When Instagram was named South Africa’s fastest growing social network, a surprise was who emerged as its biggest stars. However, ARTHUR GOLDSTUCK reveals the real local heroes of the photo sharing network, and what makes them tick.
It may not be the biggest social network in South Africa, but Instagram is growing at a pace rarely seen in the world of online sharing. In the past year, it grew by 133 per cent in South Africa, from 1,1-million to 2,68-million users, according to the newly released SA Social media Landscape 2016 report.
Instagram started life as a photo-sharing app for iPhones, but has become a new frontier in photography and in the lives of celebrities. It is the latter who dominate the network locally, with two TV personalities, Minnie Dlamini and Bonang Matheba, each having more than half a million followers.
The next five highest-followed users are also in the entertainment game. All have one thing in common: most of the images they post are of themselves.
It is only at number eight that we find creative content being posted, and that is where we begin to see the true stars of Instagram emerge. The 8th most followed South African on Instagram, Gareth Pon (or @garethpon), is also the most followed photographer in the country, with close to a quarter million people on the lookout for his highly creative and original techniques.
He is followed at number 10 by landscape photographer Craig Howes at just under 200 000 followers, and then a clutch of another five photographers in the top 20. Pon is also founder of an organisation of South African “Igers” – serious Instagramers – which has grown to more than seven thousand members since it began in 2013.
He himself makes a living as a globetrotting photographer, with most of his work coming off the back of his Instagram profile – and from major brands’ growing awareness of the power of the medium.
“Instagram has only started being utilised as a platform for marketing this year,” he says. “Many brands are just playing games around the space and have failed to execute Instagram as a platform for marketing. We all have a long way to go, because it’s such a new space, but if you speak to the right people and use the right perspectives, then you can use it in the most unique ways.”
His active role in building a community around Instagram is an indication, however, that he regards people as a priority.
“I believe that Instagram has a great way of showing people that they can be creative without needing to be too hard on themselves. Hundreds of smaller communities have sprung up and there are ‘instameets’ happening all the time. I just wanted to let those people find a place where they could spend time with others who have a common passion.
“The other reason I did this was to expose the beauty of South Africa to the world, in a small way. “
He pays little attention to the media personalities whose selfies and egos dominate Instagram in South Africa.
“If you engage with the platform on an international level, you very quickly realise how huge it is within the photography and creative space. All the divas, personalities and egos may have a large following, but ultimately most of them will never ever publish a beautiful image.”
Ironically but not unexpectedly, Pon is taken more seriously outside South Africa than inside. It is partly a mark of the immaturity of the platform in South Africa, but also of its rapidly increasing importance globally.
“South Africa unfortunately carries very little respect for Instagramers. I’ve worked with some reputable brands on an international level – Nike, Absolut Vodka, Mercedes, CNN, to name a few. To be honest I’ll rarely take on work in South Africa, because it consumes so much time where I could put the same time into gaining more international traction.”
Nevertheless, he remains committed to the local Instagram community.
“The initial inspiration was discovering the beauty of our cities again. As an international community we find ourselves making connections on a global scale; there are friends in every city and there is always someone who can show you the beauty of their city. I like to believe that the Igers South Africa community is the friendliest you’ll meet in the world.
“My hope is that as Instagram and the community changes, we’ll begin to see and embrace a new way of capturing South Africa. We’ll see our stories come alive through images and, as we discover our stories, we’ll see South Africa captured in a way it’s never been captured before.”
Inside the igers
The igersouthafrica Instagram account is curated by University of Cape Town postgraduate student Dean Horwitz, better known on Instagram as @mediamandean. He relaunched IgersUCT in 2014 as a space for sharing photos taken at UCT, and also helps out with IgersCapeTown.
“On a personal level, the biggest benefits are that you get to meet new people who share the love and passion for photography, which often translates into immediate friendships,” says Horwitz. “You get to attend instawalks and instameets, which offer opportunities to take photos of unique and different locations as well as an opportunity to meet people who you follow online. These meets and walks offer a fantastic opportunity to improve your photography, learn from other people and occasionally to work with some incredible brands.”
Top 7 South African photographers on Instagram
1. @garethpon (Gareth Pon) 246 000
2. @craighowes (Craig Howes)195 000
3. @levonlock (Levon Lock) 139 000
4. @unclescrooch (Ofentse Mwase) 136 000
5. @roywrench (Roy Potterill) 132 000
6. @rowaneva (Rowan Eva) 116 000
7. @ciden (Jacob K) 106 000
Hone your Instagram creativity
Gareth Pon has taken Instagram to a level of creativity that most casual users and followers never encounter, let alone produce. His greatest wish, he says, is that ordinary users learn some of these techniques, or at least attempt to take and post a creative photo. He has created a concise Instagram branding course on a learning site called Skillshare, at http://skl.sh/1MjuTs2. He also recommends two apps to edit images: Snapseed and VSCO
SAFTA awards get first streaming video nominees
The 2019 nominations for The South African Film and Television Awards (SAFTAs) were announced late last week, and for the first time in the 13-year history of the awards, a TV series produced for a video-on-demand service was in contention. The result was a surprise boost to streaming service Showmax.
The comedy series Tali’s Wedding Diary, which premiered in December 2017, represented a major step for the then two-year old streaming service. It was the debut Showmax Original, the first time Showmax ventured into producing its own content. The gamble paid off, with the show becoming the most watched of any series on its first day on Showmax, and now Tali’s Wedding Diary has been further recognised with seven SAFTA nominations, making it this year’s most nominated comedy.
