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MWC: Huawei P10 ‘puts studio in your pocket’

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At Mobile World Congress in Barcelona yesterday, Huawei launched its new flagship smartphones, the P10 and P10+, with the promise to “make every shot a cover shot”.

Huawei launched two new flagship smartphones during the Mobile World Congress in Barcelona yesterday. The Huawei Consumer Business Group announced the P10 and P10+, co-engineered with Leica, promising to “bring professional studio-like effects to enhance your portrait photography”, and claiming these to be the most advanced photography smartphones available.

For the first time in a smartphone, Huawei P10 and P10+ feature a Leica front camera, to complement their Leica Dual rear camera. By utilising the world’s most advanced photographic technology to create modern artistic portraits in Leica’s signature image style, Huawei says “the P10 and P10+ put all the tools of an artistic studio in your pocket”. With features including studio-like re-lighting and 3D facial detection technology, it says, users are able to produce beautiful photography results in any environment.

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Huawei provided the following information:

The new front camera allows anyone to capture perfect portrait photography in Leica image style whilst the rear camera captures facial features with incredible detail, bringing your photos vividly to life. Whichever way your lens is pointed you will be able to make every shot a cover shot, and professional lighting effects make your subject stand out, whatever the conditions. Huawei’s Hybrid Zoom, is an additional feature that allows users to focus in on specific areas of an image while still keeping the sharpness of image quality.

Further, through a special partnership with Pantone Color Institute, the world’s pre-eminent thought leader on colour, the devices are introduced in the latest on-trend colours, optimised for the phone’s Hyper Diamond-Cut finish.

As well as redefining portrait photography through the latest photographic technologies, the P10 and P10+ set a new standard in colour and design. Co-created with Pantone Color Institute, the devices launch in two specially selected Pantone colours: Pantone Greenery*, the official Pantone Colour of the Year 2017, and a captivating deep blue shade which Huawei is offering as Dazzling Blue. By combining Huawei’s advanced industry design expertise and leading metal craftsmanship with the trusted colour thought leadership and direction of Pantone Color Institute, the P10 and P10+ embody the personalities of the contemporary consumer.

The result of hours of careful craftsmanship and cross-collaboration between Huawei and Pantone Color Institute, both colourways have been specially optimised for the surface and texture of the P10 and P10+ to deliver smartphones that are as beautiful to look at as they are to use. Greenery delivers a clean and stylish sandblast finish, whilst the unique Hyper Diamond-Cut in Dazzling Blue is brought to life through a stunning glow effect. To complement these unique colourways, the P10 and P10+ are also available in a selection of striking colours including Ceramic White, Dazzling Gold, Prestige Gold, Graphite Black, Rose Gold and Mystic Silver.

As part of the Huawei P series, the P10 and P10+ feature an ultra slim, minimalistic form with rounded curves. The high-quality design extends to its high-performance functions which include super-fast charging, thanks to Huawei’s proprietary SuperCharge technology, an operating system that will always stay just as fast as they day you purchased it and superior connectivity that ensures wherever you are you’ll stay connected.

Richard Yu, CEO of the Huawei Consumer Business Group, said: “With Huawei P10 and P10+ we have created a smartphone that revolutionises and redefines portrait photography. Thanks to the evolution of our partnership with Leica Camera users now have an incredible Leica front camera on their Huawei device in addition to the rear. To match this innovation inside, Huawei’s partnership with Pantone Color Institute ensures that the devices are equally as beautiful on the outside. The Huawei P10 and P10+ are smartphones that are as fashionable as they are functional.”

Laurie Pressman, VP of Pantone Color Institute added: “With consumers increasingly comfortable using colour as a form of expression, we are seeing more experimentation and creative uses of colour. Colour is truly a medium through which individuals can express themselves to the world around them. Huawei recognises this evolving consumer dynamic and through our partnership we’re looking forward to providing Huawei customers with the ability to make a bold colour statement.”

