At this year’s Mobile World Congress, HMD Global announced four new additions to its portfolio of Android smartphones, namely the Nokia 8 Sirocco, Nokia 7 Plus, Nokia 6 and Nokia 1.
It has also “reloaded” the iconic Nokia 8110 feature phone, with 4G connectivity, apps including Google Assistant, Google Maps, Google Search, Facebook and Twitter, and the return of the slider phone.
HMD Global also announced it is to become Google’s first global partner to have a full suite of devices selected into the Android One programme. “The unwavering commitment to deliver a pure, secure and up-to-date Android experience has ensured Nokia smartphones were a natural fit for the global programme,” said a company statement.
HMD Global provided the following information:
Three new Nokia smartphones – the Nokia 8 Sirocco, Nokia 7 Plus and the new Nokia 6 – join the Android One family, offering a high quality software experience designed by Google. Each phone will stay fresh over time with the latest AI powered innovations to the highest grade of security from Google. With a pure Android installation, Nokia smartphones come with no unnecessary UI changes or hidden processes that would eat up battery life or slow them down so you can enjoy your new phone for longer. Each of the new phones comes with a limited number of pre-installed apps so that you’ll get more storage space, as well as the latest innovations that help you stay ahead of the game every day.
By shipping with Android Oreo out of the box, you’ll be able to enjoy the latest features, including Picture-in-Picture for multitasking, Android Instant Apps to discover and run apps with minimal friction, 60 fantastic new emojis and battery-maximising features like limiting background app use.
Introducing four new Nokia Android smartphones and expansion of the portfolio:
Nokia 8 Sirocco: an ultra-compact powerhouse for the fans
Inspired by the rich design heritage of Nokia phones, the Nokia 8 Sirocco’s elegant design and compact style is the ideal blend of precise craftsmanship and purposeful innovation. Delivering powerful storytelling features including enhanced Dual-Sight, ZEISS optics and carefully tuned acoustics with Nokia spatial audio, the Nokia 8 Sirocco is an ultra-compact powerhouse, and our most beautiful smartphone to date.
Its curved glass finish envelops a precision-crafted stainless-steel frame to deliver a fusion of strength and beauty. Just 2mm thin at the edge, the Nokia 8 Sirocco combines a curved edge-to-edge pOLED 2K 5.5-inch display with smaller bezels and moulded body curves to create an ultra-compact profile.
Its stainless steel frame is 2.5 times stronger than 6000 series aluminium, and its 3D Corning® Gorilla Glass 5 is robust enough to endure life’s everyday knocks. Luxuriously weighted and perfectly balanced, it feels more secure in your hand thanks to the improved grip given by the dual diamond-polished stainless steel frame.
Now capture every detail thanks to the Nokia 8 Sirocco’s dual rear sensors with ZEISS optics that combine an ultra-sensitive, wide angle primary camera for impressive low-light performance and a secondary 13MP sensor with 2x optical zoom. And with Pro Camera mode you get full manual control over every picture you take, helping you capture photos like a pro.
Available from early April, the Nokia 8 Sirocco will retail for a global average retail price of €749, excluding taxes and subsidies.
Nokia 7 Plus: the flagship hero for everyone
Made for creators to deliver stunning content, the Nokia 7 Plus has the screen, power, design and features to make it a true hero in our smartphone range. Combining innovative optical hardware and imaging algorithms, the Nokia 7 Plus captures moments into photos that are true to life. With enhanced Dual-Sight, dual rear sensors with ZEISS optics combine an ultra-sensitive 12MP wide-angle primary camera for excellent performance in both low-light and extra bright conditions and a secondary 13MP camera that delivers 2x optical zoom for the moments when you wish you were closer.
To enable you to capture and enjoy more content for longer, the Nokia 7 Plus is backed by the powerful Qualcomm® Snapdragon™ 660 Mobile Platform. It’s been optimised and integrated for maximum performance and battery life, even when you are broadcasting your #Bothie videos live on Facebook or YouTube. Optimised to extract every bit of juice from the already powerful 3800 mAh battery, the Nokia 7 Plus delivers an amazing 2-day battery life.
