The new Huawei Mate 10 Pro along with the Porsche Design Huawei Mate 10, launched last month have arrived in South Africa.
It was released here last week, along with the Porsche Design Huawei Mate 10. These devices are described as breakthrough AI phones that combine innovative hardware, the Kirin 970 chipset and a simplified EMUI 8.0 operating system based on Android 8.0.
“As we enter the age of intelligence, AI is no longer a virtual concept but something that intertwines with our daily life. AI can enhance user experience, provide valuable services and improve product performance,” said Likun Zhao, GM, Huawei Consumer Business Group SA. “The Huawei Mate 10 Series introduces the first mobile AI-specific Neural Network Processing Unit (NPU), launching a new era of intelligent smartphones. For the South African market, we are bringing in our two premium phones in the series – namely, the Huawei Mate 10 Pro and the Porsche Design Huawei Mate 10 – as we believe these are the best phones to meet the mobile needs of tech-savvy South African consumers.”
The new Kirin 970 processor, which powers the Huawei Mate 10 Pro, delivers AI enhancements for a faster, more customised mobile experience. The Huawei Mate 10 Pro’s specialised NPU, combined with Huawei’s HiAI mobile computing platform, means the Kirin 970 delivers 25 times better performance and 50 times greater energy efficiency for AI-related tasks, compared to four Cortex-A73 cores. The Huawei Mate 10 Series is claimed to be the world’s fastest smartphone supporting super-fast LTE connectivity and download speeds. The device comes with the world’s first dual 4G SIM support and dual VoLTE connections.
Huawei’s new flagship devices have also been enhanced by the company’s strategic partnerships, one of which is with Microsoft, in the form of its Translator app and through LinkedIn. Microsoft is delivering the world’s first fully neural on-device translations in the Microsoft Translator app for Android, customized for the Huawei Mate 10 series. The phone’s NPU allows every Mate 10 user to have native access to online quality level translations, even when they are not connected to the Internet, which means faster and more accurate interactive translation for a smoother communication experience.
Huawei has once again partnered with premium camera manufacturer, Leica. The new Leica Dual Lens with f/1.6 aperture (along with the LG V30+ the world’s largest aperture), allows users to easily takeshallow depth-of-field pictures, low-light photographs and shots of objects on the move. The 20MP monochrome sensor and 12MP RGB sensor with Optical Image Stabilisation captures more light to perform at an expert standard. With intelligent photographic algorithms, the Huawei Mate 10 Pro identifies, in real-time, different types of scenes and objects – such as food, nightscapes, sunsets and beaches – automatically adjusting colour, contrast, brightness and exposure.
The Huawei Mate 10 Pro’s new EMUI 8 OS will also enable users to connect directly to their LinkedIn accounts, and profile information on their LinkedIn contacts will be directly integrated into the address books on their devices. This means that, when users receive a call or message, they can immediately see the individual’s professional identity.
Locally, Huawei is also embarking on a partnership with Standard Bank, with a focus on the Mate 10 Pro and Porsche Design Huawei Mate 10, which will be featured in VIP financial offerings for Standard Bank customers who purchase Huawei devices on various uniquely designed offerings.
Additional key features of the Huawei Mate 10 Pro and the Porsche Design Mate 10 include:
- A stunning 6-inch screen with an 18:9 FHD+ OLED display, barely there-bezel and HDR10 to support vivid colours.
- A 3D Glass Body, beautifully and symmetrically curved on all four sides for an ergonomic hold.
- An IP67 Water and Dust Resistant exterior
- A Huawei SuperCharge and 4000 mAh battery with AI-powered battery management, which understands user behaviour and intelligently allocates resources to maximize battery life. It supports 4.5V / 5A low-voltage fast charging, powering the device from 1 percent to 20 percent in 10 minutes. Additionally, Huawei SuperCharge is the world’s first fast-charging technology to receive TÜV Fast-Charge Safety Certification, ensuring safe end-to-end charging.
“We are delighted to bring the Huawei Mate 10 Pro and the Porsche Design Mate 10 to South Africa as we believe these smartphones will cater for the South African consumers’ needs as we enter the age of AI,” concludes Zhao.
The Huawei Mate 10 Pro is available from MTN, Telkom, Vodacom and Cell C stores, while the Porsche Design Huawei Mate 10 is exclusively available from MTN and Telkom.
The RRP for the phones are:
Huawei Mate 10 Pro – R18,999
Porsche Design Huawei Mate 10 – R26,999
As selfie cameras rise, so must selfie etiquette
Selfies were once a sign of narcissism or self-obsession. Now they are the new normal, writes ARTHUR GOLDSTUCK.
You can blame Oxford Dictionaries for making the “selfie” respectable. After all, being named Word of the Year, as it was in 2013, does tend to soften some of the self-consciousness in this most self-conscious of actions.
Once seen as a symbol of narcissism and self-obsession, it is now the new normal, to the extent that most smartphones are sold on the basis of the front camera. Or, as that feature is now almost universally named by manufacturers, the “selfie camera”.