Huawei has harnessed its relationship with Saatchi Gallery and Leica Camera to redefine portrait photography. Seven renowned photographers recommended by these iconic institutions have created a collection of stunning, artistic works using the Huawei P10 smartphone. Focusing attention on the evolution of portraiture, the photographers have created their own interpretation of portrait photography, using the handset.

Oliver Kaltner, CEO Leica Camera said: “Our partnership with Huawei allows us to demonstrate to millions of customers that amazing and professional imagery can be achieved on a smartphone and that our expertise in lenses and optics can help them achieve fantastic portraits. Huawei P10 and P10+ give users all the tools of an artistic portrait studio in their pocket, allowing them to achieve stunning results every time they take a shot.”

These artists’ work debuted for the first time at a special pop-up exhibition in Barcelona, from 26 February – 28 February 2017. And selected works will be included in the ‘From Selfie to Self-Expression’ exhibition at Saatchi Gallery London from 30 March.

Huawei has also partnered with Chinese designer Ricostru to develop a new aesthetic for a new collection of P10 and P10+ accessories. The collection features the mini smartphone bag; the perfect partner for the new devices. Small but stylish, the bag fuses retro and oriental elements throughout weaving textures and a sculpted architectural aesthetic. To ensure that your new Huawei smartphone never runs out of power in the most fashionable way possible, Ricostru also introduces a unique, fashionable bracelet that can quickly transform from a chic braided band, into a mobile phone charging cable.

Huawei P10 key Portraiture Features:

  • 3D Facial Detection An all-new intelligent facial detection system features over 190 detailed identification nodes for accurate recognition for perfect selfies.
  • Leica Dual-Camera 2.0: The Leica Dual-Camera 2.0 on the P10 features a 12MP RGB + 20MP monochrome sensor that captures detailed facial features. The 2.0 Pro Edition carries SUMMILUX-H Leica lenses, with a larger F/1.8 aperture to capture more light in low-light situations
  • Hybrid Zoom: An additional new feature that allows users to focus in on specific areas of an image while still keeping the sharpness of image quality
  • Embedded ISP: The Kirin 960 with embedded ISP enables real-time viewing of depth-of-field changes and facial features.
  • Studio-like Portrait Enhancements: The artistic imaging algorithm in the Huawei P10 and P10+ is based on the extensive research of various different face shapes and skin colors. By understanding the relative position of each facial feature and the uniqueness of skin type, the portrait enhancements can be applied in a customized and more natural way.
  • Dynamic Illumination: Huawei P10 and P10+ include an auto-sensing algorithm that tracks environment lighting changes and automatically adjusts the shooting configuration, including the AWB, shutter speed and more
  • Front Camera Sensor: All-new front camera sensor that captures more light to improve picture quality in low-light conditions.

The Huawei P10 and P10+ are available in Europe and China from March, 2017, followed shortly after by Asia, Latin America, South Africa and Russia in April, 2017. Priced at: P10 €649, P10+ (64GB + 4GB) €699, P10+ (128GB + 6GB) €799.

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Huawei goes ultra-premium

Porsche Design and Huawei have launched the Porsche Design Huawei Mate RS in South Africa exclusive to MTN and retailing for R 26 459.

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The Porsche Design Huawei Mate RS boasts features like the world’s first dual fingerprint design, including an in-screen fingerprint sensor, the world’s first Artificial Intelligence (AI) processor and Leica triple camera with 40MP image capture.

“After the overwhelming success of the Porsche Design Huawei Mate 10 Pro in South Africa, we now bring you our latest offering, a perfect blend of innovation in a smartphone and luxury design,” said Likun Zhao, Vice President of Huawei Consumer Business Group Southern Africa. “From three-point security feature including facial recognition, rear fingerprint scanner and the new innovative in-screen fingerprint to the Leica triple camera system. it culminates in an unprecedented experience for our customers.”

