In a highlight of Amazon Web Services’ annual conference last week, CEO Andy Jassy described how cloud computing gives its users super powers, reports ARTHUR GOLDSTUCK.
The annual re:invent conference hosted by Amazon Web Services (AWS) in Las Vegas is notable for the fact that it packs tens of thousands of developers and business partners into a single convention centre. Astonishingly, almost all of the delegates are paying for the privilege of having AWS pitch its products and services to them. If that is a great business model for AWS, then the core message from the event masks an even greater business model.
To put it in perspective, consider these two sentences from the book, Exponential Organizations, by Salim Ismail of the highly respected Singularity University think-tank: “It used to require millions of dollars in servers and software to launch a software company. Thanks to AWS, it now costs just a tiny fraction of that amount.”
The title of the book offers a clue to how cloud services like AWS are transforming businesses and bringing the concept of “disruptive technology” to the centre of new business strategies. At re:invent last week, AWS CEO Andy Jassy used his keynote address to spell out the core role played by cloud services in making global disruption possible.
Stressing that re:invent was not a sales and marketing event, but an educational conference with more than 400 technical sessions, he said that the business made developers – AWS calls them “builders” – feel like super heroes. The reason? It gives them capabilities that allows them to overcome any challenges they try to conquer, and implement any idea they dream up.
“It can feel like you have been given super powers,” he said. With Singularity University saying almost the same thing about AWS, it doesn’t sound entirely like hype.
Jassy outlined what he called the five superpowers that the company’s millions of active customers use to boost their competitive abilities:
1. Supersonic speed.
“Almost always, the number one reason companies move to the cloud is the agility and speed they get from the cloud. What allows them to move fast is having a plethora of infrastructure services at their fingertips. We have over 70 services, and the pace of innovation means we offer new capabilities daily.
To prove his point, Jassy invited on stage Fabio Veronese, head of infrastucture and technical services at Enel, Italy’s main power utility and a world leader in smart meters for energy and water management. These meters are at the heart of another technology revolution, the Internet of Things (IoT), which is seeing a rapid rise in the number of devices sharing data via the Internet.
“The energy world is changing. There is a decoupling between GDP and electricity demand, where you used to see demand rise with GDP. Last year Germany went up 2% in GDP, but went down in electricity consumption, thanks to improved energy management.
“IoT means we will completely transform the energy management model in the next few years. Our strategy was straightforward: go to the cloud as fast as you can.”
2. X-Ray Vision
“We can now offer the ability to see through the handwaving and bombast,” Jassy told a laughing audience. “In the old days, because it was so hard and so expensive to test and experiment for any period of time, you used to get old guard leaders who would make all kinds of wild claims, and you had no ability to know what was real. You had to make a buying decision before you could figure out if it worked. On the cloud, that ship has sailed.”
A range of new artificial intelligence tools were also announced at re:invent to enhance the so-called X-Ray vision: a face matching technology called Rekognition, with can conduct a batch analysis of millions of images in real time; a text-to-speech recognition service called Polly, which translates text and outputs it as audio, with 47 different voices in 27 languages; and LEX, which lets computer systems ranging from pizza ordering to appliance controls understand natural language questions and instructions.
Jassy quickly addressed the sceptical looks when he suggested immortality as a new superpower.
“This generation is the first that can live substantially longer, and that is very pertinent to businesses, as it’s very hard in business to persist for a very long time. Only 12% of the first Fortune 500 from 1955 is still in the Fortune 500.
“If you want a chance to live forever in business, its clear you have to take advantage of evolving technology trends and changes. You see that with startups who have build incredible businesses, breathing new life onto virtually every industry, from accommodation to shaving. Every single one is able to leverage the flexibility and power and cost of cloud.”
Even traditional businesses like McDonald’s are embracing this new normal. It is presently moving its entire Point-of-Sale system, comprising 200 000 cash registers and 300 000 devices in restaurants across the globe, into the cloud.
“Many of us have the yearning to have the freedom to fly. For builders, the same yearning for freedom exists, to build faster, to use your data better, to unshackle from customer-hostile database providers.”
He pointed out that commercial-grade database providers were not only very expensive, but locked customers in with punitive licensing terms. As a result, builders were moving their databases to open source engines as fast as they could.
AwS has built a platform called Aurora to offer them the same speed and availability as commercial databases, but with cost effectiveness of open source. The most startling comment of the day was that Netflix, the global leader in video-on-demand services, had moved its entire service over to this platform.
5. Shape Shifting
The freedom of cloud choice has long been a sticking point for business users, who sometimes had to select between keeping everything on premise or moving it all into the cloud. The hybrid cloud evolved to address this need.
