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How tech start-ups can boost rural communities

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SCOTT ZAMBONINI, Enterprise Development Manager for Seda Nelson Mandela Bay ICT Incubator (SNII), shares his view on how tech start-ups can improve healthcare and education in rural communities.

Approximately one third of South Africa’s population resides in rural areas where the realities of poverty, unemployment and the related social problems are faced on a daily basis.

Social entrepreneurs are those whose core business focus is to provide innovative solutions to social problems such as rural healthcare, welfare and employment with the ultimate outcome being the establishment of a virtuous cycle of prosperity.

In the cases of very poor communities, innovative technology coupled with the mass adoption of smart phones can play an extremely positive role in achieving a social entrepreneurial vision.

Today developments and innovations in several different areas are setting the pace for aspiring social-tech entrepreneurs and rural development agencies.

 Rural Internet Connectivity:

Since its large scale adoption, the Internet has become the urban world’s go-to for information, services and knowledge.

In most rural settings, however, this is not the case – largely due to the lack of internet service provision to rural areas. According to Statistics South Africa’s General Household Survey (GHS) 2014, almost half of South African households (48.7%) had at least one member who used the Internet.  Yet only 0.8% of the population living in rural areas in the Eastern Cape have an internet connection at home, while 21.6% used mobile devices. Another 6% used internet cafés and 1% had access to the internet at educational facilities.

Tech solutions in this realm can offer rural communities access to a world of information beyond their imagination, while enabling self-learning, development and access to things like healthcare and education.

Rural Healthcare:

Healthcare in urban centres is easy to access and something we take for granted every day. In rural settings however, individuals and communities struggle to obtain even a basic diagnosis or treatment for mild conditions, let alone life-threatening ones.

The remote locations of rural communities make access to clinics and doctors difficult, so tech innovations to help bridge the gap are in high demand.

One possibility to solve this would be the means to communicate diagnostic data collected in the rural area directly to an urban-based doctor via a portable medical device. This allows for real-time interaction between an urban based doctor and rural patient.

Another idea which stems from this would be the remote dispatching of the required medicinal supplies via a courier drone. The drone company, Zipline, is currently partnering with international aid organisations to use their drones to deliver food and medical supplies to rural Rwandan communities. There is no reason why South Africa cannot use the same idea.

Technology Based Education:

Access to education is a human right which has not been fully realised in rural communities. Book shortages, underqualified teachers, long commutes and poor facilities largely contribute to this dilemma, which often leaves youthful individuals in remote areas with little to no hope.

The recent advent of Massive Open Online Courses has allowed millions of individual’s access to free education from the likes of Harvard and MIT.

Social-techno entrepreneurs have the opportunity to enable   relevant teaching through innovative solutions such as the Samsung Solar Powered Internet School initiative. Here smart schools make use of technology through the use of mobile devices, e-boards and educational software in order to offer improved learning experiences to children and young adults. The units come completely self-contained with solar generators and wireless communication, providing unlimited access to technology, communication and information as long as there is sunlight to power the solar panels, digital cellular network or satellite connectivity.

Virtual Reality:

 Virtual Reality (VR) has long been a dream for the future and science fiction obsessed. VR can be defined as “a computer-simulated reality that replicates an environment which simulates a physical presence in places in the real/imaginary world, allowing the user to interact in that world through artificially created sensory experiences”.

This emerging technology can allow for rural community members to experience a reality outside of the hardships of their own. This type of escape, when used correctly, can provide mental stimulation and a means to cope with one’s current environment without being lured into the prevailing distractions of gang and crime-related activity. “VR for education” applications, which provide an educational experience, will be of high value and allow rural children to participate in virtual classroom activities from any location for personal and cognitive development.

The above mentioned are achievable technology concepts for sustainable socio-economic development that could ideally grow and develop rural areas, and ultimately offer outlying communities a better quality of life.

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Now download a bank account

Absa has introduced an end-to-end account opening for new customers, through the Absa Banking App, which can be downloaded from the Android and Apple app stores. This follows the launch of the world first ChatBanking on WhatsApp service.

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This “download your account” feature enables new customers to Absa, to open a Cheque account, order their card and start transacting on the Absa Banking App, all within minutes, from anywhere and at any time, by downloading it from the App stores.

