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Why children are driving touch screen sales

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One of Lenovo’s biggest growth segments is in the eight to 12-year-old segment and this has to do with children’s demand for touch devices. GRAHAM BRAUM, General Manager of Lenovo Africa explores why children are so drawn to these devices.

Renowned educator, Maria Montessori once said, “The hands are the instruments of a man’s intelligence.” Given that she lived around the turn of the 20th Century, it’s safe to assume she wasn’t referring to using one’s hands as the instruments with which to operate touch screens. However, as touch technology becomes increasingly ubiquitous in our lives, and even more so in the lives of our children, it is worth exploring why children are so drawn to it and the impact it has on their intelligence – both academic and social – as well as their safety.

At Lenovo, one of our biggest growth has been among the eight to 12-year-old segment and I believe this is driven by children’s demand for touch screens. Michael Cohen of UK research consultancy, the Michael Cohen Group says the rise of the touch screen has been incredible – the most rapid introduction of a technology he has witnessed. His research found that in the UK more than two thirds of children live in homes with smartphones, and just over half have access to tablets. They also increasingly have their own device. Of course, African figures are likely to differ slightly, but given the significant mobile penetration and the constant development of affordable technology across the continent, it makes sense that we will follow this trend.

The question is why children are so drawn to this technology. Besides that as digital natives they incorporate digital technologies into their lives with ease, the answer is that touch screens in particular are intuitive. Using a mouse or a remote control is a symbolic action and young children might need to be shown the connection between what they are doing with their hands and what is happening on the screen. A touch screen makes this connection obvious – a gesture results in logical action; swipe to the right and whatever is on the screen moves in the same direction.

The ease with which children use touch screens means they enjoy a variety of online activities, from watching videos and playing games, to searching for information, doing their homework and socialising. A study by the London School of Economics and Political Science quotes research which found that apart from the obvious enjoyment children experience will partaking in these activities, this engagement also helps to develop digital literacy, as well as support future academic achievement and social interaction.

Of course, there is some trepidation among parents related to their children’s lack of skills to assess the risk associated with interacting online, and what they may be exposed to. There is also the fear that children may become addicted to the virtual worlds they interact with, impacting on how they function as part of a family, with their peers or in broader society.

However, authors of “Tech-Savvy Parenting”, Nikki Bush and Arthur Goldstuck believe that these risks can be curbed by active parenting, which starts by learning about the technology your children are using and how to keep them safe. It also involves thinking about how to assimilate this technology into family life while keeping the family at the centre. She suggests that technology shouldn’t be an alternative to family time, but is instead a useful tool to up skill our children to be resourceful and resilient in the future.

There is no denying that children’s lives are filled with media and technology at younger and younger ages and the uptake is rapidly increasing. The growth of the eight- to 12-year-old segment in our business is evident of that. With this in mind, it makes sense to think about what technology like touch screens can offer them and how to mediate screen time not to cut it down as much as leverage its benefits.

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Now download a bank account

Absa has introduced an end-to-end account opening for new customers, through the Absa Banking App, which can be downloaded from the Android and Apple app stores. This follows the launch of the world first ChatBanking on WhatsApp service.

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This “download your account” feature enables new customers to Absa, to open a Cheque account, order their card and start transacting on the Absa Banking App, all within minutes, from anywhere and at any time, by downloading it from the App stores.

“Overall, this new capability is not only expected to enhance the customer’s digital experience, but we expect to leverage this in our branches, bringing digital experiences to the branch environment and making it easier for our customers to join and bank with us regardless of where they may be,” says Aupa Monyatsi, Managing Executive for Virtual Channels at Absa Retail & Business Banking.

“With this innovation comes the need to ensure that the security of our customers is at the heart of our digital experience, this is why the digital onboarding experience for this feature includes a high-quality facial matching check with the Department of Home Affairs to verify the customer’s identity, ensuring that we have the most up to date information of our clients. Security is supremely important for us.”

The new version of the Absa Banking App is now available in the Apple and Android App stores, and anyone with a South African ID can become an Absa customer, by following these simple steps:

  1. Download the Absa App
  2. Choose the account you would like to open
  3. Tell us who you are
  4. To keep you safe, we will verify your cell phone number
  5. Take a selfie, and we will do facial matching with the Department of Home Affairs to confirm you are who you say you are
  6. Tell us where you live
  7. Let us know what you do for a living and your income
  8. Click Apply.

 

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How we use phones to avoid human contact

A recent study by Kaspersky Lab has found that 75% of people pick up their connected device to avoid conversing with another human being.

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Connected devices are becoming essential to keeping people in contact with each other, but for many they are also a much-needed comfort blanket in a variety of social situations when they do not want to interact with others. A recent survey from Kaspersky Lab has confirmed this trend in behaviour after three-quarters of people (75%) admitted they use a device to pretend to be busy when they don’t want to talk to someone else, showing the importance of keeping connected devices protected under all circumstances. 

Imagine you’ve arrived at a bar and you’re waiting for your date. The bar is busy, and people are chatting all around you. What do you do now? Strike up a conversation with someone you don’t know? Grab your phone from your pocket or handbag until your date arrives to keep yourself busy? Why talk to humans or even make eye-contact with someone else when you can stare at your connected device instead?

The truth is, our use of devices is making it much easier to avoid small talk or even be polite to those around us, and new Kaspersky Lab research has found that 72% of people use one when they do not know what to do in a social situation. They are also the ‘go-to’ distraction for people even when they aren’t trying to look busy or avoid someone’s eye. 46% of people admit to using a device just to kill time every day and 44% use it as a daily distraction.

In addition to just being a distraction, devices are also a lifeline to those who would rather not talk directly to another person in day-to-day situations, to complete essential tasks. In fact, nearly a third (31%) of people would prefer to carry out tasks such as ordering a taxi or finding directions to where they need to go via a website and an app, because they find it an easier experience than speaking with another person.

Whether they are helping us avoid direct contact or filling a void in our daily lives, our constant reliance on devices has become a cause for panic when they become unusable. A third (34%) of people worry that they will not be able to entertain themselves if they cannot access a connected device. 12% are even concerned that they won’t be able to pretend to be busy if their device is out of action.

Dmitry Aleshin, VP for Product Marketing, Kaspersky Lab said, “The reliance on connected devices is impacting us in more ways than we could have ever expected. There is no doubt that being connected gives us the freedom to make modern life easier, but devices are also vital to help people get through different and difficult social situations. No matter what your ‘connection crutch’ is, it is essential to make sure your device is online and available when you need it most.”

To ensure your device lifeline is always there and in top health – no matter what the reason or situation – Kaspersky Security Cloud keeps your connection safe and secure:

·         I want to use my device while waiting for a friend – is it secure to access the bar’s Wi-Fi?

With Kaspersky Security Cloud, devices are protected against network threats, even if the user needs to use insecure public Wi-Fi hotspots. This is done through transferring data via an encrypted channel to ensure personal data safety, so users’ devices are protected on any connection.

·         Oh no! I’m bored but my phone’s battery is getting low – what am I going to do?

Users can track their battery level thanks to a countdown of how many minutes are left until their device shuts down in the Kaspersky Security Cloud interface. There is also a wide-range of portable power supplies available to keep device batteries charged while on-the-go.

·         I’ve lost my phone! How will I keep myself entertained now?

Should the unthinkable happen and you lose or have your phone stolen, Kaspersky Security Cloud can track and protect your device from data breaches, for complete peace of mind. Remote lock and locate features ensure your device remains secure until you are reunited.

 

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