When the first camera was invented, it took over eight hours of light exposure to develop and only lasted a short while before fading away. Now, we hold up a smartphone and are able to take hundreds of images in minutes and view them instantaneously. DEON PRINSLOO, Mobile GM at LG takes us through the evolution of the camera starting with the first camera ever made – the Camera Obscura.
Picture yourself taking a selfie, holding up the camera, tapping through to the front-facing camera, trying to keep your hand steady, laughing and shaking but finally getting the shot. Now imagine you tried to do the same thing 100 years ago. It was a whole different story, involving drawn out poses and development time. It wasn’t so long ago that the digital camera completely replaced the film camera, but that doesn’t really give us a full appreciation of just how much photographic technology has changed in a few hundred years.
Of course, we don’t have many pictures lying around from way back when, but cameras themselves provide the perfect example of the way technology evolves over time.
The earliest version of what we’d loosely consider a camera existed around 1000AD, in the form of the Camera Obscura. This was the device used to take the first photograph centuries later in 1827, when Frenchman Joseph Nicephore Niepce produced the first “sun print”. Unfortunately, one successful image took eight hours of light exposure to produce, and only lasted a short while before fading away. It took over a decade for Louis Daguerre (another Frenchman) to reduce exposure time to 30 minutes, and to keep the image from vanishing.
Even with the added speed of development though, the process was still far from perfect. To take a single photograph, groups of people would huddle together and pose stiffly for what must have felt like ages. Any sudden movements could ruin an image, so although they were participating in the use of incredible new technology, it was hardly any different than the posing done by the subjects of paintings for generations before. The entire process was arduous and drawn out, a far cry from the user-friendly experience of snapping a selfie today.
Things got a little better in 1889, when George Eastman developed the first flexible roll-up film, which anyone born before the 1990s may actually remember using. It took another 50 years for Kodak to produce colour film in the late 1930s, but black and white photography still persisted through the next decade. It seemed that even when we had access to new technology, it still had to share some real estate with the ghost of the thing it would replace. The first digital camera fared similarly when it debuted in the 1980s, taking two full decades to effectively replace film cameras.
Through all these changes in technology, our reason for taking photographs has remained the same. We record images because we want to remember important moments in our lives, to revisit them and to tell stories about them. Over the years we worked to develop the camera, people found better ways to speed up each step of the process, but it was always in an effort to streamline the effort it takes to share our stories
This has never been more apparent than today, where photography has become the most powerful storytelling tool in the arsenal of every single user on the planet. Smartphones have provided users with the perfect crossroads between communication and education, existing alongside the ghosts of landline telephones, desktop computers and photographers packing pounds of DSLR gear in backpacks and hanging from every available limb. And just as older cameras have had to evolve with the times, so too have smartphone cameras, evolving from simple low-res devices to the focal point of many devices.
Including cameras in smartphone devices has actually grown users’ interest and understanding of photography as an art, and so users are looking for more from their devices. More control, versatility and higher quality images are all important to users, which is why we’ve made improving the camera a focus with each new device.
Smartphones are now equipped with cameras powerful enough to capture professional quality images. LG’s G4 even offers an 8MP front facing camera, transforming the selfie into a high quality portrait. That’s on top of the phone’s manual mode, which offers users increased control over the shots they’re taking, allowing them to toy with aperture sizes and other specs before taking a shot, and to edit their images before sharing them online.
Today we’re light years away from the eight-hour development times and long, stiff poses of the 1800s, but up until now, smartphone cameras seemed like they were at the absolute peak of what they could do. Turns out users had other plans, and even what seemed like the best thing we could do was just a stepping stone along the way through history. Now picture yourself taking a selfie a hundred years from today… what will the camera look like then?
Now download a bank account
Absa has introduced an end-to-end account opening for new customers, through the Absa Banking App, which can be downloaded from the Android and Apple app stores. This follows the launch of the world first ChatBanking on WhatsApp service.
This “download your account” feature enables new customers to Absa, to open a Cheque account, order their card and start transacting on the Absa Banking App, all within minutes, from anywhere and at any time, by downloading it from the App stores.
