At this year’s Mobile World Congress, LG unveiled its latest flagship smartphone – the G6. Among other features, the device offers a 5.7” QHD+ display with an 18:9 screen aspect ratio.
At Mobile World Congress in Barcelona this week, LG Electronics revealed that its latest smartphone, the G6, has a new display format with an 18:9 screen aspect ratio.
“Designed in response to consumer feedback and user opinions, the G6is a back-to-basics approach to premium smartphones, with a focus on the features consumers want, most notably a big screen that actually fits in one hand,” the company said in a statement..
LG provided the following information:
The LG G6 comes with a 5.7-inch QHD+ (2,880×1,440 resolution) Full Vision display, and for the first time ever in a smartphone, an 18:9 screen aspect ratio. Compared to conventional 16:9 aspect ratio displays, the 18:9 format offers more viewing space and more immersive experience when streaming videos and playing games. In a G6 Game Collection promotion for G6 buyers, in-game content with a retail value of up to a total of US$200 for six games – Temple Run 2, Spider-Man Unlimited, Crossy Road, SimCity BuildIt, Cookie Jam and Genies & Gems – on Google Play, are offered for free. The games take full advantage of the G6’s immersive Full Vision display and single-handed ease of use.
Even with the large screen featured on the G6, the smartphone is easy to hold and unlike other phones with a similar screen size, the LG G6 fits comfortably in one hand, giving you a big screen experience without the inconvenience of a big phone. In fact, ergonomics research teams led by Dr. Andris Freivalds at Pennsylvania State University and Dr. Ji Yong-guat Yonsei University tested the LG G6 for stability when holding the phone, comfort in various postures and actions, as well as muscle fatigue when using the smartphone for long periods. The LG G6 received the highest marks in all test categories.
Sculpted from aluminum and glass, which comes in platinum, the LG G6 features a minimalist design that’s sleek all-round and perfectly smooth to the touch. The metal frame that wraps around the perimeter of the phone imparts solidity in style with a soft matte finish and the back is perfectly flat, with no camera bump to avoid or protect. Complimented by narrow bezels, the upper bezel was minimized by rearranging the camera, sensor and speaker in a row on the front upper side. The rounded corners of both the body and display not only unify the design but also dispersing the impact if the phone is dropped.
The LG G6 is the first smartphone to feature Dolby Vision technology. But not only does it support Dolby Vision, the G6 also supports HDR 10, both of which are standards for High Dynamic Range (HDR), the picture quality technology which allows for a wider range of color and luminosity, wherein both the darkest and the brightest areas are more vivid, revealing greater detail for a truly immersive viewing experience.
With smartphone screen sizes getting bigger and the speed of the Internet becoming faster, LG decided to support two HDR standards for viewers to have access to as much content as possible. With HDR content from Netflix and Amazon on the rise, watch popular shows in stunning HDR quality on the LG G6. Amazon will also increasingly create 18:9 content for a cinematic viewing experience on the 18:9 QHD+ display.
With the LG G6, you don’t need to ask people in the picture to reposition, cram together or find another place to stand in order to get everything in, simply choose between standard and wide angle settings. And with dual 13MP rear cameras, including a 125-degreelens on the wide angle, the LG G6 captures panoramic shots that regular phones cameras can’t. The G6 delivers an outstanding and unique camera experience by creating seamless transitions when zooming in and out between the wide-angle and standard camera lenses even during 4K video capture. The G6 also comes with an expanded 100-degree field of view with its 5MP front camera, which means users can take selfies or wefies without the need for a selfie stick. Plus, the wide angle camera reduces edge distortion, which makes for more natural images.
Square Up and Share
And to view selfies, wefies, wide angle pictures and even the ones in the new Square Camera Mode, recent LG G6 photos appear in one window in film mode which means users don’t need to move to their gallery to review them. The G6 provides a Square Camera function which divides the 18:9 ratio display into two identical squares. The LG G6 can also take perfectly square photos in 1:1ratio, ideal for Instagram, Snapchat and other social media apps. Users can also choose other ratios such as 4:3, 16:9 and 18:9. Users can also take pictures in 1:1 ratio in one window, while checking, editing and uploading pictures in another window immediately after shooting. What’s more, users can create GIFs by combining between 2 and 100 photos from the gallery.
The LG G6 can go just about anywhere without worry thanks to its IP68 water and dust resistance that makes it safe to be immersed in up to 1.5 meters of water for as long as 30 minutes. You can worry less about accidental drops and other rough environments during everyday use because the LG G6 has been designed and built to be dependable even when the going gets rough.
And the LG G6 not only meets international testing standards but also endures further tests for high temperatures and nail penetration and uses a proprietary technology that dissipates heat via an internal heat pipe, the first in an LG smartphone. To further disperse heat inside the unit, LG engineers positioned the components most prone to overheating as far from each other as possible.
