The Internet of Things is one of the latest buzzwords in the IT industry. It promises to transform how we live and work, but for some its still very difficult to understand. VINCE RESENTE, Enterprise Technology Specialist at Intel attempts to demystify the IoT.
Ah, the Internet of Things. It’s the topic on everyone’s lips – the buzzword of the year. It promises to transform the way we live and work, to free us from mundane tasks, and create entirely new jobs in entirely new industries.
Ask anyone in technology to explain the IoT and they’ll probably use words like sensors, big data and networks, and tell you how, together, these produce real-time insights and business intelligence.
No wonder the man on the street isn’t as excited about the IoT as those in the industry are. For something that is expected to have massive impacts on the lives of every person on the planet, the IoT should be easier to understand.
Demystifying the IoT
The high-level definition of the IoT is a collection of sensors that feed information into a database to make sense of things.
That’s not the most user-friendly explanation.
Let’s rather think of the IoT as a human body – we’ll call him John.
John’s central nervous system is the database and his senses (sight, smell, touch, etc) are, well, the sensors.
When information enters John’s nervous system (database) through his senses (sensors), he interprets it immediately and responds accordingly – he pulls his hand away from a hot stove; he sidesteps an uncovered manhole; he turns down the volume on the TV if it’s too loud.
The heat from the plate, the sight of the open manhole, and the TV volume is all data, which John analyses in real-time, allowing him to make instant decisions. He uses this information to protect himself by predicting outcomes before they occur – like falling into the manhole and seriously injuring himself.
Making businesses smarter
This is, in essence, how the IoT works.
Businesses in any vertical can monitor and analyse just about any variable. This analysis allows them to make better business decisions in response to changing conditions, in real time. They can also predict what is likely to happen in the future and put measures in place to protect themselves from financial loss or to better position themselves to leverage future opportunities.
These decisions – or business intelligence – keep them ahead of their competitors, help them save time and money through unnecessary downtime, and ensure their systems always perform optimally.
Let’s consider some of the variables a courier company – we’ll call it ABCDeliveries – might monitor. By monitoring traffic patterns through apps like Waze, GPS data and traffic light sensors, ABCDeliveries can calculate the fastest route between destinations, saving it time on the road and allowing it to complete more deliveries in a day, which equates to more revenue. By monitoring the weather, ABCDeliveries will know when to move packages undercover to prevent damage from rain or hail, saving it money in insurance claims.
A key aspect of the IoT is that big data is time-stamped. Traffic information from yesterday is useless to ABCDeliveries today. It needs to know what is happening right now so that it can react appropriately.
Humans as sensors
Thousands of South Africans use the IoT every day, possibly without realising it. Anyone who travels with the Waze navigation app is essentially part of a bigger IoT ecosystem.
Users opt in to share their movements and to report road hazards, faulty traffic lights and police sightings, meaning they are, essentially, the sensors that submit data – of John’s senses. This information is disseminated to other Waze users travelling on the same route.
If 20 people give a hazard report a thumbs up, it’s likely still there. If 10 give it a thumbs down, it’s probably not and Waze will remove it from the hazard list. That’s a big data decision made in real time in response to data coming in from thousands of sensors.
The effects? People are able to avoid congested roads and discover new routes that get them to work faster. Imagine how much simpler our lives will be when we can look inside our fridges from our phones while doing grocery shopping, or when we can turn on the heaters from work to arrive to a warm home in winter?
There is not a single vertical that will not benefit from the IoT, but we first need to understand how it works so that we can get more people excited about it – and more people developing for it – so we can all realise these benefits sooner.
As selfie cameras rise, so must selfie etiquette
Selfies were once a sign of narcissism or self-obsession. Now they are the new normal, writes ARTHUR GOLDSTUCK.
You can blame Oxford Dictionaries for making the “selfie” respectable. After all, being named Word of the Year, as it was in 2013, does tend to soften some of the self-consciousness in this most self-conscious of actions.
Once seen as a symbol of narcissism and self-obsession, it is now the new normal, to the extent that most smartphones are sold on the basis of the front camera. Or, as that feature is now almost universally named by manufacturers, the “selfie camera”.
I was one of the hold-outs, having a near-allergy to the selfie. I still resist, but succumb more often than I would like. The reason for continued resistance is that it remains a big leap from the word becoming respectable to the action itself shedding its narcissistic image.
For most, it’s already happened, and for that you can blame Ellen DeGeneres. She choreographed the most famous group selfie yet at the 2014 Oscars, when she roped a bunch of actors into a group selfie, using the then-new Samsung Galaxy S5 smartphone. Her tweet of the photo became what was then the most retweeted posting ever on Twitter, and was estimated to have been worth a million dollars in marketing value to Samsung.