Its gently curved back and slim edges give you a big-screen experience in a comfortable, neat package. The vivid 6-inch 18:9 Full HD+ display makes the Nokia 7 Plus perfect for browsing, social media consumption, gaming and entertainment with more content in the same width as a traditional 5.5-inch display device.
Available in a choice of two colour blends, Black/Copper and White/Copper, the Nokia 7 Plus will go on sale from early April and will retail for a global average retail price of €399, excluding taxes and subsidies.
The New Nokia 6: our award-winning phone just got even better
Building on the success of its predecessor, the New Nokia 6 packs even more powerful performance and great new features in a more compact, durable body. Over 60% faster than its award-winning predecessor, it now offers enhanced Dual-Sight, ZEISS optics, USB-C fast-charging, a more compact screen-to-body ratio, Nokia spatial audio and pure, secure and up-to-date Android Oreo.
The New Nokia 6 takes the original’s precision craftsmanship to the next level by combining a unibody, made from a solid block of 6000 series aluminium, with an 11-hour two-tone anodising and polishing process. And by uniting a sculpted 2.5D display with damage-resistant Corning Gorilla Glass, the New Nokia 6’s compact and refined body is built to last.
Our engineers have integrated the Qualcomm® Snapdragon™ 630 Mobile Platform to deliver fast and smooth performance alongside great day-long battery life.
Available in three slick colour blends: Black/Copper, White/Iron and Blue/Gold, as well as two configurations of 3GB RAM/32GB ROM, which will be available in early April, or 4GB RAM/64GB ROM coming later, the New Nokia 6[ii] will go on sale in early April and will retail for a global average retail price of €279 excluding taxes and subsidies.
Nokia 1: a complete Nokia smartphone experience, accessible to everyone
The Nokia 1 is a breakthrough in accessible technology, delivering smartphone essentials with the reassuring quality you expect of a Nokia phone and a refreshingly familiar design to fans around the world. Giving more people access to technology, it comes with Android Oreo™ (Go edition), a version of Android optimized for devices with 1GB RAM or less. The Nokia 1 is designed to be smooth and responsive, with full access to the Google Play™ Store so you can find all your favourite apps from WhatsApp, Facebook and Instagram to mobile banking while also highlighting apps that are optimised for Android Oreo (Go edition).
Featuring the iconic ‘Nokia smile’ in a fresh new package, you can give your Nokia 1 a makeover thanks to the popular Xpress-on covers, available in a range of vibrant colours. Simply click on and off in seconds to express your personal style with these exchangeable covers. Each cover has been built with the same precision and attention to detail as the phone’s original cover. Inherently coloured, the tough two-tone polycarbonate cover is ready to take on every day knocks and bumps with its durable design.
Available from early April in Warm Red and Dark Blue to fans around the world, the Nokia 1 will retail for a global average retail price of $85, excluding taxes and subsidies. Xpress-on covers, sold separately, are available from $7.99 in Azure, Grey, Yellow and Pink.
For the Originals: Reloading Nokia 8110
Reloading the legendary Nokia 8110, this 4G feature phone comes complete with the iconic curved slider design. Giving you the chance to switch off, have fun and relax with the knowledge that all your smartphone essentials are there when you need them.
With a familiar and easy to use interface, it features intuitive tactile mechanics, with slide to answer and end calls, as well as an addictive helicopter style spin on its axis. Nokia 8110 comes with the craftsmanship you expect from a Nokia phone, delivering durability and reliability as standard. Nokia 8110 delivers crystal-clear VoLTE calling and is perfect for anyone who wants an iconic 4G feature phone or a companion phone. With access to an app store, for favourites like Google Assistant, Google Search, Google Maps, Facebook and Twitter, send and receive emails or import your contacts and sync your calendar with Outlook and Gmail. To keep it running flawlessly, the Nokia 8110 features the Qualcomm 205 Mobile Platform. And yes, it comes with a revamped version of Snake.
