At last week’s IFA 2016 expo in Berlin, Alcatel launched the Shine Lite, a feature-rich smartphone aimed at tech-savvy young consumers.
Alcatel says it created the Shine Lite “to meet the needs of price-conscious twenty-somethings with an eye for style and a need for functionality that’s intuitive, secure and fun”. It includes a fingerprint scanner and front flash, in a budget-priced device.
“Our aim was to develop a high-end product without a high-end price, and we’ve done just that,” says Nicolas Zibell, General Manager of International Business and President of TCL Communication. “Shine Lite has flagship-product design and relevant features, tailored to meet the needs of our Gen Z consumers who look for a combination of style and substance, without a hefty price-tag.”
Alcatel provided the following information:
For young consumers who want to impress friends or make a statement in their first job, Shine Lite offers a sophisticated symmetrical design with 2.5D glass on both sides and stylish metal frame, while a fingerprint scanner on the back helps users to effortlessly access their phones.
Shine Lite comes with an exceptional 5-inch HD IPS display that provides vivid, true colour photos and graphics. The advanced technology offers enhanced security with a fingerprint scanner that unlocks users’ phones quickly and discreetly, and gives access to a private Safe-box, where users can store private photos, videos, music and documents. Users’ fingerprints can also be preprogrammed to launch up to five favourite apps directly from standby mode.
Offering a front flash, unusual at this price point, Shine Lite produces brightly lit selfies that can be easily accessed via a dedicated Selfie Album, where user can generate fun selfie videos called Face Show. A dual-tone flash for the 13 MP rear camera assures the most natural-looking, balanced light for photographs. Meanwhile, the Split Catcher app creates a multi-view collage, allowing users to capture the scene with both front and rear cameras.
Shine Lite is available in a range of colours – Pure White, Prime Black, Satin Gold, Gold Duo and Silver Duo – and offers affordable luxury in the smartphone market.
New iPhone pricing for SA
The iStore has announced that the latest iPhones, the Xs and Xs Max, can now be pre-ordered at www.myistore.co.za , and will be available in stores starting 28 September 2018.
|iPhone Xs and iPhone Xs Max feature 5.8-inch and 6.5-inch Super Retina displays that offer remarkable brightness and true blacks while showing 60 percent greater dynamic range in HDR photos. iPhone Xs and iPhone Xs Max have an improved dual camera system that offers breakthrough photo and video features, A12 Bionic chip with next-generation Neural Engine, faster Face ID, wider stereo sound, longer battery life, splash and water resistance,
Pre-orders will be open for cash purchases and on iStore’s revised payment plan in partnership with FNB Credit Card, allowing customers to pay off their iPhone at a reduced interest rate. However, the contract period is 37 months rather than the usual 24 months.
Accenture opens Fjord design centre in Johannesburg
Accenture has launched its first design and innovation studio on African soil, Fjord Johannesburg.
The company says the move significantly expands its design capabilities and demonstrates its commitment to unlocking Africa’s innovation potential through the creation of experiences that redefine industries in our constantly evolving digital era.
The new studio, opening in November, will be located at Accenture’s new 3875m² offices in Waterfall. It will be led by Marcel Rossouw, design director and studio lead for Fjord Johannesburg.
Said Rossouw, “Brands are constantly asking, ’how does one take a business need or problem, build that out into a definition of a service experience, and then bring it to market?’ It’s about re-engineering existing service experiences, identifying customer needs, prototyping rapidly, iterating often and proving or disproving assumptions. But it’s also about getting feedback from customers. The combination of these factors helps companies advance towards the ultimate service experience.”
Fjord is the design and innovation consultancy of Accenture Interactive. The Johannesburg location marks its 28th design studio globally, solidifying its position as the world’s leading design powerhouse.
Working in the same location as Accenture Interactive will allow Fjord to fuse its core design strategy DNA with the digital agency’s expertise in marketing, content and commerce to create and deliver the best customer experiences for the world’s leading brands.
Accenture Interactive Africa‘s blend of intelligent design and creative use of technology has already been used by some of South Africa’s largest and most prominent brands, including Alexander Forbes, Discovery, MultiChoice and Nedbank. The digital agency has also earned industry accolades for its innovative and compelling business results, most notably two gold awards in the Service Design category at the 2017 and 2018 Loeries awards.
“Great design tells great stories,” says Wayne Hull, managing director of Accenture Digital and Accenture Interactive lead in Africa. “It unifies a brand, drives innovation and makes the brand or service distinctive and hyper-relevant in both the digital and physical worlds. This is critical to achieving results. Having Fjord Johannesburg as part of Accenture Interactive, and collaborating with all of Accenture Africa, will provide unique experiences and forward-thinking capabilities for our clients.”
“Businesses in South Africa are becoming more design-aware and are looking to take greater advantage of design skills to compete with the rest of the world,” said Thomas Müller, head of Europe, Africa and Latin America at Fjord. “We’re excited to open our first design studio on the continent and to be part of an emerging market that is ripe for design and innovation, and open for business. Developing markets like South Africa are challenging assumptions and norms about what digital services and products are meant to be, and we’ll strive to put design at the heart of the innovation being produced there.”