“Overall, this new capability is not only expected to enhance the customer’s digital experience, but we expect to leverage this in our branches, bringing digital experiences to the branch environment and making it easier for our customers to join and bank with us regardless of where they may be,” says Aupa Monyatsi, Managing Executive for Virtual Channels at Absa Retail & Business Banking.
“With this innovation comes the need to ensure that the security of our customers is at the heart of our digital experience, this is why the digital onboarding experience for this feature includes a high-quality facial matching check with the Department of Home Affairs to verify the customer’s identity, ensuring that we have the most up to date information of our clients. Security is supremely important for us.”
The new version of the Absa Banking App is now available in the Apple and Android App stores, and anyone with a South African ID can become an Absa customer, by following these simple steps:
- Download the Absa App
- Choose the account you would like to open
- Tell us who you are
- To keep you safe, we will verify your cell phone number
- Take a selfie, and we will do facial matching with the Department of Home Affairs to confirm you are who you say you are
- Tell us where you live
- Let us know what you do for a living and your income
- Click Apply.
How we use phones to avoid human contact
A recent study by Kaspersky Lab has found that 75% of people pick up their connected device to avoid conversing with another human being.
Connected devices are becoming essential to keeping people in contact with each other, but for many they are also a much-needed comfort blanket in a variety of social situations when they do not want to interact with others. A recent survey from Kaspersky Lab has confirmed this trend in behaviour after three-quarters of people (75%) admitted they use a device to pretend to be busy when they don’t want to talk to someone else, showing the importance of keeping connected devices protected under all circumstances.
Imagine you’ve arrived at a bar and you’re waiting for your date. The bar is busy, and people are chatting all around you. What do you do now? Strike up a conversation with someone you don’t know? Grab your phone from your pocket or handbag until your date arrives to keep yourself busy? Why talk to humans or even make eye-contact with someone else when you can stare at your connected device instead?
The truth is, our use of devices is making it much easier to avoid small talk or even be polite to those around us, and new Kaspersky Lab research has found that 72% of people use one when they do not know what to do in a social situation. They are also the ‘go-to’ distraction for people even when they aren’t trying to look busy or avoid someone’s eye. 46% of people admit to using a device just to kill time every day and 44% use it as a daily distraction.
In addition to just being a distraction, devices are also a lifeline to those who would rather not talk directly to another person in day-to-day situations, to complete essential tasks. In fact, nearly a third (31%) of people would prefer to carry out tasks such as ordering a taxi or finding directions to where they need to go via a website and an app, because they find it an easier experience than speaking with another person.
Whether they are helping us avoid direct contact or filling a void in our daily lives, our constant reliance on devices has become a cause for panic when they become unusable. A third (34%) of people worry that they will not be able to entertain themselves if they cannot access a connected device. 12% are even concerned that they won’t be able to pretend to be busy if their device is out of action.
Dmitry Aleshin, VP for Product Marketing, Kaspersky Lab said, “The reliance on connected devices is impacting us in more ways than we could have ever expected. There is no doubt that being connected gives us the freedom to make modern life easier, but devices are also vital to help people get through different and difficult social situations. No matter what your ‘connection crutch’ is, it is essential to make sure your device is online and available when you need it most.”
To ensure your device lifeline is always there and in top health – no matter what the reason or situation – Kaspersky Security Cloud keeps your connection safe and secure:
· I want to use my device while waiting for a friend – is it secure to access the bar’s Wi-Fi?
With Kaspersky Security Cloud, devices are protected against network threats, even if the user needs to use insecure public Wi-Fi hotspots. This is done through transferring data via an encrypted channel to ensure personal data safety, so users’ devices are protected on any connection.
· Oh no! I’m bored but my phone’s battery is getting low – what am I going to do?
Users can track their battery level thanks to a countdown of how many minutes are left until their device shuts down in the Kaspersky Security Cloud interface. There is also a wide-range of portable power supplies available to keep device batteries charged while on-the-go.
· I’ve lost my phone! How will I keep myself entertained now?
Should the unthinkable happen and you lose or have your phone stolen, Kaspersky Security Cloud can track and protect your device from data breaches, for complete peace of mind. Remote lock and locate features ensure your device remains secure until you are reunited.