LG Electronics (LG) recently released its first Super Bowl commercial, featuring actor Liam Neeson and its new LG Signature OLED TV. The commercial is a father-son collaboration between Ridley Scott as executive producer and Jake Scott as director.
The spot focused on how LG brings future-forward home entertainment innovations to consumers today with its OLED TV technology. It is centred on LG’s newest flagship OLED TV, which delivers OLED technology’s superior picture quality with perfect blacks, unparalleled contrast and more colours on an elegant, slim glass panel. The Picture-on-Glass design aesthetic is only possible with OLED technology.
“It’s a dynamic short film,” said renowned director and the commercial’s executive producer, Sir Ridley Scott. “It’s about the race to be on the vanguard of innovation and to be able to create tomorrow’s technology.”
Neeson’s character is “the man from the future” and is tasked with releasing the future of television to the world for the masses to enjoy today, much like LG has continued to do through its pioneering innovation in the OLED TV category.
“My character is an enigmatic man from the future who has travelled back to the present day on a very important mission,” said Neeson. “He represents that inner appeal, that curiosity we have to find out about the future.”
“The objective was to create a world you’ve never seen before or a world that was unique and specific to the OLED,” said Jake Scott, who directed the LG commercial.
LG’s commercial draws upon the expertise and creativity of two Hollywood heavy-hitters, Ridley and Jake Scott, who aren’t just known for their award-winning films but also their acclaimed commercials. Each has already left their mark on the big game with previous successes including Ridley’s iconic 1984 commercial for Macintosh and Jake’s top performing ad, Budweiser’s Lost Dog.
Adding to his ever-growing resume of entertainment gold, this will be Neeson’s second Super Bowl commercial following his famous Clash of Clans spot from last season, which was named the most viewed Super Bowl ad on YouTube. Neeson and Ridley Scott last worked together in the action-packed 2005 film, Kingdom of Heaven, and the latest LG commercial is promising to be just as electric.
“Ridley and Jake are an amazing creative team,” said Neeson. “You know you’re in good hands.”
The award-winning LG SIGNATURE OLED TV, which was recently named Best TV Product by the Official Best of CES 2016 Awards presented by Engadget, is defined not only by its amazing picture quality, but also its aesthetic design. With a sophisticated OLED panel featuring an impossibly thin depth (measuring about one-tenth of an inch) with a translucent glass back and a powerful, forward-facing sound bar speaker system, it is an outstanding feat of modern engineering and design.
“At first I was struck by its form. It’s just beautifully thin, clean and simple and elegant,” said Ridley Scott.
The flagship 77- and 65-inch class LG SIGNATURE OLED TVs feature exceptional contrast and colour as well as 4K Ultra HD resolution and high dynamic range (HDR) capability. Certified as UHD Premium by the UHD Alliance, the series supports the industry-standard HDR formats established by the world’s leading broadcasters, film studios and consumer electronics manufacturers, including HDR10 and Dolby Vision™ technology, making them among the first to be compatible with all formats.
Unlike LCD displays where the LED backlight can only locally dim sections of the screen, each pixel on an OLED panel can switch on and off independently. As a result, OLED TVs render crisp, vibrant colours and rich shadow details, even when bright objects are directly next to deep, dark areas ― unlike LCD TVs which have a halo effect from light bleeding.
Led by the dramatic new LG SIGNATURE models featured in the commercial, LG’s 2016 OLED TV line-up features four series with eight total models, each with LG’s new webOS 3.0 smart TV platform, featuring advanced new features that make finding and switching between LG’s expanded content options ― including broadcast TV, streaming services and external devices – simple and fast.
Deezer to host Hotstix’s Mandela tribute playlist
Deezer is celebrating Nelson Mandela on the centenary of his birthday by hosting a tribute playlist created by music legend Sipho “Hotstix” Mabuse.
Mabuse, a legendary figure in African music, first rose to prominence in the 1970s with his band Harari and later developed a name for himself as a solo artist. One of his best known songs was the global hit BurnOut in the 1980s.
The playlist takes the listener on a captivating musical journey through the life of Nelson Mandela. It was compiled by Mabuse, who consulted with Mandela’s family and friends to ensure that the music would be relevant and accurate. The playlist also features commentary by Mabuse, which was recorded in his Soweto home.
“I have tried to tell the story of the music that Madiba loved,” says Mabuse. “The Playlist excludes the time in prison obviously, as Madiba would not have had exposure to music in that time. We have focused on the music we know he loved before and after that period. This recording was really an emotional journey for me, but an incredible opportunity to document these memories.”
The playlist features the music the young Mandela loved, such as The Manhattan Brothers, Solomon Linda, Brenda Fassie and Miriam Makeba. It includes struggle songs from Chicco, Johnny Clegg, Hugh Masekela and Yvonne Chaka Chaka. The playlist also includes Mandela by Zahara, one of the younger artists who caught Madiba’s ear.
Mabuse also offers stories of his own songs, such as Shikisha, a song greatly beloved by the former President.
“I was delighted to share my thoughts and hope the listeners enjoyed the musical journey,” says Mabuse. “Madiba did enjoy music immensely and we all have a purpose wherever we are in the world to celebrate culture and to learn from different cultures and music forms and styles.”
This playlist was inspired by the Nelson Mandela 100 campaign, calling on corporates and individuals to act as sources of inspiration and engage in conversation and action.
Avengers’ all-time accolade
This past weekend Marvel Studios’ Avengers: Infinity War became the second highest grossing film of all time at the South African Box Office.
This means that Marvel Studios now holds the number 2 and number 1 film of all time positions at the local Box Office, following Black Panther’s unprecedented record-shattering run since it’s 16 February 2018 release.
In South Africa, audiences continued to assemble in cinemas to witness the cinematic journey ten years in the making, earning Avengers: Infinity War a current total box office tally of just under R73 million with over 874 000 attendances.
Black Panther’s historic box office journey ended in June and now boasts a final box office total just shy of R107.5 million and over 1.43 million attendances, making it the biggest film of all time at the South African box office and the first to cross the R100m mark. This record builds on Black Panther’s list of achievements on the African continent and is the biggest grossing film of all time not only in South Africa, but also East and West Africa. Black Panther is now available to enjoy on DVD and Blu-ray, as well as to digitally rent or buy from retailers and providers across the continent.
Elsewhere in Africa, Avengers: Infinity War has also raked in a total of Kes 66.9m in East Africa, making it the 2nd highest grossing film of all time behind Black Panther. Similarly, in West Africa, the film hit N450m at the box office, making it the 2nd highest grossing international film of all time, also behind Black Panther.
For Marvel Studios fans, the action and adventure continues as the 20th film in the Marvel Cinematic Universe, Ant-Man and The Wasp, hit cinemas this past weekend and created enough buzz to fly into the number one position at the South African Box Office.
“We are thrilled at the response that Marvel Studios’ titles have continued to receive from cinema-goers across the continent,” says Christine Service, Senior Vice President of The Walt Disney Company Africa. “With Ant-Man and The Wasp in cinemas, and both Captain Marvel and the next Avengers film in 2019, we are eagerly anticipating the continuing expansion of the Marvel Cinematic Universe and look forward to celebrating with fans.”
On the animated front and with its own super hero theme, Disney•Pixar’s Incredibles 2, continues to entertain families across the country and is already Disney’s second-highest grossing animated film of all time behind Finding Dory, after only 3 weeks in release.