Motorola, the name that kicked off the mobile revolution, arrives back in South Africa this week – with more than just a smartphone, writes ARTHUR GOLDSTUCK.
South Africans associate two brands with the dawn of the mobile revolution: Motorola, which started it all, and Nokia, which practically owned the phone world for a decade. It’s one of the serial ironies of the mobile industry that Nokia killed off Motorola in this market, only to be killed off in turn by BlackBerry, which was then all but destroyed by Apple and Samsung.
Meanwhile, Motorola stayed alive through various incarnations, including a resuscitation attempt by Google. Now, under the stewardship of Lenovo, it is taking another shot at redemption.
And what a shot it is. This week, it will announce the arrival in South Africa of the Moto Z smartphone, a handset that redefines what smartphones can do. At a time when it is conventional wisdom that we can only expect incremental advances in smartphone technology, this may seem absurd.
However, it is an absurdity four months in the making. The Moto Z was unveiled in San Francisco in June, along with four add-on devices called Mods. Short for modifications, they take the functionality of smartphones to a new level.
To start with, the Moto Z itself is a revelation. The 5.5-inch Quad HD AMOLED display puts it on a par with anything on the market: a resolution of 2560×1440 and a pixel density of 535 ppi makes for dazzling images and video. Despite these heavy specs, it lies a mere 5.19mm deep, earning the title of the thinnest flagship smartphone in the world. It harks back to the second generation Razr, which itself seemed impossibly thin, at 7.1mm, so many years ago back in 2011.
Some argue that mere mortals wouldn’t notice whether a handset is 5mm or 7mm thick. They’ll notice with this one. The real difference emerges when one attaches an additional device to the back of the handset, and it still fits into a pocket.
The rear of the phone is distinctive for two features: a protruding camera lens, and an array of metal connectors. Both combine to allow easy and instant clipping on of the Mods. A round hole in each of the add-ons aligns instantly with the protruding lens, and the connectors latch onto the magnetic rear of the Mods.
These, in turn, extend the phone’s functionality, in various directions.
Along with the Z’s slightly bulkier sibling, the Moto Z Play, Lenovo has released four Mods. The most exciting is called the Moto Insta-Share, a somewhat retro name for a device that points the way to the future. It is a mini-projector, which projects the phone interface onto any surface. It’s 11mm thick and weighs 125g, about the same as a light smartphone, and attaching the Moto Z seems like adding only a thin layer.
It projects a sharp image at up to 70 inches, which translates into a large TV display. In other words, one can use it to view ShowMax, Netflix or any other videos streamed or stored via the phone. With an adjustable fold-out kickstand, it also makes for a great presentation device. The one drawback is that it requires a fairly dark environment for optimal viewing, meaning it can’t replace TV sets in all conditions. Yet.
While it can use the phone’s power supply, the Insta-Share also houses an 1100 mAh battery, which allows for around an hour of additional viewing. The Moto Z’s own 2600 mAh battery provides the phone with up to 30 hours of mixed use.
The Insta-Share points to a future where a phone’s interface will be displayed or used on any surface, and will make the specs of the handset irrelevant, as the user will only interact with the display. The phone and its projector may as well be housed in a necklace or ring. But that is still a few generations away.
A Mod that generated similar levels of enthusiasm at the launch, the Hasselblad True Zoom, turns the phone into something closer to a DSLR camera.
The camera on the Moto Z itself is not too slack: at 13MP with f/1.8 aperture and dual LED flash, it compares well with the market-leading Samsung S7 edge. It captures video in full HD as well as 4K.
So far so great. Now add the Hasselblad. Photographers will appreciate the specs: a 1/2.3-inch BSI CMOS sensor, focal length of 4.5-45 mm, equivalent to 25-250mm on a 35mm camera, 10x optical and 4x digital zoom, with macro zoom of 5cm @1x to 1.5m @10x. A wheel next to the shutter button controls the zoom function, with the lens protruding or retracting accordingly.
The strategy is to adapt the phone for any number of special interests. The JBL Soundboost mod turns it into a boombox, while the Incipio Offgrid power pack is a 2200 mAh add-on battery, for another 22 hours of usage.
Lenovo has issued a challenge – with $1-million in funding – for the best prototypes of third party mods. If the challenge turns into a viable and sustainable build-out of a new ecosystem around the Moto Z, the Motorola brand will be propelled far beyond its nostalgia value.
Huawei goes ultra-premium
Porsche Design and Huawei have launched the Porsche Design Huawei Mate RS in South Africa exclusive to MTN and retailing for R 26 459.
