It’s a decade since the future possibilities of OLED TV first became obvious, and now that future is here, writes ARTHUR GOLDSTUCK.
Around a decade ago, I witnessed a dazzling new future in the making. At the Consumer Electronic Show in Las Vegas in 2007, Sony unveiled the XEL-1, the world’s first TV using Organic Light Emiting Diodes, or OLED. The name is a clue to the technology: because it emits light, OLED doesn’t need a backlight, meaning it can be much thinner than LCD screens which depend on backlight. And, of course, it gives a new meaning to colour.
This display back then was all of 11″, and the price an eye-watering $2,500 – for a device the size of an iPad. But it was the sharpest image I’d ever seen on a screen, and I imagined a future where one would pay a similar price for an OLED screen three or four times the size.
That future is here and, for once, it is bigger and better than we could imagine back then.
There are a few differences, of course. For one, the machine in question is made by LG. For another, it’s curved. And you have to shop around to get it for as little as $2,500. But that, perhaps, has something to do with the fact that it is five times the size of that original 11” display.
LG took the initiative away from Sony some time ago. It became the first TV maker to mass produce large-screen OLED sets in 2014, following up with a second generation last year.
The LG EG9600 may not be the biggest of LG’s third generation of OLED TVs, but it has the most satisfying image quality of any TV I’ve yet tested. It
represents the current state of the TV art, with 4K, or ultra high-definition (UHD) resolution, delivering wonderfully dark blacks and the kind of whites that are usually only promised in washing powder ads.
The result is video quality that is frighteningly real, and almost embarassingly detailed. Sometimes you don’t really want to see every pockmark in a movie star’s face. But that discomfort is easily outweighed by the level of detail that suddenly becomes available. From cityscapes to crowd scenes at sports events, it seems as if new secrets of the world are being revealed.
As if the picture isn’t enough, the machine itself is also dazzling, with its combination of gently curved screen and absurdly thin panel – it’s no thicker than LG’s latest flagship smartphone, the G5, or most other cutting edge smartphones for that matter.
If it’s smartphone functionality one wants, then the EG9600 offers something close, the latest version of LG’s webOS proprietary smart TV operating system. Version 3.0 has an improved user interface and easier navigation, although using the remote control for cursor control remains a clunky exercise. It allows one to navigate through a band of large tabs, and choose from a range of online services, including common or garden web browsing or YouTube viewing. The menu can be personalised if one wishes.
Finally, the speakers were built by Harman/Kardon to complement the visuals. This makes for a rich, near-surround sound that goes some way to living up to LG’s statement that the machine is “geared to creating a state-of-the-art home theatre”.
The price remains the major drawback of the unit. You may be getting five times the screen for only a little more than the price of an 11” a decade ago, but that will still be out of reach for most. However, this equation points to the current high-end coming down rapidly in price, especially as 55” seems to hit a sweet spot between big picture and manageable size for the average room.
Just five years from now, this kind of TV will be the norm. Considering that most people only buy a new TV set every five to ten years, it means that the future for the typical viewer is arriving now.
Apparently, LG agrees.
“We want OLED to be the revolution of light that opens up the future we all want to live in”, said Antonio Dos Santos, national sales manager at LG Electronics South Africa, at the launch of the new OLED range.
“Without backlight and other auxiliary layers, the OLED display is fundamentally less complicated compared to LCD, and in time less costly to manufacture. I have no doubt, given its advanced features and superior performance, that foldable, wearable, flexible and transparent, OLED is the display technology for the next generation.”
South Africans are searching in the dark, according to the latest Google Search trends.
With more 1 million search queries generated in the space of 76 hours, load-shedding was by far the top trending search on Google South Africa this week.
Valentine’s Day came a distant second.
