The new Huawei Mate 10 Pro along with the Porsche Design Huawei Mate 10, launched last month have arrived in South Africa.
It was released here last week, along with the Porsche Design Huawei Mate 10. These devices are described as breakthrough AI phones that combine innovative hardware, the Kirin 970 chipset and a simplified EMUI 8.0 operating system based on Android 8.0.
“As we enter the age of intelligence, AI is no longer a virtual concept but something that intertwines with our daily life. AI can enhance user experience, provide valuable services and improve product performance,” said Likun Zhao, GM, Huawei Consumer Business Group SA. “The Huawei Mate 10 Series introduces the first mobile AI-specific Neural Network Processing Unit (NPU), launching a new era of intelligent smartphones. For the South African market, we are bringing in our two premium phones in the series – namely, the Huawei Mate 10 Pro and the Porsche Design Huawei Mate 10 – as we believe these are the best phones to meet the mobile needs of tech-savvy South African consumers.”
The new Kirin 970 processor, which powers the Huawei Mate 10 Pro, delivers AI enhancements for a faster, more customised mobile experience. The Huawei Mate 10 Pro’s specialised NPU, combined with Huawei’s HiAI mobile computing platform, means the Kirin 970 delivers 25 times better performance and 50 times greater energy efficiency for AI-related tasks, compared to four Cortex-A73 cores. The Huawei Mate 10 Series is claimed to be the world’s fastest smartphone supporting super-fast LTE connectivity and download speeds. The device comes with the world’s first dual 4G SIM support and dual VoLTE connections.
Huawei’s new flagship devices have also been enhanced by the company’s strategic partnerships, one of which is with Microsoft, in the form of its Translator app and through LinkedIn. Microsoft is delivering the world’s first fully neural on-device translations in the Microsoft Translator app for Android, customized for the Huawei Mate 10 series. The phone’s NPU allows every Mate 10 user to have native access to online quality level translations, even when they are not connected to the Internet, which means faster and more accurate interactive translation for a smoother communication experience.
Huawei has once again partnered with premium camera manufacturer, Leica. The new Leica Dual Lens with f/1.6 aperture (along with the LG V30+ the world’s largest aperture), allows users to easily takeshallow depth-of-field pictures, low-light photographs and shots of objects on the move. The 20MP monochrome sensor and 12MP RGB sensor with Optical Image Stabilisation captures more light to perform at an expert standard. With intelligent photographic algorithms, the Huawei Mate 10 Pro identifies, in real-time, different types of scenes and objects – such as food, nightscapes, sunsets and beaches – automatically adjusting colour, contrast, brightness and exposure.
The Huawei Mate 10 Pro’s new EMUI 8 OS will also enable users to connect directly to their LinkedIn accounts, and profile information on their LinkedIn contacts will be directly integrated into the address books on their devices. This means that, when users receive a call or message, they can immediately see the individual’s professional identity.
Locally, Huawei is also embarking on a partnership with Standard Bank, with a focus on the Mate 10 Pro and Porsche Design Huawei Mate 10, which will be featured in VIP financial offerings for Standard Bank customers who purchase Huawei devices on various uniquely designed offerings.
Additional key features of the Huawei Mate 10 Pro and the Porsche Design Mate 10 include:
- A stunning 6-inch screen with an 18:9 FHD+ OLED display, barely there-bezel and HDR10 to support vivid colours.
- A 3D Glass Body, beautifully and symmetrically curved on all four sides for an ergonomic hold.
- An IP67 Water and Dust Resistant exterior
- A Huawei SuperCharge and 4000 mAh battery with AI-powered battery management, which understands user behaviour and intelligently allocates resources to maximize battery life. It supports 4.5V / 5A low-voltage fast charging, powering the device from 1 percent to 20 percent in 10 minutes. Additionally, Huawei SuperCharge is the world’s first fast-charging technology to receive TÜV Fast-Charge Safety Certification, ensuring safe end-to-end charging.
“We are delighted to bring the Huawei Mate 10 Pro and the Porsche Design Mate 10 to South Africa as we believe these smartphones will cater for the South African consumers’ needs as we enter the age of AI,” concludes Zhao.
The Huawei Mate 10 Pro is available from MTN, Telkom, Vodacom and Cell C stores, while the Porsche Design Huawei Mate 10 is exclusively available from MTN and Telkom.
The RRP for the phones are:
Huawei Mate 10 Pro – R18,999
Porsche Design Huawei Mate 10 – R26,999
SA consumers buy 3.2m smartphones in Q1
Smartphone sales in South Africa grew by 12.4% year-on-year in the first quarter of 2018, reaching around 3.2 million units for the period.
However, the value of the smartphone segment increased by 22.8% as sales of entry-level devices to low- and mid-income consumers continued to drive the market, according to point of sale data from market research firm, GfK South Africa.
GfK South Africa’s data reveals that telecommunications retail enjoyed a strong start to the year, with revenue growing 22.4% year-on-year. The growing popularity of phablets and higher unit prices (as a result of a weaker rand) helped to drive this increase in revenue, against a backdrop of low or negative growth in many segments of the consumer technology market.
“The mobile device market showed good growth in the quarter, despite rising prices during the period under review,” says Norman Muzhona, Solutions Specialist for Telecommunications at GfK South Africa. “In addition to the exchange rate, the introduction of popular, new mid-tier devices by several leading vendors helped to drive higher retail revenues in the telecoms market.”
Information technology retail revenues for the quarter contracted 4.8% compared to 2017, largely because of decreasing monitor prices and a 38.9% decline in tablet revenues. However, desktop computer revenues grew 39% and mobile computing revenues grew 6.5% year-on-year, thanks to higher prices and increased sales of higher-end products.
