At the recent Frankfurt International Motor Show, KIA Motors’ new concept car, the Proceed Concept, made its world debut.
“The Proceed Concept is our bold and engaging vision for a potential member of the next generation cee’d family,” said Gregory Guillaume, Chief Designer Europe for KIA Motors. “Embodying the spirit and athleticism of the current pro_cee’d, the Proceed Concept is an extended hot hatch that encapsulates KIA’s performance spirit. It’s an ambassador of all our emotion, our passions and our dynamic values. It’s the pro_cee’d reborn, more beautiful than ever before.
“The pro_cee’d has always been KIA’s performance halo model in the cee’d family. Since its debut in 2008 it has embodied all our driving passion, and the model that succeeded it in 2012 extended this dynamic lineage. However, with many European drivers seeking alternatives to the traditional three-door hot hatch, we began thinking about a new halo model.
“The extended hot hatch you see here could be an alternative for us. It’s a third body type – one that retains the athleticism of the pro_cee’d, but reworked and reimagined to combine a striking new visual presence with a dash of real-world versatility. The Proceed Concept is our vision of how the vibrant spirit of the pro_cee’d could be reincarnated and revitalised for a new generation of drivers.”
KIA provided the following information:
Low, lean and lithe, the five-door Proceed concept marries its imposing proportions with a compact footprint that hints at its outright agility. The silhouette of the car is complemented by a series of distinctive design cues. The highlight line that frames the glasshouse extends to the rear tailgate, enhancing the car’s dynamic proportions. Together with the glass roof, the acutely angled ‘Sharkblade’, complete with GT logo, reinforces its lack of B-pillars. This in turn emphasises the dramatic roofline as its flows in to the rear shoulders. Lateral strakes further exaggerate the Proceed Concept’s slim waistline, and lend an air of muscularity to the rear of the car.
Daytime running lights have become a key element in a car’s identity, helping other drivers easily identify KIA models, by day and night. However, in low light conditions, cars viewed from the side often lack bold design cues. The Proceed Concept uses light to highlight its fastback shape. Guillaume comments: “This inspired us to take a step further and develop what we call the ‘Luminline’ – an illuminated outline of the Proceed concept’s glasshouse that greets drivers as they approach the car. This serves as a powerful nocturnal visual identifier when the car is on the move.”
Further tactile and visual highlights include atmospherically backlit headlamps in red, stacked rear air vents, and large six-spoke, 20-inch alloy wheels with central locking nut. The rippled surface of its rear light strip is inspired by molten ferromagnetic metal.
Its stance and proportions may be new, but the Proceed Concept features many of KIA’s now familiar design motifs. The iconic ‘tiger nose’ grille, the sculpted ‘island’ bonnet inspired by the Stinger, the castellated windscreen, the full-length roof glazing, and KIA’s inimitable mix of curvaceous sheetmetal and taut creases. Each element singles out the Proceed Concept as a truly modern KIA.
The Proceed Concept’s body, including the low-mounted ‘Wingcams’, is coated in unique Lava Red paintwork. The result of a highly complex, week-long paintshop process, Lava Red combines 19 hand-applied layers of black, chrome-effect silver and red tinted lacquer for a glossy and lustrous paint finish. Incredibly sensitive to changing light conditions, its depth and metallic sheen further enhances the Proceed Concept’s contours and curves.
Interior design: inspired by bespoke tailoring
“Colour and trim played a key role in the development of the car, and our discussions on the look and feel of the Proceed Concept’s cabin took place at the same time as our talks on exterior form. The two dovetailed together perfectly, which is not always the case,” explains Guillaume.
“Inspired by the world of bespoke tailoring and haute couture, we decided on a truly unique cabin environment enriched with materials used in innovative and unconventional ways – methods that might be familiar to fashion houses, but not in the automotive arena.”
The seats are wrapped in more than 100 metres of black elastane fabric, cut, trimmed and tailored by hand to create rippled and ruched upholstery, producing a striking contrast with the sleek and shiny instrument panel.
The Lava Red bodywork creates a bold visual link between the Proceed Concept’s exterior design and its interior. Inspired by the visceral power and drama of an erupting volcano, the cabin’s striking colour palette combines fiery reds higher up with charcoal greys and velvet blacks further below. Finished in the same Lava Red as the bodywork, both the dashboard and steering column create the impression of the bonnet flowing into the cabin. The door linings are covered in glossy hand-painted fabric, graduating from solid black near the window line through to reflective red in the footwells.
The instrument and horizontal infotainment panels illustrate three intuitive, colour-coded driving modes – Lava Red for ‘GT’ mode, Forest Green for ‘Eco’ mode, and Ghost White for ‘Autonomous’ mode.
The four individual, interlinked seats feature a contoured welcoming wave – a hat-tip to the KIA Provo concept, unveiled at the 2013 Geneva Motor Show. The split backrests of the seats are held in place by metal exoskeletons to reinforce a sense of structural strength and material lightness.