I was one of the hold-outs, having a near-allergy to the selfie. I still resist, but succumb more often than I would like. The reason for continued resistance is that it remains a big leap from the word becoming respectable to the action itself shedding its narcissistic image.
For most, it’s already happened, and for that you can blame Ellen DeGeneres. She choreographed the most famous group selfie yet at the 2014 Oscars, when she roped a bunch of actors into a group selfie, using the then-new Samsung Galaxy S5 smartphone. Her tweet of the photo became what was then the most retweeted posting ever on Twitter, and was estimated to have been worth a million dollars in marketing value to Samsung.
Ironically, it was Samsung’s up-and-coming challenger, Huawei, that came up with a new word for this type of selfie: the “groufie”. Thanks to an 8 Megapixel front camera on the new Huawei Ascend P7 camera that year which took the highest quality selfies – and groufies – possible on a smartphone at the time.
It didn’t end there, and selfies and groufies have morphed into variations like selfscapes (selfie in a landscape), skyfies (selfies from the air, using remote controlled devices) and jerkies (selfies to make an idiot out of yourself). I invented all of those on the fly, so it’s easy to imagine a new word emerging for every type of selfie.
Continue reading about selfie improvements through the years.
Mickey’s 90th for SA
Disney Africa announced the local launch of the Mickey the True Original campaign, joining the global festivities honouring 9 decades of Mickey Mouse, his heritage, personality and status as a pop-culture icon.
As 18 November 2018 marks 90 years since his first appearance in Steamboat Willie in November 1928, a series of world-wide celebrations will be taking place this year and South Africa is no different.
The campaign will come to life with engaging content and events that embrace Mickey’s impact on the past, present and future. The local festivities kick off in earnest this month, leading up to Mickey’s 90th anniversary on 18 November 2018 and beyond:
- An exclusive local design project where ten highly talented South African artists will apply their own inspiration and artistic interpretation on 6-foot Mickey Mouse statues.
- Once revealed to the public, the statues will form part of the Mickey the True Original South African Exhibition, inspired by Mickey’s status as a ‘true original’ and his global impact on popular culture. The exhibition will travel to 3 cities and delight fans and families alike as they journey with Mickey over the years. Featuring 4 sections highlighting Mickey’s innovation, his evolution, influence on fashion and also pop culture, the exhibition is in collaboration with Samsung and Edgars, and will visit:
o Sandton City, Centre Court: 28 September – 14 October
o Gateway Theatre of Shopping, Expo Explore Court: 19 October – 11 November
o Canal Walk Shopping Centre. Centre Court: 16 November – 26 November
- Samsung continues their collaboration with Disney as they honour Mickey’s 90th anniversary nationally at all Samsung and Edgars Stores. Entitled Unlocking the Imagination, fans are encouraged to visit these stores, take a selfie with a giant Mickey plush toy using their Samsung Galaxy Note9 and stand a chance to win not only a giant Mickey plush, but also an international family trip. Visit www.Samsung.com for more information
- Mickey’s 90th Spectacular, a two-hour prime-time special, will be screened on M-Net 101 later this year. The elegant affair will feature star-studded musical performances, moving tributes and never-before-seen short films. Superstars from music, film and television will join the birthday fun for the internationally beloved character.
- In addition, look out for special programming on Mickey’s birthday (18 November) across Disney Channel (DStv, Channel 303), Disney XD (DStv, Channel 304) and Disney Junior (DStv, Channel 309).
- In retailers, Edgars will be stocking a complete collection of trendy fashion, accessories and footwear for the whole family, inspired entirely by Mickey Mouse.
- Mickey will be the central theme of an in-store campaign nationwide this November and December, with brand new products, apparel, toys, as well as titles from Disney Publishing Worldwide, including books, arts & crafts and comics
- Discovery Vitality and Disney are celebrating healthy, happy families this festive season by offering helpful and exciting tips and tricks on how to eat nutritious, yet delicious, foods, all inspired by Mickey. There’s also a trip to Disneyland Paris up for grabs. Log on to www.discovery.co.za/vitality for information.
- And much more – check the press for updates
“Binding generations together more than any other animated character, Mickey Mouse is the “True Original” who reminds people of all ages of the benefits of laughter, optimism and hope,” says Christine Service, Senior Vice President and Country Manager of The Walt Disney Company Africa. “With his universal appeal and ability to emotionally connect with generations all over the world, no other character quite occupies a similar space in the hearts and minds of a global fan base and we are thrilled to be sharing these local festivities.”
Mickey’s birthday is celebrated in honour of the release of his first theatrical film, Steamboat Willie, on 18th November 1928, at the Colony Theatre in New York City. Since then, he has starred in more than 100 cartoons and can currently be seen on Disney Channel (DStv, Channel 303) in the Mickey Mouse cartoon series and on Disney Junior (DStv, Channel 309) in Mickey and the Roadster Racers.
South African fans are encouraged to share their Mickey Mouse moments on social media using the hashtag#Mickey90Africa.