LG is the surprise front-runner in new technology roll-outs at the annual Mobile World Congress in Barcelona this week, writes ARTHUR GOLDSTUCK.
Barcelona has come to be associated with great football, great food and, for a few days a year, great technology. When the Mobile World Congress comes round every February, the world watches to see where the technology road map will take their smartphones, apps and digital identities.
For the last few years, the technology has been almost as predictable as the food and football, with no surprises as the usual football teams, restaurants and technology brands – think FC Barcelona, the Moments two-Michelin-star restaurant and Samsung Galaxy devices – has continued to dominate the popular imagination.
It therefore comes as shock when a follower – say Espanyol’s football team or a local tapas bar – takes any honours. Or, say, a technology brand like LG.
That’s exactly what happened when the big guns of mobile technology began rolling out their latest products in a series of spectacular launches across the city.
The first brands out of the gate were LG and Huawei, but it was the former that seemed likely to cross the finish line first as it broke with numerous conventions – its own and those of others – in the design of the new LG G5 smartphone. It has dispensed with the curved screen that tended to be a curiosity rather than a benefit in the G4, and has reduced screen size from the 5.5” phablet format to a more petite 5.3”display. That means it has a deliciously thin form factor: a mere 7.7mm, and dramatically down from the 9.8mm predecessor.
The battery is only slightly smaller, at 2800 mAh compared to 3000 in the G4, One rear camera boasts the same 16Megapixels and 2160p resolution, but a second 8MP camera on the back opens numerous creative options. RAM goes up from 3GB to 4GB, while a more powerful Snapdragon processor – the 820 instead of the 808 – drives the phone.
The standout element is not one specific feature, though, but the overall design: it is a modular phone that allows components to be removed, replaced and added. While it is a “unibody” full-metal device, it allows the bottom to slide out to access expansion card slot and replace the battery – a feature that seems to have become anathema to Apple and Samsung. An optional camera grip, the LG Cam Plus, with battery and hardware controls, can slide in here to turn the phone into a full digital SLR camera.
An add-on co-designed with Bang & Olufsen, the HiFi Plus DAC (Digital to Audio Converter) module, provides high-resolution audio and puts the device in a sound class of its own.
The clue to the potential of the device lies in the repetition of that Plus brand: aside from the Cam Plus and HiFi Plus, we can expect to see many more plus-one modules not only from LG, but also from other developers.
The phone would have been enough to confirm LG’s ascent to new innovation heights, but it has clearly been hard at work across various technology categories. It also unveiled the surround-view LG 360 Cam and a the LG 360 VR, a pair of lightweight virtual reality goggles that link to the phone. The devices are part of a new family of devices called LG Friends, which includes the remote-controlled Rolling Bot robot. It seems almost frivolous alongside the rest of the technology, but has serious applications in home monitoring.
The latest offerings from Samsung, revealed a few hours later, were almost tame in comparison. The Galaxy S7 and Galaxy S7 edge appear to be almost rthe same devices as last year’s S6 and S6 edge, except more powerful and energy efficient.
Samsung has also backtracked in response to user demands, restoring the SD card slot that allows for expanded storage. It was inexplicably removed from the previous editions, despite the fact that the need is greater than ever before as users generate more high-resolutuon content than ever before. Apple remains the only major hold-out in this regard, but the return of SD to Samsung may just force Apple’s hand as well, the way Samsung did with the success of larger displays.
Samsung’s new phones offer one more feature that put them on the same level as LG: an always-on display that allows notifications, time, date and other inmformation to be viewed even while the phone is in sleep mode. According to LG, this mode uses less than 1% of battery capacity.
The main shift in the design of the Samsung S7 and S7 edge is in restoring the dust-proof and water-proof feature offered in the S5. An IP 68 rating means it compares well with the market leaders in this particular category, Sony’s Xperia devices.
The latter has also led in camera technology in recent years, but was unable to set the market alight with its Xperia Z-series phones. This week, it unveiled the first “X: series devices, with an Xperia X, Xperia X Performance and Xperia XA. Their main differentiator builds on Sony’s strengths, with what it calls a “next-generation camera”.
A feature called Predictive Hybrid Autofocus lets users choose a subject and then predicts its motion, so theyu can capture action without blurring.
Sony also builds on a less-well known strength, namely superior batter management. It takes this a step further with Adaptive Charging technology, which promises two full days of usage.
Like LG, it launched the phone with a family of products carrying a unified naming convention, with the likes of the Xperia Ear wireless ear-piece powered by voice technology, the Xperia Eye wearable wide-angle lens camera that can be attached to clothing, and the Xperia Projector for projection on any clear surface of an interface that responds to touch, voice and gestures as if it is on the smartphone screen.
Samsung, for its part, also launched a new virtual reality (VR) product, with the Gear 360 spherical camera, which can capture VR content for viewing on the Gear VR headset.