“When we first floated the idea of Tali’s Wedding Diary, we joked about winning awards,” says Candice Fangueiro, Showmax’s head of content. “At that point, just getting our first Showmax Original off the ground was already a major challenge and it was more than we could hope for to actually hit it out of the park. I was stunned when I heard the news about the nominations – it’s amazing to be considered in the same company as these other shows and thanks to this we’re already seeing a fresh spike in Tali views.”
Tali’s Wedding Diary was also a first for co-creator and star Julia Anastasopoulos, who until then was best known as YouTube star SuzelleDIY. “I am so thrilled about the SAFTA nominations for Tali’s Wedding Diary,” says Julia, who is up for Best Actress – TV Comedy and Best Achievement in Scriptwriting – TV Comedy, along with her husband Ari Kruger and Daniel Zimbler.
“It was such a big and daunting step to create a full TV comedy series and intro a brand-new character. I really didn’t know how it would be received and am so happy to have received such positive feedback for the show and the Tali Babes character, along with the nominations. It feels so good to be recognised for something we poured our hearts into. None of it would have been possible, of course, without the incredible hard work and vision of my husband Ari and the incredible team, cast and crew that were part of the show. And a huge thank you to Showmax of course for making it all possible. Congratulations and best of luck to the entire team and to all the other nominees.”
Tali’s Wedding Diary is a mockumentary that follows Tali, a self-obsessed Joburg princess who’s moved to Cape Town and is planning her wedding to property-agent fiancé Darren (Anton Taylor). The series was inspired by Julia’s own wedding to Ari, her SuzelleDIY and Tali’s Wedding Diary co-creator, who is also up for Best Achievement In Directing – TV Comedy.
In addition to Julia and Ari’s nominations, Tali’s Wedding Diary is up for Best TV Comedy, Art Direction (Keren Setton), Cinematography (James Adey), and Editing (Richard Starkey). Winners will be announced on 2 March 2019 at Sun City Superbowl.
Following the success of Tali’s Wedding Diary, the second Showmax Original, The Girl From St Agnes, was released earlier this month. A third Showmax Original, Trippin With Skhumba, is slated for release at the end of February.
“With three Showmax Originals now under our belt and more on the way, we’d like to think this is the start of many more SAFTA nominations for shows from a streaming service,” concludes Candice.
South African content currently on Showmax has 110 nominations and includes the most nominated movie (Five Fingers With Marseilles), telenovela (The River), drama (Lockdown) and soap (Isibaya), with more SAFTA nominees scheduled for the coming months.
Ford begins production of high-tech Ranger in SA
Ford’s Silverton Assembly Plant in Pretoria has officially commenced production of the new Ford Ranger, bringing a raft of product upgrades and refinements to one of South Africa’s best-selling vehicles and export models.
“Following the investment of over R3-billion in our local operations and extensive upgrades to our plants over the past 18 months, we are delighted to see the first of the new Ford Ranger models coming off our production line,” says Neale Hill, managing director for Ford Motor Company Sub-Saharan Africa Region.
“This is an extremely important and exciting year for the Ford Ranger, which will also see the launch of the first Ranger Raptor that is undoubtedly one of this year’s most highly anticipated new models,” says Hill.
“The 2019 Ford Ranger will deliver more power, greater fuel efficiency, enhanced refinement, and additional advanced technologies when it goes on sale in the coming months, and we are confident it will once again set the benchmark in the extremely competitive pickup segment.”
Selected range-topping models, including the Ranger Raptor, will be powered by the all-new 2.0 Bi-Turbo diesel engine assembled at Ford’s Struandale Engine Plant in Port Elizabeth. This unit produces 157kW and 500Nm of torque – up by 10kW and 30Nm compared with the current 3.2 TDCi – and delivers up to a nine percent improvement in fuel efficiency when combined with the advanced new 10-speed automatic transmission.
Certain derivatives will feature a 2.0 Single Turbo version of this engine, producing 132kW and 420Nm of torque, mated to the same 10-speed transmission. Various other models in the line-up will retain the proven 2.2 and 3.2-litre Duratorq TDCi engines and existing gearbox options – thus giving customers the widest choice yet in this category. As usual, the line-up includes Single Cab, Super Cab and Double Cab body styles to suit customer requirements.
Along with freshened design cues, range-topping Ranger models will raise the bar once again with industry-defining safety features on the Wildtrak such as Pre-Collision Assist and Active Park Assist. SYNC 3® with Navigation remains one of the Ranger’s technology highlights as a fully featured infotainment system with intuitive voice control.
Following the launch of the ‘standard’ new Ford Ranger models, the attention will be shifted to the locally assembled Ranger Raptor that is set to create an entirely new segment in the pickup market when it makes its eagerly anticipated debut.
“There is a lot of excitement and hype around the Ranger Raptor, and this exhilarating new model will occupy a white space in the pickup market when it goes on sale in the second quarter of this year, creating a much-needed performance model in this crucial segment,” Hill states.
“We can’t wait to get the Ranger Raptor to market, enabling our customers to experience unrivalled off-road performance, cutting-edge technologies and the most muscular design yet seen in this class.”
Some of the defining features of the Ranger Raptor include Position Sensitive Damping (PSD) shock absorbers exclusively manufactured by FOX, and an advanced Terrain Management System (TMS) that includes an exciting Baja mode for fast off-road driving. It also boasts a toughened reinforced chassis, powerful all-disc braking system and specially developed BF Goodrich tyres.