Huawei this week introduced new smartphones with the world’s first Kirin AI processor, which it says will deliver a faster, more customised mobile experience.
At an event in Munich yesterday, Huawei unveiled the new Mate 10 Series, which it says will open the door to new AI mobile applications.
The Huawei Mate 10, Mate 10 Pro, and Porsche Design Mate 10 are described as breakthrough AI devices that combine innovative hardware, the Kirin 970 chipset and EMUI 8.0.
The launch is a sequel to the announcement at IFA Berlin by Huawei Consumer Business Group of its first AI mobile chipset, the Kirin 970.
“As we enter the age of intelligence, AI is no longer a virtual concept but something that intertwines with our daily life,” said Richard Yu, CEO of Huawei Consumer Business Group. “AI can enhance user experience, provide valuable services and improve product performance The Huawei Mate 10 Series introduces the first mobile AI-specific Neural Network Processing Unit, launching a new era of intelligent smartphones.”
South Africa will be among the first to have the Mate Series smartphone in country.
“We are delighted to bring the Mate 10 Pro and the Porsche Design Mate 10 to South Africa as we believe these smartphones will cater for the South African consumer needs as we enter the age of AI,” said Likun Zhao, GM, Huawei Consumer Business Group SA.
“Consumers will be able to pre-order their devices online after our local launch on 6 November 2017.”
This is the first time a Mate Series phone has been released in South Africa within a month of its global launch.
Huawei provided the following information:
Key features include:
- Kirin 970, the world’s first AI processor for smartphones with a dedicated Neural Network Processing Unit (NPU);
- A 3D Glass Body featuring a barely-there-bezel, Huawei FullView Display and HDR10 supported technology for intensely vivid and brighter colors;
- TÜV Fast-Charge Safety Certified Huawei SuperCharge and 4000 mAh battery with AI-powered Battery Management;
- New Leica Dual Camera with SUMMILUX-H lenses, with both featuring an aperture of f/1.6, and intelligent photography including AI-powered Real-Time Scene and Object Recognition and AI-powered Bokeh Effect;
- An all-new, simplified EMUI 8.0 based on Android 8.0.
The Huawei Mate 10 and Huawei Mate 10 Pro are the first devices powered by the new Kirin 970 processor and deliver AI enhancements for a faster, more customized mobile experience. The Kirin 970 is built using an advanced TSMC 10nm semiconductor manufacturing process, and features an octa-core ARM Cortex CPU, a first-to-market Mali G72 12-core GPU and the first NPU designed specifically for a mobile device. The Kirin 970 also has a new dual ISP for AI-powered intelligent photography.
The specialized NPU, combined with Huawei’s innovative HiAI mobile computing platform, means the Kirin 970 delivers 25x better performance and 50x greater energy efficiency for AI-related tasks, compared to four Cortex-A73 cores. The Huawei Mate 10 Series is also the world’s fastest smartphone supporting super-fast LTE connectivity and download speeds. The device comes with the world’s first dual 4G SIM support and dual VoLTE connections.
By combining individual and collective intelligence for on-device AI, the new Huawei Mate Series delivers real-time responses to users, including AI-powered Real-Time Scene and Object Recognition and an AI Accelerated Translator. Kirin 970 is an open, mobile AI computing platform for third parties to create new and imaginative AI applications and which extends Huawei’s processing capabilities to the entire value chain.
Design Qualities for New Levels of Sophistication and Comfort
With an all-new Huawei FullView Display, the Huawei Mate 10 features a stunning 5.9-inch screen with a 16:9 display, barely-there-bezel and HDR10 to support vivid colors. The 6-inch Huawei Mate 10 Pro features an 18:9 OLED display, high screen-to-body ratio and HDR10 for dynamic video viewing.
The iconic devices feature a 3D Glass Body, beautifully and symmetrically curved on all four sides for an ergonomic hold. The back of the devices feature a reflective band design to highlight the New Leica Dual Camera.
The Huawei Mate 10 Pro is also IP67 Water and Dust Resistant.
New Leica Dual Camera
Huawei has again partnered with Leica to co-engineer the dual lens camera for the Huawei Mate 10 and Huawei Mate 10 Pro. They combine 12-megapixel RGB + 20-megapixel monochrome sensors, Optical Image Stabilization (OIS), dual lenses with the world’s largest aperture of f/1.6, AI-powered Bokeh Effect and AI-powered Digital Zoom. New AI-powered Real-Time Scene and Object Recognition, which automatically chooses camera settings based on the object and scene, supports an advanced AI-powered Digital Zoom function with AI Motion Detection for clearer and sharper pictures.