“The LG G6 offers users new visual and manual experiences, as it marries an expanded screen with the convenience of one-handed use,” said Juno Cho, president of LG Electronics Mobile Communications Company. “LG will continue to lead smartphone innovation with a focus on convenience and reliability in order to exceed consumer expectations.”
- Chipset: Qualcomm Snapdragon 821 Processor
- Display:5.7-inch 18:9 QHD+FullVision Display(2880 x 1440 / 564ppi)
- Memory:4GB LPDDR4 RAM / 32GB or 64GB UFS 2.0 ROM / MicroSD (up to 2TB)
- Camera: Front 5MP Wide (F2.2 / 100°)
Rear Dual: 13MP Wide (F2.4 / 125°) / 13MP Standard OIS 2.0 (F1.8 / 71°)
- Battery:3,300mAh (embedded)
- Operating System:Android 7.0 Nougat
- Size:148.9 x 71.9 x 7.9mm
- Weight: 163g
- Network: LTE-A 3 Band CA
- Connectivity: Wi-Fi 802.11 a, b, g, n, ac / Bluetooth 4.2 BLE / NFC /USB Type-C 2.0 (3.1compatible)
- Colors: Astro Black / Ice Platinum /Mystic White
- Other:Water and Dust Resistant /Fingerprint Sensor / UX 6.0 / Dolby Vision™/HDR10 / Qualcomm Quick Charge 3.0 / 32-bit Hi-Fi Quad DAC
Smart grids needed for Africa’s utilities
Power utilities across Africa should rethink their business models and how they manage and monetise their assets to keep pace with the changing energy ecosystem, says COLIN BEANEY, Global Industry Director for Asset-intensive and Energy and Utilities at IFS.
Africa’s abundant natural resources and urgent need for power mean that it is one of the most exciting and innovative energy markets in a world that is moving rapidly towards clean, renewable energy sources. The continent’s energy industry is taking new approaches to providing unserved and underserved communities with access to power, with an emphasis on smart technologies and greener energy sources.
Power systems are evolving from centralised, top-down systems as interest in off-grid technology grows among African businesses and consumers. And according to PwC, we will see installed power capacity rise from 2012’s 90GW to 380GW in 2040 in sub-Saharan Africa. Power utilities are needing to rethink their business models and how they manage and monetise their assets to keep pace with the changing energy ecosystem.
Energy and utilities providers are transforming from centralised supply companies to more distributed, bi-directional service providers. They can only achieve this through the evolution of “smart grids” where sensors and smart meters will be able to provide the consumer with a more granular level of detail of power usage. This shift from an energy supplier to “lifestyle provider” will require a much more dynamic and optimised approach to maintenance and field service.
African companies must thus embrace digital transformation as an imperative. This transformation begins by embracing enterprise asset management to improve asset utilisation. The subsequent steps are enhancing upstream and downstream supply chain management; resource optimisation; introducing enterprise operational intelligence; embracing new technologies such as the Internet of Things, machine learning, and predictive maintenance; and becoming a smart utility.
Embracing mobility to drive ROI
Getting it right is about putting in place an enterprise backbone that accommodates asset and project management, multinational languages and currencies, new energies and markets, visualisation of the entire value chain, and mobility apps. Mobile technologies that support the field workforce have a vital role to play in driving better ROI from utilities’ investments in enterprise asset management and enterprise resource planning solutions.
Today’s leading enterprise asset management solutions feature powerful functionality for mobile management of the complete workflow of work orders – from logging status changes and updates, from receiving and creating new orders to concluding the job and reporting time, material and expenses. Such solutions are easy to deploy and intuitive for end users to learn and use.
Importantly for organisations operating in parts of the continent with poor telecoms infrastructure, connectivity is not an issue. The solutions work offline and synchronises when network connectivity is available. Users can work on any device—laptops, tablets, and smartphones—commercial or ruggedised.
By ensuring that field technicians have easy access to information and processes, the mobile solution enables technicians and maintenance engineers to easily do the following tasks:
· Create a new work order on the fly and log new opportunities
· Access both historical and planned work information when requested
· Permit customers to sign when the job is completed
· Capture measurements and inspection notes on route work orders
· Create new fault reports on routing
· Facilitate documentation through photo capturing
· Provide easy access to technical data and preventive actions.
The power of mobility allows the engineer to be the origin of all data capture on a service event. They can easily inquire on asset history, record parts used or parts needed for repair, record labour hours, and expenses as they occur, and any notes of repairs performed. When coupled with workforce management tools, such solutions unlock significant productivity gains for utilities who are trying to get the most from their workforce and assets.