The device incorporates Porsche Design’s signature design language and Huawei’s breakthrough technology.  The phone has a 6” 2K curved OLED screen and symmetrical look, minimalist feel and 8-edged 3D curved glass body.

High performance is symbolised by the naming of the smartphone: the term “RS” in the world of Porsche motorsport stands for outstanding racing performance.

Huawei provided the following information on The Porsche Design Huawei Mate RS benefits and features :

·         The world’s first dual fingerprint scanner for enhanced convenience, allowing users to wake and unlock the device simply, thanks to an in-screen fingerprint sensor. Hover to wake the device, touch to unlock it

·         The winning combination of Leica triple camera with 40MP RGB sensor technology and exceptional photography powered by Master AI. This combination puts effortless, eye-catching photography at the fingertips of those looking to immortalise their favourite moments. Combined with 5 x hybrid zoom, and the world’s first AI image stabilisation on a smartphone camera ensures photography lovers can capture the best shots with exceptional clarity in almost any situation

·         The Porsche Design Huawei Mate RS is the first Huawei handset to allow quick wireless charging, making it even easier to keep the phone topped up and ready to go and, thanks to its long lasting battery, users will easily be powered through the busiest of days

·         An ‘intelligent’ smartphone, the powerful AI processor automatically tailors the performance of the phone according to how it is used – constantly learning, understanding and anticipating needs, it is the perfect personal assistant for the pocket

·         256GB of internal storage means those constantly on the go and constantly on their phone can be worry free

·         Dual SLS (super linear system) speakers with DOLBY ATMOS enable users to have a superior experience, with the best immersive surround sound and entertainment on the go

·         Splash, water and dust resistant, which means there is no need to worry about damaging the device in the rain or accidentally dropping it in water

Jan Becker, CEO Porsche Design Group, said: “Both Porsche Design and Huawei seek to imagine and develop products that stand for precision and perfection, intelligent functionality and highly sophisticated design. Our aim was to create an outstanding device that goes one step further. We believe we have reached this goal by taking our partnership to the next level.”

Porsche Design and Huawei have worked in tandem to develop a smartphone that fuses together the two brands’ DNA, wealth of experience in design and technology, industry-leading expertise and exceptional performance. Through the use of colour in the device’s body, software themes and accessories, the new handset is accentuated with Porsche Design’s distinguished aesthetic and purist, minimalist feel.

The Porsche Design Huawei Mate RS will be available to purchase exclusively from MTN at R 26 459.

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Cross-channel chat launched

Clickatell has launched a cross-channel live chat service, Touch Go, that transforms omni-channel customer care.

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It enables live chat across a company’s website as well as social platforms (Twitter and Facebook) and mobile apps, bringing customer care and engagement into a single business platform.

“Today’s consumers expect to engage with your brand on the digital channel of their choosing,” says Deon van Heerden, Clickatell Engage CEO and Group CFO. “They want to message your business and instantly have queries resolved, find the information and services they are looking for, without the need for a voice call. Clickatell’s Touch Go makes that happen with the right level of capabilities for businesses of all sizes.”

Businesses can start using Touch Go immediately, with a free Starter option. Touch Go requires no credit card for sign-up and is fully featured with a simple setup process. It offers customisable branding, a unified chat desk business application as well as reports and analytics.

As the business scales up its digital customer care, it can opt-in for the Touch Enterprise offering. Touch Enterprise is designed for scaling up customer care efforts through advanced capabilities including AI driven virtual agents, sentiment analysis, automated workflows, enterprise integrations and in-channel mini-applications.

“Customer care has become a defining factor for sustained business success ” says Nirmal Nair, Clickatell Engage EVP Product & Marketing. “In an ever-increasing mobile native world, customers often choose to interact digitally, but they also expect to be able to reach a human immediately, should they need. Monitoring multiple channels and providing immediate action becomes challenging with siloed deployments. Touch’s unified solution allows businesses of all sizes to provide the customer delight in a simple modular approach.”

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