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Human cloud raining jobs

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When many think of “the cloud”, they think of the Internet or data storage. But the cloud is evolving into a human resource  – the “human cloud” – and changing the way we work, writes ANDRE HUGO, Co-founder and Chief Jammer at M4JAM.

Thanks to mobile technology, workers are no longer bound to their desks, offices, countries or even full-time jobs. Instead, they can work within the human cloud on any connected device. This gives them the power to choose what work to do and when to do it. Simultaneously, the human cloud allows your brand or business to access staff on demand, creating the flexibility to manage your workforce in accordance with client demand. It’s a win-win as we take a step beyond cloud-based businesses to cloud-based workforces.

At its core, this cloud-based workforce links to the idea of crowdsourcing. It’s about connecting brands and businesses to a community of willing workers (rather than employees) who could be anywhere in the world, provided they have an internet connection, and who are rewarded solely for their output.

Globally, there are several crowdsourcing businesses tapping into the human cloud model to fulfill a range of client requirements. Upwork (previously Elance) connects its four million clients with 10 million freelancers around the world to complete three million tasks annually, ranging from writing to programming. Kaggle brings together a community of data scientists from over 100 countries who compete with one another to solve complex data science problems for industries ranging from financial services to energy and retail. Similarly, 10EQS connects clients with global top talent in a structured, online collaboration environment to get answers to business questions quickly and inexpensively.

For businesses, that’s one of the biggest drawcards of the human cloud: quick results from real people, without breaking the bank. It’s this vision that we had in mind when launching M4JAM – a “microjobbing” platform that has racked up a community of more than 100 000 active “jobbers” in just over a year, who complete tasks ranging from surveys to point of interest validation and mystery shopping. The real differentiator for M4JAM is that the majority of our jobbers come from developing markets across Africa, which presents clients wanting to expand into the continent with real-time insights into these markets.

With this in mind, there is also potential for the human cloud to expand in other developing markets like India, Brazil and Mexico. Not only are they fertile breeding ground to grow your business or brand when you have the right insights, but there is also an untapped pool of resources ready to complete your business tasks as and when you need them.

Beyond gaining insights from these markets, the human cloud also provides you with the opportunity to address the potential skills shortage that exists when your permanent, paid employees simply don’t have the time or experience to do the work required. You’re no longer constrained by a bricks-and-mortar workspace – you can get the work you need from the cloud-based workforce.

This is particularly useful for small and medium enterprises (SMEs) that need the manpower and real-time insights to keep up with their biggest competitors, but lack the funds to hire a substantial permanent workforce. The ability to draw from a pool of international workers, along with the flexibility and all-round cost savings, make it a “no-brainer” that SMEs should be going the human cloud route.

Those who have already seen the power of the human cloud can advocate for its power to eliminate skills shortages, ease unemployment and change the way work and business is done. There is no doubt the need to navigate this new way of doing things to fully harness this power for both the employer and the new workforce. However, there is also no doubt that as businesses and brands continue this new model, the human workforce will become the driving force.

It’s another way the cloud is making it rain for employers and workers alike.

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How we use phones to avoid human contact

A recent study by Kaspersky Lab has found that 75% of people pick up their connected device to avoid conversing with another human being.

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Connected devices are becoming essential to keeping people in contact with each other, but for many they are also a much-needed comfort blanket in a variety of social situations when they do not want to interact with others. A recent survey from Kaspersky Lab has confirmed this trend in behaviour after three-quarters of people (75%) admitted they use a device to pretend to be busy when they don’t want to talk to someone else, showing the importance of keeping connected devices protected under all circumstances. 

Imagine you’ve arrived at a bar and you’re waiting for your date. The bar is busy, and people are chatting all around you. What do you do now? Strike up a conversation with someone you don’t know? Grab your phone from your pocket or handbag until your date arrives to keep yourself busy? Why talk to humans or even make eye-contact with someone else when you can stare at your connected device instead?

The truth is, our use of devices is making it much easier to avoid small talk or even be polite to those around us, and new Kaspersky Lab research has found that 72% of people use one when they do not know what to do in a social situation. They are also the ‘go-to’ distraction for people even when they aren’t trying to look busy or avoid someone’s eye. 46% of people admit to using a device just to kill time every day and 44% use it as a daily distraction.

