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Nedbank opens card analytics to business customers

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Nedbank has released the Nedbank Market Edge analytics tool that enables merchants and other businesses to gain business intelligence and insights into client behaviour through big data.

The emergence of big data has become one of the biggest game-changers for businesses today, yet without an easy way to access this information business owners are simply unable to reap the benefits and risk being left behind by their competitors.

In response to this need, Nedbank has announced a data analytics tool, Nedbank Market Edge, enabling merchants and other businesses to gain business intelligence and valuable insights into client behaviour through big data. Nedbank Market Edge “seeks to empower Nedbank card-accepting companies to develop informed strategies on the back of their own big data, by utilising a multi-layered, user friendly dashboard that draws data from client’s card transactions”.

Market Edge provides the user with a number of tabs, ranging from transactional overviews at holding, brand or store level, to share of wallet and client loyalty information. This tool provides businesses with geolocation information about the reach of an outlet into client markets, enabling them to analyse and determine key trends as well as the changes in their client’s behaviour over time, making it easy to develop real-time responses. It also provides a breakdown of clients’ spend patterns, income segmentation, gender and age demographics.

Chris Wood: Head of Emerging Payments, Strategy and Regulatory at Nedbank, notes that Nedbank Market Edge has been especially designed as an innovative value added service to build on the core acceptance capabilities already provided to the bank’s card merchants through a broad range of strategic information. ‘These are real benefits for businesses, allowing them the much needed time and effort to focus on growing their businesses.’

According to a study conducted by the McKinsey Global Institute, big data has the potential to increase net retailer margins by as much as 60%.

Wood says that packaging big data as a service to its customers is one of many ways that Nedbank is challenging traditional business models and product offerings. Many businesses seek transactional or behavioural data about their clients, using surveys or other data capturing methods to build up a view. Market Edge™ intelligently packages this information in an easy to consume online tool, aggregating all card transactions passing through a Nedbank point of sale device.

As such, this tool is vital to understanding ‘foot fall’ to help with optimal management of staff shifts or strategies to stimulate and attract new clients at quieter periods of the day. ‘Inadequate staffing can result in unintended consequences such as reputational risk and loss of sale. The cost of client acquisition for any business is difficult to manage in isolation of a retention strategy, more importantly; trying to regain lost clientele can be even more costly. Market Edge is designed to help eliminate this,’ concludes Wood.

The launch of Nedbank Market Edge forms part of the bank continued focus on small, medium and large enterprises aimed at partnering with businesses for growth for a greater South Africa.

‘We believe Market Edge will serve as a catalyst for businesses to build enduring relationships with their clients, stay ahead of the curve while taking their businesses to the next level.

Nedbank Market Edge is available to Nedbank card accepting businesses, whether physical or online.

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Money talks and electronic gaming evolves

Computer gaming has evolved dramatically in the last two years, as it follows the money, writes ARTHUR GOLDSTUCK in the second of a two-part series.

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The clue that gaming has become big business in South Africa was delivered by a non-gaming brand. When Comic Con, an American popular culture convention that has become a mecca for comics enthusiasts, was hosted in South Arica for the first time last month, it used gaming as the major drawcard. More than 45 000 people attended.

The event and its attendance was expected to be a major dampener for the annual rAge gaming expo, which took place just weeks later. Instead, rAge saw only a marginal fall in visitor numbers. No less than 34 000 people descended on the Ticketpro Dome for the chaos of cosplay, LAN gaming, virtual reality, board gaming and new video games. 

It proved not only that there was room for more than one major gaming event, but also that a massive market exists for the sector in South Africa. And with a large market, one also found numerous gaming niches that either emerged afresh or will keep going over the years. One of these, LAN (for Local Area Network) gaming, which sees hordes of players camping out at the venue for three days to play each other on elaborate computer rigs, was back as strong as ever at rAge.

MWeb provided an 8Gbps line to the expo, to connect all these gamers, and recorded 120TB in downloads and 15Tb in uploads – a total that would have used up the entire country’s bandwidth a few years ago.

