When many think of “the cloud”, they think of the Internet or data storage. But the cloud is evolving into a human resource – the “human cloud” – and changing the way we work, writes ANDRE HUGO, Co-founder and Chief Jammer at M4JAM.
Thanks to mobile technology, workers are no longer bound to their desks, offices, countries or even full-time jobs. Instead, they can work within the human cloud on any connected device. This gives them the power to choose what work to do and when to do it. Simultaneously, the human cloud allows your brand or business to access staff on demand, creating the flexibility to manage your workforce in accordance with client demand. It’s a win-win as we take a step beyond cloud-based businesses to cloud-based workforces.
At its core, this cloud-based workforce links to the idea of crowdsourcing. It’s about connecting brands and businesses to a community of willing workers (rather than employees) who could be anywhere in the world, provided they have an internet connection, and who are rewarded solely for their output.
Globally, there are several crowdsourcing businesses tapping into the human cloud model to fulfill a range of client requirements. Upwork (previously Elance) connects its four million clients with 10 million freelancers around the world to complete three million tasks annually, ranging from writing to programming. Kaggle brings together a community of data scientists from over 100 countries who compete with one another to solve complex data science problems for industries ranging from financial services to energy and retail. Similarly, 10EQS connects clients with global top talent in a structured, online collaboration environment to get answers to business questions quickly and inexpensively.
For businesses, that’s one of the biggest drawcards of the human cloud: quick results from real people, without breaking the bank. It’s this vision that we had in mind when launching M4JAM – a “microjobbing” platform that has racked up a community of more than 100 000 active “jobbers” in just over a year, who complete tasks ranging from surveys to point of interest validation and mystery shopping. The real differentiator for M4JAM is that the majority of our jobbers come from developing markets across Africa, which presents clients wanting to expand into the continent with real-time insights into these markets.
With this in mind, there is also potential for the human cloud to expand in other developing markets like India, Brazil and Mexico. Not only are they fertile breeding ground to grow your business or brand when you have the right insights, but there is also an untapped pool of resources ready to complete your business tasks as and when you need them.
Beyond gaining insights from these markets, the human cloud also provides you with the opportunity to address the potential skills shortage that exists when your permanent, paid employees simply don’t have the time or experience to do the work required. You’re no longer constrained by a bricks-and-mortar workspace – you can get the work you need from the cloud-based workforce.
This is particularly useful for small and medium enterprises (SMEs) that need the manpower and real-time insights to keep up with their biggest competitors, but lack the funds to hire a substantial permanent workforce. The ability to draw from a pool of international workers, along with the flexibility and all-round cost savings, make it a “no-brainer” that SMEs should be going the human cloud route.
Those who have already seen the power of the human cloud can advocate for its power to eliminate skills shortages, ease unemployment and change the way work and business is done. There is no doubt the need to navigate this new way of doing things to fully harness this power for both the employer and the new workforce. However, there is also no doubt that as businesses and brands continue this new model, the human workforce will become the driving force.
It’s another way the cloud is making it rain for employers and workers alike.
When will we stop calling them phones?
If you don’t remember when phones were only used to talk to people, you may wonder why we still use this term for handsets, writes ARTHUR GOLDSTUCK, on the eve of the 10th birthday of the app.
Do you remember when handsets were called phones because, well, we used them to phone people?
It took 120 years from the invention of the telephone to the use of phones to send text.
Between Alexander Graham Bell coining the term “telephone” in 1876 and Finland’s two main mobile operators allowing SMS messages between consumers in 1995, only science fiction writers and movie-makers imagined instant communication evolving much beyond voice. Even when BlackBerry shook the business world with email on a phone at the end of the last century, most consumers were adamant they would stick to voice.
It’s hard to imagine today that the smartphone as we know it has been with us for less than 10 years. Apple introduced the iPhone, the world’s first mass-market touchscreen phone, in June 2007, but it is arguable that it was the advent of the app store in July the following year that changed our relationship with phones forever.
That was the moment when the revolution in our hands truly began, when it became possible for a “phone” to carry any service that had previously existed on the World Wide Web.
Today, most activity carried out by most people on their mobile devices would probably follow the order of social media in first place – Facebook, Twitter, Instagram and LinkedIn all jostling for attention – and instant messaging in close second, thanks to WhatsApp, Messenger, SnapChat and the like. Phone calls – using voice that is – probably don’t even take third place, but play fourth or fifth fiddle to mapping and navigation, driven by Google Maps and Waze, and transport, thanks to Uber, Taxify, and other support services in South Africa like MyCiti, Admyt and Kaching.
