smart utility.

Embracing mobility to drive ROI

Getting it right is about putting in place an enterprise backbone that accommodates asset and project management, multinational languages and currencies, new energies and markets, visualisation of the entire value chain, and mobility apps. Mobile technologies that support the field workforce have a vital role to play in driving better ROI from utilities’ investments in enterprise asset management and enterprise resource planning solutions.

Today’s leading enterprise asset management solutions feature powerful functionality for mobile management of the complete workflow of work orders – from logging status changes and updates, from receiving and creating new orders to concluding the job and reporting time, material and expenses. Such solutions are easy to deploy and intuitive for end users to learn and use.

Importantly for organisations operating in parts of the continent with poor telecoms infrastructure, connectivity is not an issue. The solutions work offline and synchronises when network connectivity is available. Users can work on any device—laptops, tablets, and smartphones—commercial or ruggedised.

By ensuring that field technicians have easy access to information and processes, the mobile solution enables technicians and maintenance engineers to easily do the following tasks:

·         Create a new work order on the fly and log new opportunities

·         Access both historical and planned work information when requested

·         Permit customers to sign when the job is completed

·         Capture measurements and inspection notes on route work orders

·         Create new fault reports on routing

·         Facilitate documentation through photo capturing

·         Provide easy access to technical data and preventive actions.

The power of mobility allows the engineer to be the origin of all data capture on a service event. They can easily inquire on asset history, record parts used or parts needed for repair, record labour hours, and expenses as they occur, and any notes of repairs performed. When coupled with workforce management tools, such solutions unlock significant productivity gains for utilities who are trying to get the most from their workforce and assets.

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Brands fall for app vanity

The experience of a mobile screen full of icons, representing independent apps that your need to open to experience them, is making less sense. Instead, businesses should serve customers with an ‘app-like’ experience inside the digital platform they already use, says PIETER DE VILLIERS, Group CEO at Clickatell.

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Many brands remain obsessed with creating mobile apps. This not only defies trends that point to increasing consumer app apathy, but can exclude a sizeable portion  of your customers in emerging economies. Companies need to engage with their users where they are rather than forcing them onto an app, in what can only be described as brand vanity. 

In 2017 there were around 2.2 million apps available in the iOS app store and over 3 million on Google Play. And, while the number of apps being downloaded continues to rise, analysis shows that consumers are only using 30 apps per month and accessing just 9 on a day-to-day basis. 

While these numbers still seem attractively high, in reality the majority of the apps we use are for messaging (like Facebook Messenger, WhatsApp, and WeChat) and our social networking, gaming, leisure, dating or utility activities. 

Despite the facts, the application strategy as the holy grail for digital transformation is still being pushed even within large progressive brands. What’s more, some advertising agencies and digital consultants are still pushing apps as the best means for companies to connect with their customers. This has resulted in some organisations stubbornly doubling down on app strategies which are simply not showing return on investment (ROI). 

It’s not immediately clear to us whether the fascination with apps is a roll-over from long overdue projects or whether brand owners equate a mobile-first strategy with a mobile app. Mobile-first in 2018 means customer first, and therefore embracing chat commerce in order to deliver services with convenience and simplicity in mind. 

Why apps won’t win the internet

The problem with apps goes beyond user fatigue. In the first instance, many apps are poorly designed, assuming technical sophistication which may not match reality for the average customer. Poor user interfaces and attempts to provide complex engagement can result in even the best ideas missing their targets due to lack of engagement. 

Secondly, we all know that economic realities drive consumer behaviour. In Africa, new mobile phone users typically opt for feature phones over smartphones. With a longer battery life and a much more accessible price point, feature phones still allow for a basic internet connection, chat platforms like WhatsApp, and call and message functionality. In these regions, the cost of an app – even if it’s free – goes far beyond installing it. Constant updates require reliable and cheap access to the internet. For the average phone owner in an emerging market, this can be a serious challenge. 

Thirdly, and most importantly, apps must be relevant to their intended market. Frequency of usage is a key measure of relevance. 

Apps which are used on a daily basis, like health and fitness trackers, enjoy constant engagement. New features which are added are eagerly awaited by users who are happy to update their apps. 

However, users may well question the relevance of the app if they are required to conduct updates on a monthly or even weekly basis when they are only making use of the app once or twice a year. 

On average, I download one app per quarter. Some I use more frequently than others, but all of these apps need to be regularly updated to maintain security, update features, and fix bugs. Many apps are pushing out updates much more frequently. I noticed over the past year that I could go from having all apps updated, to 32 apps requiring an update in five days.

When it comes to a customer-first digital strategy, companies should be asking themselves if an app is really the best way to reach their target audience. 

In fact, at the end of 2016, Gartner predicted that by 2019, 20 percent of brands would ditch their mobile app. What’s more, in its 2018 predictions, the company forecast that by 2021, more than 50 percent of corporations would spend more per annum on bots and chatbots than on mobile app development. 

So, we need to ask, what is the alternative for CIOs, CDOs, CMOs, and digital leaders who are looking for ways to reach, retain and grow their customer base? 

The logical app alternative 

The old battle advice goes: fight your enemy where they are not. Military strategists agreed that having your enemy come to you and fight you on your own terms was preferable. In a world where customers have access to thousands of offerings and millions of deals online, we need to flip that idea to Meet Your Customers Where They Are. 

Any marketeer will tell you just a how difficult it is to drive app downloads. Development, cross platform testing and user interface aside, the marketing campaign required to get customers to download the app can swallow entire annual budgets and still come up short. 

Looking at the facts, it makes infinitely more sense to work within the digital platforms already being used by your target audience. 

Clickatell is already enabling chat commerce for some of the leading global brands with its Touch solution. This allows organisations to serve their customers with an ‘app-like’ experience inside the chat or browser platform of their customer’s choice (Twitter, Facebook Messenger, etc.) 

Brands can now send an actionable Touch link such as ‘find the nearest ATM’ or ‘reset my password’ within a chat stream that will open an intuitive touch card without the user having to download an app to perform the action. Services can also be linked to the in-app experience for brands not looking to abandon their app efforts. 

Working with our clients, many of whom are global innovators and thought leaders, we’ve found that having the courage to design with an ‘end user first’ approach and dealing with the back-end complexity behind the scenes results in cost efficient customer delight and ROI. 

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