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Jaguar plans electric future

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From 2020, all new Jaguar Land Rover vehicles globally will be electrified to some degree the company announced at its inaugural Tech Fest in the UK.

“Every new Jaguar Land Rover model line will be electrified from 2020,” said Dr Ralf Speth, Jaguar Land Rover Chief Executive Officer. “We will introduce a portfolio of electrified products across our model range, embracing fully electric, plug-in hybrid and mild hybrid vehicles.”

Jaguar Land Rover provided the following information:

The electric Jaguar E-type Zero future-proofs one of the world’s most famous cars. Acclaimed by Enzo Ferrari as “the most beautiful car in the world”, the E-type now combines breathtaking design with electric power for the first time. E-type Zero is based on a 1968 Series 1.5 Roadster and features a cutting-edge electric powertrain for 0-100km/h in just 5.5sec. It was engineered by Jaguar Classic at the company’s new Classic Works in Warwickshire, UK.

Jaguar I-PACE Concept

With I-PACE we started with a clean sheet and engineered a bespoke, tailored, pure electric SUV from the ground up, creating a beautiful design with everyday practicality. It’s a performance SUV, it looks stunning, is great to drive and will be on sale next year.

Jaguar FUTURE-TYPE

The Jaguar FUTURE-TYPE is a vision for the car of 2040 and beyond. The fully autonomous virtual concept explores mobility for the connected world of tomorrow, where vehicles could be shared not owned.

With Future Type’s interface, you can separately access your different digital orbits of work, family or play, dialling up what you do need, and dialling down what you don’t.

At its heart is Sayer – the intelligent steering wheel that will revolutionise the way you live your life. Named after Malcolm Sayer, designer of the E-type, this steering wheel doesn’t just stay in your car – it lives in your home and becomes your trusted companion.

Sayer is the first voice activated AI steering wheel that will be able to carry out hundreds of tasks. The advanced speech recognition software will allow it to answer your questions, connect you to the news, organise your travel and select your entertainment.

Sayer knows what’s in your fridge and can even order your shopping or a pizza. You will never run out of milk again. It will be your go-to device. It is not just the ‘key’ to your car, it’s your membership card for our on-demand service club. A club which offers either sole ownership or the option of sharing the car with others in your community.

For our customers, driving is about much more than getting from A to B. It’s about living life from A to Z. You will always be able to experience the sheer thrill of driving with the option to take the wheel. But this is a steering wheel like never before.

Alongside Jaguar’s past, present and future, Tech Fest 2017 also showcases the following stories:

Recruiting for the future with Gorillaz

Jaguar Land Rover does not do ordinary recruitment. Gorillaz and Jaguar Land Rover have teamed up again to continue the search for world-class talent at Tech Fest. Fans interested in an engineering career at Jaguar Land Rover are invited to the physical ‘pop-up’ version of the Gorillaz garage to take part in a live challenge to test their technical ability, logical-thinking and memory. Successful players will be first in the queue for a chance to work at Jaguar Land Rover.

For those unable to make it to London, the Gorillaz app coding challenge remains open worldwide. In a major change to the way Jaguar Land Rover looks for candidates, fans are challenged to take part in a series of code-breaking puzzles to test curiosity, persistence, lateral thinking and problem-solving – all real-world skills the new generation of software and engineering talent must have.

Waste to Wave

This project has produced the first surfboard made from 100 per cent recycled polyurethane plastic, created from design studio waste. The surfboard, produced in partnership with eco-friendly manufacturer Skunkworks – was recently tested by Lucy Campbell, the UK’s top female surfer.

Lucy said: “The ocean is a big part of my life so helping to raise awareness of the need to preserve it is so important to me. I didn’t know much about the car design process and it’s been fascinating to learn about how Jaguar Land Rover is giving a ‘second life’ to its materials in this way. Getting out into the water and trying the board out for the first time was awesome.”

Jaguar Land Rover is committed to achieve zero waste to landfill and the ‘Waste to Wave’ project is one of a number of innovative recycling initiatives which give a second life to materials previously destined for landfill. Plans are in place to create production versions of the surfboard.

Autonomy in the real world (Range Rover Sport)

We’re already testing driverless cars in the real world. Autonomous Urban Drive can enable a vehicle to operate without a driver through a city, obeying traffic lights as well as negotiating T-junctions and roundabouts.

Designed and developed in the UK, this research technology is already in use in a Range Rover Sport and takes us a step closer to achieving level four autonomy in Jaguar Land Rover’s future vehicles within the next decade.

Your digital butler

The new Range Rover Velar is designed to take you further. Enhance your life. It contains intelligent technology in the form of its quad core processor; the brains behind the beauty of the Velar.

The Touch Pro Duo infotainment system incorporates two high-definition 10-inch touchscreens. We call this tailored technology Blade – your own digital butler. You can interact with your car from anywhere in the world. You can start it with your smartphone, lock or unlock it, locate it, check your fuel levels or even warm the cabin up before you get in.

Blade learns your daily drive, anticipates your needs, serves what you want, when you want it… but never intrudes.

E-PACE: Jaguar’s new cub

The Jaguar E-PACE is a seriously smart, compact performance SUV. Designed and engineered to be beautiful, fun and clever, it is instantly recognisable as a Jaguar. It’s a perfectly 21st-century car: connected, modern, practical and utterly engaging to drive. It’s beautiful to look at, fun to get to know and possessing a soul and integrity that can only come from Jaguar.

Land Rover Discovery Project Hero

‘Project Hero’ – a bespoke Land Rover Discovery for use by the Austrian Red Cross.