Despite the high cost of data, free public Wi-Fi is also seeing an explosion in use of streaming video – whether Youtube, Netflix, Showmax, or GETblack – and streaming music, particularly with the arrival of Spotify to compete with Simfy Africa.
Who has time for phone calls?
The changing of the phone guard in South Africa was officially signaled last week with the announcement of Vodacom’s annual results. Voice revenue for the 2018 financial year ending 31 March had fallen by 4.6%, to make up 40.6% of Vodacom’s revenue. Total revenue had grown by 8.1%, which meant voice seriously underperformed the group, and had fallen by 4% as a share of revenue, from 2017’s 44.6%.
The reason? Data had not only outperformed the group, increasing revenue by 12.8%, but it had also risen from 39.7% to 42.8% of group revenue,
This means that data has not only outperformed voice for the first time – as had been predicted by World Wide Worx a year ago – but it has also become Vodacom’s biggest contributor to revenue.
That scenario is being played out across all mobile network operators. In the same way, instant messaging began destroying SMS revenues as far back as five years ago – to the extent that SMS barely gets a mention in annual reports.
Data overtaking voice revenues signals the demise of voice as the main service and key selling point of mobile network operators. It also points to mobile phones – let’s call them handsets – shifting their primary focus. Voice quality will remain important, but now more a subset of audio quality rather than of connectivity. Sound quality will become a major differentiator as these devices become primary platforms for movies and music.
Contact management, privacy and security will become critical features as the handset becomes the storage device for one’s entire personal life.
Integration with accessories like smartwatches and activity monitors, earphones and earbuds, virtual home assistants and virtual car assistants, will become central to the functionality of these devices. Why? Because the handsets will control everything else? Hardly.
More likely, these gadgets will become an extension of who we are, what we do and where we are. As a result, they must be context aware, and also context compatible. This means they must hand over appropriate functions to appropriate devices at the appropriate time.
I need to communicate only using my earpiece? The handset must make it so. I have to use gesture control, and therefore some kind of sensor placed on my glasses, collar or wrist? The handset must instantly surrender its centrality.
There are numerous other scenarios and technology examples, many out of the pages of science fiction, that point to the changing role of the “phone”. The one thing that’s obvious is that it will be silly to call it a phone for much longer.
MTN 5G test gets 520Mbps
MTN and Huawei have launched Africa’s first 5G field trial with an end-to-end Huawei 5G solution.
The field trial demonstrated a 5G Fixed-Wireless Access (FWA) use case with Huawei’s 5G 28GHz mmWave Customer Premises Equipment (CPE) in a real-world environment in Hatfield Pretoria, South Africa. Speeds of 520Mbps downlink and 77Mbps uplink were attained throughout respectively.
“These 5G trials provide us with an opportunity to future proof our network and prepare it for the evolution of these new generation networks. We have gleaned invaluable insights about the modifications that we need to do on our core, radio and transmission network from these pilots. It is important to note that the transition to 5G is not just a flick of a switch, but it’s a roadmap that requires technical modifications and network architecture changes to ensure that we meet the standards that this technology requires. We are pleased that we are laying the groundwork that will lead to the full realisation of the boundless opportunities that are inherent in the digital world.” says Babak Fouladi, Group Chief Technology & Information Systems Officer, at MTN Group.
Giovanni Chiarelli, Chief Technology and Information Officer for MTN SA said: “Next generation services such as virtual and augmented reality, ultra-high definition video streaming, and cloud gaming require massive capacity and higher user data rates. The use of millimeter-wave spectrum bands is one of the key 5G enabling technologies to deliver the required capacity and massive data rates required for 5G’s Enhanced Mobile Broadband use cases. MTN and Huawei’s joint field trial of the first 5G mmWave Fixed-Wireless Access solution in Africa will also pave the way for a fixed-wireless access solution that is capable of replacing conventional fixed access technologies, such as fibre.”
“Huawei is continuing to invest heavily in innovative 5G technologies”, said Edward Deng, President of Wireless Network Product Line of Huawei. “5G mmWave technology can achieve unprecedented fiber-like speed for mobile broadband access. This trial has shown the capabilities of 5G technology to deliver exceptional user experience for Enhanced Mobile Broadband applications. With customer-centric innovation in mind, Huawei will continue to partner with MTN to deliver best-in-class advanced wireless solutions.”
“We are excited about the potential the technology will bring as well as the potential advancements we will see in the fields of medicine, entertainment and education. MTN has been investing heavily to further improve our network, with the recent “Best in Test” and MyBroadband best network recognition affirming this. With our focus on providing the South Africans with the best customer experience, speedy allocation of spectrum can help bring more of these technologies to our customers,” says Giovanni.