The Middle East and Africa (MEA) PC market experienced a 25.9% year-on-year decline in shipments in the first quarter 2016, according to Data Corporation (IDC).
Shipments to the region fell for the fourth consecutive quarter, to total 3.2 million units. Notebooks recorded a sharp 28.7% decline in shipments to total 1.9 million units, while desktop shipments registered a comparatively slower decline, falling by 21.4% year on year to total 1.3 million units.
“All the largest markets in the region declined in Q1 2016,” says Senior Research Manager Fouad Charakla, Personal Computing, Systems, and Infrastructure Solutions, IDC Middle East, Africa, and Turkey. “The reasons differ from country to country, but slowdowns in tourist spending, lower consumer confidence resulting from low oil prices, political and economic instability, currency devaluations, and military conflicts have all played a part in the regional contraction. The ongoing shift in end-user spending toward smartphones and, to a lesser extent, tablets in the consumer segment was also a key element in the market’s decline.”
Similar to previous quarters, the positions of the top three vendors remained unchanged in Q1 2016. Despite experiencing a year-on-year decline of 23.4% in shipments, HP remained the market leader, securing the highest market share ever attained by a PC vendor in the region over the past 10 years. Second-placed Lenovo registered a slightly deeper year-on-year decline of 25.2%, while third-placed Dell suffered the sharpest decline of all vendors, recording a 28.9% fall in shipments. Meanwhile, fourth-ranked Acer was the only vendor to experience growth in the region, with a 2.2% year-on-year increase in shipments. However, the gap in terms of the market share of the top four vendors remains significant. In fifth place, Asus suffered a year-on-year decline of 7.3% in shipments during the first quarter of the year.
“With the approach of the holy month of Ramadan combined with the usual summer slowdown in activity, the second quarter of 2016 is also expected to record a decline in shipments, albeit a much softer one,” continues Charakla. “In the longer term, the PC market is expected to recover to some extent in 2017, with modest growth anticipated in the following years. Shipments to Africa are expected to grow slightly faster than shipments to the Middle East. Some substantial desktop orders were secured by local brands in Egypt and Algeria during Q1 2016, and there were also a number of large education sector deliveries that took place in smaller African markets during the quarter, such as in Rwanda, Burkina Faso, and Ivory Coast.”
As highlighted in IDC’s previous forecasts, there will continue to be a gradual shift in the pattern of demand from consumers to commercial customers, as a growing proportion of home users switch from PCs to tablets and smartphones, while commercial end users retain a stronger loyalty to PCs. The only exception to this trend will be the education sector, where commercial users will transition from PCs to tablets at a much faster rate. Despite this anomaly, commercial demand for PCs in the region is expected to surpass that of home users by 2018.
Win a Poster Heater with Gadget and Takealot.com
This winter Gadget and Takealot.com are giving away three Poster Heaters, which look like posters but become heaters when you plug them in.
Three Gadget readers will each win a unit, valued at R550 each. To enter, follow @GadgetZA and @Takealot on Twitter and tell us on the @GadgetZA account how many Watts the heater consumes.
What’s the big deal about these heaters? Many of us are struggling to keep the balance between soaring electricity costs and the need to keep warm this winter.
However, the recently launched Poster Heater by EasyHeat and distributed in South Africa by Takealot.com is not only one of the most cost effective electric heaters currently on the market, it is also easy to setup and use.
As the name indicates, it is a poster similar to one you would hang on a wall. But, plug it in and it turns into a 300 Watt heater. The Poster Heater isn’t designed to heat hallways or large rooms, but rather smaller ones like a bedroom or a baby’s nursery or a dressing room.
It uses radiant heating, which means that it heats up in a couple of minutes and the heat is directed at the objects or people around it, quickly taking the chill out of the air and providing a comfortable ambient temperature.
The other advantage of radiant heating is that it doesn’t dry out the air like infrared or gas heaters. Users also don’t have to worry about their children or pets getting too close to it because, even though it gets hot, it can be touched.
To enter the competition follow the steps below:
Competition entry details:
3. The competition closes on 31 July 2018.
4. Winners will be notified via Twitter on 1 August and Takealot.com will be in touch to organise delivery.
5. The competition is only open to South African residents.
Deezer to host Hotstix’s Mandela tribute playlist
Deezer is celebrating Nelson Mandela on the centenary of his birthday by hosting a tribute playlist created by music legend Sipho “Hotstix” Mabuse.
Mabuse, a legendary figure in African music, first rose to prominence in the 1970s with his band Harari and later developed a name for himself as a solo artist. One of his best known songs was the global hit BurnOut in the 1980s.
The playlist takes the listener on a captivating musical journey through the life of Nelson Mandela. It was compiled by Mabuse, who consulted with Mandela’s family and friends to ensure that the music would be relevant and accurate. The playlist also features commentary by Mabuse, which was recorded in his Soweto home.
“I have tried to tell the story of the music that Madiba loved,” says Mabuse. “The Playlist excludes the time in prison obviously, as Madiba would not have had exposure to music in that time. We have focused on the music we know he loved before and after that period. This recording was really an emotional journey for me, but an incredible opportunity to document these memories.”
The playlist features the music the young Mandela loved, such as The Manhattan Brothers, Solomon Linda, Brenda Fassie and Miriam Makeba. It includes struggle songs from Chicco, Johnny Clegg, Hugh Masekela and Yvonne Chaka Chaka. The playlist also includes Mandela by Zahara, one of the younger artists who caught Madiba’s ear.
Mabuse also offers stories of his own songs, such as Shikisha, a song greatly beloved by the former President.
“I was delighted to share my thoughts and hope the listeners enjoyed the musical journey,” says Mabuse. “Madiba did enjoy music immensely and we all have a purpose wherever we are in the world to celebrate culture and to learn from different cultures and music forms and styles.”
This playlist was inspired by the Nelson Mandela 100 campaign, calling on corporates and individuals to act as sources of inspiration and engage in conversation and action.