The Huawei Mate 10 and Huawei Mate 10 Pro pack a 4000 mAh high-density battery featuring a smart battery management system that understands user behaviour and intelligently allocates resources to maximize battery life. It supports 4.5V / 5A low-voltage fast charging, powering the device from 1 percent to 20 percent in 10 minutes, and 1 percent to 58 percent in 30 minutes. Additionally, Huawei SuperCharge is the world’s first fast charging technology to receive TÜV Fast-Charge Safety Certification, ensuring safe end-to-end charging.
The Huawei Mate 10 and Huawei Mate 10 Pro will launch with Huawei’s all-new EMUI 8.0 powered by Android 8.0. Features include an AI Engine to fully leverage the capabilities of the Kirin 970; an AI Accelerated translator to deliver faster and more accurate interactive translation for a smoother communication experience; an easy projection feature to connect the new Huawei Mate Series to a larger screen; support for a full desktop experience – either mirroring or extending the smartphone display like a PC.
Huawei also launched three Huawei Mate 10 accessories: the EnVizion 360 Camera, SuperCharge Power Bank, and Smart Scale.
- The EnVizion 360 Camera can shoot 5K photos and 360-degree 2K videos with multiple viewing modes for users to share across their social media channels.
- Huawei’s SuperCharge™ Power Bank supports a 4.5V / 5A low-voltage fast charge.
- The Smart Scale can monitor and analyze health information such as body fat percentage and Body Mass Index through a mobile app.
* For more information, please visit: http://consumer.Huawei.com/en/
Smart grids needed for Africa’s utilities
Power utilities across Africa should rethink their business models and how they manage and monetise their assets to keep pace with the changing energy ecosystem, says COLIN BEANEY, Global Industry Director for Asset-intensive and Energy and Utilities at IFS.
Africa’s abundant natural resources and urgent need for power mean that it is one of the most exciting and innovative energy markets in a world that is moving rapidly towards clean, renewable energy sources. The continent’s energy industry is taking new approaches to providing unserved and underserved communities with access to power, with an emphasis on smart technologies and greener energy sources.
Power systems are evolving from centralised, top-down systems as interest in off-grid technology grows among African businesses and consumers. And according to PwC, we will see installed power capacity rise from 2012’s 90GW to 380GW in 2040 in sub-Saharan Africa. Power utilities are needing to rethink their business models and how they manage and monetise their assets to keep pace with the changing energy ecosystem.
Energy and utilities providers are transforming from centralised supply companies to more distributed, bi-directional service providers. They can only achieve this through the evolution of “smart grids” where sensors and smart meters will be able to provide the consumer with a more granular level of detail of power usage. This shift from an energy supplier to “lifestyle provider” will require a much more dynamic and optimised approach to maintenance and field service.
African companies must thus embrace digital transformation as an imperative. This transformation begins by embracing enterprise asset management to improve asset utilisation. The subsequent steps are enhancing upstream and downstream supply chain management; resource optimisation; introducing enterprise operational intelligence; embracing new technologies such as the Internet of Things, machine learning, and predictive maintenance; and becoming a smart utility.
Embracing mobility to drive ROI
Getting it right is about putting in place an enterprise backbone that accommodates asset and project management, multinational languages and currencies, new energies and markets, visualisation of the entire value chain, and mobility apps. Mobile technologies that support the field workforce have a vital role to play in driving better ROI from utilities’ investments in enterprise asset management and enterprise resource planning solutions.
Today’s leading enterprise asset management solutions feature powerful functionality for mobile management of the complete workflow of work orders – from logging status changes and updates, from receiving and creating new orders to concluding the job and reporting time, material and expenses. Such solutions are easy to deploy and intuitive for end users to learn and use.
Importantly for organisations operating in parts of the continent with poor telecoms infrastructure, connectivity is not an issue. The solutions work offline and synchronises when network connectivity is available. Users can work on any device—laptops, tablets, and smartphones—commercial or ruggedised.
By ensuring that field technicians have easy access to information and processes, the mobile solution enables technicians and maintenance engineers to easily do the following tasks:
· Create a new work order on the fly and log new opportunities
· Access both historical and planned work information when requested
· Permit customers to sign when the job is completed
· Capture measurements and inspection notes on route work orders
· Create new fault reports on routing
· Facilitate documentation through photo capturing
· Provide easy access to technical data and preventive actions.
The power of mobility allows the engineer to be the origin of all data capture on a service event. They can easily inquire on asset history, record parts used or parts needed for repair, record labour hours, and expenses as they occur, and any notes of repairs performed. When coupled with workforce management tools, such solutions unlock significant productivity gains for utilities who are trying to get the most from their workforce and assets.