Designed and engineered by Jaguar Land Rover Special Vehicle Operations (SVO), Project Hero is an advanced communications vehicle featuring a roof-mounted drone with the ability to land when the vehicle is in motion, as well as a number of other features to enhance the capability of the already robust Land Rover Discovery.

Project Hero was created to support Jaguar Land Rover’s partnership with the International Federation of Red Cross and Red Crescent Societies (IFRC), the world’s largest humanitarian network. It is currently being trialled by the Austrian Red Cross’ emergency response teams, with a view to helping save lives by speeding up response times to disasters.

Lighting Up Lives

Jaguar Land Rover will be lighting up the lives of 1.2 million people by 2020. Working with Climate Care, we are providing clean, safe, renewable solar-powered lamps to families in Kenya, giving up to four hours of additional light every evening. These lamps not only allow children to study and families to socialise together into the hours of darkness; they will save money on fuel, and crucially, prevent exposure to the dangerous fumes produced by the kerosene lamps many still use today.

By enabling villagers to work for longer at home, the lamps also foster economic independence. In time, families could be able to afford their own solar lamps, creating a virtuous circle of social and economic benefits.

Cars

Why sports cars make us feel good

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Forget romance, fine dining or an epic boxset binge – new preliminary research reveals that driving a sports car on a daily basis is among the best ways to boost your sense of wellbeing and emotional fulfilment.

The study measured “buzz moments” – peak thrills that play a vital role in our overall wellness – as volunteers cheered on their favourite football team, watched a gripping Game of Thrones episode, enjoyed a passionate kiss with a loved one or took an intense salsa dancing class. Only the occasional highs of riding a roller coaster ranked higher than the daily buzz of a commute in a sports car.

Working with neuroscientists and designers, Ford brought the research to life with the unique Ford Performance Buzz Car: a customised Ford Focus RS incorporating wearable and artificial intelligence technology to animate the driver’s emotions in real time across the car’s exterior. 

Watch the video here https://youtu.be/AFpt6jziFsU

“A roller coaster may be good for a quick thrill, but it’s not great for getting you to work every day,” said Dr Harry Witchel, Discipline Leader in Physiology. “This study shows how driving a performance car does much more than get you from A to B – it could be a valuable part of your daily wellbeing routine.”

Study participants who sat behind the wheel of a Ford Focus RS, Focus ST or Mustang experienced an average of 2.1 high-intensity buzz moments during a typical commute; this compared with an average of 3 buzz moments while riding on a roller coaster, 1.7 while on a shopping trip, 1.5 each while watching a Game of Thrones episode or a football match, and none at all while salsa dancing, fine dining or sharing a passionate kiss. 

For the research, Ford took one Focus RS and worked with Designworks to create the Buzz Car:

From concept, design and installation to software development and programming, the Buzz Car took 1,400 man-hours to create. Each “buzz moment” experienced by the driver – analysed using a real-time “emotional AI” system developed by leading empathic technology firm Sensum – produces a dazzling animation across almost 200,000 LED lights integrated into the car. The Buzz Car also features:

  • High-performance Zotac VR GO gaming PC
  • 110 x 500-lumen daylight-bright light strips
  • 82 display panels with 188,416 individually addressable LEDs

Driver state research

Researchers at the Ford Research and Innovation Center in Aachen, Germany are already looking into how vehicles can better understand and respond to drivers’ emotions. As part of the EUfunded ADAS&ME project, Ford experts are investigating how in-car systems may one day be aware of our emotions – as well as levels of stress, distraction and fatigue – providing prompts and warnings, and could even take control of the car in emergency situations.

“We think driving should be an enjoyable, emotional experience,” said Dr Marcel Mathissen, research scientist at Ford of Europe. “The driver-state research Ford and its partners are undertaking is helping to lead us towards safer roads and – importantly – healthier driving.”

Activity Buzz Moments *
Roller Coaster 3
Driving 2.1
Shopping 1.7
Game of Thrones 1.5
Football Game 1.5
Kissing 0
Salsa Dancing 0
Dining 0

* Average number of high-intensity buzz moments per participant

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Car that sees round corners

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Jaguar Land Rover is leading a £4.7 million (approximately R79 million) project to develop self-driving cars that can ‘see’ at blind junctions and through obstacles.

Britain’s biggest carmaker is leading a project called AutopleX to combine connected, automated and live mapping tech so more information is provided earlier to the self-driving car. This enables automated cars to communicate with all road users and obstacles where there is no direct view, effectively helping them see, so they can safely merge lanes and negotiate complex roundabouts autonomously.

Chris Holmes, Connected and Autonomous Vehicle Research Manager at Jaguar Land Rover said: “This project is crucial in order to bring self-driving cars to our customers in the near future. Together with our AutopleX partners, we will merge our connected and autonomous research to empower our self-driving vehicles to operate safely in the most challenging, real-world traffic situations. This project will ensure we deliver the most sophisticated and capable automated driving technology.”

Jaguar Land Rover is developing fully- and semi-automated vehicle technologies, offering customers a choice of an engaged or automated drive, while maintaining an enjoyable and safe driving experience. The company’s vision is to make the self-driving car viable in the widest range of real-life, on- and off-road driving environments and weather.

AutopleX will develop the technology through simulation and public road testing both on motorways and in urban environments in the West Midlands. Highways England, INRIX, Ricardo, Siemens, Transport for West Midlands and WMG at the University of Warwick join the AutopleX consortium, which was announced as part of Innovate UK’s third round of Connected and Autonomous Vehicle Funding in March 2018.

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