Domino’s Pizza and Ford are launching an collaboration to understand the role that self-driving vehicles can play in pizza delivery.
As part of the testing, researchers from both companies will investigate customer reactions to interacting with a self-driving vehicle as a part of their delivery experience. This research is important as both companies begin to examine and understand customers’ perspectives around the future of food delivery with self-driving vehicles.
“As delivery experts, we’ve been watching the development of self-driving vehicles with great interest as we believe transportation is undergoing fundamental, dramatic change,” said Patrick Doyle, Domino’s president and CEO. “We pride ourselves on being technology leaders and are excited to help lead research into how self-driving vehicles may play a role in the future of pizza delivery. This is the first step in an ongoing process of testing that we plan to undertake with Ford.”
As Ford builds out its business enabled by self-driving vehicles, conducting research with companies, like Domino’s, will be crucial to ensuring that the technology is applied in ways that enhance the customer experience. With a plan to begin production of self-driving vehicles in 2021, Ford is taking steps to design a business to meet the needs of both partner companies and their customers.
“As we increase our understanding of the business opportunity for self-driving vehicles to support the movement of people and goods, we’re pleased to have Domino’s join us in this important part of the development process,” said Sherif Marakby, Ford vice president, Autonomous and Electric Vehicles. “As a company focused on the customer experience, Domino’s shares our vision for a future enabled by smart vehicles in a smart environment that enhance people’s lives.”
Over the next several weeks, randomly-selected Domino’s customers in Ann Arbor will have the opportunity to receive their delivery order from a Ford Fusion Hybrid Autonomous Research Vehicle, which will be manually-driven by a Ford safety engineer and staffed with researchers. Customers who agree to participate will be able to track the delivery vehicle through GPS using an upgraded version of Domino’s Tracker®. They will also receive text messages as the self-driving vehicle approaches that will guide them on how to retrieve their pizza using a unique code to unlock the Domino’s Heatwave Compartment™ inside the vehicle.
“We’re interested to learn what people think about this type of delivery,” said Russell Weiner, president of Domino’s USA. “The majority of our questions are about the last 50 feet of the delivery experience. For instance, how will customers react to coming outside to get their food? We need to make sure the interface is clear and simple. We need to understand if a customer’s experience is different if the car is parked in the driveway versus next to the curb. All of our testing research is focused on our goal to someday make deliveries with self-driving vehicles as seamless and customer-friendly as possible.”
Local partner Roush Enterprises fabricated the prototype vehicle’s pizza container, Domino’s Heatwave Compartment, based on its experience working with Domino’s on the DXP® delivery vehicle in 2015. Ford and Domino’s completed preliminary testing of the delivery process using the vehicle in self-driving mode at Mcity, the simulated urban environment on the University of Michigan’s campus. The city of Ann Arbor also has been supportive of the testing process.
“I’m delighted that Ann Arbor continues to be at the forefront of autonomous-vehicle research,” said Ann Arbor Mayor Christopher Taylor. “While it’s pizza delivery today, my hope is that collaborations such as this will enable even more innovations tomorrow.”
Cars connect to traffic lights
New Jaguar Land Rover technology using Vehicle-to-Infrastructure (V2X) connects cars to traffic lights so drivers can avoid getting stuck at red and help free up traffic flow in cities.
The world’s first traffic lights were installed exactly 150 years ago outside the Houses of Parliament in London. Since then drivers around the globe have spent billions of hours waiting for green. With Jaguar Land Rover’s latest tech, however, their days could be numbered.
The Green Light Optimal Speed Advisory (GLOSA) system allows cars to “talk” to traffic lights and inform the driver the speed they should drive as they approach junctions or signals.
Widespread adoption of the V2X technology will prevent drivers from racing to beat the lights and improve air quality by reducing harsh acceleration or braking near lights. The goal is for the V2X revolution to create free-flowing cities with fewer delays and less commuter stress.
The connected technology is currently being trialed on a Jaguar F-PACE, as part of a £20 million (R371 million) collaborative research project.
Like all Jaguar or Land Rover vehicles today, the F-PACE already boasts a wide range of sophisticated Advanced Driver Assistance (ADAS) features. The connected technology trials are enhancing existing ADAS features by increasing the line of sight of a vehicle when it is connected via the internet to other vehicles and infrastructure. GLOSA is being tested alongside a host of other measures to slash the time commuters spend in traffic.
For example, Intersection Collision Warning (ICW) alerts drivers when it is unsafe to proceed at a junction. ICW informs drivers if other cars are approaching from another road and can suggest the order in which cars should proceed at a junction.
Jaguar Land Rover has also addressed time lost to searching for a parking space by providing real-time information of available spaces to drivers and developed an Emergency Vehicle Warning to alert motorists when a fire engine, police car or ambulance is approaching. The advanced technology builds on the connected systems already available on the Jaguar F-PACE such as Adaptive Cruise Control.
Oriol Quintana-Morales, Jaguar Land Rover Connected Technology Research Engineer, said: “This cutting-edge technology will radically reduce the time we waste at traffic lights. It has the potential to revolutionise driving by creating safe, free-flowing cities that take the stress out of commuting. Our research is motivated by the chance to make future journeys as comfortable and stress-free as possible for all our customers.”
The trials are part of the £20 million government-funded project, UK Autodrive, which has helped accelerate the development of Jaguar Land Rover’s future self-driving and connected technology. As well as strengthening the Midlands’ position as a hub of mobility innovation. Britain’s biggest car maker, headquartered in Coventry, is working on connected technology as part of its pledge to deliver zero accidents, zero congestion and zero emissions.
Connected technology will link the vehicle to everything around it, allowing seamless, free-flowing traffic that will pave the way for delivering self-driving vehicles.
Roborace reveals new vehicle
Roborace has given its fans a first look at what the new competition vehicle for Season Alpha will look like at the WebSummmit conference in Lisbon, Portugal.
DevBot 2.0 utilizes sensors similar to that in Robocar and is also fully electric, but has the addition of a cockpit for a human driver.
Season Alpha will see teams comprising of both a human driver and an AI driver. Lap times from the duo will be compared with that of other human + machine teams to determine a winner.
DevBot 2.0 will be launched in the new year but Roborace CEO Lucas Di Grassi has shared some first glimpses of what 2019 holds for the series in an interview on stage at WebSummit.
Season Alpha will see teams compete starting in Spring 2019 using the DevBot 2.0 vehicles to develop their automated driving systems, with professional drivers teaching the AI how to improve, as well as learning from the AI how to better their own performance.