The power of the Internet of Things (IoT) to connect us to everyday objects and allow them to send and receive data has the potential to change the way we buy, sell, manage and service goods and commodities, writes SEBASTIAN ISAAC, Business Development Manager at Rectron.
Moving from a hardware first to a software first mindset
There has been a legacy of businesses focusing on hardware first, and of bigger businesses outsourcing various aspects of their products and services. The result is a functioning product that does what it’s meant to, but without the business functionality to monitor usage or have any further input in the customer’s experience.
The same businesses are beginning to see the benefits of including an IoT component into their products. For example, imagine operating an office automation business and being able to monitor toner usage in your customers’ devices so that you can deliver new cartridges before the customer even knows they need to be replaced. Or you may own a lighting company and thanks to real-time data monitoring, you may be able to find a problem and redevelop a lightbulb that many of your customers have been having trouble with. It changes the nature of your business from being purely a manufacturer or distributor, to being able to take responsibility for the full customer experience.
However, a lot of existing companies are trying to retrofit IoT technology into their products to take advantage of these benefits and, quite simply, because they need to in order to stay relevant. The problem with this is that if you have been in business for several years, your business model has probably been devised around the way you sell and service your products. Simply plugging IoT into your existing model is going to be difficult.
That’s where newer or more innovative companies have an advantage. Many of them are starting with a blank canvas and designing products with software and service at their core focus.
Tesla Motors embodies this way of thinking. The company designed its whole business around its car, in a ground-up approach. Tesla is in control of its entire ecosystem, from manufacturing through to aftersales service because IoT technology was part of its business model from the beginning. It’s a prime example of using IoT to take control of customer experience at every touchpoint, and making these customers’ lives as simple as possible by choosing to use this product.
Improved customer service and deeper insights
This highlights one of the two main advantages of incorporating IoT into your business: the positive impact it has on customer service. It’s a relatively easy way of looking after your customers by monitoring their usage of your product and then stepping in with assistance before they have to reach out to you. The knock-on effect of this is creating customer loyalty to your brand. This creates a proactive approach as opposed to our current reactive nature in business.
Beyond customer service, IoT can also be a useful tool for you to monitor and manage customer data and gain insights from this data. Alarm companies have been monitoring our homes using a form of IoT technology for years, and they have the potential to take this further by incorporating data collection, storage and analysis to develop a picture of how many houses are being broken into in each suburb. Although they are currently doing it, the incorporation of an IOT platform, allows them much more insight into the data they are able to collect. They then have the opportunity to work on their product offering and security strategies, to address this.
Companies involved in water management and electricity management are also ideally placed to take advantage of IoT. In South Africa, the City of Johannesburg has already rolled out approximately 92 000 smart meters and plans to deploy another 250 000 by the end of 2016. This can give the municipality important information about energy consumption in the area and per household – and the more broadly this is rolled out, the more information there is for the government to make decisions about energy regulations within the country. Apart from that, it’s also a useful tool for consumers to monitor their own energy consumption and manage it more effectively to cut costs. It’s already fairly common to have an app on your phone linking to your circuit board to turn off circuits that aren’t being used. And there is the potential to develop a similar system to manage water consumption too.
Addressing real, relevant problems
This shows that IoT innovation is not only a nice to have for improving customer service and consumer experience, but actually addresses real and relevant problems within the South African landscape. The good news is that we have a lot of young, innovative talent in the country ready to help us ride the IoT wave by developing new technology and looking at how to transform existing business models to incorporate it.
The technology on the backend is ready to roll. All you need to do now is start thinking beyond your existing business model and put IoT software and services at the centre of your business model. We’re not far away from making this connected world a reality – so the time is now to start innovating to make sure you’re riding the wave rather than being washed away.
Naspers feeds into Latin America’s tech funding
Movile will get $400m funding from the SA-based technology investment giant for iFood expansion.
Movile is to receive US$500-million in funding for iFood in the largest tech funding in Latin America to date. Naspers and Innova Capital have committed to invest $400m of new capital into Movile to use for further investment in iFood, the leading online food delivery platform in Latin America, of which Movile is a majority shareholder.
Movile and Just Eat have already invested $100m in iFood during 2018. iFood’s extraordinary growth and the vast market opportunity in Brazil and more broadly in Latin America has driven the increased investment commitment.
iFood’s monthly orders in Brazil have fed more than 9 million customers in the past twelve months, 16 times the nearest online competitor, in terms of daily active users. This means its partner restaurants are serving the biggest population of consumers ordering food in Latin America. iFood has 50 000 restaurant partners and uses 120 000 couriers.
The increased investment commitment from Naspers, Innova and Movile is expected to accelerate growth, speed up product development and innovation, and fuel geographical expansion for iFood across the region. The company’s vision is to gain deeper knowledge of consumers through artificial intelligence technology, to personalise the food delivery experience – and at a reduced price, because of improved logistics.