With two vibrant colours to choose from, Traditional Black and Banana Yellow, the Nokia 8110 will be available from May and will retail for a global average retail price of €79, excluding taxes and subsidies.
Florian Seiche, CEO of HMD Global, said:
“This time last year, we started our journey with huge expectations from fans and a massive responsibility to deliver on the legacy of one of the most innovative brands in our space. Since then we have reintroduced well-loved icons, forged partnerships with friends old and new and delivered our pure, secure and up-to-date Android experience across our smartphone portfolio. Last year we shipped over 70 million Nokia phones.
“As we’ve expanded our portfolio we’ve always maintained one vision: to deliver great Nokia phones that live up to the values that our fans expect. It has been an exhilarating time and as we look ahead, we plan to build on our success by expanding our portfolio and giving consumers a wide range of Nokia phones they can love, trust and rely on.”
Juho Sarvikas, Chief Product Officer of HMD Global, said:
“Today, we are delighted to announce the expansion of our range with the introduction of five new devices, setting new benchmarks in smartphone design with Nokia 8 Sirocco and delivering our most accessible smartphone to date in Nokia 1.
“Through these new devices, you’ll see our innovative approach to engineering and our strong legacy in imaging coming to the forefront in collaboration with ZEISS. And you will recognise our best in class materials led design and the distinctive finish throughout the portfolio which delivers all the reliability and durability expected of a Nokia phone.
“We pride ourselves on making smartphones that address real-world needs. Our commitment to pure, secure and up-to-date Android is core to our strategy and is loved by consumers. Today, we take that commitment to a deeper level by becoming the lead partner for the Android One programme globally, delivering an experience that is endorsed by Google.”
Pekka Rantala, Executive Vice President & Chief Marketing Officer of HMD Global, said:
“A smartphone is an everyday partner and something people need to know they can rely on. Last year we promised that we would deliver on all the hallmarks of a true Nokia phone experience and that we would live up to the trust people have in the Nokia brand. This year, we are delighted to join the Android One programme that reinforces our commitment to pure, secure and up-to-date Android and makes us a natural choice. Today, with our expanded portfolio, we feel every consumer can pick a Nokia phone they can truly rely on.”
Jamie Rosenberg, VP, Business & Operations, Android & Google Play:
“Android One is our flagship partner programme, and this comprehensive line-up of new Nokia smartphones represents our biggest partnership to date. Now, users around the world can find the perfect device to fit their needs and know they’re getting a high-quality hardware and software experience that’s smart, secure, and simply amazing.”
As selfie cameras rise, so must selfie etiquette
Selfies were once a sign of narcissism or self-obsession. Now they are the new normal, writes ARTHUR GOLDSTUCK.
You can blame Oxford Dictionaries for making the “selfie” respectable. After all, being named Word of the Year, as it was in 2013, does tend to soften some of the self-consciousness in this most self-conscious of actions.
Once seen as a symbol of narcissism and self-obsession, it is now the new normal, to the extent that most smartphones are sold on the basis of the front camera. Or, as that feature is now almost universally named by manufacturers, the “selfie camera”.
I was one of the hold-outs, having a near-allergy to the selfie. I still resist, but succumb more often than I would like. The reason for continued resistance is that it remains a big leap from the word becoming respectable to the action itself shedding its narcissistic image.
For most, it’s already happened, and for that you can blame Ellen DeGeneres. She choreographed the most famous group selfie yet at the 2014 Oscars, when she roped a bunch of actors into a group selfie, using the then-new Samsung Galaxy S5 smartphone. Her tweet of the photo became what was then the most retweeted posting ever on Twitter, and was estimated to have been worth a million dollars in marketing value to Samsung.
Ironically, it was Samsung’s up-and-coming challenger, Huawei, that came up with a new word for this type of selfie: the “groufie”. Thanks to an 8 Megapixel front camera on the new Huawei Ascend P7 camera that year which took the highest quality selfies – and groufies – possible on a smartphone at the time.
