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Machine learning will go big and small in 2017

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Machine learning is an emerging trend in South Africa, with demand for data scientists rising and university programmes incorporating it in study programmes. DataProphet MD, FRANS CRONJE, highlights South Africa’s top machine learning trends.

Machine learning as a subset of Artificial Intelligence is an emerging trend in South Africa, with demand for data scientists rising sharply and university programmes incorporating the discipline in study programmes. However, still a long way behind international counterparts, South African machine learning trends for 2017 place focus on our unique and emerging market.

The machine learning sector is really beginning to take form in South Africa with various start-ups taking off and entering the international scene.

At DataProphet, we specialise in the application of machine learning algorithms to provide actionable solutions for a variety of industries. Having built a presence in the U.S. we have experienced the difference in industry trends first hand.

South Africa’s diverse range of spoken languages makes it difficult to use existing personal assistants, chatbots and speech recognition tools which were designed solely for the English language. This is just one example of how approaches to machine learning need to be tailored to the local market.

In addition, inequality in terms of income and high levels of poverty means that fewer people have the means to take part in the growing Internet of Things (IoT) trend. This is also influenced by lower levels of affordable smartphone, computer and data access.

Fortunately, South African companies – not generally known for their customer care – are starting to wake up to the possibilities of efficient customer relationship management (CRM) through bespoke products, targeted marketing and improved customer service.

Our top four trends for machine learning in South Africa for 2017 are:

1. Big Data

Until recently, there were only a few companies who had the expertise needed to handle large datasets. However, as Big Data ‘know-how’ continues to spread across local industries, organisations will begin to see the benefits of uncovering new insights and opportunities presented through previously untouched data.

One way of using this data which has seen incredible growth is in segmentation – distinguishing customers based on their behaviour. Vodacom’s ‘Just 4 You’ campaign, for example, enabled businesses to better understand their needs and provide a personalised experience while also improving profits.

2. Chatbots

In a country where many digital and technological services are limited, chatbots are set to see steady increase in use cases as the technology graduates out of a being seen as ‘gimmicky’. Their return will see an increase in assistance with legal and financial advice, medical diagnosis and customer support.

ABSA has already introduced such a chatbot in the market, increasing the ways in which the bank engages with customers.

3. Computer Vision

The near-human level performance of computer vision will definitely be a trend to watch out for in 2017. For example, useful in the South African retail industry, smart cameras may be able to identify when a shoplifting or a break-in occurs and then notify security services.

4. Autonomous Worker Drones

Lastly, while smaller and far less technologically advanced drones made it onto the wishlists of teenagers over the festive season, advanced drone-mounted cameras are likely to gain popularity in South Africa this year. The efficiency of such technology is undeniable with the ability to battle rhino poachers by scanning large areas and reporting on the whereabouts of wildlife and people.

Beyond 2017, industry players may also want to keep the below considerations in mind.

  • Data is a gold mine

Keep in mind that while you may not be taking full advantage of your data, others are going to be efficiently using theirs and will therefore have a competitive edge over you. Machine learning has the ability to disrupt the market; driverless cars are just one example of this. Keeping up-to-date and adapting with the times is vital to avoid becoming obsolete.

  • Not all solutions are equal

Off-the-shelf ‘black-box’ machine learning models and analysis tools often hide a myriad of algorithmic design decisions in exchange for usability resulting in the most common for all scenarios but also non-optimal solution for all scenarios. The use of such solutions can result in sub-optimal model performance or unintended, negative consequences. Many of the very best machine learning products are open-source and open-data which allow for the establishment of social-good machine learning applications that many may not have even considered yet.

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As selfie cameras rise, so must selfie etiquette

Selfies were once a sign of narcissism or self-obsession. Now they are the new normal, writes ARTHUR GOLDSTUCK.

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You can blame Oxford Dictionaries for making the “selfie” respectable. After all, being named Word of the Year, as it was in 2013, does tend to soften some of the self-consciousness in this most self-conscious of actions.

Once seen as a symbol of narcissism and self-obsession, it is now the new normal, to the extent that most smartphones are sold on the basis of the front camera. Or, as that feature is now almost universally named by manufacturers, the “selfie camera”.

I was one of the hold-outs, having a near-allergy to the selfie. I still resist, but succumb more often than I would like. The reason for continued resistance is that it remains a big leap from the word becoming respectable to the action itself shedding its narcissistic image. 

For most, it’s already happened, and for that you can blame Ellen DeGeneres. She  choreographed the most famous group selfie yet at the 2014 Oscars, when she roped a bunch of actors into a group selfie, using the then-new Samsung Galaxy S5 smartphone. Her tweet of the photo became what was then the most retweeted posting ever on Twitter, and was estimated to have been worth a million dollars in marketing value to Samsung.

