Microsoft launched a Big Data campaign to spark conversations around Big Data and educate people around the technological tools they can use to tap into its and see the big picture.
As with many other industry buzzwords, Big Data means different things to different people. But it’s commonly accepted that it is a challenge to find, combine, manage and analyse any type and volume of data in order to quickly gain insights and solve problems. In practicality this means, for example, that advertising agencies would be able to improve campaign effectiveness and boost ad revenue with big data by providing crucial analytics to advertisers, faster.
“To most people and organisations, Big Data might be no more than an industry buzzword,” says Kelly Husband, Data Platform Product Marketing Manager at Microsoft SA. “People and organisations need to be made truly aware of the capability Big Data has to deliver the competitive advantage for businesses or empower consumers to do more with the data that they have, and ultimately empower them to transform their businesses.
”Technology has the ability to empower people and organisation to see the big picture from the masses of data that is out there. Not many people are aware of the power that technology has to manage big data and turn it into meaningful insights and show the big picture.”
To address this, Microsoft South Africa has launched a Big Data campaign entitled See the big picture, to spark conversations around Big Data and educate people around the technological tools they can use to tap into the power of Big Data and see the big picture. As part of this campaign, the company commissioned six young artists to produce works of art that depict Big Data as seemingly meaningless pieces that only make sense or come into focus, when technology is used to interpret the artwork.
For the upcoming piece entitled Cloud, Kgosietsile Ramorola (20) uses a mirror and light to illustrate how Big Data tools can be used to make sense of seemingly meaningless information. “My idea is to use light from the top to get the image that you are looking for. So the mirror works as a Microsoft tool, taking the image or information that’s at an awkward angle and displaying it on the wall in a clearer, bigger and easier to understand way.” 21 year old Njabulo Mziyane explains his train of thought in coming up with his artwork that will be titled Fly on the wall: “I thought of how much data is used every day and decided to amplify the amount of data, by taking something small and making it seem a lot bigger. With magnification as the tool, it demonstrates how a small amount of data can make a huge difference.”
All six pieces of artwork form part of an exhibition at the Mr Price Court in Sandton City, and will be on show during normal shopping hours between 19 June and 3 July. Entrance to the exhibition is free for all visitors.
CES: And thanks for all the beer!
Last week, the Las Vegas expo showed off its fun side with state-of-the-art technologies for making and enjoying beer, writes BRYAN TURNER
From craft beer-making machines to robots that pour beer, CES had more beer than usual in Las Vegas last week. And even free beer if you found the right stand. Stampede’s saloon-style booth offered beer to visitors who tried out its latest drones, virtual reality, and other gaming products. No beer tech, though.
Here are some of the beer technologies that stood out:
LG HomeBrew – Craft beer made at home
LG’s HomeBrew craft beer-making machine, debuted at CES 2019, brings the brewing process home thanks to single-use capsules, a self-cleaning feature, and an algorithm optimised for fermentation.
Like a Nespresso coffee machine, the beer maker uses capsules, which contain malt, yeast, hop oil and flavouring. At the press of a button, LG HomeBrew automates the whole procedure from fermentation and carbonation to ageing. A companion app lets users check HomeBrew’s status at any time during the process, from their handsets.
The beer machine not only offers a simple way to make craft
Designed with discerning beer lovers in mind, HomeBrew allows for in-home production of batches of more than 4 litres of beer in a variety of styles. The following five distinctive, flavoured beers are available now:
- Hoppy American IPA
- Golden American Pale Ale
- Full-bodied English Stout
- Zesty Belgian-style Witbier
- Dry Czech Pilsner
The only catch? It takes about two weeks to make, depending on the beer type.
“LG HomeBrew is the culmination of years of home appliance and water purification technologies that we’ve developed over the decades,” said Dan Song, president of LG Electronics Home Appliance & Air Solutions Company. “Homebrewing has grown at an explosive pace, but there are still many beer lovers who haven’t taken the jump because of the barriers to entry, like complexity, and these are the consumers we think will be attracted to LG HomeBrew.”
Click here to read about the party speaker that holds beer and robots that pour beer.
CES: Alienware gets Legend-ary
At CES in Las Vegas last week, Dell’s Alienware released a family of high-end, thin, light, and affordable machines for both amateur and professional gamers – and a new identity.
Alienware marked CES 2019 as a brand milestone with the debut of a new design identity, Alienware Legend. It aims to set a new bar of excellence for what gamers want most – performance and function. Alienware says it evaluated multiple concepts and chose one that was the biggest and boldest departure from its current look.
Alienware Legend, says the company, stays true to the brand’s core design tenets, taking cues from its deep roots in sci-fi culture and its early industrial designs, to distinguish the brand from the rest of the industry. The new Legend design is optimised with cutting-edge thermal cooling technology to achieve and sustain overclocking power, improved AlienFX lighting, and ultra-thin screen borders. It also unveiled a new “three-knuckle hinge” design that reduces the overall dimension while creating a stronger assembly, all combining to yield a better gaming experience.
“We’re excited to come to this year’s CES with some truly groundbreaking products, next-gen software and strategic partnerships that will bring more people to experience PC gaming and advance the industry,” said Frank Azor, vice president and general manager of Alienware. “The legend design answers the call for more and better from our gaming community, and the new G Series laptops will make PC gaming even more accessible to those looking for high-performance gaming at a cost they can appreciate.”
Click here to read about Alienware Legend in action with the Area-51m and m-series laptops