“You don’t have to choose between on-premise and the cloud,” Jassy insisted. “We want them to be able to operate their on-premise services as seamlessly as possible on AWS. As a result, AWS recently entered a partnership with cloud software leaders VMware to offer a service called VMware Cloud on AWS, addressing this need.
When VMware CEO Pat Gelsinger joined Jassy on stage to discuss how companies ranging from Amadeus to Zynga were using the service, it was the coming together of two of the biggest names in the business. The ability to achieve that team-up was probably AWS’s biggest superpower of all.
Welcome to world of 2099
The world of 2099 will be unrecognisable from the world of today, but it can be predicted, says one visionary. ARTHUR GOLDSTUCK met him in Singapore.
Futuristic structures tower over the landscape. Giant, alien-looking trees light up with dazzling colours amid the hundreds of plant species that grow up their trunks. Cosmetic stores sell their wares via public touch-screens, with products delivered instantly in drawers below the screens.
This is not a vision of the future. It is a sample of Singapore today. But it is also an inkling of the world we may all experience in the future.
Singapore was the venue, last week, of the World Cities Summit, where engineers, politicians, investors and visionaries rubbed shoulders as they talked about the strategies and policies that would enhance urban living in the future.
As part of the Summit, global payment technologies leader Mastercard hosted a small media briefing by one of Singapore’s leading thinkers about the future, Dr Damian Tan, managing director of Vickers Venture Partners. The company’s slogan “We invest in the extraordinary,” offers a small clue to Tan’s perspective.
“We look as far forward as 2099 because, as a venture capital firm, we invest in the long term,” he tells a group of journalists from Africa and the Middle East. “Companies explode in growth because there is value in the future. If there is no growth, they won’t explode.”
The big question that the Smart Cities Summit and Mastercard are trying to help answer is, what will cities look like in the year 2099? Tan can’t give an exact answer, but he offers a framework that helps one approach the question.
“If you want to look at 81 years into the future, and understand the change that will come, you need to double that amount and look into the past. That takes us to 1856. The difference between then and now is the difference you can expect between now and 2099.”
Click here or on the page link below to read on: Page 2: Soldiers and Health in 2099.
- Arthur Goldstuck is founder of World Wide Worx and editor-in-chief of Gadget.co.za. Follow him on Twitter on @art2gee and on YouTube
Street art goes electric
Kaspersky Lab and British street artist D*Face have unveiled the first-ever “art helmet” design at the Formula E finale for electric cars in New York.
The ‘Save The World’ helmets will be raced by DS Virgin Racing’s drivers, Sam Bird and Alex Lynn, as they traverse the New York street circuit during the final races of the Formula E season.
The announcement signals the first art helmet by a Formula E team, continuing the heritage of art in motorsport and the cybersecurity brand’s commitment to contemporary art, creativity and innovation. D*Face took inspiration from Kaspersky Lab’s tagline, “A Company To Save The World”, and hopes that his colourful work will inspire people to take positive action.
D*Face will announce his first-ever art car design with a custom-made livery for the DS Virgin Racing Team. Its design will be released at the “Art Goes Green” event after Saturday’s race. The helmets and art car are the latest installations in the “Save the World” collection, following a major permanent public mural that was installed in Brooklyn, New York, in May.
D*Face, whose real name is Dean Stockton, said: “It is exciting to work with Kaspersky Lab on this project and create art with a real message of hope for a better future. After all, this is our world and we need to look after it. It will take every one of us to make a real lasting, impactful change. I love the mentality of the DS Virgin Racing Team and that of Formula E by showcasing sport in a way that doesn’t harm the environment, but is still just as exhilarating and fun.
“It is time for us all to stand together and make a change… be that stopping data steals, climate change, plastic waste or using damaging fuels. I want everyone to make a pledge to do one thing that will help make a change.”
As a sponsor of DS Virgin Racing Team, Kaspersky Lab is responsible for protecting the team’s devices against cyber threats. The company sees the technical environment in the global sport of Formula E as the next frontier in furthering its research and development of new technologies to keep vehicles secure in the digital world.
Sylvain Filippi, Managing Director at DS Virgin Racing, said: “The whole team fully supports this great initiative and our thanks got to Kaspersky and D*Face for their collaboration. It’s an honour to have such an innovative artist bring his talents to bear in our team ahead of the season-finale; the car, drivers’ crash helmets and mural all look amazing.”
Aldo Fucelli Pessot del Bo, Head of Global Partnerships and Sponsorships at Kaspersky Lab added: “There is a need for innovation on a global scale, both in contemporary art and in the fast-growing sport of Formula E. Now, for the first time ever, Kaspersky Lab is proudly bringing together the two sectors in an effort to Save the World and unleash creativity, encourage freedom of expression and further innovation.”