Ironically, it was Samsung’s up-and-coming challenger, Huawei, that came up with a new word for this type of selfie: the “groufie”. Thanks to an 8 Megapixel front camera on the new Huawei Ascend P7 camera that year which took the highest quality selfies – and groufies – possible on a smartphone at the time.
It didn’t end there, and selfies and groufies have morphed into variations like selfscapes (selfie in a landscape), skyfies (selfies from the air, using remote controlled devices) and jerkies (selfies to make an idiot out of yourself). I invented all of those on the fly, so it’s easy to imagine a new word emerging for every type of selfie.
Continue reading about selfie improvements through the years.
Mickey’s 90th for SA
Disney Africa announced the local launch of the Mickey the True Original campaign, joining the global festivities honouring 9 decades of Mickey Mouse, his heritage, personality and status as a pop-culture icon.
As 18 November 2018 marks 90 years since his first appearance in Steamboat Willie in November 1928, a series of world-wide celebrations will be taking place this year and South Africa is no different.
The campaign will come to life with engaging content and events that embrace Mickey’s impact on the past, present and future. The local festivities kick off in earnest this month, leading up to Mickey’s 90th anniversary on 18 November 2018 and beyond:
- An exclusive local design project where ten highly talented South African artists will apply their own inspiration and artistic interpretation on 6-foot Mickey Mouse statues.
- Once revealed to the public, the statues will form part of the Mickey the True Original South African Exhibition, inspired by Mickey’s status as a ‘true original’ and his global impact on popular culture. The exhibition will travel to 3 cities and delight fans and families alike as they journey with Mickey over the years. Featuring 4 sections highlighting Mickey’s innovation, his evolution, influence on fashion and also pop culture, the exhibition is in collaboration with Samsung and Edgars, and will visit:
o Sandton City, Centre Court: 28 September – 14 October
o Gateway Theatre of Shopping, Expo Explore Court: 19 October – 11 November
o Canal Walk Shopping Centre. Centre Court: 16 November – 26 November
- Samsung continues their collaboration with Disney as they honour Mickey’s 90th anniversary nationally at all Samsung and Edgars Stores. Entitled Unlocking the Imagination, fans are encouraged to visit these stores, take a selfie with a giant Mickey plush toy using their Samsung Galaxy Note9 and stand a chance to win not only a giant Mickey plush, but also an international family trip. Visit www.Samsung.com for more information
- Mickey’s 90th Spectacular, a two-hour prime-time special, will be screened on M-Net 101 later this year. The elegant affair will feature star-studded musical performances, moving tributes and never-before-seen short films. Superstars from music, film and television will join the birthday fun for the internationally beloved character.
- In addition, look out for special programming on Mickey’s birthday (18 November) across Disney Channel (DStv, Channel 303), Disney XD (DStv, Channel 304) and Disney Junior (DStv, Channel 309).
- In retailers, Edgars will be stocking a complete collection of trendy fashion, accessories and footwear for the whole family, inspired entirely by Mickey Mouse.
- Mickey will be the central theme of an in-store campaign nationwide this November and December, with brand new products, apparel, toys, as well as titles from Disney Publishing Worldwide, including books, arts & crafts and comics
- Discovery Vitality and Disney are celebrating healthy, happy families this festive season by offering helpful and exciting tips and tricks on how to eat nutritious, yet delicious, foods, all inspired by Mickey. There’s also a trip to Disneyland Paris up for grabs. Log on to www.discovery.co.za/vitality for information.
- And much more – check the press for updates
“Binding generations together more than any other animated character, Mickey Mouse is the “True Original” who reminds people of all ages of the benefits of laughter, optimism and hope,” says Christine Service, Senior Vice President and Country Manager of The Walt Disney Company Africa. “With his universal appeal and ability to emotionally connect with generations all over the world, no other character quite occupies a similar space in the hearts and minds of a global fan base and we are thrilled to be sharing these local festivities.”
Mickey’s birthday is celebrated in honour of the release of his first theatrical film, Steamboat Willie, on 18th November 1928, at the Colony Theatre in New York City. Since then, he has starred in more than 100 cartoons and can currently be seen on Disney Channel (DStv, Channel 303) in the Mickey Mouse cartoon series and on Disney Junior (DStv, Channel 309) in Mickey and the Roadster Racers.
South African fans are encouraged to share their Mickey Mouse moments on social media using the hashtag#Mickey90Africa.