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MWC: Kaspersky unveils 2050

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Kaspersky Lab this week launched Earth 2050 during a panel discussion at Mobile World Congress in Barcelona. This interactive multimedia project accumulates predictions about social and technological developments for the upcoming 30 years.

Kaspersky Lab has teamed up with futurologists such as Ian Pearson, added the future visions of its own researchers, and spoken to artists and scientists to develop a realistic view of the not-so-distant future. Users can help shape this vision of the future by studying over 200 predictions online, and they are invited to submit their visions for inclusion on the Earth 2050 site.

Kaspersky Lab says it wants to understand what the world will look like in the not-too-distant future, so that it can better understand the challenges the future will bring.

For example, if all our lives are digitalised, how will we handle privacy? If people have all their devices implanted inside them and their data in the cloud, how will we protect that data?

And importantly for Kaspersky Lab: if there are no endpoints anymore, will the industry move quicker towards providing security solutions which adapt to customer circumstances, regardless of which device they are using at any one time?

Andrey Lavrentyev, Head of Technology Research Department at Kaspersky Lab, said: “All of the forecasts you can find about Earth 2050 could become a reality in just a couple of decades. Earth 2050 is not only a creative exercise for us. For the last 20 years, Kaspersky Lab experts have been fighting with cybercrime, and they have seen threats evolving over this time.

“They are therefore able to share their knowledge and expertise and – in many cases – encourage users to take a more thorough look at the security of future technologies. Although inventions might be amazing – such as like driverless cars, intelligent infrastructure and the ability to instantly share medical data between doctors across the world – they can still trip us up. Each of them brings a whole new world of opportunity for cybercriminals to exploit.”

At the moment Earth 2050 contains predictions for 80 cities around the globe. Users can select any of these cities and forecasts will appear at the top of the map. The portal is divided into three time categories: 2030, 2040 and 2050, with each of these containing predictions from people who are recognised experts in their fields. For example, users can explore the thoughts of Ian Pearson and different experts at Kaspersky Lab, about what the future holds.

The forum is not limited to written predictions. Earth 2050 also contains 12 VR-enabled panoramas of cities like Barcelona and Shanghai, as well as illustrations of different artefacts from the future. Users can take a 360º look at how future cities might be operating. Will we be able to adjust the appearance of every person we see in the street? Will we invent a dress that changes its style? Are driverless cars in smart cities the future of the taxi business? Will we see ads while we sleep? These questions are just a glimpse of what a user can find on the site.

Filling in a special feedback form allows visitors to add their own ideas to the portal. These will be published once they have passed through the editorial team’s review. Users can discuss existing predictions and also contribute by sharing their own. New content from the experts, and forecasts compiled from different sources, will frequently appear on the site.

“Still, we hope to see many more names on the portal and encourage our users and site visitors to send us their craziest ideas on what the future might look like,” said Lavrentyev.

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Huawei goes ultra-premium

Porsche Design and Huawei have launched the Porsche Design Huawei Mate RS in South Africa exclusive to MTN and retailing for R 26 459.

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The Porsche Design Huawei Mate RS boasts features like the world’s first dual fingerprint design, including an in-screen fingerprint sensor, the world’s first Artificial Intelligence (AI) processor and Leica triple camera with 40MP image capture.

“After the overwhelming success of the Porsche Design Huawei Mate 10 Pro in South Africa, we now bring you our latest offering, a perfect blend of innovation in a smartphone and luxury design,” said Likun Zhao, Vice President of Huawei Consumer Business Group Southern Africa. “From three-point security feature including facial recognition, rear fingerprint scanner and the new innovative in-screen fingerprint to the Leica triple camera system. it culminates in an unprecedented experience for our customers.”

The device incorporates Porsche Design’s signature design language and Huawei’s breakthrough technology.  The phone has a 6” 2K curved OLED screen and symmetrical look, minimalist feel and 8-edged 3D curved glass body.

High performance is symbolised by the naming of the smartphone: the term “RS” in the world of Porsche motorsport stands for outstanding racing performance.

Huawei provided the following information on The Porsche Design Huawei Mate RS benefits and features :

·         The world’s first dual fingerprint scanner for enhanced convenience, allowing users to wake and unlock the device simply, thanks to an in-screen fingerprint sensor. Hover to wake the device, touch to unlock it

·         The winning combination of Leica triple camera with 40MP RGB sensor technology and exceptional photography powered by Master AI. This combination puts effortless, eye-catching photography at the fingertips of those looking to immortalise their favourite moments. Combined with 5 x hybrid zoom, and the world’s first AI image stabilisation on a smartphone camera ensures photography lovers can capture the best shots with exceptional clarity in almost any situation

·         The Porsche Design Huawei Mate RS is the first Huawei handset to allow quick wireless charging, making it even easier to keep the phone topped up and ready to go and, thanks to its long lasting battery, users will easily be powered through the busiest of days

·         An ‘intelligent’ smartphone, the powerful AI processor automatically tailors the performance of the phone according to how it is used – constantly learning, understanding and anticipating needs, it is the perfect personal assistant for the pocket

·         256GB of internal storage means those constantly on the go and constantly on their phone can be worry free

·         Dual SLS (super linear system) speakers with DOLBY ATMOS enable users to have a superior experience, with the best immersive surround sound and entertainment on the go

·         Splash, water and dust resistant, which means there is no need to worry about damaging the device in the rain or accidentally dropping it in water

Jan Becker, CEO Porsche Design Group, said: “Both Porsche Design and Huawei seek to imagine and develop products that stand for precision and perfection, intelligent functionality and highly sophisticated design. Our aim was to create an outstanding device that goes one step further. We believe we have reached this goal by taking our partnership to the next level.”

Porsche Design and Huawei have worked in tandem to develop a smartphone that fuses together the two brands’ DNA, wealth of experience in design and technology, industry-leading expertise and exceptional performance. Through the use of colour in the device’s body, software themes and accessories, the new handset is accentuated with Porsche Design’s distinguished aesthetic and purist, minimalist feel.

The Porsche Design Huawei Mate RS will be available to purchase exclusively from MTN at R 26 459.

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Cross-channel chat launched

Clickatell has launched a cross-channel live chat service, Touch Go, that transforms omni-channel customer care.

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It enables live chat across a company’s website as well as social platforms (Twitter and Facebook) and mobile apps, bringing customer care and engagement into a single business platform.

“Today’s consumers expect to engage with your brand on the digital channel of their choosing,” says Deon van Heerden, Clickatell Engage CEO and Group CFO. “They want to message your business and instantly have queries resolved, find the information and services they are looking for, without the need for a voice call. Clickatell’s Touch Go makes that happen with the right level of capabilities for businesses of all sizes.”

Businesses can start using Touch Go immediately, with a free Starter option. Touch Go requires no credit card for sign-up and is fully featured with a simple setup process. It offers customisable branding, a unified chat desk business application as well as reports and analytics.

As the business scales up its digital customer care, it can opt-in for the Touch Enterprise offering. Touch Enterprise is designed for scaling up customer care efforts through advanced capabilities including AI driven virtual agents, sentiment analysis, automated workflows, enterprise integrations and in-channel mini-applications.

“Customer care has become a defining factor for sustained business success ” says Nirmal Nair, Clickatell Engage EVP Product & Marketing. “In an ever-increasing mobile native world, customers often choose to interact digitally, but they also expect to be able to reach a human immediately, should they need. Monitoring multiple channels and providing immediate action becomes challenging with siloed deployments. Touch’s unified solution allows businesses of all sizes to provide the customer delight in a simple modular approach.”

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