Brands fall for app vanity
The experience of a mobile screen full of icons, representing independent apps that your need to open to experience them, is making less sense. Instead, businesses should serve customers with an ‘app-like’ experience inside the digital platform they already use, says PIETER DE VILLIERS, Group CEO at Clickatell.
Many brands remain obsessed with creating mobile apps. This not only defies trends that point to increasing consumer app apathy, but can exclude a sizeable portion of your customers in emerging economies. Companies need to engage with their users where they are rather than forcing them onto an app, in what can only be described as brand vanity.
In 2017 there were around 2.2 million apps available in the iOS app store and over 3 million on Google Play. And, while the number of apps being downloaded continues to rise, analysis shows that consumers are only using 30 apps per month and accessing just 9 on a day-to-day basis.
While these numbers still seem attractively high, in reality the majority of the apps we use are for messaging (like Facebook Messenger, WhatsApp, and WeChat) and our social networking, gaming, leisure, dating or utility activities.
Despite the facts, the application strategy as the holy grail for digital transformation is still being pushed even within large progressive brands. What’s more, some advertising agencies and digital consultants are still pushing apps as the best means for companies to connect with their customers. This has resulted in some organisations stubbornly doubling down on app strategies which are simply not showing return on investment (ROI).
It’s not immediately clear to us whether the fascination with apps is a roll-over from long overdue projects or whether brand owners equate a mobile-first strategy with a mobile app. Mobile-first in 2018 means customer first, and therefore embracing chat commerce in order to deliver services with convenience and simplicity in mind.
Why apps won’t win the internet
The problem with apps goes beyond user fatigue. In the first instance, many apps are poorly designed, assuming technical sophistication which may not match reality for the average customer. Poor user interfaces and attempts to provide complex engagement can result in even the best ideas missing their targets due to lack of engagement.
Secondly, we all know that economic realities drive consumer behaviour. In Africa, new mobile phone users typically opt for feature phones over smartphones. With a longer battery life and a much more accessible price point, feature phones still allow for a basic internet connection, chat platforms like WhatsApp, and call and message functionality. In these regions, the cost of an app – even if it’s free – goes far beyond installing it. Constant updates require reliable and cheap access to the internet. For the average phone owner in an emerging market, this can be a serious challenge.
Thirdly, and most importantly, apps must be relevant to their intended market. Frequency of usage is a key measure of relevance.
Apps which are used on a daily basis, like health and fitness trackers, enjoy constant engagement. New features which are added are eagerly awaited by users who are happy to update their apps.
However, users may well question the relevance of the app if they are required to conduct updates on a monthly or even weekly basis when they are only making use of the app once or twice a year.
On average, I download one app per quarter. Some I use more frequently than others, but all of these apps need to be regularly updated to maintain security, update features, and fix bugs. Many apps are pushing out updates much more frequently. I noticed over the past year that I could go from having all apps updated, to 32 apps requiring an update in five days.
When it comes to a customer-first digital strategy, companies should be asking themselves if an app is really the best way to reach their target audience.
In fact, at the end of 2016, Gartner predicted that by 2019, 20 percent of brands would ditch their mobile app. What’s more, in its 2018 predictions, the company forecast that by 2021, more than 50 percent of corporations would spend more per annum on bots and chatbots than on mobile app development.
So, we need to ask, what is the alternative for CIOs, CDOs, CMOs, and digital leaders who are looking for ways to reach, retain and grow their customer base?
The logical app alternative
The old battle advice goes: fight your enemy where they are not. Military strategists agreed that having your enemy come to you and fight you on your own terms was preferable. In a world where customers have access to thousands of offerings and millions of deals online, we need to flip that idea to Meet Your Customers Where They Are.
Any marketeer will tell you just a how difficult it is to drive app downloads. Development, cross platform testing and user interface aside, the marketing campaign required to get customers to download the app can swallow entire annual budgets and still come up short.
Looking at the facts, it makes infinitely more sense to work within the digital platforms already being used by your target audience.
Clickatell is already enabling chat commerce for some of the leading global brands with its Touch solution. This allows organisations to serve their customers with an ‘app-like’ experience inside the chat or browser platform of their customer’s choice (Twitter, Facebook Messenger, etc.)
Brands can now send an actionable Touch link such as ‘find the nearest ATM’ or ‘reset my password’ within a chat stream that will open an intuitive touch card without the user having to download an app to perform the action. Services can also be linked to the in-app experience for brands not looking to abandon their app efforts.
Working with our clients, many of whom are global innovators and thought leaders, we’ve found that having the courage to design with an ‘end user first’ approach and dealing with the back-end complexity behind the scenes results in cost efficient customer delight and ROI.