“LANs are supposed to be a thing of the past, yet we buck the trend each year,” says Michael James, senior project manager and owner of rAge. “It is more of a spectacle than a simple LAN, so I can understand.”

New phenomena, often associated with the flavour of the moment, also emerge every year.

“Fortnite is a good example this year of how we evolve,” says James. “It’s a crazy huge phenomenon and nobody was servicing the demand from a tournament point of view. So rAge and Xbox created a casual LAN tournament that anyone could enter and win a prize. I think the top 10 people got something each round.”

Read on to see how esports is starting to make an impact in gaming.

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Blockchain unpacked

Blockchain is generally associated with Bitcoin and other cryptocurrencies, but these are just the tip of the iceberg, says ESET Southern Africa.

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This technology was originally conceived in 1991, when Stuart Haber and W. Scott Stornetta described their first work on a chain of cryptographically secured blocks, but only gained notoriety in 2008, when it became popular with the arrival of Bitcoin. It is currently gaining demand in other commercial applications and its annual growth is expected to reach 51% by 2022 in numerous markets, such as those of financial institutions and the Internet of Things (IoT), according to MarketWatch.

What is blockchain?

A blockchain is a unique, consensual record that is distributed over multiple network nodes. In the case of cryptocurrencies, think of it as the accounting ledger where each transaction is recorded.

A blockchain transaction is complex and can be difficult to understand if you delve into the inner details of how it works, but the basic idea is simple to follow.

Each block stores:

–           A number of valid records or transactions.
–           Information referring to that block.
–           A link to the previous block and next block through the hash of each block—a unique code that can be thought of as the block’s fingerprint.

Accordingly, each block has a specific and immovable place within the chain, since each block contains information from the hash of the previous block. The entire chain is stored in each network node that makes up the blockchain, so an exact copy of the chain is stored in all network participants.

As new records are created, they are first verified and validated by the network nodes and then added to a new block that is linked to the chain.

How is blockchain so secure?

Being a distributed technology in which each network node stores an exact copy of the chain, the availability of the information is guaranteed at all times. So if an attacker wanted to cause a denial-of-service attack, they would have to annul all network nodes since it only takes one node to be operative for the information to be available.

Besides that, since each record is consensual, and all nodes contain the same information, it is almost impossible to alter it, ensuring its integrity. If an attacker wanted to modify the information in a blockchain, they would have to modify the entire chain in at least 51% of the nodes.

In blockchain, data is distributed across all network nodes. With no central node, all participate equally, storing, and validating all information. It is a very powerful tool for transmitting and storing information in a reliable way; a decentralised model in which the information belongs to us, since we do not need a company to provide the service.

What else can blockchain be used for?

Essentially, blockchain can be used to store any type of information that must be kept intact and remain available in a secure, decentralised and cheaper way than through intermediaries. Moreover, since the information stored is encrypted, its confidentiality can be guaranteed, as only those who have the encryption key can access it.

Use of blockchain in healthcare

Health records could be consolidated and stored in blockchain, for instance. This would mean that the medical history of each patient would be safe and, at the same time, available to each doctor authorised, regardless of the health centre where the patient was treated. Even the pharmaceutical industry could use this technology to verify medicines and prevent counterfeiting.

Use of blockchain for documents

Blockchain would also be very useful for managing digital assets and documentation. Up to now, the problem with digital is that everything is easy to copy, but Blockchain allows you to record purchases, deeds, documents, or any other type of online asset without them being falsified.

Other blockchain uses

This technology could also revolutionise the Internet of Things  (IoT) market where the challenge lies in the millions of devices connected to the internet that must be managed by the supplier companies. In a few years’ time, the centralised model won’t be able to support so many devices, not to mention the fact that many of these are not secure enough. With blockchain, devices can communicate through the network directly, safely, and reliably with no need for intermediaries.

Blockchain allows you to verify, validate, track, and store all types of information, from digital certificates, democratic voting systems, logistics and messaging services, to intelligent contracts and, of course, money and financial transactions.

Without doubt, blockchain has turned the immutable and decentralized layer the internet has always dreamed about into a reality. This technology takes reliance out of the equation and replaces it with mathematical fact.

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