It didn’t end there, and selfies and groufies have morphed into variations like selfscapes (selfie in a landscape), skyfies (selfies from the air, using remote controlled devices) and jerkies (selfies to make an idiot out of yourself). I invented all of those on the fly, so it’s easy to imagine a new word emerging for every type of selfie.
Continue reading about selfie improvements through the years.
Mickey’s 90th for SA
Disney Africa announced the local launch of the Mickey the True Original campaign, joining the global festivities honouring 9 decades of Mickey Mouse, his heritage, personality and status as a pop-culture icon.
As 18 November 2018 marks 90 years since his first appearance in Steamboat Willie in November 1928, a series of world-wide celebrations will be taking place this year and South Africa is no different.
The campaign will come to life with engaging content and events that embrace Mickey’s impact on the past, present and future. The local festivities kick off in earnest this month, leading up to Mickey’s 90th anniversary on 18 November 2018 and beyond:
- An exclusive local design project where ten highly talented South African artists will apply their own inspiration and artistic interpretation on 6-foot Mickey Mouse statues.
- Once revealed to the public, the statues will form part of the Mickey the True Original South African Exhibition, inspired by Mickey’s status as a ‘true original’ and his global impact on popular culture. The exhibition will travel to 3 cities and delight fans and families alike as they journey with Mickey over the years. Featuring 4 sections highlighting Mickey’s innovation, his evolution, influence on fashion and also pop culture, the exhibition is in collaboration with Samsung and Edgars, and will visit:
o Sandton City, Centre Court: 28 September – 14 October
o Gateway Theatre of Shopping, Expo Explore Court: 19 October – 11 November
o Canal Walk Shopping Centre. Centre Court: 16 November – 26 November
- Samsung continues their collaboration with Disney as they honour Mickey’s 90th anniversary nationally at all Samsung and Edgars Stores. Entitled Unlocking the Imagination, fans are encouraged to visit these stores, take a selfie with a giant Mickey plush toy using their Samsung Galaxy Note9 and stand a chance to win not only a giant Mickey plush, but also an international family trip. Visit www.Samsung.com for more information
- Mickey’s 90th Spectacular, a two-hour prime-time special, will be screened on M-Net 101 later this year. The elegant affair will feature star-studded musical performances, moving tributes and never-before-seen short films. Superstars from music, film and television will join the birthday fun for the internationally beloved character.
- In addition, look out for special programming on Mickey’s birthday (18 November) across Disney Channel (DStv, Channel 303), Disney XD (DStv, Channel 304) and Disney Junior (DStv, Channel 309).
- In retailers, Edgars will be stocking a complete collection of trendy fashion, accessories and footwear for the whole family, inspired entirely by Mickey Mouse.
- Mickey will be the central theme of an in-store campaign nationwide this November and December, with brand new products, apparel, toys, as well as titles from Disney Publishing Worldwide, including books, arts & crafts and comics
- Discovery Vitality and Disney are celebrating healthy, happy families this festive season by offering helpful and exciting tips and tricks on how to eat nutritious, yet delicious, foods, all inspired by Mickey. There’s also a trip to Disneyland Paris up for grabs. Log on to www.discovery.co.za/vitality for information.
- And much more – check the press for updates
“Binding generations together more than any other animated character, Mickey Mouse is the “True Original” who reminds people of all ages of the benefits of laughter, optimism and hope,” says Christine Service, Senior Vice President and Country Manager of The Walt Disney Company Africa. “With his universal appeal and ability to emotionally connect with generations all over the world, no other character quite occupies a similar space in the hearts and minds of a global fan base and we are thrilled to be sharing these local festivities.”
Mickey’s birthday is celebrated in honour of the release of his first theatrical film, Steamboat Willie, on 18th November 1928, at the Colony Theatre in New York City. Since then, he has starred in more than 100 cartoons and can currently be seen on Disney Channel (DStv, Channel 303) in the Mickey Mouse cartoon series and on Disney Junior (DStv, Channel 309) in Mickey and the Roadster Racers.
South African fans are encouraged to share their Mickey Mouse moments on social media using the hashtag#Mickey90Africa.