When Instagram was named South Africa’s fastest growing social network, a surprise was who emerged as its biggest stars. However, ARTHUR GOLDSTUCK reveals the real local heroes of the photo sharing network, and what makes them tick.
It may not be the biggest social network in South Africa, but Instagram is growing at a pace rarely seen in the world of online sharing. In the past year, it grew by 133 per cent in South Africa, from 1,1-million to 2,68-million users, according to the newly released SA Social media Landscape 2016 report.
Instagram started life as a photo-sharing app for iPhones, but has become a new frontier in photography and in the lives of celebrities. It is the latter who dominate the network locally, with two TV personalities, Minnie Dlamini and Bonang Matheba, each having more than half a million followers.
The next five highest-followed users are also in the entertainment game. All have one thing in common: most of the images they post are of themselves.
It is only at number eight that we find creative content being posted, and that is where we begin to see the true stars of Instagram emerge. The 8th most followed South African on Instagram, Gareth Pon (or @garethpon), is also the most followed photographer in the country, with close to a quarter million people on the lookout for his highly creative and original techniques.
He is followed at number 10 by landscape photographer Craig Howes at just under 200 000 followers, and then a clutch of another five photographers in the top 20. Pon is also founder of an organisation of South African “Igers” – serious Instagramers – which has grown to more than seven thousand members since it began in 2013.
He himself makes a living as a globetrotting photographer, with most of his work coming off the back of his Instagram profile – and from major brands’ growing awareness of the power of the medium.
“Instagram has only started being utilised as a platform for marketing this year,” he says. “Many brands are just playing games around the space and have failed to execute Instagram as a platform for marketing. We all have a long way to go, because it’s such a new space, but if you speak to the right people and use the right perspectives, then you can use it in the most unique ways.”
His active role in building a community around Instagram is an indication, however, that he regards people as a priority.
“I believe that Instagram has a great way of showing people that they can be creative without needing to be too hard on themselves. Hundreds of smaller communities have sprung up and there are ‘instameets’ happening all the time. I just wanted to let those people find a place where they could spend time with others who have a common passion.
“The other reason I did this was to expose the beauty of South Africa to the world, in a small way. “
He pays little attention to the media personalities whose selfies and egos dominate Instagram in South Africa.
“If you engage with the platform on an international level, you very quickly realise how huge it is within the photography and creative space. All the divas, personalities and egos may have a large following, but ultimately most of them will never ever publish a beautiful image.”
Ironically but not unexpectedly, Pon is taken more seriously outside South Africa than inside. It is partly a mark of the immaturity of the platform in South Africa, but also of its rapidly increasing importance globally.
“South Africa unfortunately carries very little respect for Instagramers. I’ve worked with some reputable brands on an international level – Nike, Absolut Vodka, Mercedes, CNN, to name a few. To be honest I’ll rarely take on work in South Africa, because it consumes so much time where I could put the same time into gaining more international traction.”
Nevertheless, he remains committed to the local Instagram community.
“The initial inspiration was discovering the beauty of our cities again. As an international community we find ourselves making connections on a global scale; there are friends in every city and there is always someone who can show you the beauty of their city. I like to believe that the Igers South Africa community is the friendliest you’ll meet in the world.
“My hope is that as Instagram and the community changes, we’ll begin to see and embrace a new way of capturing South Africa. We’ll see our stories come alive through images and, as we discover our stories, we’ll see South Africa captured in a way it’s never been captured before.”
Inside the igers
The igersouthafrica Instagram account is curated by University of Cape Town postgraduate student Dean Horwitz, better known on Instagram as @mediamandean. He relaunched IgersUCT in 2014 as a space for sharing photos taken at UCT, and also helps out with IgersCapeTown.
“On a personal level, the biggest benefits are that you get to meet new people who share the love and passion for photography, which often translates into immediate friendships,” says Horwitz. “You get to attend instawalks and instameets, which offer opportunities to take photos of unique and different locations as well as an opportunity to meet people who you follow online. These meets and walks offer a fantastic opportunity to improve your photography, learn from other people and occasionally to work with some incredible brands.”
Top 7 South African photographers on Instagram
1. @garethpon (Gareth Pon) 246 000
2. @craighowes (Craig Howes)195 000
3. @levonlock (Levon Lock) 139 000
4. @unclescrooch (Ofentse Mwase) 136 000
5. @roywrench (Roy Potterill) 132 000
6. @rowaneva (Rowan Eva) 116 000
7. @ciden (Jacob K) 106 000
Hone your Instagram creativity
Gareth Pon has taken Instagram to a level of creativity that most casual users and followers never encounter, let alone produce. His greatest wish, he says, is that ordinary users learn some of these techniques, or at least attempt to take and post a creative photo. He has created a concise Instagram branding course on a learning site called Skillshare, at http://skl.sh/1MjuTs2. He also recommends two apps to edit images: Snapseed and VSCO
Now download a bank account
Absa has introduced an end-to-end account opening for new customers, through the Absa Banking App, which can be downloaded from the Android and Apple app stores. This follows the launch of the world first ChatBanking on WhatsApp service.