“Movile is very fortunate to have long-term investors who have supported us for the past decade to help achieve our goal of transforming the lives of more than one billion people and thus we are able to continually back iFood to ensure it remains the market leader,” said Fabricio Bloisi, Movile CEO.
“Our entire ecosystem of companies is focused on allocating resources and energy towards our one billion people goal. iFood is leading the way, fueling unprecedented growth through its innovative technology platform, providing consumers, couriers and restaurants with the best experience in food ordering and delivery.”
Larry Illg, CEO of Naspers Ventures, said: “iFood has established itself as a technology leader in Latin America and its success stacks up with some of the most innovative food companies that are leading regions in North America, Europe and Asia. We have been impressed by their execution in Brazil and remain committed to backing the company on its path to transform the entire food chain to better serve consumers.”
Online food delivery is experiencing massive expansion globally. According to latest reported results, Grubhub grew daily average orders 39% year-on-year, reaching over 416 000 orders per day. In Latin America, iFood has reached 390 000 orders per day just in Brazil in the last week of October, compared with 183 000 in October 2017, representing 109% growth.
iFood CEO Carlos Moyses said: “We want our consumers to have an amazing delivery experience from the moment they order their food to the moment it arrives. Our partners – the restaurants and delivery fleet – make that happen by living our purpose of improving people’s lives using our services.
“iFood exists for our customers and, with an increased investment commitment of this size, we will be able to build out our state of the art technology platform, and increase our courier and restaurant partners to even better serve our current and future customers in Latin America.”
Hide your sheep, Spyro is reigniting
Spyro, the iconic purple dragon that entertained living rooms worldwide in the late ‘90s, is making a return with the release of Spyro Reignited Trilogy.
Spyro Reignited Trilogy introduces players to a fully remastered game collection with a re-imagined cast of characters, animations, environments, new lighting and recreated cinematics—all inHD. Now fans can explore more than 100 lush environments filled with new detail, that brings the Dragon Realms and Avalar to life . The trilogy is available for PlayStation 4, PlayStation 4 Pro and the family of Xbox One devices from Microsoft, including the Xbox One X.
South African distributors Megarom provided the followjng information:
In Spyro Reignited Trilogy, lead developer Toys For Bob is giving fans an all scaled-up version of the original three Spyro games that started it all, Spyro the Dragon, Spyro 2: Ripto’s Rage! and Spyro: Year of the Dragon, but with a modern-day feel that makes it fresh and fun for today’s player. Adding to the fun, voice actor Tom Kenny is returning to the franchise as the voice of Spyro in all three remastered games. Longtime fans will be treated to Toys For Bob’s reimagined version of the classic soundtracks, in addition to an all-new title-screen theme from original soundtrack composer Stewart Copeland.
Additionally, the new game brings an in-game audio feature that allows players to switch between the original and the newly remastered soundtracks, for those who want a more classic gameplay experience. Players can simply fly in to the “options menu” at any time during gameplay, unleash their preferred nostalgic or scaled-up groove, and glide right back into the Spyro action without losing saved data.
“It’s been a real pleasure to bring back one of most iconic video game characters of all time through the Spyro Reignited Trilogy,” said Paul Yan, Co-Studio Head at Toys For Bob. “We’ve poured everything we’ve got into making sure every detail was done right to deliver a great Spyro experience for fans. We hope players will have as much fun revisiting the Spyro world and characters as we did remastering them.”
In the road up to the official release of Spyro Reignited Trilogy, Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, created a first-of-its-kind, life-sized, fire-breathing and talking Spyro Dragon drone. The drone took off from “Stone Hill” castle near New York City, spreading his wings across the U.S. to explore the cities and iconic landscapes that resemble levels and themes from the original Spyro games. As part of the tour, the Spyro drone chased sheep, fired up some BBQ and delivered an early copy of Spyro Reignited Trilogy to fellow O.G. and entertainment icon, Snoop Dogg. Highlights from the Spyro drone’s delivery to Snoop Dogg can be found here.
“Fans have been asking Activision to bring Spyro back for some time now. The response to Spyro Reignited Trilogy has been great thus far, and we’re absolutely thrilled that we’re able to continue to reimagine and reinvigorate some of the most iconic videogames and characters of all time with our remastered experiences,” said Steve Young, Chief Revenue Officer at Activision. “With this year being the 20th anniversary of Spyro, there’s no better time to pay homage to everyone’s favorite purple dragon.”
The Spyro community is invited to geek out and elevate their fandom even further through the elite global partnerships from the Activision Blizzard Consumer Products Group (ABCPG). Collaborations with Funko, Traly Pins, Exquisite Gaming, KidRobot, USAopoly, Trends International, Rubber Road, and Changes have created new avenues for fans to share their love for the return of Spyro, the original roast master. Spyro consumer products across apparel, collectibles, figurines and more are now available at retailers worldwide. Fans can also take advantage of the GameStop exclusive Spyro TOTAKU Collection.