Asus CEO Jerry Shen unveiled the all-new ZenFone 5 Series at a special event in the Italian Pavilion at MWC 2018 in Barcelona.
The lineup includes the ZenFone 5Z and the ZenFone 5, exciting high-performance 6.2-inch dual-camera smartphones that are the first ever ZenFone models to harness the power of artificial intelligence (AI), and which feature all-screen displays with a 90% screen-to-body ratio in a remarkably compact size that’s comparable to a standard 5.5-inch smartphone. The ZenFone 5Z — which starts at just $499 — is a high-performance version of the ZenFone 5 powered by the latest flagship Qualcomm Snapdragon 845 Mobile Platform with the Qualcomm Artificial Intelligence Engine (AIE), featuring 6GB of RAM and 64GB of storage for breathtaking performance and accelerated AI experiences. The ZenFone 5 is the first smartphone available worldwide to be powered by the latest Qualcomm Snapdragon 636 Mobile Platform.
The ZenFone 5Q (introduced onstage at MWC as the ZenFone 5 Lite, but available in the North America as the ZenFone 5Q) is a stylish 6-inch smartphone featuring a premium true four-camera system, with a high-resolution camera and a 120° wide-angle camera at both front and rear.
“We embarked on the ZenFone project four years ago with the idea to create empowering luxury for everyone to enjoy,” said Mr. Shen. “Today, the ZenFone 5 Series is the most intelligent ZenFone series ever, utilizing advanced AI algorithms and big-data analytics to provide users with a unique slate of intelligent camera, communication and convenience features.”
Joining Mr. Shen on-stage for the announcement, Qualcomm President Cristiano Amon commented, “We are excited to continue to work with ASUS to bring the latest advancements in mobile to consumers with the ZenFone 5 Series. Powered by powerful Snapdragon Mobile Platforms, ZenFone 5Z (Snapdragon 845 with the AIE) and ZenFone 5 (Snapdragon 636) will support superior user experiences that include dual cameras and artificial intelligence.”
Following the press event, OK Go — a multi-award-winning rock band from the US, whose honors include a GRAMMY — performed live at the after party. OK Go has joined in partnership with ASUS to work on the ZenFone 5 marketing campaign.
In addition to the products unveiled on stage, the brand-new ZenFone Max M1 smartphone and the ASUS NovaGo always-connected laptop were also showcased in the demo area.
ZenFone 5Z and ZenFone 5
The ZenFone 5Z is an exciting next-generation 6.2-inch, dual-camera smartphone that comes with a beautiful all-screen display featuring a 90% screen-to-body ratio, packed in a 5.5-inch body size. It’s the first-ever ZenFone model to harness the power of the latest Snapdragon 845 Mobile Platform with AIE, featuring a 3rd Generation AI platform that includes the Hexagon 685 Vector DSP, Adreno 630 Graphics, and Kryo 385 CPU. The ZenFone 5Z also benefits from the Snapdragon X20 Gigabit LTE modem, delivering speeds that surpass the gigabit barrier for a ‘wireless fiber’ experience, as well as integrated 2×2 802.11ac Wi-Fi and Bluetooth® 5 for ultra-low-power wireless earbuds. The high-performance ZenFone 5Z comes with 6GB of RAM and 64GB of storage, offering breathtaking performance combined with outstanding energy efficiency for long-lasting battery life.
The ZenFone 5 features an exquisitely crafted design, an amazing dual-camera system, and is powered by the latest Snapdragon 636 Mobile Platform. Both the ZenFone 5 and ZenFone 5Z feature intelligent dual-camera systems that adapt and learn, delivering perfect photos every time. Equipped with the latest flagship Sony® IMX363 sensor with large 1.4µm pixels, an f/1.8 wide-aperture lens, a 120° wide-angle secondary camera, four-axis optical image stabilization (OIS) and AI-enhanced camera features — including AI Scene Detection for 16 different scenes and objects, AI Photo Learning, Real-time Portrait and Real-time Beautification — the ZenFone 5Z and ZenFone 5 encourage creativity and free the user to concentrate on the subject rather than the camera.
The ZenFone 5Q is a stylish 6-inch smartphone featuring a premium true four-camera system with high-resolution and wide-angle cameras at both front and rear. The ZenFone 5Q removes the limits on photographic creativity, with a high-resolution main camera — 20MP Sony at the front, 16MP at the rear — and, uniquely, a secondary 120° wide-angle camera at both front and rear. Unlike rival systems, each camera works independently every time for perfect selfies, group selfies (wefies), landscapes, portraits or groups shots. The 6-inch Full HD+ IPS display has a Full View 18:9 aspect ratio and an ultraslim bezel, making the pocket-friendly ZenFone 5Q as compact as a standard-aspect-ratio 5.5-inch phone. Powered by the Snapdragon 630 Mobile Platform, the ZenFone 5Q combines incredible performance, optimized power efficiency and a 3300mAh battery with advanced security and convenience features — including NFC, triple-slot SIM/microSD card holder, rapid face unlock and fingerprint recognition — for a complete smartphone experience.
ZenFone Max M1
The ZenFone Max M1 is the latest model in the new ZenFone Max Series — renowned for its high battery capacities. The ZenFone Max M1 has a 5.5-inch full-view display in an amazingly compact body that’s no larger than many standard 5-inch smartphones, yet comes packed with a high-capacity 4000mAh battery.
With its expanded viewing area, compact size, dual rear cameras (one wide-angle), and convenient fingerprint-based unlocking, the ZenFone Max M1 offers a class-leading combination of features designed to encompass all life’s adventures. The ZenFone Max M1 has the stamina to go the distance, and lets photo-lovers see the bigger picture with a wider range of creative options — all in a stylish metallic-finished design that’s ergonomic and comfortable to hold.
