When many think of “the cloud”, they think of the Internet or data storage. But the cloud is evolving into a human resource – the “human cloud” – and changing the way we work, writes ANDRE HUGO, Co-founder and Chief Jammer at M4JAM.
Thanks to mobile technology, workers are no longer bound to their desks, offices, countries or even full-time jobs. Instead, they can work within the human cloud on any connected device. This gives them the power to choose what work to do and when to do it. Simultaneously, the human cloud allows your brand or business to access staff on demand, creating the flexibility to manage your workforce in accordance with client demand. It’s a win-win as we take a step beyond cloud-based businesses to cloud-based workforces.
At its core, this cloud-based workforce links to the idea of crowdsourcing. It’s about connecting brands and businesses to a community of willing workers (rather than employees) who could be anywhere in the world, provided they have an internet connection, and who are rewarded solely for their output.
Globally, there are several crowdsourcing businesses tapping into the human cloud model to fulfill a range of client requirements. Upwork (previously Elance) connects its four million clients with 10 million freelancers around the world to complete three million tasks annually, ranging from writing to programming. Kaggle brings together a community of data scientists from over 100 countries who compete with one another to solve complex data science problems for industries ranging from financial services to energy and retail. Similarly, 10EQS connects clients with global top talent in a structured, online collaboration environment to get answers to business questions quickly and inexpensively.
For businesses, that’s one of the biggest drawcards of the human cloud: quick results from real people, without breaking the bank. It’s this vision that we had in mind when launching M4JAM – a “microjobbing” platform that has racked up a community of more than 100 000 active “jobbers” in just over a year, who complete tasks ranging from surveys to point of interest validation and mystery shopping. The real differentiator for M4JAM is that the majority of our jobbers come from developing markets across Africa, which presents clients wanting to expand into the continent with real-time insights into these markets.
With this in mind, there is also potential for the human cloud to expand in other developing markets like India, Brazil and Mexico. Not only are they fertile breeding ground to grow your business or brand when you have the right insights, but there is also an untapped pool of resources ready to complete your business tasks as and when you need them.
Beyond gaining insights from these markets, the human cloud also provides you with the opportunity to address the potential skills shortage that exists when your permanent, paid employees simply don’t have the time or experience to do the work required. You’re no longer constrained by a bricks-and-mortar workspace – you can get the work you need from the cloud-based workforce.
This is particularly useful for small and medium enterprises (SMEs) that need the manpower and real-time insights to keep up with their biggest competitors, but lack the funds to hire a substantial permanent workforce. The ability to draw from a pool of international workers, along with the flexibility and all-round cost savings, make it a “no-brainer” that SMEs should be going the human cloud route.
Those who have already seen the power of the human cloud can advocate for its power to eliminate skills shortages, ease unemployment and change the way work and business is done. There is no doubt the need to navigate this new way of doing things to fully harness this power for both the employer and the new workforce. However, there is also no doubt that as businesses and brands continue this new model, the human workforce will become the driving force.
It’s another way the cloud is making it rain for employers and workers alike.
Samsung unfolds the future
At the #Unpacked launch, Samsung delivered the world’s first foldable phone from a major brand. ARTHUR GOLDSTUCK tried it out.
Everything that could be known about the new Samsung Galaxy S10 range, launched on Wednesday in San Francisco, seems to have been known before the event.
Most predictions were spot-on, including those in Gadget (see our preview here), thanks to a series of leaks so large, they competed with the hole an iceberg made in the Titanic.
The big surprise was that there was a big surprise. While it was widely expected that Samsung would announce a foldable phone, few predicted what would emerge from that announcement. About the only thing that was guessed right was the name: Galaxy Fold.
The real surprise was the versatility of the foldable phone, and the fact that units were available at the launch. During the Johannesburg event, at which the San Francisco launch was streamed live, small groups of media took turns to enter a private Fold viewing area where photos were banned, personal phones had to be handed in, and the Fold could be tried out under close supervision.
The first impression is of a compact smartphone with a relatively small screen on the front – it measures 4.6-inches – and a second layer of phone at the back. With a click of a button, the phone folds out to reveal a 7.3-inch inside screen – the equivalent of a mini tablet.
The fold itself is based on a sophisticated hinge design that probably took more engineering than the foldable display. The result is a large screen with no visible seam.
The device introduces the concept of “app continuity”, which means an app can be opened on the front and, in mid-use, if the handset is folded open, continue on the inside from where the user left off on the front. The difference is that the app will the have far more space for viewing or other activity.
Click here to read about the app experience on the inside of the Fold.
Password managers don’t protect you from hackers
Using a password manager to protect yourself online? Research reveals serious weaknesses…
Top password manager products have fundamental flaws that expose the data they are designed to protect, rendering them no more secure than saving passwords in a text file, according to a new study by researchers at Independent Security Evaluators (ISE).
“100 percent of the products that ISE analyzed failed to provide the security to safeguard a user’s passwords as advertised,” says ISE CEO Stephen Bono. “Although password managers provide some utility for storing login/passwords and limit password reuse, these applications are a vulnerable target for the mass collection of this data through malicious hacking campaigns.”
In the new report titled “Under the Hood of Secrets Management,” ISE researchers revealed serious weaknesses with top password managers: 1Password, Dashlane, KeePass and LastPass. ISE examined the underlying functionality of these products on Windows 10 to understand how users’ secrets are stored even when the password manager is locked. More than 60 million individuals 93,000 businesses worldwide rely on password managers. Click here for a copy of the report.
Password managers are marketed as a solution to eliminate the security risks of storing passwords or secrets for applications and browsers in plain text documents. Having previously examined these and other password managers, ISE researchers expected an improved level of security standards preventing malicious credential extraction. Instead ISE found just the opposite.
Click here to read the findings from the report.