The concept of combining lightness and strength is carried through to the minimalist and intelligently configured floating centre console. This clean and ergonomically-designed unit houses the Proceed Concept’s aluminium controls, which draw inspiration from the haptic, machined actions of top-end audio controls. The uncluttered console is itself supported by a visible carbon fibre spine that runs the full length of the car’s interior.
The Proceed Concept is a car that unashamedly appeals to the heart of the driver. While KIA embraces the future, it also knows how important it is to treasure the past. Performance cars are all about indulging the senses, and smell is the most powerful sense humans have for evoking memories. Guillaume and his team has recreated the ‘Memory Bank’ for the Proceed Concept – a flush-mounted shelf housed within the dashboard, containing a trio of evocative aromas.
“Each of these three engraved flacons contains a scent synonymous with power, passion and performance; aromas that any petrolhead will instantly recognise,” describes Guillaume. “There’s the warm musky smell of aged leather, the oily fragrance of a garage that’s home to a classic car, and the tang of high-octane motorsport fuel. This is about automotive passion and the love of car culture.”
“The idea behind the Proceed Concept is the same idea that’s behind all of our concept cars – it’s to challenge people’s perceptions of KIA and start conversations around what is and what could be,” says Guillaume. “Because that is what KIA’s power to surprise is all about.”
Cars connect to traffic lights
New Jaguar Land Rover technology using Vehicle-to-Infrastructure (V2X) connects cars to traffic lights so drivers can avoid getting stuck at red and help free up traffic flow in cities.
The world’s first traffic lights were installed exactly 150 years ago outside the Houses of Parliament in London. Since then drivers around the globe have spent billions of hours waiting for green. With Jaguar Land Rover’s latest tech, however, their days could be numbered.
The Green Light Optimal Speed Advisory (GLOSA) system allows cars to “talk” to traffic lights and inform the driver the speed they should drive as they approach junctions or signals.
Widespread adoption of the V2X technology will prevent drivers from racing to beat the lights and improve air quality by reducing harsh acceleration or braking near lights. The goal is for the V2X revolution to create free-flowing cities with fewer delays and less commuter stress.
The connected technology is currently being trialed on a Jaguar F-PACE, as part of a £20 million (R371 million) collaborative research project.
Like all Jaguar or Land Rover vehicles today, the F-PACE already boasts a wide range of sophisticated Advanced Driver Assistance (ADAS) features. The connected technology trials are enhancing existing ADAS features by increasing the line of sight of a vehicle when it is connected via the internet to other vehicles and infrastructure. GLOSA is being tested alongside a host of other measures to slash the time commuters spend in traffic.
For example, Intersection Collision Warning (ICW) alerts drivers when it is unsafe to proceed at a junction. ICW informs drivers if other cars are approaching from another road and can suggest the order in which cars should proceed at a junction.
Jaguar Land Rover has also addressed time lost to searching for a parking space by providing real-time information of available spaces to drivers and developed an Emergency Vehicle Warning to alert motorists when a fire engine, police car or ambulance is approaching. The advanced technology builds on the connected systems already available on the Jaguar F-PACE such as Adaptive Cruise Control.
Oriol Quintana-Morales, Jaguar Land Rover Connected Technology Research Engineer, said: “This cutting-edge technology will radically reduce the time we waste at traffic lights. It has the potential to revolutionise driving by creating safe, free-flowing cities that take the stress out of commuting. Our research is motivated by the chance to make future journeys as comfortable and stress-free as possible for all our customers.”
The trials are part of the £20 million government-funded project, UK Autodrive, which has helped accelerate the development of Jaguar Land Rover’s future self-driving and connected technology. As well as strengthening the Midlands’ position as a hub of mobility innovation. Britain’s biggest car maker, headquartered in Coventry, is working on connected technology as part of its pledge to deliver zero accidents, zero congestion and zero emissions.
Connected technology will link the vehicle to everything around it, allowing seamless, free-flowing traffic that will pave the way for delivering self-driving vehicles.
Roborace reveals new vehicle
Roborace has given its fans a first look at what the new competition vehicle for Season Alpha will look like at the WebSummmit conference in Lisbon, Portugal.
DevBot 2.0 utilizes sensors similar to that in Robocar and is also fully electric, but has the addition of a cockpit for a human driver.
Season Alpha will see teams comprising of both a human driver and an AI driver. Lap times from the duo will be compared with that of other human + machine teams to determine a winner.
DevBot 2.0 will be launched in the new year but Roborace CEO Lucas Di Grassi has shared some first glimpses of what 2019 holds for the series in an interview on stage at WebSummit.
Season Alpha will see teams compete starting in Spring 2019 using the DevBot 2.0 vehicles to develop their automated driving systems, with professional drivers teaching the AI how to improve, as well as learning from the AI how to better their own performance.