Some will debate whether LG or Samsung is playing catch-up here, but the real story is the continued innovation by all brands across all areas of mobile technology.
Huawei goes ultra-premium
Porsche Design and Huawei have launched the Porsche Design Huawei Mate RS in South Africa exclusive to MTN and retailing for R 26 459.
The Porsche Design Huawei Mate RS boasts features like the world’s first dual fingerprint design, including an in-screen fingerprint sensor, the world’s first Artificial Intelligence (AI) processor and Leica triple camera with 40MP image capture.
“After the overwhelming success of the Porsche Design Huawei Mate 10 Pro in South Africa, we now bring you our latest offering, a perfect blend of innovation in a smartphone and luxury design,” said Likun Zhao, Vice President of Huawei Consumer Business Group Southern Africa. “From three-point security feature including facial recognition, rear fingerprint scanner and the new innovative in-screen fingerprint to the Leica triple camera system. it culminates in an unprecedented experience for our customers.”
The device incorporates Porsche Design’s signature design language and Huawei’s breakthrough technology. The phone has a 6” 2K curved OLED screen and symmetrical look, minimalist feel and 8-edged 3D curved glass body.
High performance is symbolised by the naming of the smartphone: the term “RS” in the world of Porsche motorsport stands for outstanding racing performance.
Huawei provided the following information on The Porsche Design Huawei Mate RS benefits and features :
· The world’s first dual fingerprint scanner for enhanced convenience, allowing users to wake and unlock the device simply, thanks to an in-screen fingerprint sensor. Hover to wake the device, touch to unlock it
· The winning combination of Leica triple camera with 40MP RGB sensor technology and exceptional photography powered by Master AI. This combination puts effortless, eye-catching photography at the fingertips of those looking to immortalise their favourite moments. Combined with 5 x hybrid zoom, and the world’s first AI image stabilisation on a smartphone camera ensures photography lovers can capture the best shots with exceptional clarity in almost any situation
· The Porsche Design Huawei Mate RS is the first Huawei handset to allow quick wireless charging, making it even easier to keep the phone topped up and ready to go and, thanks to its long lasting battery, users will easily be powered through the busiest of days
· An ‘intelligent’ smartphone, the powerful AI processor automatically tailors the performance of the phone according to how it is used – constantly learning, understanding and anticipating needs, it is the perfect personal assistant for the pocket
· 256GB of internal storage means those constantly on the go and constantly on their phone can be worry free
· Dual SLS (super linear system) speakers with DOLBY ATMOS enable users to have a superior experience, with the best immersive surround sound and entertainment on the go
· Splash, water and dust resistant, which means there is no need to worry about damaging the device in the rain or accidentally dropping it in water
Jan Becker, CEO Porsche Design Group, said: “Both Porsche Design and Huawei seek to imagine and develop products that stand for precision and perfection, intelligent functionality and highly sophisticated design. Our aim was to create an outstanding device that goes one step further. We believe we have reached this goal by taking our partnership to the next level.”
Porsche Design and Huawei have worked in tandem to develop a smartphone that fuses together the two brands’ DNA, wealth of experience in design and technology, industry-leading expertise and exceptional performance. Through the use of colour in the device’s body, software themes and accessories, the new handset is accentuated with Porsche Design’s distinguished aesthetic and purist, minimalist feel.
The Porsche Design Huawei Mate RS will be available to purchase exclusively from MTN at R 26 459.
Cross-channel chat launched
Clickatell has launched a cross-channel live chat service, Touch Go, that transforms omni-channel customer care.
It enables live chat across a company’s website as well as social platforms (Twitter and Facebook) and mobile apps, bringing customer care and engagement into a single business platform.
“Today’s consumers expect to engage with your brand on the digital channel of their choosing,” says Deon van Heerden, Clickatell Engage CEO and Group CFO. “They want to message your business and instantly have queries resolved, find the information and services they are looking for, without the need for a voice call. Clickatell’s Touch Go makes that happen with the right level of capabilities for businesses of all sizes.”
Businesses can start using Touch Go immediately, with a free Starter option. Touch Go requires no credit card for sign-up and is fully featured with a simple setup process. It offers customisable branding, a unified chat desk business application as well as reports and analytics.
As the business scales up its digital customer care, it can opt-in for the Touch Enterprise offering. Touch Enterprise is designed for scaling up customer care efforts through advanced capabilities including AI driven virtual agents, sentiment analysis, automated workflows, enterprise integrations and in-channel mini-applications.
“Customer care has become a defining factor for sustained business success ” says Nirmal Nair, Clickatell Engage EVP Product & Marketing. “In an ever-increasing mobile native world, customers often choose to interact digitally, but they also expect to be able to reach a human immediately, should they need. Monitoring multiple channels and providing immediate action becomes challenging with siloed deployments. Touch’s unified solution allows businesses of all sizes to provide the customer delight in a simple modular approach.”