The ASUS NovaGo is the world’s first Gigabit LTE-capable laptop designed for truly connected mobility, providing users with an always-on, always-connected experience. This ultrathin and light convertible laptop is powered by the Snapdragon 835 Mobile PC Platform, and features a Snapdragon X16 Gigabit LTE modem for download speeds up to 3-7 times faster than average broadband speeds, and has integrated 2×2 11ac Wi-Fi and Bluetooth 5 support. It has up to a 22-hour battery life with over 30 days of modern standby. Quick-charge functionality gives the NovaGo up to five hours of battery life from a 15-minute charge.
The NovaGo is a new breed of laptop designed for the tech-savvy user who is aware of the new and exciting always on, always connected possibilities. It provides familiar Windows experiences plus new features such as Windows Ink, Windows Hello and Cortana with blazing-fast connectivity and exceptional on-the-go power efficiency.
Huawei goes ultra-premium
Porsche Design and Huawei have launched the Porsche Design Huawei Mate RS in South Africa exclusive to MTN and retailing for R 26 459.
The Porsche Design Huawei Mate RS boasts features like the world’s first dual fingerprint design, including an in-screen fingerprint sensor, the world’s first Artificial Intelligence (AI) processor and Leica triple camera with 40MP image capture.
“After the overwhelming success of the Porsche Design Huawei Mate 10 Pro in South Africa, we now bring you our latest offering, a perfect blend of innovation in a smartphone and luxury design,” said Likun Zhao, Vice President of Huawei Consumer Business Group Southern Africa. “From three-point security feature including facial recognition, rear fingerprint scanner and the new innovative in-screen fingerprint to the Leica triple camera system. it culminates in an unprecedented experience for our customers.”
The device incorporates Porsche Design’s signature design language and Huawei’s breakthrough technology. The phone has a 6” 2K curved OLED screen and symmetrical look, minimalist feel and 8-edged 3D curved glass body.
High performance is symbolised by the naming of the smartphone: the term “RS” in the world of Porsche motorsport stands for outstanding racing performance.
Huawei provided the following information on The Porsche Design Huawei Mate RS benefits and features :
· The world’s first dual fingerprint scanner for enhanced convenience, allowing users to wake and unlock the device simply, thanks to an in-screen fingerprint sensor. Hover to wake the device, touch to unlock it
· The winning combination of Leica triple camera with 40MP RGB sensor technology and exceptional photography powered by Master AI. This combination puts effortless, eye-catching photography at the fingertips of those looking to immortalise their favourite moments. Combined with 5 x hybrid zoom, and the world’s first AI image stabilisation on a smartphone camera ensures photography lovers can capture the best shots with exceptional clarity in almost any situation
· The Porsche Design Huawei Mate RS is the first Huawei handset to allow quick wireless charging, making it even easier to keep the phone topped up and ready to go and, thanks to its long lasting battery, users will easily be powered through the busiest of days
· An ‘intelligent’ smartphone, the powerful AI processor automatically tailors the performance of the phone according to how it is used – constantly learning, understanding and anticipating needs, it is the perfect personal assistant for the pocket
· 256GB of internal storage means those constantly on the go and constantly on their phone can be worry free
· Dual SLS (super linear system) speakers with DOLBY ATMOS enable users to have a superior experience, with the best immersive surround sound and entertainment on the go
· Splash, water and dust resistant, which means there is no need to worry about damaging the device in the rain or accidentally dropping it in water
Jan Becker, CEO Porsche Design Group, said: “Both Porsche Design and Huawei seek to imagine and develop products that stand for precision and perfection, intelligent functionality and highly sophisticated design. Our aim was to create an outstanding device that goes one step further. We believe we have reached this goal by taking our partnership to the next level.”
Porsche Design and Huawei have worked in tandem to develop a smartphone that fuses together the two brands’ DNA, wealth of experience in design and technology, industry-leading expertise and exceptional performance. Through the use of colour in the device’s body, software themes and accessories, the new handset is accentuated with Porsche Design’s distinguished aesthetic and purist, minimalist feel.
The Porsche Design Huawei Mate RS will be available to purchase exclusively from MTN at R 26 459.
Cross-channel chat launched
Clickatell has launched a cross-channel live chat service, Touch Go, that transforms omni-channel customer care.
It enables live chat across a company’s website as well as social platforms (Twitter and Facebook) and mobile apps, bringing customer care and engagement into a single business platform.
“Today’s consumers expect to engage with your brand on the digital channel of their choosing,” says Deon van Heerden, Clickatell Engage CEO and Group CFO. “They want to message your business and instantly have queries resolved, find the information and services they are looking for, without the need for a voice call. Clickatell’s Touch Go makes that happen with the right level of capabilities for businesses of all sizes.”
Businesses can start using Touch Go immediately, with a free Starter option. Touch Go requires no credit card for sign-up and is fully featured with a simple setup process. It offers customisable branding, a unified chat desk business application as well as reports and analytics.
As the business scales up its digital customer care, it can opt-in for the Touch Enterprise offering. Touch Enterprise is designed for scaling up customer care efforts through advanced capabilities including AI driven virtual agents, sentiment analysis, automated workflows, enterprise integrations and in-channel mini-applications.
“Customer care has become a defining factor for sustained business success ” says Nirmal Nair, Clickatell Engage EVP Product & Marketing. “In an ever-increasing mobile native world, customers often choose to interact digitally, but they also expect to be able to reach a human immediately, should they need. Monitoring multiple channels and providing immediate action becomes challenging with siloed deployments. Touch’s unified solution allows businesses of all sizes to provide the customer delight in a simple modular approach.”