“Overall, this new capability is not only expected to enhance the customer’s digital experience, but we expect to leverage this in our branches, bringing digital experiences to the branch environment and making it easier for our customers to join and bank with us regardless of where they may be,” says Aupa Monyatsi, Managing Executive for Virtual Channels at Absa Retail & Business Banking.

“With this innovation comes the need to ensure that the security of our customers is at the heart of our digital experience, this is why the digital onboarding experience for this feature includes a high-quality facial matching check with the Department of Home Affairs to verify the customer’s identity, ensuring that we have the most up to date information of our clients. Security is supremely important for us.”

The new version of the Absa Banking App is now available in the Apple and Android App stores, and anyone with a South African ID can become an Absa customer, by following these simple steps:

  1. Download the Absa App
  2. Choose the account you would like to open
  3. Tell us who you are
  4. To keep you safe, we will verify your cell phone number
  5. Take a selfie, and we will do facial matching with the Department of Home Affairs to confirm you are who you say you are
  6. Tell us where you live
  7. Let us know what you do for a living and your income
  8. Click Apply.

 

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How we use phones to avoid human contact

A recent study by Kaspersky Lab has found that 75% of people pick up their connected device to avoid conversing with another human being.

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Connected devices are becoming essential to keeping people in contact with each other, but for many they are also a much-needed comfort blanket in a variety of social situations when they do not want to interact with others. A recent survey from Kaspersky Lab has confirmed this trend in behaviour after three-quarters of people (75%) admitted they use a device to pretend to be busy when they don’t want to talk to someone else, showing the importance of keeping connected devices protected under all circumstances. 

Imagine you’ve arrived at a bar and you’re waiting for your date. The bar is busy, and people are chatting all around you. What do you do now? Strike up a conversation with someone you don’t know? Grab your phone from your pocket or handbag until your date arrives to keep yourself busy? Why talk to humans or even make eye-contact with someone else when you can stare at your connected device instead?

The truth is, our use of devices is making it much easier to avoid small talk or even be polite to those around us, and new Kaspersky Lab research has found that 72% of people use one when they do not know what to do in a social situation. They are also the ‘go-to’ distraction for people even when they aren’t trying to look busy or avoid someone’s eye. 46% of people admit to using a device just to kill time every day and 44% use it as a daily distraction.

In addition to just being a distraction, devices are also a lifeline to those who would rather not talk directly to another person in day-to-day situations, to complete essential tasks. In fact, nearly a third (31%) of people would prefer to carry out tasks such as ordering a taxi or finding directions to where they need to go via a website and an app, because they find it an easier experience than speaking with another person.

Whether they are helping us avoid direct contact or filling a void in our daily lives, our constant reliance on devices has become a cause for panic when they become unusable. A third (34%) of people worry that they will not be able to entertain themselves if they cannot access a connected device. 12% are even concerned that they won’t be able to pretend to be busy if their device is out of action.

Dmitry Aleshin, VP for Product Marketing, Kaspersky Lab said, “The reliance on connected devices is impacting us in more ways than we could have ever expected. There is no doubt that being connected gives us the freedom to make modern life easier, but devices are also vital to help people get through different and difficult social situations. No matter what your ‘connection crutch’ is, it is essential to make sure your device is online and available when you need it most.”

To ensure your device lifeline is always there and in top health – no matter what the reason or situation – Kaspersky Security Cloud keeps your connection safe and secure:

·         I want to use my device while waiting for a friend – is it secure to access the bar’s Wi-Fi?

With Kaspersky Security Cloud, devices are protected against network threats, even if the user needs to use insecure public Wi-Fi hotspots. This is done through transferring data via an encrypted channel to ensure personal data safety, so users’ devices are protected on any connection.

·         Oh no! I’m bored but my phone’s battery is getting low – what am I going to do?

Users can track their battery level thanks to a countdown of how many minutes are left until their device shuts down in the Kaspersky Security Cloud interface. There is also a wide-range of portable power supplies available to keep device batteries charged while on-the-go.

·         I’ve lost my phone! How will I keep myself entertained now?

Should the unthinkable happen and you lose or have your phone stolen, Kaspersky Security Cloud can track and protect your device from data breaches, for complete peace of mind. Remote lock and locate features ensure your device remains secure until you are reunited.

 

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