In addition to just being a distraction, devices are also a lifeline to those who would rather not talk directly to another person in day-to-day situations, to complete essential tasks. In fact, nearly a third (31%) of people would prefer to carry out tasks such as ordering a taxi or finding directions to where they need to go via a website and an app, because they find it an easier experience than speaking with another person.

Whether they are helping us avoid direct contact or filling a void in our daily lives, our constant reliance on devices has become a cause for panic when they become unusable. A third (34%) of people worry that they will not be able to entertain themselves if they cannot access a connected device. 12% are even concerned that they won’t be able to pretend to be busy if their device is out of action.

Dmitry Aleshin, VP for Product Marketing, Kaspersky Lab said, “The reliance on connected devices is impacting us in more ways than we could have ever expected. There is no doubt that being connected gives us the freedom to make modern life easier, but devices are also vital to help people get through different and difficult social situations. No matter what your ‘connection crutch’ is, it is essential to make sure your device is online and available when you need it most.”

To ensure your device lifeline is always there and in top health – no matter what the reason or situation – Kaspersky Security Cloud keeps your connection safe and secure:

·         I want to use my device while waiting for a friend – is it secure to access the bar’s Wi-Fi?

With Kaspersky Security Cloud, devices are protected against network threats, even if the user needs to use insecure public Wi-Fi hotspots. This is done through transferring data via an encrypted channel to ensure personal data safety, so users’ devices are protected on any connection.

·         Oh no! I’m bored but my phone’s battery is getting low – what am I going to do?

Users can track their battery level thanks to a countdown of how many minutes are left until their device shuts down in the Kaspersky Security Cloud interface. There is also a wide-range of portable power supplies available to keep device batteries charged while on-the-go.

·         I’ve lost my phone! How will I keep myself entertained now?

Should the unthinkable happen and you lose or have your phone stolen, Kaspersky Security Cloud can track and protect your device from data breaches, for complete peace of mind. Remote lock and locate features ensure your device remains secure until you are reunited.

 

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Five key biometric facts

Due to their uniqueness, fingerprints are being used more and more to quickly identify and ensure the security of customers. CLAUDE LANGLEY, Regional Sales Manager, for Africa at HID Global Biometrics, outlines five facts about the technology.

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How many times in a day are you expected to identify yourself? From when you arrive at work you are required to sign in, visiting your bank, receiving healthcare services… The list is endless. When a system knows who you are, you are able to do any number common, everyday activities. Your identity is unique and precious. It is also easily stolen and the target of many hackers across the globe. Technology is constantly evolving alongside the criminal element, always looking for ways to protect data and identity. One such solution happens to be biometrics and it is rapidly gaining traction in our increasingly complex modern world.

Reliable, secure and fundamentally YOU, unique biometric traits such as fingerprints are being used by banks, enterprises and consumers to verify identity. Biometric solutions offer significant identity protection because they use unique biological details to ensure an account is only accessed by the account holder, a door only opened by the owner. Here are five things that are little known about this technology…

  • The uncut identity. Your fingerprint is unique to you. Nobody can use a copy of it to impersonate you. Good technology is capable of scanning down into the layers of the fingertip to differentiate unique elements of a person’s fingerprint, this data is then encrypted and used as a key to unlocking whichever physical or virtual door that the biometric system protects.
  • The living proof. No, there is nothing to the stories of fingerprints being used without their owner’s knowledge or permission. Biometric solutions can use specific variables to determine if the finger used to access the system is that of a present, living person.  A copy or a fake cannot be used to access a cutting-edge biometric solution.
  • Easy and convenient. Queues and documents and paperwork may well be a thing of the past should biometrics take a firmer grip of government and banking systems. The process of registering is easy, and access to identity documents and records is yours alone.
  • Security blanket. A thousand passwords and a hundred post-it notes stuck on walls and drawers.  An excel file with a list of sites and applications and their corresponding passwords, all a thing of the past.  Nobody needs to remember their password with biometrics, they only need to show up.
  • Anywhere is cool. Schools, airports, networks, offices, homes, toilets, banks, libraries, governments, border controls, immigration services, call centres, hospitals and even clubs and pubs – knowing “who” matters and biometrics can quickly and conveniently confirm your identity where needed.

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