At this week’s Mobile World Congress in Barcelona, upstart brand Huawei reinforced its claims to the top table of smartphone makers, writes ARTHUR GOLDSTUCK.
It would have been unthinkable just four years ago. The brand that no one outside China had heard of, Huawei, has become the flavour of the moment. At this week’s Mobile World Congress, which turns Barcelona into the epicentre of the mobile industry for four days at the end of February every year, the upstart led a mass charge of new phone launches.
Its new Huawei P10 and P10+ handsets drew more than a thousand journalists to a launch event, reminiscent of the jostling crowds at previous Samsung flagship phone launches in the city. Samsung opted for a more low-key tablet launch, having delayed the unveiling of its new Galaxy S8 by a month. That left the field open to the likes of Huawei, LG and Sony to play catch-up or even leapfrog. Even the venerable old names like Nokia, BlackBerry and Motorola – under Lenovo ownership with the Moto brand – were able to make an impact.
Nokia was Huawei’s biggest challenger for attention, thanks to the hype around the relaunched 3310, the best seller from the year 2000. Targeted back then at teenagers and young adults, it sold 126-million units, and was known for its week-long battery life, exceptional durability and – most significantly – allowing text messages more than double the length of traditional SMS.
That made it a youth favourite, and those youths are now in their 30s and 40s. Aside from having more disposable income, it is also the generation that now dominates the media. It was a stroke of marketing genius, then, to reincarnate that particular phone. Even if the new Nokia licensee, HMD Global, does not sell a single unit of the “reimagined” 3310, it has everyone in the industry talking about the brand, and most old fans will now know that Nokia is back. That gives it the runway from which it hopes a new range of Android smartphones will take off.
Despite the operating system remaining fairly faithful to the old Symbian OS created for Nokia feature phones, the new 3310 in bright plastic casings looks more like a toy than a serious device. On the other hand, the Android insides and quality bodies of the Nokia 3, 5 and 6 should give it some traction among more demanding users.
It will not, however, represent serious competition to Huawei. The latter first gave notice of its intentions to move from copycat to challenger less than four years ago, when it launched the P6 as the thinnest smartphone in the world. By the time it got to the P9 last year, consumers had almost figured out how to pronounce its name.
The premium version of that handset, the P9 Plus, was one of the best phones of 2016. It helped create a halo effect that took the full Huawei range to third place in worldwide smartphone sales. Only Samsung and Apple remained ahead.
Both were absent from the smartphone action at MWC, making Huawei the de facto thought leader of the event. As a result, when the Samsung Galaxy S8 is launched at the end of March, it will probably be the first time in five years that the South Korean company will be playing catch up instead of leading the way.
The P10 and P10+ build on the advanced camera technology of the previous edition. Once again, they feature dual rear cameras co-engineered with Leica. For the first time, their front cameras also offer near-professional quality, thanks to incorporating a Leica lens.
The power lies as much in the software, with a Portrait mode that includes 3D facial detection technology and ”professional studio-like effects”, such as re-lighting and a Hybrid Zoom feature that allows one to focus on specific areas of an image.
That is not necessarily what will turn heads, though. The physical design of the phone reveals an ever-evolving metal craftsmanship, as the company calls it. Rounded curves, a “hyper diamond-cut” finish and a fresh suite of colour options set it apart. Huawei collaborated with the Pantone Color Institute, the global colour specailists, to introduce new colours not seen before on phones.
Pantone Greenery, named the official Pantone Colour of the Year for 2017, is applied to a handset with a sandblast finish, giving it a clean look that reflects the eco-friendly symbolism of green. A new deep blue shade named Dazzling Blue, added to the diamond-cut finish, delivers a subtle glow effect that will probably make it the most popular shade.
It is rare that colour options are stand-out features for phones, but Huawei pulls it off with its refreshed palate. It includes Ceramic White, Dazzling Gold, Prestige Gold, Graphite Black, Rose Gold and Mystic Silver.
“With consumers increasingly comfortable using colour as a form of expression, we are seeing more experimentation and creative uses of colour,” said Laurie Pressman, VP of Pantone Color Institute, t the launch. “Colour is truly a medium through which individuals can express themselves to the world around them.”
The Huawei P10 and P10+ phones are expected to be available in South Africa in April 2017.