Brands fall for app vanity
The experience of a mobile screen full of icons, representing independent apps that your need to open to experience them, is making less sense. Instead, businesses should serve customers with an ‘app-like’ experience inside the digital platform they already use, says PIETER DE VILLIERS, Group CEO at Clickatell.
Many brands remain obsessed with creating mobile apps. This not only defies trends that point to increasing consumer app apathy, but can exclude a sizeable portion of your customers in emerging economies. Companies need to engage with their users where they are rather than forcing them onto an app, in what can only be described as brand vanity.
In 2017 there were around 2.2 million apps available in the iOS app store and over 3 million on Google Play. And, while the number of apps being downloaded continues to rise, analysis shows that consumers are only using 30 apps per month and accessing just 9 on a day-to-day basis.
While these numbers still seem attractively high, in reality the majority of the apps we use are for messaging (like Facebook Messenger, WhatsApp, and WeChat) and our social networking, gaming, leisure, dating or utility activities.
Despite the facts, the application strategy as the holy grail for digital transformation is still being pushed even within large progressive brands. What’s more, some advertising agencies and digital consultants are still pushing apps as the best means for companies to connect with their customers. This has resulted in some organisations stubbornly doubling down on app strategies which are simply not showing return on investment (ROI).
It’s not immediately clear to us whether the fascination with apps is a roll-over from long overdue projects or whether brand owners equate a mobile-first strategy with a mobile app. Mobile-first in 2018 means customer first, and therefore embracing chat commerce in order to deliver services with convenience and simplicity in mind.
Why apps won’t win the internet
The problem with apps goes beyond user fatigue. In the first instance, many apps are poorly designed, assuming technical sophistication which may not match reality for the average customer. Poor user interfaces and attempts to provide complex engagement can result in even the best ideas missing their targets due to lack of engagement.
Secondly, we all know that economic realities drive consumer behaviour. In Africa, new mobile phone users typically opt for feature phones over smartphones. With a longer battery life and a much more accessible price point, feature phones still allow for a basic internet connection, chat platforms like WhatsApp, and call and message functionality. In these regions, the cost of an app – even if it’s free – goes far beyond installing it. Constant updates require reliable and cheap access to the internet. For the average phone owner in an emerging market, this can be a serious challenge.
Thirdly, and most importantly, apps must be relevant to their intended market. Frequency of usage is a key measure of relevance.
Apps which are used on a daily basis, like health and fitness trackers, enjoy constant engagement. New features which are added are eagerly awaited by users who are happy to update their apps.
However, users may well question the relevance of the app if they are required to conduct updates on a monthly or even weekly basis when they are only making use of the app once or twice a year.
On average, I download one app per quarter. Some I use more frequently than others, but all of these apps need to be regularly updated to maintain security, update features, and fix bugs. Many apps are pushing out updates much more frequently. I noticed over the past year that I could go from having all apps updated, to 32 apps requiring an update in five days.
When it comes to a customer-first digital strategy, companies should be asking themselves if an app is really the best way to reach their target audience.
In fact, at the end of 2016, Gartner predicted that by 2019, 20 percent of brands would ditch their mobile app. What’s more, in its 2018 predictions, the company forecast that by 2021, more than 50 percent of corporations would spend more per annum on bots and chatbots than on mobile app development.
So, we need to ask, what is the alternative for CIOs, CDOs, CMOs, and digital leaders who are looking for ways to reach, retain and grow their customer base?
The logical app alternative
The old battle advice goes: fight your enemy where they are not. Military strategists agreed that having your enemy come to you and fight you on your own terms was preferable. In a world where customers have access to thousands of offerings and millions of deals online, we need to flip that idea to Meet Your Customers Where They Are.
Any marketeer will tell you just a how difficult it is to drive app downloads. Development, cross platform testing and user interface aside, the marketing campaign required to get customers to download the app can swallow entire annual budgets and still come up short.
Looking at the facts, it makes infinitely more sense to work within the digital platforms already being used by your target audience.
Clickatell is already enabling chat commerce for some of the leading global brands with its Touch solution. This allows organisations to serve their customers with an ‘app-like’ experience inside the chat or browser platform of their customer’s choice (Twitter, Facebook Messenger, etc.)
Brands can now send an actionable Touch link such as ‘find the nearest ATM’ or ‘reset my password’ within a chat stream that will open an intuitive touch card without the user having to download an app to perform the action. Services can also be linked to the in-app experience for brands not looking to abandon their app efforts.
Working with our clients, many of whom are global innovators and thought leaders, we’ve found that having the courage to design with an ‘end user first’ approach and dealing with the back-end complexity behind the scenes results in cost efficient customer delight and ROI.