Ster-Kinekor Entertainment, Warner Bros, The LEGO Group and TT Games has announced LEGO Dimensions, a new entertainment experience that breaks the rules of traditional gaming to merge physical LEGO brick building with interactive console gameplay.
It will launch in South Africa on 26 August 2016. The game will fuse many fan-favourite universes together, including DC Comics, The Lord of the Rings, The LEGO Movie, LEGO Ninjago, The Wizard of Oz, Back to the Future, and many more.
LEGO Dimensions, developed by TT Games and published by Warner Bros. Interactive Entertainment, will be available for Xbox One, the all-in one games and entertainment system and the Xbox 360 games and entertainment system from Microsoft, PlayStation®4 and PlayStation®3 computer entertainment systems.
For the first time in any LEGO videogame, characters from iconic entertainment franchises join forces and battle in worlds outside of their own. In addition to the game, the LEGO Dimensions Starter Pack will include two LEGO Toy Pads, which allows players to transport special LEGO minifigures and other LEGO objects into the game, bricks to build the LEGO Gateway, three LEGO Minifigures, including LEGO Batman from DC Comics, LEGO Gandalf from The Lord of the Rings and Wyldstyle from The LEGO Movie, plus the LEGO Batmobile.
“When kids play with LEGO bricks, they build beyond the singular brands, intermixing all of their favorite universes and characters, and we have come up with a way for players to experience that in games,” said Tom Stone, Founder and Creative Director, TT Games. “Now for the first time in a videogame, LEGO fans can play in the virtual world and in the real world – combining everything without restrictions. Imagine putting LEGO Gollum from The Lord of the Rings behind the wheel of the LEGO Delorean in New Ninjago City – the creative play is endless.”
“Building on TT Games’ track record for exceptionally popular, engaging games, LEGO Dimensions expands our LEGO videogame franchise with a breakthrough, immersive interactive entertainment experience that will redefine the toys to life games category,” said Jeff Junge, Senior Vice President, LEGO Franchise and TT Games, Warner Bros. Entertainment. “LEGO Dimensions will bring fans innovative and joyful gameplay with an amazing mash-up of huge brands in both the physical and digital worlds.”
“LEGO Dimensions is unlike anything that we have ever done. It further extends the LEGO play experience into the digital world with all of the characters, humour and action of LEGO videogames now combined with the amazing fun of LEGO minifigure and model building,” said Niels Jørgensen, Vice President, Digital Games for the LEGO Group. “We are thrilled to expand our partnership with TT Games to explore ways in which physical and digital LEGO play can merge in meaningful ways for children.”
In addition to the four minifigure heroes used to start the experience, LEGO Dimensions will allow gamers to customize their experience with additional expansion packs. Highly collectible Level Packs, Team Packs and Funny Packs will provide new buildable characters, vehicles, tools, pets and gadgets, as well as compelling game content with new mission-based levels and unique in-game abilities. All expansion packs will feature well-known properties and provide gamers the opportunity to use everything interchangeably, anywhere throughout the game – with no limitations.
LEGO Dimensions not only offers a bridge between digital and physical LEGO play, but also introduces a digital system of play with great long-term value for LEGO gaming. One LEGO Toy Pad, LEGO Gateway and the videogame found in the initial Starter Pack will offer endless opportunities to customize a player’s experience for years to come. Future expansion pack purchases will continue to work with the Starter Pack, no compatibility chart necessary.
“We are extremely proud and very excited to inform our local consumers that the highly anticipated LEGO Dimensions will be available from the 26th August 2016 in South Africa through major retailers,” said Mario Dos Santos, Chief Executive Officer, Ster-Kinekor Entertainment. “This eagerly awaited title will be available for PlayStation®4 and Xbox One for a recommended retail price of R1499.99 as well as PlayStation®3 and Xbox 360 for R1299.99; we will also be distributing the expansions packs, including Funny Packs at a RRP of R249, Team Packs at R399 and Level Packs at R449.”