Welcome to world of 2099
The world of 2099 will be unrecognisable from the world of today, but it can be predicted, says one visionary. ARTHUR GOLDSTUCK met him in Singapore.
Futuristic structures tower over the landscape. Giant, alien-looking trees light up with dazzling colours amid the hundreds of plant species that grow up their trunks. Cosmetic stores sell their wares via public touch-screens, with products delivered instantly in drawers below the screens.
This is not a vision of the future. It is a sample of Singapore today. But it is also an inkling of the world we may all experience in the future.
Singapore was the venue, last week, of the World Cities Summit, where engineers, politicians, investors and visionaries rubbed shoulders as they talked about the strategies and policies that would enhance urban living in the future.
As part of the Summit, global payment technologies leader Mastercard hosted a small media briefing by one of Singapore’s leading thinkers about the future, Dr Damian Tan, managing director of Vickers Venture Partners. The company’s slogan “We invest in the extraordinary,” offers a small clue to Tan’s perspective.
“We look as far forward as 2099 because, as a venture capital firm, we invest in the long term,” he tells a group of journalists from Africa and the Middle East. “Companies explode in growth because there is value in the future. If there is no growth, they won’t explode.”
The big question that the Smart Cities Summit and Mastercard are trying to help answer is, what will cities look like in the year 2099? Tan can’t give an exact answer, but he offers a framework that helps one approach the question.
“If you want to look at 81 years into the future, and understand the change that will come, you need to double that amount and look into the past. That takes us to 1856. The difference between then and now is the difference you can expect between now and 2099.”
Click here or on the page link below to read on: Page 2: Soldiers and Health in 2099.
- Arthur Goldstuck is founder of World Wide Worx and editor-in-chief of Gadget.co.za. Follow him on Twitter on @art2gee and on YouTube
Street art goes electric
Kaspersky Lab and British street artist D*Face have unveiled the first-ever “art helmet” design at the Formula E finale for electric cars in New York.
The ‘Save The World’ helmets will be raced by DS Virgin Racing’s drivers, Sam Bird and Alex Lynn, as they traverse the New York street circuit during the final races of the Formula E season.
The announcement signals the first art helmet by a Formula E team, continuing the heritage of art in motorsport and the cybersecurity brand’s commitment to contemporary art, creativity and innovation. D*Face took inspiration from Kaspersky Lab’s tagline, “A Company To Save The World”, and hopes that his colourful work will inspire people to take positive action.
D*Face will announce his first-ever art car design with a custom-made livery for the DS Virgin Racing Team. Its design will be released at the “Art Goes Green” event after Saturday’s race. The helmets and art car are the latest installations in the “Save the World” collection, following a major permanent public mural that was installed in Brooklyn, New York, in May.
D*Face, whose real name is Dean Stockton, said: “It is exciting to work with Kaspersky Lab on this project and create art with a real message of hope for a better future. After all, this is our world and we need to look after it. It will take every one of us to make a real lasting, impactful change. I love the mentality of the DS Virgin Racing Team and that of Formula E by showcasing sport in a way that doesn’t harm the environment, but is still just as exhilarating and fun.
“It is time for us all to stand together and make a change… be that stopping data steals, climate change, plastic waste or using damaging fuels. I want everyone to make a pledge to do one thing that will help make a change.”
As a sponsor of DS Virgin Racing Team, Kaspersky Lab is responsible for protecting the team’s devices against cyber threats. The company sees the technical environment in the global sport of Formula E as the next frontier in furthering its research and development of new technologies to keep vehicles secure in the digital world.
Sylvain Filippi, Managing Director at DS Virgin Racing, said: “The whole team fully supports this great initiative and our thanks got to Kaspersky and D*Face for their collaboration. It’s an honour to have such an innovative artist bring his talents to bear in our team ahead of the season-finale; the car, drivers’ crash helmets and mural all look amazing.”
Aldo Fucelli Pessot del Bo, Head of Global Partnerships and Sponsorships at Kaspersky Lab added: “There is a need for innovation on a global scale, both in contemporary art and in the fast-growing sport of Formula E. Now, for the first time ever, Kaspersky Lab is proudly bringing together the two sectors in an effort to Save the World and unleash creativity, encourage freedom of expression and further innovation.”