After news emerged last Sunday of the impending stage 3 load shedding, South Africans had generated more than 1-million load-shedding search queries by the time Tuesday came around:
- “Loadshedding schedule” – generated more than 100k searches on Sunday
- “Load shedding schedule” – generated more than 100k searches on Sunday
- “Eskom load shedding” – generated more than 100k searches on Sunday
- “Load shedding Cape Town” – generated more than 50k searches on Sunday
- “Load shedding schedule” – generated more than 400k on Monday
- “Load shedding Johannesburg” – generated more than 20k searches on Monday
- “Load shedding schedule” – generated more than 200k search queries on Tuesday
Leading up to Valentine’s Day, South Africans generated close to 300k search queries related to the romantic festival, including searches for quotes and gift ideas:
- “Valentines Day” generated more than 100k search queries on Thursday
- “Happy Valentines Day Images” and “Valentines Day Images” generated more than 10k search queries each on Thursday, with “Happy Valentines Day 2019” generating more than 20k search queries on Wednesday
- “Valentines Day Specials 2019” generated more than 5k search queries on Thursday
- “Love quotes” generated more than 5k search queries on Thursday
- “Valentines Day quotes” generated more than 100k search queries and “Valentine messages” generated more than 50 000 search queries on Wednesday
Search trends information is gleaned from data collated by Google based on what South Africans have been searching for and asking Google. Google processes more than 40 000 search queries every second. This translates to more than a billion searches per day and 1.2 trillion searches per year worldwide. Live Google search trends data is available at https://www.google.co.za/trends/hottrends#pn=p40
Thanks to the growing popularity of video-on-demand services, there’s a new opportunity to help kickstart the careers of local filmmakers.
Numerous Hollywood blockbusters (District 9, Tomb Raider 2018, and The Avengers: Age of Ultron to name a few) have featured substantial shoots in Johannesburg and Cape Town. While providing great opportunities for SA’s production talent, aspiring writers and directors don’t get the same benefit.
So where can local creatives showcase their work? Broadcast TV isn’t a natural home for unknown short films, and while self-publishing platforms are readily available hosting options, it’s tough to get noticed and get traffic when competing with videos from across the planet.
But with the emergence of video-on-demand services into the mainstream, there’s now a solution. The African film school AFDA has teamed up with the streaming service Showmax to give local talent a much larger platform than ever before. From 18 February, eighteen of the best recent short films made by AFDA students from their Johannesburg, Cape Town, Durban and Port Elizabeth campuses will be live on Showmax. Drama, documentary, fantasy, and animation are all represented, in pieces running from under eight minutes to almost half-an-hour long. The full list of movies is included below.
Teresa Passchier, CEO of AFDA, said: “AFDA, Africa’s number-one school for the Creative Economy, is proud to kickstart this exciting and meaningful journey with Showmax and AFDA students, ensuring emerging young African filmmakers’ voices are heard and given a platform. It’s ground-breaking to share young, local, culturally relevant content on the same platform as Hollywood blockbusters. I am certain that this unique initiative will serve to boost and develop the African film industry and the careers of many young South African and African students alike.”
Included in the short films coming to Showmax are the award winners Junior and O-Puncha. Junior, directed by Bert Dijkstra, picked up the Audience Award in the Made in South Africa Competition at the shnit Worldwide Shortfilmfestival Awards 2017. O-Puncha, directed by Adam Hansen, won two awards at the 5th annual Eldorado Film Festival: Best Student Made Short, and Best Editing – Alexander La Cock.
Another celebrated film is Sicela Amanzi directed by Mlu Godola, which talks to the subject of water shortage. The film’s heroine Zoleka is a mild-mannered young woman forced to go to extreme lengths when a small community’s only source of water unexpectedly collapses. The power of films like this is they shine a light on critical topical issues in new ways.
Speaking about working with the film school, Candice Fangueiro, Head of Content for Showmax, said: “There’s
AFDA is an Academy Award-winning institution, founded in 1994, and the first and only African film school to win an Oscar – for the Best Foreign Student film in 2006, the postgraduate film Elalini, directed by Tristan Holmes.
The full list of AFDA short films coming to Showmax is as follows:
|Lullaby from the Crypt||Keenan Lott & Raven Davids||Animation|
|Ko Ga Cherenyane||Sibonokuhle Myataza||Documentary|
|Mallemeule||Jaco Van Bosch||Drama|
|Canal Street||Brodie Muirhead||Drama|
|On the Fence||Warrick Bews||Drama|
|The Righteous Few||Lindo Langa||Drama|
|Hlogoma Peak||Luke Ahrens||Drama|
|Frozen Flame||Cameron Heathman||Animation|
|Wolf||Brett van Dort||Fantasy|
|The Walk Home||Sisanda Dyantyi||Drama|
|Doreen||Luvuyo Equiano Nyawose||Drama|
|Sicela Amanzi||Mlu Godola||Drama|