The Porsche Design Huawei Mate RS boasts features like the world’s first dual fingerprint design, including an in-screen fingerprint sensor, the world’s first Artificial Intelligence (AI) processor and Leica triple camera with 40MP image capture.
“After the overwhelming success of the Porsche Design Huawei Mate 10 Pro in South Africa, we now bring you our latest offering, a perfect blend of innovation in a smartphone and luxury design,” said Likun Zhao, Vice President of Huawei Consumer Business Group Southern Africa. “From three-point security feature including facial recognition, rear fingerprint scanner and the new innovative in-screen fingerprint to the Leica triple camera system. it culminates in an unprecedented experience for our customers.”
The device incorporates Porsche Design’s signature design language and Huawei’s breakthrough technology. The phone has a 6” 2K curved OLED screen and symmetrical look, minimalist feel and 8-edged 3D curved glass body.
High performance is symbolised by the naming of the smartphone: the term “RS” in the world of Porsche motorsport stands for outstanding racing performance.
Huawei provided the following information on The Porsche Design Huawei Mate RS benefits and features :
· The world’s first dual fingerprint scanner for enhanced convenience, allowing users to wake and unlock the device simply, thanks to an in-screen fingerprint sensor. Hover to wake the device, touch to unlock it
· The winning combination of Leica triple camera with 40MP RGB sensor technology and exceptional photography powered by Master AI. This combination puts effortless, eye-catching photography at the fingertips of those looking to immortalise their favourite moments. Combined with 5 x hybrid zoom, and the world’s first AI image stabilisation on a smartphone camera ensures photography lovers can capture the best shots with exceptional clarity in almost any situation
· The Porsche Design Huawei Mate RS is the first Huawei handset to allow quick wireless charging, making it even easier to keep the phone topped up and ready to go and, thanks to its long lasting battery, users will easily be powered through the busiest of days
· An ‘intelligent’ smartphone, the powerful AI processor automatically tailors the performance of the phone according to how it is used – constantly learning, understanding and anticipating needs, it is the perfect personal assistant for the pocket
· 256GB of internal storage means those constantly on the go and constantly on their phone can be worry free
· Dual SLS (super linear system) speakers with DOLBY ATMOS enable users to have a superior experience, with the best immersive surround sound and entertainment on the go
· Splash, water and dust resistant, which means there is no need to worry about damaging the device in the rain or accidentally dropping it in water
Jan Becker, CEO Porsche Design Group, said: “Both Porsche Design and Huawei seek to imagine and develop products that stand for precision and perfection, intelligent functionality and highly sophisticated design. Our aim was to create an outstanding device that goes one step further. We believe we have reached this goal by taking our partnership to the next level.”
Porsche Design and Huawei have worked in tandem to develop a smartphone that fuses together the two brands’ DNA, wealth of experience in design and technology, industry-leading expertise and exceptional performance. Through the use of colour in the device’s body, software themes and accessories, the new handset is accentuated with Porsche Design’s distinguished aesthetic and purist, minimalist feel.
The Porsche Design Huawei Mate RS will be available to purchase exclusively from MTN at R 26 459.
Cross-channel chat launched
Clickatell has launched a cross-channel live chat service, Touch Go, that transforms omni-channel customer care.
It enables live chat across a company’s website as well as social platforms (Twitter and Facebook) and mobile apps, bringing customer care and engagement into a single business platform.
“Today’s consumers expect to engage with your brand on the digital channel of their choosing,” says Deon van Heerden, Clickatell Engage CEO and Group CFO. “They want to message your business and instantly have queries resolved, find the information and services they are looking for, without the need for a voice call. Clickatell’s Touch Go makes that happen with the right level of capabilities for businesses of all sizes.”
Businesses can start using Touch Go immediately, with a free Starter option. Touch Go requires no credit card for sign-up and is fully featured with a simple setup process. It offers customisable branding, a unified chat desk business application as well as reports and analytics.
As the business scales up its digital customer care, it can opt-in for the Touch Enterprise offering. Touch Enterprise is designed for scaling up customer care efforts through advanced capabilities including AI driven virtual agents, sentiment analysis, automated workflows, enterprise integrations and in-channel mini-applications.
“Customer care has become a defining factor for sustained business success ” says Nirmal Nair, Clickatell Engage EVP Product & Marketing. “In an ever-increasing mobile native world, customers often choose to interact digitally, but they also expect to be able to reach a human immediately, should they need. Monitoring multiple channels and providing immediate action becomes challenging with siloed deployments. Touch’s unified solution allows businesses of all sizes to provide the customer delight in a simple modular approach.”