This “download your account” feature enables new customers to Absa, to open a Cheque account, order their card and start transacting on the Absa Banking App, all within minutes, from anywhere and at any time, by downloading it from the App stores.
“Overall, this new capability is not only expected to enhance the customer’s digital experience, but we expect to leverage this in our branches, bringing digital experiences to the branch environment and making it easier for our customers to join and bank with us regardless of where they may be,” says Aupa Monyatsi, Managing Executive for Virtual Channels at Absa Retail & Business Banking.
“With this innovation comes the need to ensure that the security of our customers is at the heart of our digital experience, this is why the digital onboarding experience for this feature includes a high-quality facial matching check with the Department of Home Affairs to verify the customer’s identity, ensuring that we have the most up to date information of our clients. Security is supremely important for us.”
The new version of the Absa Banking App is now available in the Apple and Android App stores, and anyone with a South African ID can become an Absa customer, by following these simple steps:
- Download the Absa App
- Choose the account you would like to open
- Tell us who you are
- To keep you safe, we will verify your cell phone number
- Take a selfie, and we will do facial matching with the Department of Home Affairs to confirm you are who you say you are
- Tell us where you live
- Let us know what you do for a living and your income
- Click Apply.
How we use phones to avoid human contact
A recent study by Kaspersky Lab has found that 75% of people pick up their connected device to avoid conversing with another human being.
Connected devices are becoming essential to keeping people in contact with each other, but for many they are also a much-needed comfort blanket in a variety of social situations when they do not want to interact with others. A recent survey from Kaspersky Lab has confirmed this trend in behaviour after three-quarters of people (75%) admitted they use a device to pretend to be busy when they don’t want to talk to someone else, showing the importance of keeping connected devices protected under all circumstances.
Imagine you’ve arrived at a bar and you’re waiting for your date. The bar is busy, and people are chatting all around you. What do you do now? Strike up a conversation with someone you don’t know? Grab your phone from your pocket or handbag until your date arrives to keep yourself busy? Why talk to humans or even make eye-contact with someone else when you can stare at your connected device instead?
The truth is, our use of devices is making it much easier to avoid small talk or even be polite to those around us, and new Kaspersky Lab research has found that 72% of people use one when they do not know what to do in a social situation. They are also the ‘go-to’ distraction for people even when they aren’t trying to look busy or avoid someone’s eye. 46% of people admit to using a device just to kill time every day and 44% use it as a daily distraction.
In addition to just being a distraction, devices are also a lifeline to those who would rather not talk directly to another person in day-to-day situations, to complete essential tasks. In fact, nearly a third (31%) of people would prefer to carry out tasks such as ordering a taxi or finding directions to where they need to go via a website and an app, because they find it an easier experience than speaking with another person.
Whether they are helping us avoid direct contact or filling a void in our daily lives, our constant reliance on devices has become a cause for panic when they become unusable. A third (34%) of people worry that they will not be able to entertain themselves if they cannot access a connected device. 12% are even concerned that they won’t be able to pretend to be busy if their device is out of action.
Dmitry Aleshin, VP for Product Marketing, Kaspersky Lab said, “The reliance on connected devices is impacting us in more ways than we could have ever expected. There is no doubt that being connected gives us the freedom to make modern life easier, but devices are also vital to help people get through different and difficult social situations. No matter what your ‘connection crutch’ is, it is essential to make sure your device is online and available when you need it most.”
To ensure your device lifeline is always there and in top health – no matter what the reason or situation – Kaspersky Security Cloud keeps your connection safe and secure:
· I want to use my device while waiting for a friend – is it secure to access the bar’s Wi-Fi?
With Kaspersky Security Cloud, devices are protected against network threats, even if the user needs to use insecure public Wi-Fi hotspots. This is done through transferring data via an encrypted channel to ensure personal data safety, so users’ devices are protected on any connection.
· Oh no! I’m bored but my phone’s battery is getting low – what am I going to do?
Users can track their battery level thanks to a countdown of how many minutes are left until their device shuts down in the Kaspersky Security Cloud interface. There is also a wide-range of portable power supplies available to keep device batteries charged while on-the-go.
· I’ve lost my phone! How will I keep myself entertained now?
Should the unthinkable happen and you lose or have your phone stolen, Kaspersky Security Cloud can track and protect your device from data breaches, for complete peace of mind. Remote lock and locate features ensure your device remains secure until you are reunited.