Ironically, it was Samsung’s up-and-coming challenger, Huawei, that came up with a new word for this type of selfie: the “groufie”. Thanks to an 8 Megapixel front camera on the new Huawei Ascend P7 camera that year which took the highest quality selfies – and groufies – possible on a smartphone at the time.

It didn’t end there, and selfies and groufies have morphed into variations like selfscapes (selfie in a landscape), skyfies (selfies from the air, using remote controlled devices) and jerkies (selfies to make an idiot out of yourself). I invented all of those on the fly, so it’s easy to imagine a new word emerging for every type of selfie.

Continue reading about selfie improvements through the years.

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Mickey’s 90th for SA

Disney Africa announced the local launch of the Mickey the True Original campaign, joining the global festivities honouring 9 decades of Mickey Mouse, his heritage, personality and status as a pop-culture icon.

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As 18 November 2018 marks 90 years since his first appearance in Steamboat Willie in November 1928, a series of world-wide celebrations will be taking place this year and South Africa is no different.

The campaign will come to life with engaging content and events that embrace Mickey’s impact on the past, present and future. The local festivities kick off in earnest this month, leading up to Mickey’s 90th anniversary on 18 November 2018 and beyond:

  • An exclusive local design project where ten highly talented South African artists will apply their own inspiration and artistic interpretation on 6-foot Mickey Mouse statues.
  • Once revealed to the public, the statues will form part of the Mickey the True Original South African Exhibition, inspired by Mickey’s status as a ‘true original’ and his global impact on popular culture. The exhibition will travel to 3 cities and delight fans and families alike as they journey with Mickey over the years. Featuring 4 sections highlighting Mickey’s innovation, his evolution, influence on fashion and also pop culture, the exhibition is in collaboration with Samsung and Edgars, and will visit:

o   Sandton City, Centre Court: 28 September – 14 October

o   Gateway Theatre of Shopping, Expo Explore Court: 19 October – 11 November

o   Canal Walk Shopping Centre. Centre Court: 16 November – 26 November

  • Samsung continues their collaboration with Disney as they honour Mickey’s 90th anniversary nationally at all Samsung and Edgars Stores. Entitled Unlocking the Imagination, fans are encouraged to visit these stores, take a selfie with a giant Mickey plush toy using their Samsung Galaxy Note9 and stand a chance to win not only a giant Mickey plush, but also an international family trip. Visit www.Samsung.com for more information
  • Mickey’s 90th Spectacular, a two-hour prime-time special, will be screened on M-Net 101 later this year. The elegant affair will feature star-studded musical performances, moving tributes and never-before-seen short films. Superstars from music, film and television will join the birthday fun for the internationally beloved character.
  • In addition, look out for special programming on Mickey’s birthday (18 November) across Disney Channel (DStv, Channel 303), Disney XD (DStv, Channel 304) and Disney Junior (DStv, Channel 309).
  • In retailers, Edgars will be stocking a complete collection of trendy fashion, accessories and footwear for the whole family, inspired entirely by Mickey Mouse.
  • Mickey will be the central theme of an in-store campaign nationwide this November and December, with brand new products, apparel, toys, as well as titles from Disney Publishing Worldwide, including books, arts & crafts and comics
  • Discovery Vitality and Disney are celebrating healthy, happy families this festive season by offering helpful and exciting tips and tricks on how to eat nutritious, yet delicious, foods, all inspired by Mickey. There’s also a trip to Disneyland Paris up for grabs. Log on to www.discovery.co.za/vitality for information.
  • And much more – check the press for updates

“Binding generations together more than any other animated character, Mickey Mouse is the “True Original” who reminds people of all ages of the benefits of laughter, optimism and hope,” says Christine Service, Senior Vice President and Country Manager of The Walt Disney Company Africa. “With his universal appeal and ability to emotionally connect with generations all over the world, no other character quite occupies a similar space in the hearts and minds of a global fan base and we are thrilled to be sharing these local festivities.”

Mickey’s birthday is celebrated in honour of the release of his first theatrical film, Steamboat Willie, on 18th November 1928, at the Colony Theatre in New York City. Since then, he has starred in more than 100 cartoons and can currently be seen on Disney Channel (DStv, Channel 303) in the Mickey Mouse cartoon series and on Disney Junior (DStv, Channel 309) in Mickey and the Roadster Racers.

South African fans are encouraged to share their Mickey Mouse moments on social media using the hashtag#Mickey90Africa.

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