Smart grids needed for Africa’s utilities
Power utilities across Africa should rethink their business models and how they manage and monetise their assets to keep pace with the changing energy ecosystem, says COLIN BEANEY, Global Industry Director for Asset-intensive and Energy and Utilities at IFS.
Africa’s abundant natural resources and urgent need for power mean that it is one of the most exciting and innovative energy markets in a world that is moving rapidly towards clean, renewable energy sources. The continent’s energy industry is taking new approaches to providing unserved and underserved communities with access to power, with an emphasis on smart technologies and greener energy sources.
Power systems are evolving from centralised, top-down systems as interest in off-grid technology grows among African businesses and consumers. And according to PwC, we will see installed power capacity rise from 2012’s 90GW to 380GW in 2040 in sub-Saharan Africa. Power utilities are needing to rethink their business models and how they manage and monetise their assets to keep pace with the changing energy ecosystem.
Energy and utilities providers are transforming from centralised supply companies to more distributed, bi-directional service providers. They can only achieve this through the evolution of “smart grids” where sensors and smart meters will be able to provide the consumer with a more granular level of detail of power usage. This shift from an energy supplier to “lifestyle provider” will require a much more dynamic and optimised approach to maintenance and field service.
African companies must thus embrace digital transformation as an imperative. This transformation begins by embracing enterprise asset management to improve asset utilisation. The subsequent steps are enhancing upstream and downstream supply chain management; resource optimisation; introducing enterprise operational intelligence; embracing new technologies such as the Internet of Things, machine learning, and predictive maintenance; and becoming a smart utility.
Embracing mobility to drive ROI
Getting it right is about putting in place an enterprise backbone that accommodates asset and project management, multinational languages and currencies, new energies and markets, visualisation of the entire value chain, and mobility apps. Mobile technologies that support the field workforce have a vital role to play in driving better ROI from utilities’ investments in enterprise asset management and enterprise resource planning solutions.
Today’s leading enterprise asset management solutions feature powerful functionality for mobile management of the complete workflow of work orders – from logging status changes and updates, from receiving and creating new orders to concluding the job and reporting time, material and expenses. Such solutions are easy to deploy and intuitive for end users to learn and use.
Importantly for organisations operating in parts of the continent with poor telecoms infrastructure, connectivity is not an issue. The solutions work offline and synchronises when network connectivity is available. Users can work on any device—laptops, tablets, and smartphones—commercial or ruggedised.
By ensuring that field technicians have easy access to information and processes, the mobile solution enables technicians and maintenance engineers to easily do the following tasks:
· Create a new work order on the fly and log new opportunities
· Access both historical and planned work information when requested
· Permit customers to sign when the job is completed
· Capture measurements and inspection notes on route work orders
· Create new fault reports on routing
· Facilitate documentation through photo capturing
· Provide easy access to technical data and preventive actions.
The power of mobility allows the engineer to be the origin of all data capture on a service event. They can easily inquire on asset history, record parts used or parts needed for repair, record labour hours, and expenses as they occur, and any notes of repairs performed. When coupled with workforce management tools, such solutions unlock significant productivity gains for utilities who are trying to get the most from their workforce and assets.
Brands fall for app vanity
The experience of a mobile screen full of icons, representing independent apps that your need to open to experience them, is making less sense. Instead, businesses should serve customers with an ‘app-like’ experience inside the digital platform they already use, says PIETER DE VILLIERS, Group CEO at Clickatell.
Many brands remain obsessed with creating mobile apps. This not only defies trends that point to increasing consumer app apathy, but can exclude a sizeable portion of your customers in emerging economies. Companies need to engage with their users where they are rather than forcing them onto an app, in what can only be described as brand vanity.
In 2017 there were around 2.2 million apps available in the iOS app store and over 3 million on Google Play. And, while the number of apps being downloaded continues to rise, analysis shows that consumers are only using 30 apps per month and accessing just 9 on a day-to-day basis.