Says Berno Mare, Solutions Specialist for IT, Office Equipment and Value Added Services: “Retailers introduced new computing devices priced in the R3000 band during the quarter and enjoyed surprisingly strong demand for these entry-level units.
“Telcos enjoyed robust growth in mobile computing retail sales, thanks to credit deals, subsidised contracts and attractive data offers. However, South African consumers are heavily indebted, which may dampen growth for the rest of the year.”
With consumers rapidly migrating to smartphones, sales of traditional mobile phones continued to decline, down 1.6% year-on-year to around 2 million for the quarter. However, the exchange rate and the introduction of higher-priced brands helped to drive a 8.9% year-on-year revenue increase in mobile phone revenues during the period under review.
This follows the 21% drop in mobile phone unit sales in the first quarter of 2016 compared to the same period in 2015. “Operators continue to lead the transition from feature phones to smartphones as they pursue higher data revenues,” says Muzhona. “The entry-level market for smartphones is fiercely competitive, and the minimum specs of lower cost smartphones is improving all the time.”
GfK South Africa expects the migration from mobile phones to smartphones to accelerate in 2018. However, it remains to be seen if the introduction of 4G-enabled, Voice-over-LTE-ready feature phones will have any impact on the South African mobile phone market.
Sectors of the consumer electronic market that showed strong growth for the first quarter of 2018 include loudspeakers—revenues up 21.6% year-on-year, thanks to demand of Bluetooth-enabled product—and ultrahigh definition (UHD) panel TVs—where revenues grew 33%, thanks to the growing affordability of the technology. UHD unit shipments were up 76%, while the average selling price of the products fell 24%.
Other market highlights for the first quarter of 2018 include:
- Photo category revenues were up 8.1% year-on-year.
- Small domestic appliance revenues grew 8%, following a 10.3% decline in Q1 2016 over Q1 2015. Hot air fryers sold well, as did kettles and toasters.
- Major domestic appliances showed small year-on-year growth over Q1 2016, despite a decline in average selling price in many sub-categories of this market. Cooling products continued to make the highest contribution to growth in this segment.
- Office Equipment revenues declined 18% year-on-year, led downwards by lower printer and cartridge sales volumes.
What kids want online
Kaspersky Lab’s latest report on the online activities of children – based on statistics received from its solutions and modules with child protection features – highlights children’s online activities and the importance of protecting them when online. For example, video content globally, comprised 17% of searches over the last months. Although many videos watched as a result of these searches may be harmless, it is still possible for children to accidentally end up watching videos that contain inappropriate content.
The report shows anonymised statistics from Kaspersky Lab’s flagship consumer solutions for Windows PCs and Macs that have the Parental Control module switched on and from Kaspersky Safe Kids, a standalone service for Windows, Mac, iOS and Android devices.
In South Africa, communication sites (such as social media, messengers, or emails) were the most popular pages visited by computers with parental controls switched on – with users in South Africa visiting these sites in 69% of cases over the previous 12 months. Software, audio, and video accounted for 17% of searches. Websites with this content have become significantly more popular since last year, when it was only the fifth most popular category globally at 6%. The top four is rounded off with electronic commerce (4.2%) and alcohol, tobacco, and websites about narcotics (3.9%), which is a new addition compared to this time last year.
The report presents search results on the ten most-popular languages* for the last 6 months. The data shows that the video & audio category – including requests related to any video content, streaming services, video bloggers, series and movies – are the most regularly ‘googled’ by children (17% of the total requests). The second and third places go to translation (14%) and communication (10%) websites respectively. Interestingly, games websites sit in fourth place, generating only 9% of the total search requests.
We can also see a clear language difference for search requests: for example, video and music websites are typically searched for in English, which can be explained by the fact that the majority of movies, TV series and musical groups have English names. Spanish-speaking kids carry out more requests for translation sites, while communication services are mostly searched for in Russian.
More than any other nationality, Chinese-speaking children look for education services, while French-speaking kids are more interested in sport and games websites. In turn, German-speaking requests dominate in the “shopping” category. The leading number of search requests for porn are in Arabic, and for anime are in Japanese.
“Kids in different countries have different interests and online behaviors, but what links them all is their need to be protected online from potentially harmful content. Children looking for animated content could accidentally open a porn video. Or they could start searching for innocent videos and unintentionally end up on websites containing violent content, both of which could have a long-term impact on their impressionable and vulnerable minds,” says Anna Larkina, Web-content Analysis Expert at Kaspersky Lab.
As well as analysing searches, the report also looks into which websites children visit or attempt to visit that contain potentially harmful content which falls under one of the 14 preset categories** for the last 12 months.
The mobile trend is again highlighted in the figures for computer games, which are now in fifth place locally on the list at 3%. As kids continue to show a preference for mobile games rather than computer games, this category will only continue to decrease in popularity on computers over the coming months and years.
“No matter what they are doing online, it is important for parents not to leave their children’s digital activities unattended, because there’s a big difference between care and obtrusiveness. While it is important to trust your children and educate them about how to behave safely online, even your good advice cannot protect them from something unexpectedly showing up on the screen. That’s why advanced security solutions are key to ensuring children have positive online experiences, rather than harmful ones,” adds Anna Larkina.
The Kaspersky Total Security and Kaspersky Internet Security consumer solutions include a Parental Control module to help adults protect their children against online threats and block sites or apps containing inappropriate content. In turn, the Kaspersky Safe Kids solution allows parents to monitor what their children do, see or search for online across all devices, including mobile devices, and offers useful advice on how to help children behave safely online.