While these numbers still seem attractively high, in reality the majority of the apps we use are for messaging (like Facebook Messenger, WhatsApp, and WeChat) and our social networking, gaming, leisure, dating or utility activities.
Despite the facts, the application strategy as the holy grail for digital transformation is still being pushed even within large progressive brands. What’s more, some advertising agencies and digital consultants are still pushing apps as the best means for companies to connect with their customers. This has resulted in some organisations stubbornly doubling down on app strategies which are simply not showing return on investment (ROI).
It’s not immediately clear to us whether the fascination with apps is a roll-over from long overdue projects or whether brand owners equate a mobile-first strategy with a mobile app. Mobile-first in 2018 means customer first, and therefore embracing chat commerce in order to deliver services with convenience and simplicity in mind.
Why apps won’t win the internet
The problem with apps goes beyond user fatigue. In the first instance, many apps are poorly designed, assuming technical sophistication which may not match reality for the average customer. Poor user interfaces and attempts to provide complex engagement can result in even the best ideas missing their targets due to lack of engagement.
Secondly, we all know that economic realities drive consumer behaviour. In Africa, new mobile phone users typically opt for feature phones over smartphones. With a longer battery life and a much more accessible price point, feature phones still allow for a basic internet connection, chat platforms like WhatsApp, and call and message functionality. In these regions, the cost of an app – even if it’s free – goes far beyond installing it. Constant updates require reliable and cheap access to the internet. For the average phone owner in an emerging market, this can be a serious challenge.
Thirdly, and most importantly, apps must be relevant to their intended market. Frequency of usage is a key measure of relevance.
Apps which are used on a daily basis, like health and fitness trackers, enjoy constant engagement. New features which are added are eagerly awaited by users who are happy to update their apps.
However, users may well question the relevance of the app if they are required to conduct updates on a monthly or even weekly basis when they are only making use of the app once or twice a year.
On average, I download one app per quarter. Some I use more frequently than others, but all of these apps need to be regularly updated to maintain security, update features, and fix bugs. Many apps are pushing out updates much more frequently. I noticed over the past year that I could go from having all apps updated, to 32 apps requiring an update in five days.
When it comes to a customer-first digital strategy, companies should be asking themselves if an app is really the best way to reach their target audience.
In fact, at the end of 2016, Gartner predicted that by 2019, 20 percent of brands would ditch their mobile app. What’s more, in its 2018 predictions, the company forecast that by 2021, more than 50 percent of corporations would spend more per annum on bots and chatbots than on mobile app development.
So, we need to ask, what is the alternative for CIOs, CDOs, CMOs, and digital leaders who are looking for ways to reach, retain and grow their customer base?
The logical app alternative
The old battle advice goes: fight your enemy where they are not. Military strategists agreed that having your enemy come to you and fight you on your own terms was preferable. In a world where customers have access to thousands of offerings and millions of deals online, we need to flip that idea to Meet Your Customers Where They Are.
Any marketeer will tell you just a how difficult it is to drive app downloads. Development, cross platform testing and user interface aside, the marketing campaign required to get customers to download the app can swallow entire annual budgets and still come up short.
Looking at the facts, it makes infinitely more sense to work within the digital platforms already being used by your target audience.
Clickatell is already enabling chat commerce for some of the leading global brands with its Touch solution. This allows organisations to serve their customers with an ‘app-like’ experience inside the chat or browser platform of their customer’s choice (Twitter, Facebook Messenger, etc.)
Brands can now send an actionable Touch link such as ‘find the nearest ATM’ or ‘reset my password’ within a chat stream that will open an intuitive touch card without the user having to download an app to perform the action. Services can also be linked to the in-app experience for brands not looking to abandon their app efforts.
Working with our clients, many of whom are global innovators and thought leaders, we’ve found that having the courage to design with an ‘end user first’ approach and dealing with the back-end complexity behind the scenes results in cost efficient customer delight and ROI.